Best way to monetise one page on our website

[anonymous-user]

We have a page on our parenting blog which ranks quite highly on google. It is about pretty niche, but gets +25,000 visitors per year. It is about a specific type of musical instrument, and they're not cheap. I am wondering how I can wangle a commission from even 1% of the visitors, as it would be a nice little earner (every little helps and all that). The average time spent reading the page is just under 6 mins, so people do read it.

The problem is that the rest of our site has nothing to do with musical instruments, it's a parenting blog. We just thought it would be interesting advice for families looking at this specific type of instrument. At the moment, all the site revenue comes from up front sponsors but we don't really monetise posts unless they're advertorials paid in advance.

How is it best to get into monetising posts, rather than just selling advertising? Am I likely to make anything out of that number of hits? How do you get the best commissions etc?

[wheelerc]

You could try Google AdSense. Revenue will depend on many factors but very approximately £10 per 10k visitors is a reasonable target.

[anonymous-user]

wheelerc said:

You could try Google AdSense. Revenue will depend on many factors but very approximately £10 per 10k visitors is a reasonable target.

Yes that isn't what I am looking for.

[wheelerc]

What are you looking for?

Another route would be to use affiliate links, if people are looking to make a purchasing decision and using your site for research this could work well. Is the item sold on any of the big retailers, e.g. Amazon?

[anonymous-user]

wheelerc said:

What are you looking for?

Another route would be to use affiliate links, if people are looking to make a purchasing decision and using your site for research this could work well. Is the item sold on any of the big retailers, e.g. Amazon?

Yes I’ve looked at those types of thing. I’m not sure it’s expert enough. I guess I could at least get the amazon cookie associated with my account if they click through. Problem is, that the instruments referenced in the post are between £500 and unlimited. I’m not sure if it’s better to talk to a music shop who does worldwide postage offer and then sell them sponsorship of the page than buggering about with commission from links.

[4x4Tyke]

Amazon affiliate is a pretty easy system, it is a matter of setting up an account and adding the link to the page.

https://affiliate-program.amazon.co.uk/home

[Frimley111R]

wheelerc said:

Another route would be to use affiliate links, if people are looking to make a purchasing decision and using your site for research this could work well. Is the item sold on any of the big retailers, e.g. Amazon?

This. Recommend the 'best place' to buy them or the best one to buy and link to Amazon etc.

I'd look at expanding this subject on your site a little too if you're ranking well for this niche term

[markcoznottz]

bulldong said:

wheelerc said:

You could try Google AdSense. Revenue will depend on many factors but very approximately £10 per 10k visitors is a reasonable target.

Yes that isn't what I am looking for.

What you're looking for doesn't exist. How to make good money by spending fuxk all.

[mikef]

I don’t want to wee on anyone’s wheatabix but 25000 visits a year will get you sweeties. Get to 25M and then ask again

[anonymous-user]

It would depend on the value of the item - if it's niche enough for the numbers to be attractive a specific shop may be interested in setting up a special introducer's agreement and paying a commission per referral or per sale.


Maybe find a decent retailer and ask them directly.

[anonymous-user]

mikef said:

I don’t want to wee on anyone’s wheatabix but 25000 visits a year will get you sweeties. Get to 25M and then ask again

I would agree on an iPhone cable but these are people looking for advice about musical instruments which are niche and expensive.

[mikef]

My experience:

Google ads £600 per million visits

Affiliate (directly relevant to the site content, tried all the major networks): zilch; not a cent in 10 years

Selling ad space - a little bit more than Google but

1. you’re using the screen space for one or the other
2. huge amount of effort and time to sell the space (and renewals are even harder) and to chase payments

[edited to add] Subject area: aircraft and aviation equipment. Pretty niche and expensive

Edited by mikef on Tuesday 16th October 22:20

[underwhelmist]

What type of musical instrument is it if the price ranges from £500 to unlimited? It must be pretty specialised so I think anybody looking to purchase would use a traditional music shop where you can get expert advice and try before you buy.

Is it grand pianos by mail order?

[paulwf]

Use skimlinks affiliate links to link to an eBay search for the instruments?
Then if they purchase something on eBay in the subsequent period you get a commission.
I have done it a few times on a Facebook group with interesting cars on eBay and made £200

[dimots]

The absolute best way to monetise this page is to get an email subscription form on there and to use that to open a channel to stay in touch with a proportion of the 25,000 visitors you are getting.

You are never going to impulse buy an expensive instrument hence why they are on your site looking for advice.

Ask them to subscribe for your free fact sheet on selecting a new instrument and send them an email with links to the best places to buy. Either sell placement in this list to advertisers or add affiliate links.

Over time this list will build into a very valuable resource.

Be clear about what they are signing up for to comply with GDPR consent guidelines.

[akirk]

I think you have had your answer above in what you posted...
get a music shop to advertise, work out what is throw away money and then charge them that per month, eg £30 per month is a nice £360 p/a for you, and ignore the comments about needing 50 billion visitors, if you have 25,000 a year, they are probably a high % of relevant people, and you only need < 0.1% to be interested in purchasing from the music shop to send them 2 new customers a month, very good figures for a niche...

and you absolutely can make money from passive niches, I do so through affiliate links...

[anonymous-user]

akirk said:

I think you have had your answer above in what you posted...
get a music shop to advertise, work out what is throw away money and then charge them that per month, eg £30 per month is a nice £360 p/a for you, and ignore the comments about needing 50 billion visitors, if you have 25,000 a year, they are probably a high % of relevant people, and you only need < 0.1% to be interested in purchasing from the music shop to send them 2 new customers a month, very good figures for a niche...

and you absolutely can make money from passive niches, I do so through affiliate links...

I think that is what it will come down to!