Christiano Ronaldo & Coca Cola

[Saleen836]

Amazing the affect a celebrity can have on a product!

In a televised interview Ronaldo moved away 2 bottles of coke and said "drink water"

Coca Cola shares lost $4 billion

https://www.businessinsider.in/stock-market/news/c...

[bitchstewie]

It's about 1.5% so honestly it's just noise really (though I'd like to be able to consider $4B to be noise ).

Trump could (and Musk can) do more to the markets with a tweet.

[Scabutz]

I like as well how much power he has that he can basically fk off the main sponsor and UEFA just say no worries.

[Jasandjules]

Scabutz said:

I like as well how much power he has that he can basically fk off the main sponsor and UEFA just say no worries.

Yeah I thought that was pretty funny too... And he knows it....

[remedy]

I don't like football and hold some disdain for footballers but I have a lot of respect for him after that.
Kudos for doing something positive to push health.
It looks like this might snow ball as someone else moved some Heineken bottles at their press conference.

https://www.google.com/amp/s/www.telegraph.co.uk/e...

[DeltonaS]

Jasandjules said:

Scabutz said:

I like as well how much power he has that he can basically fk off the main sponsor and UEFA just say no worries.

Yeah I thought that was pretty funny too... And he knows it....

I hope he also knows that the majority of that sponsor money in football ends up in the pockets of players (and agents).

[leef44]

I didn't appreciate the impact of advertising logos on this after event interviews

I also didn't realise Cola was worth that much.

With the large corp US at P/E ratios over 30, they are very susceptable to any slight twitch. The financial markets are sitting on a knife edge at the moment.

As for Ronaldo, respect for doing the right thing.

[Exige77]

I wonder what he had to say about his previous endorsements of Coke, KFC and McDonald’s ?

Take the cash when it suits and then play holier then thou ?

[MikeT66]

The excellent Russell Brand and his take on the subject - spot on, as always...

[BoRED S2upid]

bhstewie said:

It's about 1.5% so honestly it's just noise really (though I'd like to be able to consider $4B to be noise ).

Trump could (and Musk can) do more to the markets with a tweet.

Pretty much this just noise. Investors get jittery that it will have a big affect and it doesn’t. By the end of the week that 1.5% will recover and no harm done. Coke won’t be loosing sleep over it he is hardly their target market.

[Cold]

Correlation does not imply causation.

[Esceptico]

Cold said:

Correlation does not imply causation.

This. Could just as easily be usual fluctuations in share price not linked to Ronaldo.

[Esceptico]

Esceptico said:

Cold said:

Correlation does not imply causation.

This. Could just as easily be usual fluctuations in share price not linked to Ronaldo.

Just checked share history. All over the place in the last 12 months. As low as $43 - high of $56.

[dandarez]

Ronaldo is right.
But it won't affect the sales of Coca-Cola (or any of the cheaper alternatives or rivals) - people eat junk food and wash it down with this crap literally by the gallons and you can see what happens all around you today: obesity.

I have one a year now, just to remind me how crap it is compared to what was in the green (recyclable ie deposit returnable) glass bottles - we were ahead of the game years ago! - in the 50s, 60s and into the 70s.
Then came the Coke PET - polyethylene terephthalate, ie: plastic to you - bottle and Coca-Cola actually claimed at the time that PET bottles were the most environmentally friendly option

Today, don't quote me, but I think they may still hold the record for the world's largest plastic polluter - how times change!

Back then was a time in the UK when literally the only fat person was Billy Bunter (and he was mostly in a comic!).

[bigandclever]

I see his rape case is still trundling along in the US.

[rodericb]

Coca Cola might end up selling less actual Coca Cola but they'll make it up with bottled water which probably has a higher margin

Or if not plain water they'll sell more Brawndo.

[Obsolete Driver]

Scabutz said:

I like as well how much power he has that he can basically fk off the main sponsor and UEFA just say no worries.

Probably because his little stunt has given coca cola more advertising for their buck.

[kingofdbrits]

IIRC Ronaldo lost his Coco-cola sponsorship after appearing on a can of Pepsi. Not sure how he lost/gave up his Pepsi money?

[Biggy Stardust]

rodericb said:

Or if not plain water they'll sell more Brawndo.

That's the one with electrolytes, isn't it?

[smifffymoto]

There was an interesting video on Youtube on how the Coke and Pepsi are building wells and water purification systems in developing countries as a way to push their products.You only have to look around in the far east to see how easy it is when you give away plastic tables ,chairs and sun umbrellas.