McLaren

Author
Discussion

Fortitude

356 posts

140 months

Tuesday 1st January
quotequote all
Alonso steps away amid McLaren woes

Resume of the career of Fernando Alonso;

https://www.motorsport.com/f1/news/fernando-alonso...

MartG

15,076 posts

152 months

Thursday 3rd January
quotequote all
New car to be revealed on 14th of Feb

https://www.motorsport.com/f1/news/mclaren-2019-ca...

turbomoped

1,025 posts

31 months

Thursday 3rd January
quotequote all
things looking up now and it was good to see sainz show how good he was in the last race. Its easier to be patient as they climb back to the top when you are young.

Piginapoke

922 posts

133 months

Thursday 3rd January
quotequote all
MartG said:
New car to be revealed on 14th of Feb

https://www.motorsport.com/f1/news/mclaren-2019-ca...
It will be bare. Chandon, Kimoa, NTT have all left.

carl_w

6,304 posts

206 months

Thursday 3rd January
quotequote all
Piginapoke said:
It will be bare. Chandon, Kimoa, NTT have all left.
Estrella Galicia?

Piginapoke

922 posts

133 months

Thursday 3rd January
quotequote all
carl_w said:
Estrella Galicia?
Nothing announced

tigerkoi

2,927 posts

146 months

Thursday 3rd January
quotequote all
Piginapoke said:
MartG said:
New car to be revealed on 14th of Feb

https://www.motorsport.com/f1/news/mclaren-2019-ca...
It will be bare. Chandon, Kimoa, NTT have all left.
Reminds me of all those scrabble type games where people hold on just too long to score with that Q, J or Z letter all to nail that juicy triple word score. And the opportunity never materialises.

There seems to be a lot of oscillating going on in McLaren’s marketing dept. Either an assorted range of sponsors with no obvious fit or synergy (brand, logo colours, integration opportunity) or its nothing at all.

Like they can’t make their mind up.

Like they have no deeper plan. A strategy, perhaps.

All over the place, they are. Shaikh Mohammad may have a major in Economic Theory, but with Ojjeh’s health issues, and doing all the other things he does do (Gulf Air, whispering in the Crown Princes ear etc) I get the feeling that the wider McLaren group is a bit rudderless, nevermind the likes of Zak Brown wandering around.

The F1 component should be seen as the jewel of the organisation. The halo that drives the wider brand. So you buy that 600 LT or call them up to design a hi-tech solution for your soon-to-be-launched exotic lawnmower or something.

I doubt Flewitts grand idea of floating McLaren Automotive again would get much love: like Aston Martin, reality kicks in as to exactly what people think your brand is worth. And it’s not helped by the F1 team floundering around.

It’ll be a tense couple of months for sure within the factory.

Piginapoke

922 posts

133 months

Thursday 3rd January
quotequote all
tigerkoi said:
Piginapoke said:
MartG said:
New car to be revealed on 14th of Feb

https://www.motorsport.com/f1/news/mclaren-2019-ca...
It will be bare. Chandon, Kimoa, NTT have all left.
Reminds me of all those scrabble type games where people hold on just too long to score with that Q, J or Z letter all to nail that juicy triple word score. And the opportunity never materialises.

There seems to be a lot of oscillating going on in McLaren’s marketing dept. Either an assorted range of sponsors with no obvious fit or synergy (brand, logo colours, integration opportunity) or its nothing at all.

Like they can’t make their mind up.

Like they have no deeper plan. A strategy, perhaps.

All over the place, they are. Shaikh Mohammad may have a major in Economic Theory, but with Ojjeh’s health issues, and doing all the other things he does do (Gulf Air, whispering in the Crown Princes ear etc) I get the feeling that the wider McLaren group is a bit rudderless, nevermind the likes of Zak Brown wandering around.

The F1 component should be seen as the jewel of the organisation. The halo that drives the wider brand. So you buy that 600 LT or call them up to design a hi-tech solution for your soon-to-be-launched exotic lawnmower or something.

I doubt Flewitts grand idea of floating McLaren Automotive again would get much love: like Aston Martin, reality kicks in as to exactly what people think your brand is worth. And it’s not helped by the F1 team floundering around.

It’ll be a tense couple of months for sure within the factory.
Particularly as sponsor recruitment was the one thing Zak was meant to be good at!

lbc

2,744 posts

165 months

Friday 4th January
quotequote all
With Zak Brown being American....

Everyone knows the yanks don't do corners, so the the McLaren is never going to be quick. wink

MartG

15,076 posts

152 months

Friday 4th January
quotequote all
lbc said:
With Zak Brown being American....

Everyone knows the yanks don't do corners, so the the McLaren is never going to be quick. wink
Just to point out that of the 17 races in this years Indycar series, only 5 are on ovals - Americans can do corners just fine wink

Fortitude

356 posts

140 months

Saturday 5th January
quotequote all
"McLaren has not won since 2012 and it has endured 99 Grands Prix without registering a podium finish."

Sentence taken from the following article;

Carlos Sainz Jr. has 'lots of trust' in McLaren ability to recover from slump

https://www.motorsportweek.com/news/id/21132

The new eagerly anticipated MCL34 chassis will be carrying, 'lots of trust', lots of fingers crossed, lots of lucky charms and bracelets... ...and anything and everything else, that can make it GO MUCH, MUCH FASTER...

cuprabob

8,181 posts

162 months

Thursday 10th January
quotequote all
Andreas Seidl: McLaren appoint German as new boss of Formula 1 team - http://www.bbc.co.uk/sport/formula1/46816256

Smollet

4,937 posts

138 months

Tuesday 15th January
quotequote all
https://www.autosport.com/f1/news/141021/mclaren-e...
One day the car might live up to the hype preceding it. Is this the car that will?

LaurasOtherHalf

15,931 posts

144 months

Tuesday 15th January
quotequote all
Zak Brown talks pure ste I’m afraid. I also find it difficult to take a man who wears sports team wear stretched over an epic paunch, talk about sport seriously as well.

They’re expecting a good car? That’s it? He’s the king of waffle (as in speaking a load of waffle, not eating them although that could be the case as well).

I can’t recal one statement from him where he acknowledges the teams shortcomings or explained their poor performance in real terms at that present time.

It’s always after the fact. Always the preoblems were last season, this season will be different. Over and over.

How can management focus on the issues if they can’t see where they are wrong?

I can’t help but think he’s the man least suited to sport in F1 and his management seems to be equally as poor. Is he there because no one else better is available?

n3il123

1,648 posts

161 months

Tuesday 15th January
quotequote all
I can't get over the management structure there:

Zak Brown - CEO
Jonathon Neale - COO Mclaren Group
Gil De Ferran - Sporting Director
Simon Roberts - COO Mclaren Racing
John Cooper - Chief Business Officer
Peter Prodromou - Chief Enginerr Aero
Paul James - Team Manager

And now they have got Andreas Seidl joining from Porsche in a as yet unannounced position.

With a management structure like that i'm not surprised they don't know what they're doing!

ralphrj

2,922 posts

139 months

Tuesday 15th January
quotequote all
LaurasOtherHalf said:
Zak Brown talks pure ste I’m afraid. I also find it difficult to take a man who wears sports team wear stretched over an epic paunch, talk about sport seriously as well.

They’re expecting a good car? That’s it? He’s the king of waffle (as in speaking a load of waffle, not eating them although that could be the case as well).

I can’t recal one statement from him where he acknowledges the teams shortcomings or explained their poor performance in real terms at that present time.

It’s always after the fact. Always the preoblems were last season, this season will be different. Over and over.

How can management focus on the issues if they can’t see where they are wrong?

I can’t help but think he’s the man least suited to sport in F1 and his management seems to be equally as poor. Is he there because no one else better is available?
I don't think I can find a word in there that I would disagree with.

When Zak Brown was first announced I thought it was a good appointment but as more time passes he seems to be full of nothing but hot air.

Still, a stopped clock is right twice a day so maybe it will be a good car. Then again....

thegreenhell

6,303 posts

167 months

Tuesday 15th January
quotequote all
ralphrj said:
When Zak Brown was first announced I thought it was a good appointment but as more time passes he seems to be full of nothing but hot air.
He was originally hired in a commercial role reporting to Ron Dennis, who was still in charge of the team at the time. He was supposedly going to get the new sponsors rolling in. Having completely failed on that front, he seems to have somehow ended up in charge of the whole party after the coup to remove RD, despite apparently having no prior experience of running a company of this size. I have no idea how he has achieved this.

Kraken

1,272 posts

148 months

Tuesday 15th January
quotequote all
If people were only allowed to run businesses of the same size as their previous one then we would very quickly run out of CEO's.

You could say the same about F1 drivers. How dare they think they can drive an F1 car when they only have experience of lesser machines.

Vaud

34,115 posts

103 months

Tuesday 15th January
quotequote all
thegreenhell said:
He was originally hired in a commercial role reporting to Ron Dennis, who was still in charge of the team at the time. He was supposedly going to get the new sponsors rolling in. Having completely failed on that front, he seems to have somehow ended up in charge of the whole party after the coup to remove RD, despite apparently having no prior experience of running a company of this size. I have no idea how he has achieved this.
Erm, he is a very smart man (and former racer)?

LaurasOtherHalf

15,931 posts

144 months

Tuesday 15th January
quotequote all
Vaud said:
thegreenhell said:
He was originally hired in a commercial role reporting to Ron Dennis, who was still in charge of the team at the time. He was supposedly going to get the new sponsors rolling in. Having completely failed on that front, he seems to have somehow ended up in charge of the whole party after the coup to remove RD, despite apparently having no prior experience of running a company of this size. I have no idea how he has achieved this.
Erm, he is a very smart man (and former racer)?
I don't doubt he's a very smart man, I'm just of the thought that he's completely out of his depth at what was his role. He may have agreed considering the recent appointment.

When you consider any successful team in F1 have they ever had anything but a fantastic team manager at the helm? Being a competent (or even exemplary CEO) is not the same thing, never mind a marketing guru (hello Arrivebene)-and if Zak is the marketing genius who can bring in the big name sponsors just how bad would things at McLaren have been without him?

Or, he simply isn't suited to the roles he was promoted to within McLaren, by which I mean he wasn't very good at them.

He waffles a good talk but has so far shown a complete lack of results. I don't think it should be underestimated just how poor McLaren have been over the past few years and their decisions appear from the outside to be completely at odds of what is needed.

F1 is a vastly different sport to football but like it or lump it, like every great football team needs a fantastic manager so does every other sporting team.