F1 2021 concept car image leaked

[RemarkLima]

Nampahc Niloc said:

kambites said:

RacerMike said:

Do people really buy tyres because of F1 though? Those who would be swayed by such shallow marketing, would likely stick a set of Runways or GiTi’s on when they found out the Pirelli was 500% more expensive...

I'm not convinced there's any correlation between succeptability to advertising and wealth/willingness to spend. They wouldn't spend millions on making F1 tyres if they didn't think it was going to allow them to sell more of their road-car tyres.

I expect it’s more about brand recognition. That’s the most important aspect of advertising. Actually providing any proof of quality is way down the list.

Absolutely, just seeing the Pirelli logo often enough will build in a brand awareness, and a credibility even if you're not aware... Last tyre shop I was in was covered in posters with Mclaren's and Konigeggs emblazoned with Pirelli blurb.

It's how advertising works really - and given Pirelli (and the other premium tyre manufacturers) shift a lot of rubber and a significant premium over the cheapie Linglongs goes to show that either it's a better product, or we're all swayed by shallow marketing... Or actually both!

[RDMcG]

Are we finally getting low profile tires instead of the current advertising billboards?

[daytona111r]

Stunning design, I really think it is. Loads of nice swoops and curves and details. Now for the sound . . .

[RacerMike]

RemarkLima said:

Nampahc Niloc said:

kambites said:

RacerMike said:

Do people really buy tyres because of F1 though? Those who would be swayed by such shallow marketing, would likely stick a set of Runways or GiTi’s on when they found out the Pirelli was 500% more expensive...

I'm not convinced there's any correlation between succeptability to advertising and wealth/willingness to spend. They wouldn't spend millions on making F1 tyres if they didn't think it was going to allow them to sell more of their road-car tyres.

I expect it’s more about brand recognition. That’s the most important aspect of advertising. Actually providing any proof of quality is way down the list.

Absolutely, just seeing the Pirelli logo often enough will build in a brand awareness, and a credibility even if you're not aware... Last tyre shop I was in was covered in posters with Mclaren's and Konigeggs emblazoned with Pirelli blurb.

It's how advertising works really - and given Pirelli (and the other premium tyre manufacturers) shift a lot of rubber and a significant premium over the cheapie Linglongs goes to show that either it's a better product, or we're all swayed by shallow marketing... Or actually both!

The brand recognition is obvious and a given, but the argument behind the switch to 18" wheels and tyres is that it's more relevant to road car branding. But clearly, as demonstrated by you guys as well, the wheel size is utterly irrelevant. I believe that all of the teams would rather stick with the 13" wheel and tyre packaging.

[kambites]

RacerMike said:

The brand recognition is obvious and a given, but the argument behind the switch to 18" wheels and tyres is that it's more relevant to road car branding. But clearly, as demonstrated by you guys as well, the wheel size is utterly irrelevant. I believe that all of the teams would rather stick with the 13" wheel and tyre packaging.

If it was irrelevant, the tyre manufacturers wouldn't have pushed for the change - they must see a commercial advantage in it.

[RacerMike]

kambites said:

RacerMike said:

The brand recognition is obvious and a given, but the argument behind the switch to 18" wheels and tyres is that it's more relevant to road car branding. But clearly, as demonstrated by you guys as well, the wheel size is utterly irrelevant. I believe that all of the teams would rather stick with the 13" wheel and tyre packaging.

If it was irrelevant, the tyre manufacturers wouldn't have pushed for the change - they must see a commercial advantage in it.

That was exactly my point of discussion. I'm not sure it is. Do most people even really know what size wheels they have (outside the car enthusiast world)?

[kambites]

RacerMike said:

That was exactly my point of discussion. I'm not sure it is. Do most people even really know what size wheels they have (outside the car enthusiast world)?

No but they know roughly what they look like, and it's more like the new ones than the old ones.

The tyre manufacturers are, I suspect, not stupid. I'm sure they know their market better than we do.

[Daston]

With bigger wheels I assume teams will run bigger disks, so less need for the massive complex brake covers and cooling ducts?

Or as it is F1 will teams run tiny brakes as possible to save weight?

[andburg]

bigger disks would probably mean increasing inertia as the mass would be further from the hub so I'm not sure that would happen.

As for tyres, the problem is high performance tyres are getting bigger so F1 technology with tall soft sidewalls is less relevant. I dont for a second believe this impacts public perception of the brands ability vs brands not making F1 styles tyres. If F1 moves to bigger tyres and stiffer sidewalls then the money spent on F1 tyre development/tooling potentially has a better correlation with road tyres, this could mean better tyres or a reduction in research costs associated for manufacturers.

[RacerMike]

andburg said:

As for tyres, the problem is high performance tyres are getting bigger so F1 technology with tall soft sidewalls is less relevant. I dont for a second believe this impacts public perception of the brands ability vs brands not making F1 styles tyres. If F1 moves to bigger tyres and stiffer sidewalls then the money spent on F1 tyre development/tooling potentially has a better correlation with road tyres, this could mean better tyres or a reduction in research costs associated for manufacturers.

That's certainly what they come out with when asked, but they have GT cars for that which is a lot more relevant: A 1300kg road based racing car is a lot more like a road car than an 850kg single seater that pulls 5G. And ultimately, the requirements of a motorsport slick are so far removed from a road tyre, there's very little that's transferable. Road tyres are about ride, steering response, noise, aquaplane resistance and puncture resistance.