Are Haas embarrassed about Rich Energy?

Are Haas embarrassed about Rich Energy?

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Discussion

Ahonen

4,310 posts

220 months

Wednesday 15th May
quotequote all
Teppic said:
The complete judgement, if anyone is interested:

https://www.bailii.org/ew/cases/EWHC/IPEC/2019/120...
I had a quick read of this. It gives a neat insight into Storey - he is well named, because everything is he says is made up:

Judgement said:
Mr Storey provided different and inconsistent accounts of the development of D1's Device, which also conflicted to a large extent with the evidence of Mr Kelly. He often did not answer questions directly, preferring to make speeches about his vision for his business or alternatively seeking to evade questions by speaking in generalities or in the third person plural. He only answered several questions when I intervened. He had a tendency to make impressive statements, which on further investigation or consideration were not quite what they seemed. For example, when Mr Wyand in cross-examination tried to understand his evidence about the sales figures of Rich Energy drinks, and put to him that he had been quoted in the press in February 2019 as saying that the First Defendant had produced 90 million cans, Mr Storey explained that it had produced 90 million cans, but had not yet filled and sold them. He said he would have to check the figures, but in 2018 he thought the First Defendant had filled and sold "circa 3 million cans" of Rich Energy drink. In another example, he stated in an impassioned fashion that he was "not in the business of trying to create a world-class business by taking any inspiration from anybody else whatsoever", but his own written evidence was that his starting point when thinking about developing a logo was to carry out logo research on what other drinks companies were doing, and to carrying out internet searches on stag head logos used by other companies. For reasons which I set out below, I am satisfied that some of Mr Storey's evidence was incorrect or misleading and that he was involved in the manufacture of documents during the course of litigation to provide additional support for the Defendants' case.
The unfilled cans part is comedy gold in an 'all the right notes' style.

Andy S15

284 posts

68 months

Wednesday 15th May
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Ahonen said:
The unfilled cans part is comedy gold in an 'all the right notes' style.
Amazing. I skim read the document but missed that bit, so finally a proper, on the record answer to the lack of product and constant stream of BS about products existing. They officially do not exist as a consumable drink.

Which brings us neatly back to the original question with RE... where is the money actually coming from?

Megaflow

6,682 posts

166 months

Wednesday 15th May
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Andy S15 said:
Ahonen said:
The unfilled cans part is comedy gold in an 'all the right notes' style.
Amazing. I skim read the document but missed that bit, so finally a proper, on the record answer to the lack of product and constant stream of BS about products existing. They officially do not exist as a consumable drink.

Which brings us neatly back to the original question with RE... where is the money actually coming from?
Surely that means it is a money laundering front? It has got to be. But, also begs the question, why would you buy 90 million cans? Even at £0.01 each there is £900k tied up. That of course assumes his statement that he has produced them is true, which is a sketchy assumption, it also assumes he has paid form them if he has ordered them.

Andy S15

284 posts

68 months

Wednesday 15th May
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Megaflow said:
But, also begs the question, why would you buy 90 million cans? .
Probably so he can legitimately state things like:

“The detractors are obviously not on the same planet as you and me. I think a lot of people have put two and two together and got five. I’ve heard these nonsense rumours, whatever, and it’s just completely risible. I just ignore it. Ultimately we’ve just produced 90 million cans. As far as I’m concerned anyone who says it doesn’t exist it’s like saying man never walked on the moon, or Elvis is still alive. It’s just fantasy.”

If only someone asked him if the cans actually contained drink...

I also love the summary the judge made:

“I do not accept either Mr. Storey or Mr. Kelly as credible or reliable witnesses and I treat all of their evidence with a high degree of caution.”

Basically translates from legalese to 'these guys are dodgy bds'.

Additionally, "In fact, as Mr Storey acknowledged in his witness statement and accepted in cross-examination, the name "Rich Energy" was selected by the Croatian creator of the energy drink formula, Drazen Majstrovic in 2013, when Mr Majstrovic founded a Croatian company, Rich Energy C.O.O, to market his new drink."

So basically on the record admitting that the name 'Rich' has nothing to do with Richmond, as he originally said.

I can't wait for this whole thing to become exposed. In a weird way, I've been a little disappointed that everything had gone quiet and we hadn't heard any more entertaining Storeys recently, but maybe things will get fruity now. Just hope it doesn't drag Haas down with them.

Edited by Andy S15 on Wednesday 15th May 09:48

realjv

755 posts

107 months

Wednesday 15th May
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Even allowing for Mr Storey's apparently natural tendency to exaggerate

Nice burn from the judge.
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Megaflow

6,682 posts

166 months

Wednesday 15th May
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I too hope Haas can overcome this obstacle, I’m sure they will.

I know of Haas for machine tools, and Gene Haas is a clever bloke. They produce solid machines at a sensible price. They are never going to set the world alight with their technology, but he has never set out to do that.

FourWheelDrift

76,762 posts

225 months

Wednesday 15th May
quotequote all
Ahonen said:
I had a quick read of this. It gives a neat insight into Storey - he is well named, because everything is he says is made up:

Judgement said:
......... Mr Storey explained that it had produced 90 million cans, but had not yet filled and sold them..................
.
He's going to wee in them isn't he.

Aqua Vita - https://www.youtube.com/watch?v=AK3LduV4-tg

Dynamic Space Wizard

560 posts

45 months

Wednesday 15th May
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laugh Where does he keep 90 million empty cans, and why?

StevieBee

7,395 posts

196 months

Wednesday 15th May
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Putting aside all debate of corporate legitimacy, whoever is doing their marketing is either:

a) A marketing genius of epic proportions whose creativity and effects has yet to surface or be manifested into tangible reality but will redefine the profession when they do

or

b) A first year A level student doing business and art

or

c) The office cleaner




JonChalk

Original Poster:

1,709 posts

51 months

Wednesday 15th May
quotequote all
OMG. Haas are f**ked.

Where on earth is his "money" coming from?

Haas better be aware of this ruling and it's contents.

Sixpackpert

3,805 posts

155 months

Wednesday 15th May
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I just wonder if Haas had some inkling this could happen. All the t-shirts and merch in the Haas shop only have Rich Energy on them, no stag logo.

Easy to peel a few stickers off the cars than ditch a load of merchandise.

Speed Badger

913 posts

58 months

Wednesday 15th May
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Quoting myself from the 'F1 launches' thread on 8th February - I'm still going with this!


HardtopManual

1,125 posts

107 months

Wednesday 15th May
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If I wanted to sponsor a F1 team for the lols, I like to think I'd come up with something a bit more imaginative than a fake energy drink with a ripped-off logo.

Not sure what we can say about RE on here without getting PH in trouble. Suffice to say, it smells very fishy to me.

CoolHands

9,423 posts

136 months

Wednesday 15th May
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Dodgy bd. There’s no way he even has 90000000 cans - he will probably have some worthless agreement in principle in which he promises to purchase that many cans reliant on certain conditions etc etc thus allowing him in his tiny mind to then say he ‘has’ 90000000 cans.

They do not, & never will, exist.

carinaman

13,392 posts

113 months

Wednesday 15th May
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Speed Badger said:
Quoting myself from the 'F1 launches' thread on 8th February - I'm still going with this!

I am sure it's all legit.

https://www.youtube.com/watch?v=05AdxkPnf78

TheDeuce

1,424 posts

7 months

Wednesday 15th May
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carinaman said:
42 seconds in, apparently this drink makes girls kiss each other. Fair enough, I'm a modern man. I'll take a couple of crates please smile

cuprabob

7,545 posts

155 months

Wednesday 15th May
quotequote all
TheDeuce said:
carinaman said:
42 seconds in, apparently this drink makes girls kiss each other. Fair enough, I'm a modern man. I'll take a couple of crates please smile
MeToo hehe

CoolHands

9,423 posts

136 months

Wednesday 15th May
quotequote all
The whole thing is so unbelievably st I really can’t believe they got their name plastered all over a decent f1 team. It’s like a joke. They are like the fousands & fousands city traders

TheDeuce

1,424 posts

7 months

Wednesday 15th May
quotequote all
CoolHands said:
The whole thing is so unbelievably st I really can’t believe they got their name plastered all over a decent f1 team. It’s like a joke. They are like the fousands & fousands city traders
They paid, they can display whatever name they want. Even if it's weirdly to their own detriment - it's their choice I guess!

rallycross

9,881 posts

178 months

Wednesday 15th May
quotequote all
TheDeuce said:
They paid, they can display whatever name they want. Even if it's weirdly to their own detriment - it's their choice I guess!
Who says they paid? There is no info on that.

Mr Haas does not need their money to run the team, he's already shown that.

Maybe Haas are in on the joke and will take a 50% stake of the non existent revenue from sales of the non existent product once it bursts onto the energy drinks market (actually more likely to fizzle than burst onto the market but you know what I mean).