Are Haas embarrassed about Rich Energy?

Are Haas embarrassed about Rich Energy?

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Discussion

TheDeuce

1,423 posts

7 months

Wednesday 15th May
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rallycross said:
Who says they paid? There is no info on that.

Mr Haas does not need their money to run the team, he's already shown that.

Maybe Haas are in on the joke and will take a 50% stake of the non existent revenue from sales of the non existent product once it bursts onto the energy drinks market (actually more likely to fizzle than burst onto the market but you know what I mean).
It could simply be marketing ahead of production. A modern idea, grown from crowd funding, that it might be better to market a 'ghost' product ahead of the costly business of actually creating it. Who say's Mr Haas isn't paying his own team to simply market an idea he's had?

The energy drink market has gone crazy the last decade or so. Who knows what games are being played. But in the end, someone effectively paid for the advert, even if it's a fake advert and Haas paid for it by not having it paid for by anyone else!

rallycross

9,881 posts

178 months

Wednesday 15th May
quotequote all
TheDeuce said:
Who knows what games are being played. But in the end, someone effectively paid for the advert, even if it's a fake advert and Haas paid for it by not having it paid for by anyone else!
Exactly!

SpudLink

2,478 posts

133 months

Wednesday 15th May
quotequote all
A few weeks ago I was watching a heavyweight boxing match. The Australian had the RE logo on his shorts. At the end of the bout, Mr ZZ Top appeared alongside him in the ring. Perhaps this really is just a way of buying VIP access to sporting events.

Nampahc Niloc

94 posts

19 months

Thursday 16th May
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StevieBee said:
Putting aside all debate of corporate legitimacy, whoever is doing their marketing is either:

a) A marketing genius of epic proportions whose creativity and effects has yet to surface or be manifested into tangible reality but will redefine the profession when they do

or

b) A first year A level student doing business and art

or

c) The office cleaner
Those three things don’t have to be mutually exclusive. Maybe they’ve got some work experience kid doing the cleaning and trying his/her hand at marketing.

Dermot O'Logical

617 posts

70 months

Thursday 16th May
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Jalopnik have done some investigating, and have basically come to the same conclusions as everybody else:

https://jalopnik.com/what-you-find-when-you-look-i...

Interestingly, they are supposed to be sponsoring Jordan King at Indianapolis. The same Jordan King who's father was, I believe, Chairman of J Sainsbury, the well-known supermarket chain. Perhaps that's where all of the cans of Rich Energy drink have gone.
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cookie1600

1,128 posts

102 months

Thursday 16th May
quotequote all
SpudLink said:
Perhaps this really is just a way of buying VIP access to sporting events.
I've been following this unfold on a few other websites including some real insight here:

https://forums.autosport.com/topic/211627-what-is-...

If you've not got time to go through the current 39 pages of research and comment, check some of the later posts by member 'danmills' who has done some sterling research and put some very plausible scenarios together based on that research.

I suspect you'll find there is money there, floating around way in the background offshore and Mr Beardy is just a spokesman/small shell company owner who is keeping the real 'rich' guys tucked away as that's how they like to do it. His IT and marketing ah-hem 'experience' is the thing that keeps him in an expense and travel account from the money men. Everyone wins, "this time next year we will be billionaires".

Product? Mmmm, just an initial run of prototype filled cans from a generic manufacturer with a promise for lots more when it's all got off the ground, as it surely will with all the Worldwide advertising.....

rallycross

9,881 posts

178 months

Thursday 16th May
quotequote all
cookie1600 said:
I've been following this unfold on a few other websites including some real insight here:

https://forums.autosport.com/topic/211627-what-is-...

If you've not got time to go through the current 39 pages of research and comment, check some of the later posts by member 'danmills' who has done some sterling research and put some very plausible scenarios together based on that research.

.....
Thanks for the link, had forgotten about that thread some really good info on there now.

I've said from the start this beardy weirdo is a lying fake con artist scammer and it looks like it wont be long till he's outed.

Just shows how little sponsorship is available in todays world for F1 - when it went to pay-wall tv it basically disappeared up its own exhaust pipe. In the UK less than 200,000 viewers watch races live - Maybe badminton has more viewers?!

It serves them right for being such greedy fkers - Bernie made it a big sport - and then he sold it out to be a minority sport.


The Moose

17,556 posts

150 months

Thursday 16th May
quotequote all
I don’t see what Haas need to be worried about.

As I understand it, they can afford to operate the team without a single penny of external investment. So the Rich Energy deal is a win-win for them.

If they’re real, then great - they get the money. If not, when the cash runs out then so does the sponsorship on the cars.

They’re realistically the only team that they could have had this deal with (either practically or with LM’s approval)

Piginapoke

785 posts

126 months

Friday 17th May
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Rich Energy are appealing the the High Court decision. Unbelievable Jeff.

https://twitter.com/rich_energy/status/11290842679...

cookie1600

1,128 posts

102 months

Friday 17th May
quotequote all
Piginapoke said:
Rich Energy are appealing the the High Court decision. Unbelievable Jeff.
What have they got to lose? Storey isn't bank-rolling any of this, I doubt he even invested in the front company or pays the rent on the single hot-desk and answering service in London, which is 'the head office'. His involvement has been IT, PR and some low-level marketing plus he gets to be a well-expensed stooge in front of the press.

All the time they are getting press they are getting exposure; exposure is good to them. Even here, and other forums where things are slowly unravelling, they are being talked about.

The guys with the deep pockets (about three companies away offshore) are all roaring with laughter I'm sure, as this is probably just like a little game for them, to see if they can build something from a few cans of pop and a beardy bloke who likes boxing and bikes.

When I read about £multi-million hypercars getting sold out before being announced, going to people who have to prove they have several other similar kinds of vehicle, it doesn't surprise me in the least that half a dozen IoM residents with more money than they know what to do with, are playing at trying to be a Red-Bull.

They can afford to play it like gambling and they get to have a laugh, a bit like the film 'Trading Places'.

StevieBee

7,394 posts

196 months

Friday 17th May
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HardtopManual said:
it smells very fishy to me.
The drink or the business?

realjv

755 posts

107 months

Friday 17th May
quotequote all
Piginapoke said:
Rich Energy are appealing the the High Court decision. Unbelievable Jeff.

https://twitter.com/rich_energy/status/11290842679...
That tweet is proper professional and exactly how you'd expect a 'premium brand' 'world class' company to behave. biglaugh

Sixpackpert

3,805 posts

155 months

Friday 17th May
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Wow!

LaurasOtherHalf

14,813 posts

137 months

Friday 17th May
quotequote all
These guys need to sort themselves out, they need someone professional and trustworthy to front the company for a start.

Is James CStunt available?

Piginapoke

785 posts

126 months

Friday 17th May
quotequote all
And here is Storey explaining what happened to Peter Windsor.

https://youtu.be/n31uqHOOj7E

I hope PW got paid well!

tigerkoi

2,894 posts

139 months

Friday 17th May
quotequote all
LaurasOtherHalf said:
These guys need to sort themselves out, they need someone professional and trustworthy to front the company for a start.

Is James CStunt available?
To be honest I reckon Storey and co are having a mighty good laugh at the whole thing and proof that you don’t need some digital marketing wally and their eye-rollingly lame “strategy” to create a buzz (fizz?) around some almost non-existent product.

Who needs a marketing clown when a ZZ Top roadie, an ex Dominos driver, and a couple of other randoms with some sharp moves all operating from a desk in some downmarket WeWork can so easily get everyone and their dog talking about your ‘premium’ energy drink?

The Jalopnik article is good and weaves an interesting tale, but I’d hazard that the boring reality isn’t quite so opaque and shady; they’re just chancing and shortcutting their way to some sort of business model, and seeing what they can get away with. I doubt it’s some massively intriguing international hustle.

Going back to the original question...I doubt old Gene Haas cares one bit. As long as a sticker gets paid for race to race then it’s no big issue. Then again, did Gene ever pay the IRS that $34m?

TheDeuce

1,423 posts

7 months

Friday 17th May
quotequote all
tigerkoi said:
To be honest I reckon Storey and co are having a mighty good laugh at the whole thing and proof that you don’t need some digital marketing wally and their eye-rollingly lame “strategy” to create a buzz (fizz?) around some almost non-existent product.

Who needs a marketing clown when a ZZ Top roadie, an ex Dominos driver, and a couple of other randoms with some sharp moves all operating from a desk in some downmarket WeWork can so easily get everyone and their dog talking about your ‘premium’ energy drink?

The Jalopnik article is good and weaves an interesting tale, but I’d hazard that the boring reality isn’t quite so opaque and shady; they’re just chancing and shortcutting their way to some sort of business model, and seeing what they can get away with. I doubt it’s some massively intriguing international hustle.

Going back to the original question...I doubt old Gene Haas cares one bit. As long as a sticker gets paid for race to race then it’s no big issue. Then again, did Gene ever pay the IRS that $34m?
Exactly this.

The fact is that most business games are played in a complex and indirect manner, certainly beyond the assessment of people that don't know what those playing the games are aiming for, or why/how.

Add in the fact that we don't know who is in cahoots with who, and it is obvious that all we can do is speculate endlessly. We won't ever have the full picture.

It's millions, it's F1, there will be a plan.

rallycross

9,881 posts

178 months

Saturday 18th May
quotequote all
Piginapoke said:
And here is Storey explaining what happened to Peter Windsor.

https://youtu.be/n31uqHOOj7E

I hope PW got paid well!
PW sold out - he lost his credibility after USF1 but this makes him looks very silly.

bobbo89

2,570 posts

86 months