Are Haas embarrassed about Rich Energy?

[rscott]

bobbo89 said:

Have you seen some of the other tweets from Whyte? Several other F1 drivers pictured on their bikes and even mention of a Lotus deal...

[rscott]

realjv said:

Piginapoke said:

Rich Energy are appealing the the High Court decision. Unbelievable Jeff.

https://twitter.com/rich_energy/status/11290842679...

That tweet is proper professional and exactly how you'd expect a 'premium brand' 'world class' company to behave.

Especially given the court appearance on that date is to discuss costs and whether Rich Energy are even granted permission to appeal.

[The Moose]

bobbo89 said:

That’s even better with the full Tweet

[skwdenyer]

rscott said:

realjv said:

Piginapoke said:

Rich Energy are appealing the the High Court decision. Unbelievable Jeff.

https://twitter.com/rich_energy/status/11290842679...

That tweet is proper professional and exactly how you'd expect a 'premium brand' 'world class' company to behave.

Especially given the court appearance on that date is to discuss costs and whether Rich Energy are even granted permission to appeal.

The judge in the case made mention of WS' apparent confusion between trademarks and copyright; I do wonder if he talked himself into believing that - since Whyte had not registered their logo as a trademark in the relevant class - that he could.

Or he may simply have been duped by his designer. If I do a Google Image search for stag logos (with and without various modifiers) I don't find the Whyte logo; perhaps his designer, realising his client was unsophisticated (and probably believing the whole thing was a joke anyhow), just dropped in a modified version of the Whyte logo as his own work?

We'll never really know. But the whole thing is a copulating cluster and a great lesson.

[thegreenhell]

skwdenyer said:

We'll never really know. But the whole thing is a copulating cluster and a great lesson.

Or just some genius marketing. We're all talking about Rich Energy, and if it was actually readily available I'm sure many people would now give it a try out of curiosity if nothing else.

[ukaskew]

Surely they must have cans in the Haas hospitality suite at races?

[eliot]

ukaskew said:

Surely they must have cans in the Haas hospitality suite at races?

probably locked inside the trophy case

[Evercross]

ukaskew said:

Surely they must have cans in the Haas hospitality suite at races?

Yeah, but there's nothing in them.

[Andy S15]

thegreenhell said:

Or just some genius marketing. We're all talking about Rich Energy, and if it was actually readily available I'm sure many people would now give it a try out of curiosity if nothing else.

I keep thinking this is all some elaborate marketing thing, but if so I still don't know why they are trying to market something you can't actually buy. Months ago WS stated the 'produced 90 million cans' thing but in that time period they still haven't been filled? Why would you produce so much packaging for something you have no intention to immediately fill?

That being said, if I did actually happen to spot RE being sold anywhere by chance, I'd be buying a can. However, that'll be for some sort of morbid curiosity though rather than actually desiring their product. Feels like awareness is out there, but not for the right reasons.

[StevieBee]

The Bowling Alley called. They want their shoe back.

[blueST]

I picked up a couple of “pre-litigation” cans as a sure fire investment. Bound to be worth a fortune in a few years to any collector of obscure foul tasting beverages. Found them in the Ginetta tent at Thruxton this weekend. They appear to have some form of liquid inside but I’m not in a hurry to taste it.

[AndrewEH1]

Rich Energy are really shooting themselves in the foot over this.

Red Bull are massive in the mountain biking scene, Rich Energy have annoyed most of the mountain biking community over this logo issue. They will always be remembered as the folk who copied that logo (even if they somehow win an appeal). So they've effectively lost a complete market segment.

[Dynamic Space Wizard]

blueST said:

I picked up a couple of “pre-litigation” cans as a sure fire investment. Bound to be worth a fortune in a few years to any collector of obscure foul tasting beverages. Found them in the Ginetta tent at Thruxton this weekend. They appear to have some form of liquid inside but I’m not in a hurry to taste it.

They've only got 89,999,998 left now

[skwdenyer]

blueST said:

I picked up a couple of “pre-litigation” cans as a sure fire investment. Bound to be worth a fortune in a few years to any collector of obscure foul tasting beverages. Found them in the Ginetta tent at Thruxton this weekend. They appear to have some form of liquid inside but I’m not in a hurry to taste it.

Out of interest, is the can wrapped or printed? Speaks to production volumes

[2fast748]

StevieBee said:

The Bowling Alley called. They want their shoe back.

Croc?!? Really?? Surely that's a p-take or theres a flock of parrots heading this way.

[blueST]

skwdenyer said:

Out of interest, is the can wrapped or printed? Speaks to production volumes

Printed like a normal drinks can.

[La-spoon]

Found this quite telling last weekend. First rule of promoting drinks through sport. Make sure your athlete has a drinks bottle at all time. (I know its not red bull in the bottle). I’m amazed they have got this far TBH. But its got people talking.

[mk1coopers]

Hmm 90 million cans to turn into scrap cubes if they loose the case again (which is highly likely) probably a good call to collect a few with the original logo !

[SpudLink]

Arklight said:

Well they do have a backup logo ready, i see no issues here.

This was too good to go unacknowledged.

[Bullitt Five-Oh]

I can't believe that the ZZ Top fellah claims that nobody knows Whyte Bikes...