Are Haas embarrassed about Rich Energy?

Are Haas embarrassed about Rich Energy?

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The Moose

18,680 posts

155 months

Monday 4th March
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Some Gump said:
The Moose said:
Based on your comment and the assertion that I was stereotyping, I did a little research for energy drink demographic data. Quickly, the only brand demographics I found were Red Bull.

http://snapshot.numerator.com/brand/red_bull

You'll note that as the age increases, consumption lowers.
You'll also note that as the income increases, consumption also lowers.

The demographic of Red Bull appears to be younger people or those on lower income.
.
Well that's bloody obvious! When the demographic is the young, you'll find that the young tend not to earn very much!
How many under 24's are on >40k? Oxbridge graduates? People who studied in LSE? The link is correlation not causation.

Red Bull remains premium within it's sector. It costs more than the others. The can is smaller. You rarely see it on promo but very frequently Relentless, Monster and Rockstar are.

As the other guy said above, premium / high end is relative within a sector. It can be a premium product without it being quaffed by Posh and becks, in the same way that many other things would be premium / high end in their sectors precisely because they do not appeal to people like Posh and Becks!
That's why I said:
The Moose said:
Because customers of premium products don’t generally buy energy drinks.

Some Gump

11,075 posts

132 months

Monday 4th March
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CoolHands said:
Can’t believe anyone regularly drinks that kind of st.
I think the same about whisky - dreadful stuff! I don't drink red bull either, my days of driving 12h+ in a day are over thankfully.

Sales numbers that might scare you (source: google)

2017 by volume
Coke 1.6 billion cases, which I think is 38.4 billion cans
Pepsi about the same
Red Bull 6.7 billion cans

To be 17% as big as coke, thats a serious number of people drinking that st! Makes matey boy's 90k cans (1/2 a day of sales to red bull) seem a little... well, you know.

SmoothCriminal

2,577 posts

145 months

Monday 4th March
quotequote all
Has anybody tried it yet?

ukaskew

5,287 posts

167 months

Tuesday 5th March
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Some Gump said:
Why would they? They report on sport, not companies. If they go on the attack of Haas' sponsor, they alienate themselves from Haas and also probably others - why would any team want a relationship with a journo who puts tabloid style headlines above the sporting aspect?
That's journalism! In F1 perhaps more than any sport you cant uncouple the commercial or political side from the sporting side, it's all one big melting pot and all directly impact each other. And a well researched article need not be 'tabloid style'.

b0rk

923 posts

92 months

Tuesday 5th March
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So who actually makes the stuff?
I assume Rich have contracted out the production to someone else, for the sort of volumes claimed (90k cans) currently.

However be able to supply the kind volume that would sustain the claimed marketing spend I’d thought they’ll need to setup a deadicated and somewhat expensive production facility...

skwdenyer

7,440 posts

186 months

Tuesday 5th March
quotequote all
b0rk said:
So who actually makes the stuff?
I assume Rich have contracted out the production to someone else, for the sort of volumes claimed (90k cans) currently.

However be able to supply the kind volume that would sustain the claimed marketing spend I’d thought they’ll need to setup a deadicated and somewhat expensive production facility...
From my long post a page ago:

We know that Starzinger are the manufacturer - https://www.importgenius.com/importers/rich-energy - and that they've shipped at least about 86k units to the USA (in that shipment, at least).

90k cans is just what has been sent to the USA in a single shipment (and matches the video on the richenergy.us website for scale). No idea about the RoW.

Edited by skwdenyer on Tuesday 5th March 13:41

skwdenyer

7,440 posts

186 months

Tuesday 5th March
quotequote all
ukaskew said:
Some Gump said:
Why would they? They report on sport, not companies. If they go on the attack of Haas' sponsor, they alienate themselves from Haas and also probably others - why would any team want a relationship with a journo who puts tabloid style headlines above the sporting aspect?
That's journalism! In F1 perhaps more than any sport you cant uncouple the commercial or political side from the sporting side, it's all one big melting pot and all directly impact each other. And a well researched article need not be 'tabloid style'.
Surprised Joe Saward hasn't waded-in, given his outspoken views on ROKiT in the recent Inside F1 video...

FourWheelDrift

78,032 posts

230 months

Tuesday 5th March
quotequote all
skwdenyer said:
Surprised Joe Saward hasn't waded-in, given his outspoken views on ROKiT in the recent Inside F1 video...
I don't know what he says but if it is what I think it is then I agree with him.

"Launching soon" - https://rokitphones.com/

Apparently - "Rokit Android phones have 3D screens and 'free' health care, for under $300" - https://www.cnet.com/news/rokit-android-phones-boa...


I've also got some magic beans for sale if anyone want some.

DanielSan

14,434 posts

113 months

Tuesday 5th March
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tigerkoi said:
I agree with you in terms of it being harder to maintain relationships if the probing is considered by the teams and players to be unwarranted or uncomfortable. Fair enough. But that’s just the nature of good journalism. Balancing relationships but getting the juicy stuff.

However this sport we call F1, its half about racing actual cars, and the other about the politics of it all. It’s the most politicised (arguably) major sport in the world. Saying anything less is a bit disingenuous.

Many who do report on F1 will naturally have limited knowledge of business matters if they’ve focussed their whole career on the actual sporting side - but then I’d argue that many of them (Saward included) should up their game as their journalism therefore needs to adequately cover the whole, not part, of what F1 actually is all about.
In the quest to constantly provide never ending F1 news when there isn't any news by most outlets now it wouldn't be a shock to see some journalists try and go down the investigative route. There can only be a very small number in the paddock who'd get away with it and still be welcome there, but it could be a high price to pay for one or two stories to then get nothing from any other teams press office.

Dermot O'Logical

674 posts

75 months

Tuesday 5th March
quotequote all
ukaskew said:
Some Gump said:
Why would they? They report on sport, not companies. If they go on the attack of Haas' sponsor, they alienate themselves from Haas and also probably others - why would any team want a relationship with a journo who puts tabloid style headlines above the sporting aspect?
That's journalism! In F1 perhaps more than any sport you cant uncouple the commercial or political side from the sporting side, it's all one big melting pot and all directly impact each other. And a well researched article need not be 'tabloid style'.
I'm surprised that Christian Sylt hasn't produced some sort of investigative article on Rich Energy. It's the kind of thing that he does best.

skwdenyer

7,440 posts

186 months

Tuesday 5th March
quotequote all
Dermot O'Logical said:
ukaskew said:
Some Gump said:
Why would they? They report on sport, not companies. If they go on the attack of Haas' sponsor, they alienate themselves from Haas and also probably others - why would any team want a relationship with a journo who puts tabloid style headlines above the sporting aspect?
That's journalism! In F1 perhaps more than any sport you cant uncouple the commercial or political side from the sporting side, it's all one big melting pot and all directly impact each other. And a well researched article need not be 'tabloid style'.
I'm surprised that Christian Sylt hasn't produced some sort of investigative article on Rich Energy. It's the kind of thing that he does best.
It is alleged that he only does that when it suits Bernie's interests for him to do so smile

Evercross

706 posts

10 months

Tuesday 5th March
quotequote all
skwdenyer said:
It is alleged that he only does that when it suits Bernie's interests for him to do so smile
This. If you want to visualise the relationship between Sylt and Ecclestone then imagine Smithers and Mr Burns from The Simpsons.

Some Gump

11,075 posts

132 months

Tuesday 5th March
quotequote all
skwdenyer said:
Surprised Joe Saward hasn't waded-in, given his outspoken views on ROKiT in the recent Inside F1 video...
Well he is F1's edgy bellend. I remember him selling clicks during the Lotus Caterham fiasco and haven't bothered to read any of his stuff since...

rallycross

10,283 posts

183 months

Tuesday 5th March
quotequote all
Some Gump said:
Well he is F1's edgy bellend. I remember him selling clicks during the Lotus Caterham fiasco and haven't bothered to read any of his stuff since...
If you are interested in F1 and haven't bothered reading any of his stuff that rather makes you the 'bellend' not him.
There is no better insight into what is really going on behind the scenes in F1 for outsiders than his forum, which is free (and he does not try and monetize it).

https://www.motorsportweek.com/joeblogsf1/

DanielSan

14,434 posts

113 months

Tuesday 5th March
quotequote all
rallycross said:
If you are interested in F1 and haven't bothered reading any of his stuff that rather makes you the 'bellend' not him.
There is no better insight into what is really going on behind the scenes in F1 for outsiders than his forum, which is free (and he does not try and monetize it).

https://www.motorsportweek.com/joeblogsf1/
Wasn't this the man who stated Red Bull would suck it up and sign with Renault again for engines because Honda were never going to he good enough?

tigerkoi

2,927 posts

144 months

Tuesday 5th March
quotequote all
DanielSan said:
rallycross said:
If you are interested in F1 and haven't bothered reading any of his stuff that rather makes you the 'bellend' not him.
There is no better insight into what is really going on behind the scenes in F1 for outsiders than his forum, which is free (and he does not try and monetize it).

https://www.motorsportweek.com/joeblogsf1/
Wasn't this the man who stated Red Bull would suck it up and sign with Renault again for engines because Honda were never going to he good enough?
I think it’s worthier to have a balanced view on Saward.

For sure, for all the many years he’s been part of the circuit, going to every single race etc, he’s got a wealth of knowledge, encyclopaedic even, of the sport. No doubt.

But for many observers he can sometimes present stuff in such a brusque and dismissive way that inevitably he turns a lot of people off.

He’s not always right, as much as he presents his copy as such, and doesn’t brook much dialogue when his musings do prove suss.

Personally I think he does have an unravelled back catalogue, memory and view of F1 and the back office stuff compared to the rest. But I also think he overemphasises at times his access and stature within the travelling circus.

La-spoon

21 posts

16 months

Tuesday 5th March
quotequote all
Their twitter feed is frankly hilarious. Anyone would think it really Is selling millions of cans. Something just doesn’t add up with this. Now available in the Carribean. Anyone seen it in the UK?

rallycross

10,283 posts

183 months

Tuesday 5th March
quotequote all
La-spoon said:
Their twitter feed is frankly hilarious. Anyone would think it really Is selling millions of cans. Something just doesn’t add up with this. Now available in the Carribean. Anyone seen it in the UK?
The product does not exist in the U.K. ( as in, no you can’t buy any, bit why would anyone want to buy one anyway ?).


LaurasOtherHalf

15,611 posts

142 months

Tuesday 5th March
quotequote all
DanielSan said:
rallycross said:
If you are interested in F1 and haven't bothered reading any of his stuff that rather makes you the 'bellend' not him.
There is no better insight into what is really going on behind the scenes in F1 for outsiders than his forum, which is free (and he does not try and monetize it).

https://www.motorsportweek.com/joeblogsf1/
Wasn't this the man who stated Red Bull would suck it up and sign with Renault again for engines because Honda were never going to he good enough?
No, this was the man who had it put to him by a little known podcast that Redbull were signing with Honda to which he scoffed at their sources. 24 hours before they proved to be right.

Some Gump

11,075 posts

132 months

Tuesday 5th March
quotequote all
rallycross said:
If you are interested in F1 and haven't bothered reading any of his stuff that rather makes you the 'bellend' not him.
There is no better insight into what is really going on behind the scenes in F1 for outsiders than his forum, which is free (and he does not try and monetize it).

https://www.motorsportweek.com/joeblogsf1/
I disagree. There are lots of aspects of F1 to be interested in- technical, racing, political, specilation. You can ignore political speculation and enjoy scarbs, somers, f1technical, peter wheeler and nick daman (other sources are available) without needing to read whatever JS has to say.
I stopped reading because his output was a stream far too often full of negativity towards individuals or teams that I felt was uncalled for. In the mire of caterham / lotus it felt as if he almost took so much glee in the downfall of his antagonist that he almost saw joy in the team's death.
When a team goes pop, there are hundreds of employees either out of a job or worse (unpaid) there are more suppliers unpaid. I realise that it's a tough old world but i read about f1 to be entertained, and there's no enjoyment to be had from the news that someone is going home to his / her family today with the news that there's no income next month.

Is Rich energy a scam? Maybe, probably. Do i want all the coverage of Haas to be about how scammy their sponsor is? No. I want to read about the car, their progress, their model with Ferrari, their aero concept and what their outlook / strategy is on the sporting side. If that makes me.a bellend so be it; you can go and enjoy whatever Joe is selling this week.
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