Rich Energy drop Haas. No...Really. Seriously...
Discussion
JonChalk said:
No idea of the source; can’t find anything via Google, but this tweet claiming RE lost their Vin-X case yesterday, which, by enforcing the handover of 20% of RE to Vin-X will therefore reveal the “value “ of RE.
https://twitter.com/thomasmaheronf1/status/1152235...
But surely as the original company Rich Energy Ltd was probably sold to BDG for £1, they will get 20% of that value? Unless everyone can go for Storey and try to get their money (good luck with that!). I wonder what Whyte got?https://twitter.com/thomasmaheronf1/status/1152235...
As for setting up a new Rich Energy Ltd, why persist with the tainted brand, or is this still the theory of building into something bigger to generate interest then get product on the shelves? Perhaps it's the contractual obligation to Haas.
Silly Billly persists with promoting a brand on social media he has no product for, the possible money men want to continue the brand separately and also have no, or little product. All I can see is more court cases and Storey ends up bankrupt or in the nick.
Still so many questions..
Spumfry said:
Pleased to see that Whyte Bikes' logo has directly replaced the Rich Energy brand on a car - Rick Parfitt Jnr's British GT Bentley.
Well played Mr Parfitt, well played...https://twitter.com/RickParfittJnr/status/11522636...
ajprice said:
British GT also enjoying a snigger:https://twitter.com/BritishGT/status/1152275849229...
An idle thought and forgive me if it's covered elsewhere. What if Zoran Terzić is the key to the actual energy drink?
Terzić could have the rights or licence to the distribution and formula as it could have sat nicely with his coaching career, but he didn't have the money to make it big. Somewhere Terzić meets Storey (East End boxing club?) and Storey lulls him into thinking he has connections. Perhaps this is where Sullivan may have come in, with a network of millionaires to tap into. Terzić could also have been bought out and offered nominal shares.
Storey brokers a deal and offers to handle PR and net presence. It bumbles along for a couple of years untill the big money men want to take it up a gear. Storey feints a takeover of Force India and sponsorship of Williams to gain some credibility around the paddock then swoops on a cheaper deal with Haas.
He spectacularly makes a balls up of his position as he's in way over his head now and the rest is still unfolding. The key could be who owns the rights, licence and recipe? They are the person or people who can take this forward as a brand, even if it's tainted at the moment.
Terzić could have the rights or licence to the distribution and formula as it could have sat nicely with his coaching career, but he didn't have the money to make it big. Somewhere Terzić meets Storey (East End boxing club?) and Storey lulls him into thinking he has connections. Perhaps this is where Sullivan may have come in, with a network of millionaires to tap into. Terzić could also have been bought out and offered nominal shares.
Storey brokers a deal and offers to handle PR and net presence. It bumbles along for a couple of years untill the big money men want to take it up a gear. Storey feints a takeover of Force India and sponsorship of Williams to gain some credibility around the paddock then swoops on a cheaper deal with Haas.
He spectacularly makes a balls up of his position as he's in way over his head now and the rest is still unfolding. The key could be who owns the rights, licence and recipe? They are the person or people who can take this forward as a brand, even if it's tainted at the moment.
ajprice said:
Spumfry said:
Pleased to see that Whyte Bikes' logo has directly replaced the Rich Energy brand on a car - Rick Parfitt Jnr's British GT Bentley.
Well played Mr Parfitt, well played...https://twitter.com/RickParfittJnr/status/11522636...
Orbital Food Machinery said:
Orbital Food Machinery are way more happy to have @WhyteBikes above our name on the car doors than the drinks company whose name we've already forgotten.
cookie1600 said:
An idle thought and forgive me if it's covered elsewhere. What if Zoran Terzi? is the key to the actual energy drink?
I don't think anyone knows or cares what the "recipe" is. There are so many generic energy drinks around, all that matters is the brand/marketing. If RE lost the recipe and relaunched with a totally different one, I suspect nobody would notice. Particularly as nobody who's tasted it seems keen to repeat the experiment.It's all "brand", and RE have spent millions basically pissing their brand against the wall.
silentbrown said:
I don't think anyone knows or cares what the "recipe" is. There are so many generic energy drinks around, all that matters is the brand/marketing. If RE lost the recipe and relaunched with a totally different one, I suspect nobody would notice. Particularly as nobody who's tasted it seems keen to repeat the experiment.
Tastes and looks like Red Bull - https://twitter.com/harrismonkey/status/1149011037...Now I wonder why Red Bull might be taking legal action against RE?
And has anyone seen Zoran Terzic?
FourWheelDrift said:
Tastes and looks like Red Bull
Don't all energy drinks pretty much taste and look like red bull? Like all colas (sort of) taste like coke/pepsi...Anyhoo, I'm 99.9% sure all the assorted "Lightning Volt" twitter accounts are parodies/fakes, and the next we see of Lightning Volt/RE on the companies house website will be a winding up order. The name change (which seems to be standard BDG modus operandi) is presumably to try and throw some creditors off the scent, or to avoid tarnishing the Rich Energy brand "asset" even further...
FourWheelDrift said:
And has anyone seen Zoran Terzic?
Recently or at all? I thought he might be this fella:https://en.m.wikipedia.org/wiki/Zoran_Terzić
I know Serbians and Croatians have had thier differences in the past, but maybe he knew or met the original creator? My point being, is he the guy they have to keep sweet, because he bought the Rich Energy drink stuff and has the rights to it?
Anyway I'm still sure more will be revealed (or meltdown-tweeted) before the next GP and when the court case details are made public.
silentbrown said:
The name change (which seems to be standard BDG modus operandi) is presumably to try and throw some creditors off the scent, or to avoid tarnishing the Rich Energy brand "asset" even further...
The name change is almost certainly to allow a ‘new’ Rich Energy Ltd to be started up free from all the liabilities of the old one...just for a refresh
https://jalopnik.com/what-you-find-when-you-look-i...
''“I bought a liquid and a drink from which I then created the brand,” Storey said. “They had a word mark “Rich,” which has a slightly different meaning, shall we say, and we said, ‘Right, okay, we can work with that, but we want to completely change the whole brand.’”''
https://jalopnik.com/what-you-find-when-you-look-i...
''“I bought a liquid and a drink from which I then created the brand,” Storey said. “They had a word mark “Rich,” which has a slightly different meaning, shall we say, and we said, ‘Right, okay, we can work with that, but we want to completely change the whole brand.’”''
Gary C said:
Just received three cans of this stuff off Amazon as a memento of a crazy F1 story.
Might even try one just to see how awful it actually is.
I tried an energy drink for first time a few weeks back, Monster Ultra. Left me light headed. Also left me confused, because it said quite clearly on top of the can 'zero calories', but on the nutrition label it stated 11kcal. Might even try one just to see how awful it actually is.
bltamil1 said:
The name change is almost certainly to allow a ‘new’ Rich Energy Ltd to be started up free from all the liabilities of the old one...
The name of the company is totally irrelevant. The brand is what would matter. We haven't seen anything that says that the RE brand has been sold to another entity - Although probably the only evidence that RE Ltd (rather than some other Storey-run entity) actually claimed ownership of the brand is that they actively defended the logo against Whyte's claim.
Gary C said:
Just received three cans of this stuff off Amazon as a memento of a crazy F1 story.
Might even try one just to see how awful it actually is.
Copy and paste from my post on the previous thread.... Might even try one just to see how awful it actually is.
Just had a couple of mouthfuls, I even had a glass of water first as I've had a couple of beers and a Zobrowka Bisson Grass vodka and apple juice (the polish drink it a lot as found out in a stag weekend last year, vodka is available and Tesco and it tastes like apple strudel!) while watching Le Mans this afternoon/evening so the palette is cleansed.
Initial aroma, very similar to Red Bull but a not as strong. Very sweet smelling as you'd expect with an energy drink but personally I don't find it unpleasant.
Taste wise - if you like drinks of this type Red Bull/Monster/Relentless etc then it isn't too bad. It's unsurprisingly very similar to Red Bull in taste but again I'd say a little less sweet. Flavour wise it's that typical mixed fruit/sugary taste you'd expect from an energy drink there's nothing all that remarkable about it.
The one negative, well at least when it comes to the consumption of it and not the company as a whole, is that it leaves you with a really dry mouth feeling a couple of minutes after you've had a few sips and feeling drier as I type this. I'm not sure how they've managed to achieve this but my good God it's still getting worse!
Taking another mouthful of it in a bid to cure the dry mouth feeling (yes I know what you're thinking, I'm not stupid, well maybe a bit, but it only seems fair to give it a proper test) and the taste of it has gone severely downhill! As basic things to aim for with a drink surely making you want to at least finish it is number one on the list??
Conclusion- initial flavour wise actually not too bad, it's just this damn after taste that's the problem. I'm off to eat a ball of cotton now to improve the situation.... May as well finish the can first though
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