Penske to buy Mercedes F1
Discussion
There's a good chance Renault won't be around in F1 at all in 2021. Suspect the Russians will buy that one out and get a Honda/Ferrari dumped in the back.
I think Liberty will be realising they may have been sold a pup by Ecclestone and Co. The outside world is changing and F1 is going to be left behind.
I think Liberty will be realising they may have been sold a pup by Ecclestone and Co. The outside world is changing and F1 is going to be left behind.
E34-3.2 said:
Not absolutely. That is quite carefully worded.vaud said:
E34-3.2 said:
Not absolutely. That is quite carefully worded.Not that it really matters, if Mercedes wish to sell at some point then a single potential buyer bring ruled out isn't a big deal. There was never a story here though anyway, just rumours.
This bit caught my eye though:
“Regardless if you’re a Formula 1 fan or not, you have to look at these marketing investments in a rational way. We weigh all of our marketing and media investments in terms of what’s the reach, what’s the impact, and what does it cost for us to invest?
“If you use the Nielsen method to measure the media value of our Formula 1 activities they are north of 1 billion Euros per year, so an extreme reach and impact from this activity.
Which is a nice statement to present to those that speculate Mercedes will leave simply because the board are not F1 friendly in principle. As the above outlines, in the end they're chief driving factor is brand success - and F1 has proven itself in that respect so it's a no brainer to support it for as long as it delivers.
E34-3.2 said:
Doesn't mean anything, how many time do you hear a rumour then the denial and then find out it's actually happeningTheDeuce said:
Which is a nice statement to present to those that speculate Mercedes will leave simply because the board are not F1 friendly in principle. As the above outlines, in the end they're chief driving factor is brand success - and F1 has proven itself in that respect so it's a no brainer to support it for as long as it delivers.
Mercedes will leave for a variety of reasons, not just one. It will inevitably be because the board don't want to remain, because it's the board who make the decision. It's to be expected the seller will talk positively about the value of an asset when they're attempting to sell it.
janesmith1950 said:
Mercedes will leave for a variety of reasons, not just one. It will inevitably be because the board don't want to remain, because it's the board who make the decision.
It's to be expected the seller will talk positively about the value of an asset when they're attempting to sell it.
Fair enough, but it's also a matter of fact that Mercedes have done very well from F1 and that effect only increases each year they extend their dominance of the sport.It's to be expected the seller will talk positively about the value of an asset when they're attempting to sell it.
At the Frankfurt motor show this year F1 tie in with their road cat program was pushed heavily, they're making good use of their F1 success.
EDLT said:
TheDeuce said:
EDLT said:
They (well, Hamilton) need two more titles to beat every record.
Equalling is frankly good enough, along with various other records he will break outright.Just one more will give them the record for most titles for one driver with one team, and the most consecutive constructor's titles.
Penske is probably not the only one in the frame. The broad hint that Merc isn't necessarily in F1 forever (as if it needed saying) might as well been worded as to say, 'Come and make an offer.'
If the new concord agreement is a stumbling block, or Merc feel that a random team already in F1, let's, for the sake of argument call it Ferrari, is being favoured, then they might use the threat of walking as a lever. They, unlike the random team named Ferrari, will do so if Liberty think it is a bluff and call it. This is a critical time for F1, and it is a critical time for Merc.
As a poster said, the Merc board make the decision and the support for F1 is not without its critics. If sales drop and staff are laid off, the unions on the board might start throwing a strop.
Whether they will leave or not is hardly in any PH poster's knowledge, but the fact that they might is unarguable.
If the new concord agreement is a stumbling block, or Merc feel that a random team already in F1, let's, for the sake of argument call it Ferrari, is being favoured, then they might use the threat of walking as a lever. They, unlike the random team named Ferrari, will do so if Liberty think it is a bluff and call it. This is a critical time for F1, and it is a critical time for Merc.
As a poster said, the Merc board make the decision and the support for F1 is not without its critics. If sales drop and staff are laid off, the unions on the board might start throwing a strop.
Whether they will leave or not is hardly in any PH poster's knowledge, but the fact that they might is unarguable.
Fundoreen said:
I would assume this rumour got going because toto is absent.
I would think he wanted to avoid another bout of dysentery after the recent mexico round.
No, he is negotiating to become head honcho for Liberty. Fact (Fake of course)I would think he wanted to avoid another bout of dysentery after the recent mexico round.
Do we really see much value in Penske returning to F1? It has not really been much of a success story for Hass despite them using a different business model.
The publicity for MB is not really that expensive - provided that they keep winning the big prize money - if Ferrari can afford it, AMG certainly can - F1 is possibly the best way of selling hybrid technology and range anxiety is a huge issue with EVs, so they will be the shopping family hatchback runaround, but probably not the Limousines.
I think the technology is less relevant to large volume producers like Renault and Honda.
deeen said:
But if true, why now? Surely all these championships are good publicity for Mercedes? Rules similar for 2020?
Not always the case. Winning a couple of championships, i agree, is good for promoting the brand and increasing sales. Win too many championships, and you start getting into the same territory as F1 did back in the early 2000's when Schumacher and Ferrari dominated.rwindmill said:
Not always the case. Winning a couple of championships, i agree, is good for promoting the brand and increasing sales. Win too many championships, and you start getting into the same territory as F1 did back in the early 2000's when Schumacher and Ferrari dominated.
That only became awkward as the general public started to catch on to what was driving the dominance and how farcical the sport had become. The same to a lesser degree was true of Vettel at Red Bull.I think it's different for Mercedes though, they have had to see off genuine threats frequently enough and they have played a fair game. They did take an early advantage in PU development but that playing field has well and truly levelled now, and yet they keep on fighting and winning by essentially being always at least a little above the average performance of their peers - even on their bad days they tend to bring home more points than their rivals on their bad days. I'm not a team or driver fan, I just love the story and sport of F1. But credit where it's due, Mercedes have been massively impressive and, crucially, very well behaved throughout.
thegreenhell said:
They probably don't care because they are a constructor, not a driver, and it would be purely Hamilton's record, not a Mercedes record.
Just one more will give them the record for most titles for one driver with one team, and the most consecutive constructor's titles.
It would certainly be of interest to them, as it currently stands that all of Hamilton's championships (will) have been won using Mercedes power. Just one more will give them the record for most titles for one driver with one team, and the most consecutive constructor's titles.
If they can back the most successful Driver as well as Constructors results, it is all related/tied to Mercedes Benz and holds huge marketing potential.
HTP99 said:
E34-3.2 said:
Doesn't mean anything, how many time do you hear a rumour then the denial and then find out it's actually happeninghttps://www.quotes.net/mquote/956591
Lotus Elan +2 said:
Beginning of the end of what? Electric cars are far less complex to design and build than ICE, on the other hand, establishing a position in the new EV marketplace means very slim margins. Answer: cut staff.The pressure on all sides for Germany to lead the EV market is insane right now. BMW to follow suit very soon.
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