F1 TV audience dwindling.
Discussion
ceesvdelst said:
Fair play, you can actually get people to watch f1 who know you.
I could never manage that now, yet in 08, a houseful watching Lewis win his first title, (secretly wanted the other guy). Only one of those people still even acknowledges F1 now, most drifted off after some time.
People come and go, my question has to be what attracts people now? If you had not watched in the 80's to late 00's, what made you get into it now?
In UK terms I imagine some of the interest is down to the fact that no one can really ignore a British who's so close to an all time world record tally.. that must trigger some people to want to know what it's all about. Also, despite modern attitudes towards consumption and ice, the futile nature of Motorsport and so on.. these are the sentiments people are keen to display outwardly but that does not mean that privately, many people are not interested in a 200mph battles on a race track. There is still an elemental draw to speed and danger (and glamour, drama, globe trotting) that will draw some people in.I could never manage that now, yet in 08, a houseful watching Lewis win his first title, (secretly wanted the other guy). Only one of those people still even acknowledges F1 now, most drifted off after some time.
People come and go, my question has to be what attracts people now? If you had not watched in the 80's to late 00's, what made you get into it now?
Looking wider than the UK, other territories are at different levels of development and diferent social attitudes - what attracts them in frankly massive and growing numbers probably isn't that far removed from the UK in the 80's. Consider a Vietnamese chap that 15 years ago would have been fairly interested in any remotely decent passing car (there weren't that many), and this year even if he can't see the race, if he can just get to Hanoi he'll hear F1 cars and watch via TV in a bar, get caught up in the mayhem downtown. I've no doubt it's a seriously exciting time for the residents and a very big deal for them as a nation. It's hyper modern racing on a city which very recently was anything but modern in many ways.
Eric Mc said:
I'd like some information on these "massive" audiences that are flocking to F1 in these other countries.
..https://www.formula1.com/en/latest/article.formula...
Interesting that Brazil Germany and Italy all feature. Is that where free to air still survives or has returned?
I still do not see the "new" markets as being sustainable. How is India and Turkey doing regarding F1. They were being heralded as where the action was going to be a few years ago.
My view is that "new" markets are fickle and come and go fairly quickly as some other "bauble" takes their fancy, or their country's economy crashes and other factors become more important to the population.
And the data is for 2018. Do we have anything for 2019 apart from the collapse in UK viewing?
I still do not see the "new" markets as being sustainable. How is India and Turkey doing regarding F1. They were being heralded as where the action was going to be a few years ago.
My view is that "new" markets are fickle and come and go fairly quickly as some other "bauble" takes their fancy, or their country's economy crashes and other factors become more important to the population.
And the data is for 2018. Do we have anything for 2019 apart from the collapse in UK viewing?
Edited by Eric Mc on Tuesday 7th January 12:55
Eric Mc said:
Interesting that it Brazil Germany and Italy all feature. Is that where free to air still survives or has returned?
I still do not see the "new" markets as being sustainable. How is India and Turkey doing regarding F1. They were being heralded as where the action was going to be a few years ago.
My view is that "new" markets are fickle and come and go fairly quickly as some other "bauble" takes their fancy, or their country's economy crashes and other factors become more important to the population.
And the data is for 2018. Do we have anything for 2019 apart from the collapse in UK viewing?
2019 no data yet so far as I knoe. Although given that it was the most enjoyable season of the current era and that attendance is known to have increased, I'd be very surprised to see a decline in global viewership.I still do not see the "new" markets as being sustainable. How is India and Turkey doing regarding F1. They were being heralded as where the action was going to be a few years ago.
My view is that "new" markets are fickle and come and go fairly quickly as some other "bauble" takes their fancy, or their country's economy crashes and other factors become more important to the population.
And the data is for 2018. Do we have anything for 2019 apart from the collapse in UK viewing?
And yes in general it thrives when FTA and liberty make it affordable enough in new countries to be shown FTA. Fairly standard business practice of getting em hooked and then raising the price!
Obviously in the UK for whatever reason the price increase ended up a bit of a joke.
Eric Mc said:
Interesting that Brazil Germany and Italy all feature. Is that where free to air still survives or has returned?
I still do not see the "new" markets as being sustainable. How is India and Turkey doing regarding F1. They were being heralded as where the action was going to be a few years ago.
My view is that "new" markets are fickle and come and go fairly quickly as some other "bauble" takes their fancy, or their country's economy crashes and other factors become more important to the population.
And the data is for 2018. Do we have anything for 2019 apart from the collapse in UK viewing?
2018 was the last year of FTA in Italy so expect to see a drop-off there (if not as much as the UK as they still got 5 full races live and full race coverage delayed on FTA in 2019). Germany still FTA, as is Brazil.I still do not see the "new" markets as being sustainable. How is India and Turkey doing regarding F1. They were being heralded as where the action was going to be a few years ago.
My view is that "new" markets are fickle and come and go fairly quickly as some other "bauble" takes their fancy, or their country's economy crashes and other factors become more important to the population.
And the data is for 2018. Do we have anything for 2019 apart from the collapse in UK viewing?
Edited by Evercross on Tuesday 7th January 14:31
I’ll see if I can dig up any Liberty shareholder announcements. They may have areas/country’s listed as up to date.
In regards to FTA, the USA (has a sponsor agreement which to my understanding means no ads)! & I’m sure ESPN is not free (as well as what ever cable/satellite service you have).
In Germany you can watch on RTL (as you can here for free). However both areas are seeing massive uptake in F1 TV.
Let’s not also forget how many people are watching on ‘illegal/pirated’ streams and torrents.
In regards to FTA, the USA (has a sponsor agreement which to my understanding means no ads)! & I’m sure ESPN is not free (as well as what ever cable/satellite service you have).
In Germany you can watch on RTL (as you can here for free). However both areas are seeing massive uptake in F1 TV.
Let’s not also forget how many people are watching on ‘illegal/pirated’ streams and torrents.
Deesee said:
In Germany you can watch on RTL (as you can here for free). However both areas are seeing massive uptake in F1 TV.
That's the key difference, those places can get F1TV pro, which is perfectly affordable and also all the live timing etc etc.I think it's quite feasible for a countries network/broadcaster to give up on paying to put it out FTA once the digital subscription uptake is well underway. People are proven to accept such services for a reasonable price, so it can work without the massive drop off in viewers that the UK has seen. There will still be a drop - but that's gonna happen when you don't give something away free.
The UK isn't a model for what is or will happen elsewhere at all imo (As Eric was suggesting I think), because we should ideally have the affordable F1TV option, not the barely affordable for many Sky only solution.
Deesee said:
I’ll see if I can dig up any Liberty shareholder announcements. They may have areas/country’s listed as up to date.
In regards to FTA, the USA (has a sponsor agreement which to my understanding means no ads)! & I’m sure ESPN is not free (as well as what ever cable/satellite service you have).
In Germany you can watch on RTL (as you can here for free). However both areas are seeing massive uptake in F1 TV.
Let’s not also forget how many people are watching on ‘illegal/pirated’ streams and torrents.
Mothers Polish subsidise the US coverage so there's no Ads, that's correct.In regards to FTA, the USA (has a sponsor agreement which to my understanding means no ads)! & I’m sure ESPN is not free (as well as what ever cable/satellite service you have).
In Germany you can watch on RTL (as you can here for free). However both areas are seeing massive uptake in F1 TV.
Let’s not also forget how many people are watching on ‘illegal/pirated’ streams and torrents.
Tyre Smoke said:
Slightly off topic, but is RTL's German coverage broadcast via satellite and free to view?
Appreciate it would have German commentary, but since I am going to be in Le Mans for the Canadian GP this year, and I get the LM24 on German Eurosport via Astra 19e, I'm just planning ahead.
Yes, it is... and you can always listen to 5 live..Appreciate it would have German commentary, but since I am going to be in Le Mans for the Canadian GP this year, and I get the LM24 on German Eurosport via Astra 19e, I'm just planning ahead.
Deesee said:
Tyre Smoke said:
Slightly off topic, but is RTL's German coverage broadcast via satellite and free to view?
Appreciate it would have German commentary, but since I am going to be in Le Mans for the Canadian GP this year, and I get the LM24 on German Eurosport via Astra 19e, I'm just planning ahead.
Yes, it is... and you can always listen to 5 live..Appreciate it would have German commentary, but since I am going to be in Le Mans for the Canadian GP this year, and I get the LM24 on German Eurosport via Astra 19e, I'm just planning ahead.
In case anyone was interested, this might be a cheap and legal way to watch your F1 this year...
One of these Clicky
And one of these Clickety Click
And Radio 5 Live comms.
Point it at Astra 19e and legally pick up free to air German RTL. Got to be the cheapest option?
One of these Clicky
And one of these Clickety Click
And Radio 5 Live comms.
Point it at Astra 19e and legally pick up free to air German RTL. Got to be the cheapest option?
Tyre Smoke said:
Deesee said:
Tyre Smoke said:
Slightly off topic, but is RTL's German coverage broadcast via satellite and free to view?
Appreciate it would have German commentary, but since I am going to be in Le Mans for the Canadian GP this year, and I get the LM24 on German Eurosport via Astra 19e, I'm just planning ahead.
Yes, it is... and you can always listen to 5 live..Appreciate it would have German commentary, but since I am going to be in Le Mans for the Canadian GP this year, and I get the LM24 on German Eurosport via Astra 19e, I'm just planning ahead.
Cold said:
Is there any mileage (money) in showing the races in a cinema chain like they do with select operas/concerts etc?
I doubt it. I went to the cinema to watch the 2007 British Grand Prix. I can't remember why it was shown in the cinema but I do remember that there were only 6 people there of which 4 were my group. Based on those numbers, surely there is no way you are getting a return on investment?When considering cost to travel to the cinema, buying your ticket and maybe some snacks it quickly becomes more expensive than a NOW TV pass which would offer a whole weekend of coverage rather than just the race itself.
The right approach in my eyes is the streaming service but sadly we are locked out in the UK for a while yet.
Is having Formula Women ‘supporting’ a couple of rounds this year an effort to increase viewing? Brawn seems to think so.
F1 managing director Ross Brawn said: "W Series has contributed significantly to increasing interest in the topic of diversity and inclusion in motorsport."
Then again he says:
"We are convinced that our sport must offer equal opportunities for men and women to compete together.”
Not sure how FW will do that.
F1 managing director Ross Brawn said: "W Series has contributed significantly to increasing interest in the topic of diversity and inclusion in motorsport."
Then again he says:
"We are convinced that our sport must offer equal opportunities for men and women to compete together.”
Not sure how FW will do that.
REALIST123 said:
Is hav
"We are convinced that our sport must offer equal opportunities for men and women to compete together.”
Not sure how FW will do that.
It only has to look like its doing that to have achieved its goal for them, obviously it wont make the slightest difference as to who gets to a race seat in F1."We are convinced that our sport must offer equal opportunities for men and women to compete together.”
Not sure how FW will do that.
rallycross said:
REALIST123 said:
Is hav
"We are convinced that our sport must offer equal opportunities for men and women to compete together.”
Not sure how FW will do that.
It only has to look like its doing that to have achieved its goal for them, obviously it wont make the slightest difference as to who gets to a race seat in F1."We are convinced that our sport must offer equal opportunities for men and women to compete together.”
Not sure how FW will do that.
Only time will tell if that's gonna work out. Either way, the racing has been worth watching so far and it can only help increase the chances of women performing at higher tiers in the sport competitively.
On the other hand, something does feel wrong about creating segregation in a sport that never has been segregated.. I guess it's just a case of needs must.
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