RE: Evoque: is it for girls?

[Jumpy Guy]

Girls car. Eh?

Are you all twelve?

If you like it, who cares?

[HighwayStar]

I've just read all 11 pages of this thread... It's a car, anyone can buy it. Girls, blokes, gays and lesbians... I see all sorts of people in all kinds of cars and could careless who they are, what they do or who they do it with. How do people get annoyed about someone buying an Evoque instead of what ever? Intriguing.
And this what's it for? For getting from here to there like the vast majority of cars. I think it looks great, British designed and happy that it's doing good business. I wouldn't want one as not my type of car but then Mercs are great cars but not my thing either but I can admire them. My own car carries the girls/hairdressers label but I have a mind of my own. Why worry about what other people, total strangers think?

[Digga]

I've said before, given that LR already had, IMHO far more suitable female (given that was certainly the market they were aiming at) brand ambassadors - girls like Zara Phillips and Chemmy Alcott, which grit, determination, backbone and achievements - I do wonder why they bothered with VB.

Chemmy Alcott NSFW (= Not Suitable For wking, sadly): http://www.youtube.com/watch?v=wY3jTczdnPo

[MycroftWard]

Digga said:

MycroftWard said:

I have trouble believing this, very few people don't seek approval from some group or other.

I've been spending a lot of time in one of the work's Defenders this week - a 90 Td5 which is brillinat- and I think it deos cure you of car envy/lust. In the Disco 3, you look at Disco 4's and there is always the niggle at the back of your mind thinking "perhaps I should upgrade?" whereas everyone knows, an older tattier, more dented and scratched Defender just looks even cooler. An antidote to the mutlitude of white Audis about the roads.

Plus (and I'd forgotten this happened since I sold-out of TVR ownership) other Defender drivers actually wave to you.

It's hard not to like the Defender for it's no-nonsense appeal, it certainly has a more manly image than the Evoque.

[DonkeyApple]

kazino said:

The fact that Posh Spice has anything to do with it should put off any man from buying it

Only a gay man would be concerned by such marketing trivia.

[DonkeyApple]

Digga said:

I've said before, given that LR already had, IMHO far more suitable female (given that was certainly the market they were aiming at) brand ambassadors - girls like Zara Phillips and Chemmy Alcott, which grit, determination, backbone and achievements - I do wonder why they bothered with VB.

Chemmy Alcott NSFW (= Not Suitable For wking, sadly): http://www.youtube.com/watch?v=wY3jTczdnPo

Because the UK market is low down the pecking order and looks after itself.

The whole VB thing is for the US. A crucial market. And in the US, VB is a celebrity royal with a huge position in the fashion industry, an English accent so very classy and she knows English Royalty.

It was genius to use VB to enhance US sales.

It all seems farsical but wander down Rodeo Drive and she is a power brand used to sell fashion. It's rather disturbing.

[BRMMA]

It's a nice piece of design, I don't want one though, The Mrs does want one.

I think it's funny that so many people on here go on the whole "if you're comfortable in your own skin you'll buy what you want n not care etc" whilst this is true they seem to completely ignore the fact that most products are designed with a specific target market in mind, that doesn't mean that only that market can buy it but it does mean you have to accept that the product will be branded with that stereotype

[Digga]

DonkeyApple said:

The whole VB thing is for the US. A crucial market. And in the US, VB is a celebrity royal with a huge position in the fashion industry, an English accent so very classy and she knows English Royalty.

It was genius to use VB to enhance US sales.

It all seems farsical but wander down Rodeo Drive and she is a power brand used to sell fashion. It's rather disturbing.

TBH, whilst I'm not a fan of vacuuous cebrity - fame for fame's sake - people like VB should get some credit for outting their (admittedly restricted) weight behind a British brand. Okay, it's not 'for nothing', but it effectively blocks (for her) other endorsements she might have made.

O/T As for Aclott, any girl that looks like that and is tough enough to enter a downhill skiing race with a busted ankle ("it didn't hurt once I'd got my ski boot on") gets my vote.

[Fire99]

BRMMA said:

It's a nice piece of design, I don't want one though, The Mrs does want one.

I think it's funny that so many people on here go on the whole "if you're comfortable in your own skin you'll buy what you want n not care etc" whilst this is true they seem to completely ignore the fact that most products are designed with a specific target market in mind, that doesn't mean that only that market can buy it but it does mean you have to accept that the product will be branded with that stereotype

Very good point..

[J4CKO]

Digga said:

I've said before, given that LR already had, IMHO far more suitable female (given that was certainly the market they were aiming at) brand ambassadors - girls like Zara Phillips and Chemmy Alcott, which grit, determination, backbone and achievements - I do wonder why they bothered with VB.

Chemmy Alcott NSFW (= Not Suitable For wking, sadly): http://www.youtube.com/watch?v=wY3jTczdnPo

Way too posh for an Evoque, Defender for ladies of that persuasion, usually smelling of Horse poo, nobody called Chemmy, tiggy, Bunter, Caroline or Zara would drive one.

[Digga]

J4CKO said:

Digga said:

I've said before, given that LR already had, IMHO far more suitable female (given that was certainly the market they were aiming at) brand ambassadors - girls like Zara Phillips and Chemmy Alcott, which grit, determination, backbone and achievements - I do wonder why they bothered with VB.

Chemmy Alcott NSFW (= Not Suitable For wking, sadly): http://www.youtube.com/watch?v=wY3jTczdnPo

Way too posh for an Evoque, Defender for ladies of that persuasion, usually smelling of Horse poo, nobody called Chemmy, tiggy, Bunter, Caroline or Zara would drive one.

Oh really?

[nickbee]

J4CKO said:

Way too posh for an Evoque, Defender for ladies of that persuasion, usually smelling of Horse poo, nobody called Chemmy, tiggy, Bunter, Caroline or Zara would drive one.

He wasn't speculating - the mentioned girls are brand ambassadors and do have them (although I doubt they paid, obviously).

ETA: Beaten to it. Second time it's happened today.

[doublelink]

It's a Tart Kart! (and I use the word "tart" with the great affection and certainly without malice or disrespect to the (much), fairer sex!). Tart Kart it is then. Greetings.

[renorti]

to be fair only seen a few around my part of the country, and all driven by ladies.

[RWD cossie wil]

For girls & chavs, especially chavvy girls. No self respecting petrol head would be seen in one.

[Robbo66]

Yes. Girlie. But not classy.
The 'man bag' of the automotive 'noveau riche' brigade.

My daily....so I may be biased.

Edited by Robbo66 on Friday 12th October 13:41

[SturdyHSV]

LuS1fer said:

StottyZr said:

Is a Fiat 500 girly if its an Abarth?

No, no it is not.

It pretty much is.

It really is. Very.

[Itsallicanafford]

..bet you would be happy with your girly car come trade in time, but these things will hold their value well..

[Ari]

Appreciate the hard of thinking masses like to indulge in the "that's a girls car/that's a hairdressers car/that's a reps car crap because they've seen it on Top Gear, but I'd rather hoped PH editorial would be above such utter crap.

[Ari]

IforB said:

I have to say though to the PH editorial team that I'm a bit disappointed by this article though. This is exactly the sort of mindless drivel I'd expect from a lad's mag, not a proper motoring publication. I'd hate PH to be some po faced humourless mag, but this is pretty crass and old fashioned nonsense.