Ling v Mike Brewer - Twitter
Discussion
Devil2575 said:
Ali_T said:
I'd pay good money to see Mike Brewer eat the s
t his mouth spouts every time he contaminates my TV screen. Can't stand the man. And why is it these "cheeky chappy" C list celebrities always turn out to be utter s in real life?
Really? Do you know him in real life?t his mouth spouts every time he contaminates my TV screen. Can't stand the man. And why is it these "cheeky chappy" C list celebrities always turn out to be utter s in real life?Whether he is C list or not is irrellevant. He is where he is because he does TV that people want to watch and he has a certain talent for what he does.
SteveSteveson said:
Anyone who has a problem with Ling's website has clearly never dealt with any small businesses in the far east. Her website is a bit full on, but many Korean of Indonesian companies are not far behind.
What ever happened I think Mike Brewers downfall is calling someone a nutjob and the personal attacks. Ling may have sworn but at least she avoided personal attacks.
Interesting analogy. I can't stand Ryanair either and Paddypower conjures up all the sorts of images of people I do not mix with.What ever happened I think Mike Brewers downfall is calling someone a nutjob and the personal attacks. Ling may have sworn but at least she avoided personal attacks.
jamieduff1981 said:
I'd prefer not. She's grating on me already and I only learned of her existence this morning.
There is little so unprofessional as public tittle-tattling. Most successful companies practise corporate communications carefully for a damned good reason.
Most LARGE companies do practice bland corporate PR. Some don't, Ryan Air and Paddy Power being two that come to mind. Small companies can be much more outspoken and less bland. Big companies want to make most of the people happy most of the time, small companies can do well making some people happy all of the time.There is little so unprofessional as public tittle-tattling. Most successful companies practise corporate communications carefully for a damned good reason.
Edited by SteveSteveson on Friday 6th February 11:43
MTech535 said:
Like I said I like the TV programmes he makes (although they would be no worse off without him on the screen IMO)
Indeed. The real star of the show is Edd China. Wheeler Dealers would work just as well with someone else taking Mike's role, but it would suffer greatly if Edd were replaced. Some Gump said:
Thanks for the twitter 101, V8 - but when I say I don't understand twitter - it's not the mechanics that baffles me.
When you get a tweet, it often has slightly less than 1 sentance in it, surrounded by all sorts of # and @ bks. In order to read the content, you end up reading 3 lines of text, for 1 line of content - does my head in.
Someone said that "industry leaders" insights can be good - but I'm not able to see what can be said in 140 characters that's actually insightful and not just a soundbite. In my job, when an industry leader wants to say something, they publish it in Nature or write an article in an industry magazine. I don't read them, but those that do seek them out are looking for a lot more detail than could be had in 1 line...
Fair point - in fact the Industry leaders I mentioned often just post a link to blog post or similar. I guess the bit that made a difference for me was that I found them all in one place, and they do have exchanges sometimes in the twitter arena.When you get a tweet, it often has slightly less than 1 sentance in it, surrounded by all sorts of # and @ b
ks. In order to read the content, you end up reading 3 lines of text, for 1 line of content - does my head in. Someone said that "industry leaders" insights can be good - but I'm not able to see what can be said in 140 characters that's actually insightful and not just a soundbite. In my job, when an industry leader wants to say something, they publish it in Nature or write an article in an industry magazine. I don't read them, but those that do seek them out are looking for a lot more detail than could be had in 1 line...
The @ and # stuff has been explained elsewhere.
Purely from an entertainment point of view, I like using a hashtag to follow the stream of comments people make on BBC Question Time for example. Many are hilarious, some moronic ....
MTech535 said:
Just to clarify a couple of things:
I draw all of my conclusions from the information I have available to me at the time - isn't this what everyone does?
My view of Mike was not really confirmed as I had assumed he would be OK in RL but he seems to be showing cockish behaviour in relation to this - I guessed that this was due to previous between the two and sparked by a misunderstanding on Mike's part regarding the tweet.
My oringal view of Mike was nothing to do with "once talking to someone who knew a person who'd walked his dog, spoken to his nephew, or some stupid view about labour costs on Wheeler dealers etc", simply based on the persona he presents on TV.
Like I said I like the TV programmes he makes (although they would be no worse off without him on the screen IMO) and I am sure if I met him in person, the cheeky chappy persona would be toned down a bit and he would be perfectly reasonable. This opinion would obviously be reviewed if it actually happenned.
Sorry, I quoted your post but not all my comments were in direct reference to you. It was a general response to cover a number of things i'd read in this thread.I draw all of my conclusions from the information I have available to me at the time - isn't this what everyone does?
My view of Mike was not really confirmed as I had assumed he would be OK in RL but he seems to be showing cockish behaviour in relation to this - I guessed that this was due to previous between the two and sparked by a misunderstanding on Mike's part regarding the tweet.
My oringal view of Mike was nothing to do with "once talking to someone who knew a person who'd walked his dog, spoken to his nephew, or some stupid view about labour costs on Wheeler dealers etc", simply based on the persona he presents on TV.
Like I said I like the TV programmes he makes (although they would be no worse off without him on the screen IMO) and I am sure if I met him in person, the cheeky chappy persona would be toned down a bit and he would be perfectly reasonable. This opinion would obviously be reviewed if it actually happenned.
WRT cockish behaviour, i'm not sure a couple of tweets tells you a great deal about anyone. How many of us have typed faster than our brain works in response to something posted on the internet. I've certainly been guilty of it, in fact i'm currently sitting out a 7 day ban on S,P&L because I let my chimp do the talking
http://chimpmanagement.com/thechimpmodel.html
Pothole said:
Devil2575 said:
Ali_T said:
I'd pay good money to see Mike Brewer eat the st his mouth spouts every time he contaminates my TV screen. Can't stand the man. And why is it these "cheeky chappy" C list celebrities always turn out to be utter s in real life?
Really? Do you know him in real life?t his mouth spouts every time he contaminates my TV screen. Can't stand the man. And why is it these "cheeky chappy" C list celebrities always turn out to be utter s in real life?Whether he is C list or not is irrellevant. He is where he is because he does TV that people want to watch and he has a certain talent for what he does.
Can you not see the difference? I'm not sucking up to him at all, i'm simply saying that you don't really have enough information about him to say that he is a **** in real life.
jamieduff1981 said:
Most successful companies practise corporate communications carefully for a damned good reason.
Spot on. LingCars being a perfect example of getting it right. They completely understand their market, model and customer. And this thread is showing it. The test will be whether she is good enough to call it a day before the current momentum suddenly reverses against her.
timskipper said:
Derek Smith said:
Quattromaster said:
My company did a set of alloys for Wheeler Dealers, free of course, in return for a 0.00000000001 of a second clip of our logo.
I didn't take them up on the offer a second time when they called again. Not a pleasant man.
He took information off a website of mine and used it in one of his programmes. It'd have been nice if he'd given my site a namecheck but instead used a generic: There's lots of information on websites . . . with a vague partial reference to A Resource.I didn't take them up on the offer a second time when they called again. Not a pleasant man.
Sill, got it on video and was thinking of adding it to the site but instead just opted for Patronised by Wheeler Dealers. I have a friend who looks like a younger Edd China, and it frequently stopped in the street. He's only 6'3". People tell him he looks older on the telly. But not on Dave one assumes.
Ling Valentine said:
soad said:
Banned from here? For advertising.
I'm banned?- Ling
You know more, obviously.
jamieduff1981 said:
Interesting analogy. I can't stand Ryanair either and Paddypower conjures up all the sorts of images of people I do not mix with.
Neither can I (Michael O'Leary is a tt and Paddypowers habit of referring to the company as a person is annoying as fk) but it seems to work for them.robinessex said:
Never heard of ling. So I looked at her website. Are her lease deals that good? Had a quick look at what else was available, and seems as if it's a close call.
If you annoyed by explanations, don't read this.It's never a good idea to try and be the absolute cheapest on every car deal, or on anything... because service will suffer, unless you are ULTRA efficient and have some inside advantage. I simply have the best service in the UK industry. My online response times (measured as an average over the last 4 working hours) are shown boldly on the right side of my website. They are consistently less than 5-minutes. Competitors can't usually manage 5-hours, and dealers can easily exceed 5-days. I am moving to a 100% live system, in working hours. It's difficult, but will be the only UK company in the motor industry doing that.
Look, I deliver what I say I will deliver. My customers (thousands a year) are very very happy, there will be many reading this.
If you want the "cheapest" from competitors like Mike Brewer Leasing - now closed it seems - (and many display car deals ex-VAT, or hide 6 payments up front or don't disclose who they are, or don't have https internet portals for the sensitive info, don't have Extended Validation, son't have secure repositories for things like Driving Licence images - they use email and print them out... plus my deals are always just 3 up front and my LINGO system is secure and superb), - then get yourself one of those non-existent deals that are advertised on Contract Hire and Leasing site. They are REAL, surely? Mike Brewer used an off the shelf web system he rented to display his cars, and if was any good it would have been taking me to the cleaners, but it's not. Many other companies just display the same old stuff, and work for thin unsustainable margins. Which is why they go bust... that helps no-one. My website is uttery bespoke, self-written and is award-winningly good. Even the chicken. Wear sunglasses.
My combination of price, service and consistent quality is the best in the UK. That's what people want. I have 160,000 unique visitors a month and in January did £87k gross profit (equivalent to over £1m GP a year) which explains the massive difference between the net worth of LINGsCARS.com Ltd compared to Mike Brewer Motors Ltd (despite his TV presence), so without annoying everyone too much, it's fairly obvious that not everyone is looking for the "cheapest".
I'll resolutely defend my business, and be very open and frank when discussing details. Who else (in the motor industry) will be as open? No-one, that's who.
-Ling
Edited by Ling Valentine on Friday 6th February 14:05
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