Are these Vloggers just a scam? SOL or Shmee etc???????
Discussion
johnwilliams77 said:
Shmee said:
7,500 miles, I wonder if there's a higher mileage car outside of McLaren's own test fleet out there?
Really enjoyed your latest video. More detail than the others and less OMG AMAZING / doesn't excite me.You are very articulate and don't need to stoop to the teen / OMG! / CARBON! / WOW! style. I realize that they may well be your prime audience though.
One suggestion would be to try and source some external sound equipment. It is patchy at best using the built in mics, and this video was challenging to listen to when you were 'on it' inside the car.
Shmee I just want to say thanks to you for explaining the ad revenue system from YT videos in terms of how YT content providers get paid depending on ads etc.
Since you explained it with those videos I watch (Your included) i am now letting the ads play out in full to make sure the YTuber gets paid or recognised for their content.
I will make one note though which you could consider in reference to how you decide to monetise is personally I wont sit through more than a 30 second advert. If it shows as being a 1 minute ad I will simply hit skip after it gives the option or if it insists on playing the whole one minute ad I simply skip the video.
So thanks and other YT providers whos videos I watch should thank you too.
Since you explained it with those videos I watch (Your included) i am now letting the ads play out in full to make sure the YTuber gets paid or recognised for their content.
I will make one note though which you could consider in reference to how you decide to monetise is personally I wont sit through more than a 30 second advert. If it shows as being a 1 minute ad I will simply hit skip after it gives the option or if it insists on playing the whole one minute ad I simply skip the video.
So thanks and other YT providers whos videos I watch should thank you too.
Edited by frankenstein12 on Saturday 6th May 18:48
I was interested to see what talky-biker-man Baron Von Grumble would do when I heard he was one of the people on the McLaren event, and I think his video was pretty good:
https://www.youtube.com/watch?v=k2iM57oBzIc
https://www.youtube.com/watch?v=k2iM57oBzIc
InitialDave said:
I was interested to see what talky-biker-man Baron Von Grumble would do when I heard he was one of the people on the McLaren event, and I think his video was pretty good:
https://www.youtube.com/watch?v=k2iM57oBzIc
McLaren went social stupid on this launch. Will be interesting to see the lessons learnt.https://www.youtube.com/watch?v=k2iM57oBzIc
Purso said:
That makes sense why the bloggers would follow that stratergy, what isn't so clear is why you tube would implement such a rule? Probably part of a bigger plan for interstellar domination.
I assume people viewing a smaller number of channels consistently makes it easier for them to manage things like selling advertising.Meridius said:
Too many of these 'Should I Buy a McLaren?!?!'... 'Will I Buy a Lambo?!?!?'.... 'Is My Next Car Going To Be A Ferrari?!?!?'.... they're all at it, every other video, but I understand that in todays world clickbait titles are what works.
It's very sad but very true. As a motoring journalist for me to get decent views I have to put silly titles to try and gauge interest. InitialDave said:
jon- said:
McLaren went social stupid on this launch. Will be interesting to see the lessons learnt.
Not quite sure what you mean by that. Spreading themselves too thin? Inviting people who aren't really car people?McLaren seemingly inviting anyone with a youtube channel, even if it's not car based or they have any journalistic skills, kind of positions the 720S as a car for anyone. Which at over £200,000 it really isn't.
Influencer marketing is new, and everyone is trying to work out the best approach.
jon- said:
Brand image more than anything. In the past, manufacturers like Ferrari have limited who gets to drive the new cars to well respected professionals, I'm assuming in theory to present an elite "best of the best" image.
McLaren seemingly inviting anyone with a youtube channel, even if it's not car based or they have any journalistic skills, kind of positions the 720S as a car for anyone. Which at over £200,000 it really isn't.
Influencer marketing is new, and everyone is trying to work out the best approach.
Ferrari are miles ahead in terms of brand recognition and market appeal but mclaren are just using the advantages of McLaren seemingly inviting anyone with a youtube channel, even if it's not car based or they have any journalistic skills, kind of positions the 720S as a car for anyone. Which at over £200,000 it really isn't.
Influencer marketing is new, and everyone is trying to work out the best approach.
influencer marketing (hate the word influecer) to attract the younger audiences and to also build brand appeal to non petrol heads.
The stupid thing is when prospective buyers get told they can't test drive their potential £300k supercar because manu has given them all to 16-24 year old, broke, youtubers to take to the south of france for EPIC CONTENT YO.
Whos viewbase are 12-24 year old, broke, males.
I get that companies like McLaren want their brand to appeal to younger people but generally younger people can't even afford the deposit on PCP for one, so kind of pointless, no?
Whos viewbase are 12-24 year old, broke, males.
I get that companies like McLaren want their brand to appeal to younger people but generally younger people can't even afford the deposit on PCP for one, so kind of pointless, no?
I think McLaren and their marketing team are smarter than this thread is giving them credit for. They know that using young Youtubers with followings of teenagers who don't have the money to buy their cars will not increase sales. However I don't think at this stage that's their primary aim.
You speak to any 5-10 year old and ask what's your dream car they will say Ferrari or Lambo.
You speak to a pensioner and ask them to name a fast car and it will be Ferrari or Lambo.
You speak to anyone with no interest in cars and ask them to name an expensive or flash car. It will be Ferrari or Lambo.
McLaren want to be a household name. They want to be the same aspirational brand as their competitors are. Outside of Petrolhead circles no one really knows about McLaren making road cars or would be able to point one out on the road. They're nowhere near that stage yet.
They don't need to really appeal to the people who can afford to buy their cars. You don't decide to part with 300k because you saw a fancy ad or they invite you to a special event. These people will buy whichever car they want regardless.
You speak to any 5-10 year old and ask what's your dream car they will say Ferrari or Lambo.
You speak to a pensioner and ask them to name a fast car and it will be Ferrari or Lambo.
You speak to anyone with no interest in cars and ask them to name an expensive or flash car. It will be Ferrari or Lambo.
McLaren want to be a household name. They want to be the same aspirational brand as their competitors are. Outside of Petrolhead circles no one really knows about McLaren making road cars or would be able to point one out on the road. They're nowhere near that stage yet.
They don't need to really appeal to the people who can afford to buy their cars. You don't decide to part with 300k because you saw a fancy ad or they invite you to a special event. These people will buy whichever car they want regardless.
Edited by TopGear7 on Sunday 7th May 14:50
twoblacklines said:
The stupid thing is when prospective buyers get told they can't test drive their potential £300k supercar because manu has given them all to 16-24 year old, broke, youtubers to take to the south of france for EPIC CONTENT YO.
Whos viewbase are 12-24 year old, broke, males.
I get that companies like McLaren want their brand to appeal to younger people but generally younger people can't even afford the deposit on PCP for one, so kind of pointless, no?
That is indeed true but mclaren is smart to be focused in getting a bigger market share from their competitors by pitching to the newer generation of supercar owners as desirability can attract an increase in sales growth.Whos viewbase are 12-24 year old, broke, males.
I get that companies like McLaren want their brand to appeal to younger people but generally younger people can't even afford the deposit on PCP for one, so kind of pointless, no?
Brands do
TopGear7 said:
I think McLaren and their marketing team are smarter than this thread is giving them credit for. They know that using young Youtubers with followings of teenagers who don't have the money to buy their cars will not increase sales. However I don't think at this stage that's their primary aim.
You speak to any 5-10 year old and ask what's your dream car they will say Ferrari or Lambo.
You speak to a pensioner and ask them to name a fast car and it will be Ferrari or Lambo.
You speak to anyone with no interest in cars and ask them to name an expensive or flash car. It will be Ferrari or Lambo.
McLaren want to be a household name. They want to be the same aspirational brand as their competitors are. Outside of Petrolhead circles no one really knows about McLaren making road cars or would be able to point one out on the road. They're nowhere near that stage yet.
They don't need to really appeal to the people who can afford to buy their cars. You don't decide to part with 300k because you saw a fancy ad or they invite you to a special event. These people will buy whichever car they want regardless.
Wise words indeed.You speak to any 5-10 year old and ask what's your dream car they will say Ferrari or Lambo.
You speak to a pensioner and ask them to name a fast car and it will be Ferrari or Lambo.
You speak to anyone with no interest in cars and ask them to name an expensive or flash car. It will be Ferrari or Lambo.
McLaren want to be a household name. They want to be the same aspirational brand as their competitors are. Outside of Petrolhead circles no one really knows about McLaren making road cars or would be able to point one out on the road. They're nowhere near that stage yet.
They don't need to really appeal to the people who can afford to buy their cars. You don't decide to part with 300k because you saw a fancy ad or they invite you to a special event. These people will buy whichever car they want regardless.
Edited by TopGear7 on Sunday 7th May 14:50
Petrolhead95 said:
Meridius said:
Too many of these 'Should I Buy a McLaren?!?!'... 'Will I Buy a Lambo?!?!?'.... 'Is My Next Car Going To Be A Ferrari?!?!?'.... they're all at it, every other video, but I understand that in todays world clickbait titles are what works.
It's very sad but very true. As a motoring journalist for me to get decent views I have to put silly titles to try and gauge interest. Interesting side note: I was at the filming for the last episode of Top Gear this series, and they had a 720 (with McLaren bods in attendance) in the studio. Filmed a bit with Jay Kay checking it out with Chris Harris, but didn't make the cut.
Now, if I were them, I'd be a bit irritated by that, and can't say I'd blame them for a day spent putting a load of bloggers in cars, given that doing so HAS got them a load of people seeing their product on screen.
Now, if I were them, I'd be a bit irritated by that, and can't say I'd blame them for a day spent putting a load of bloggers in cars, given that doing so HAS got them a load of people seeing their product on screen.
There is little science to influencer / social marketing. The carmakers just count which channels and vloggers / bloggers have the most clicks or subscribers or followers, and then invite the top 10 (or whatever) for a jolly. They know a fast expensive car and a bit of sun in Europe somewhere will get a positive or semi-positive review in most cases.
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