Are these Vloggers just a scam? SOL or Shmee etc???????

Are these Vloggers just a scam? SOL or Shmee etc???????

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ReaperCushions

5,954 posts

183 months

Sunday 7th May 2017
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La Liga said:
twoblacklines said:
I get that companies like McLaren want their brand to appeal to younger people but generally younger people can't even afford the deposit on PCP for one, so kind of pointless, no?
The younger people of today become the older buyers of tomorrow.
Bingo! Grassroots brand building. And compared to Ferrari (for example) they are a very young brand that needs generations of love and passion to be built over decades.

waremark

3,241 posts

212 months

Sunday 7th May 2017
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You may find that the manufacturers actually know what their buyers watch! Just look at the privately owned supercars the youtubers get to film - the owners only let them film them because they follow their blogs. I bet a large number of genuine 720 sales prospects will have been surfing the Youtube videos.

The reason we did not see the 720 on Top Gear may have been because it aired before the McLaren embargo.If McLaren are unhappy at the coverage, it won't be at the exposure but at the feeling conveyed that the 720 is not as exciting or emotional as the 650. Why a car has to be louder and harsher to be admired ....


Petrolhead95

7,043 posts

153 months

Sunday 7th May 2017
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TheAngryDog said:
You're a motoring journalist?
Yes. Not on the same level as Chris Harris but maybe one day.

TheAngryDog

12,394 posts

208 months

Sunday 7th May 2017
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Petrolhead95 said:
TheAngryDog said:
You're a motoring journalist?
Yes. Not on the same level as Chris Harris but maybe one day.
Are you not the guy who posted many threads of the same content because you couldn't decide between something like a Clio and a Fiesta?

TheHighlander

1,291 posts

197 months

Sunday 7th May 2017
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I never used to watch vlogs, but have started to in the passed year or so.

I like the ones which are pretty raw, not had much editing done as such and are less professional.

The lad Dannydc2 makes some good ones, abusing his Teg makes for some good watching, also Monkey London awell.

Schmee also makes some good ones, the Aston one that was filmed in the factory was cool.

I knew there was money to be made but didn't realise on this scale, but like someone said everyone is trying it these days an youtube is filled with mainly crap. And everyone has these 30sec advertisments before their videos and when they do I tend to not watch the videos.


SkrrSkrr

261 posts

88 months

Purso

859 posts

101 months

Sunday 7th May 2017
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Well done scheme an enjoyable video, your honesty made the film very endearing.

VGTICE

1,003 posts

86 months

Sunday 7th May 2017
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https://www.youtube.com/watch?v=SnEIQcvCMY0

Bang tidy, the car is only ok though.

Meridius

1,608 posts

151 months

Sunday 7th May 2017
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InitialDave said:
Interesting side note: I was at the filming for the last episode of Top Gear this series, and they had a 720 (with McLaren bods in attendance) in the studio. Filmed a bit with Jay Kay checking it out with Chris Harris, but didn't make the cut.

Now, if I were them, I'd be a bit irritated by that, and can't say I'd blame them for a day spent putting a load of bloggers in cars, given that doing so HAS got them a load of people seeing their product on screen.
I was wondering why the 720s hadnt been on Top Gear this season while watching all the new reviews on Youtube. All the Youtube car channels dropped their 720s videos on the same day, which seems to happen quite often now, presumably after a big press day where they are all invited. You'd think McLaren could have given an exclusive to Top Gear seeing as the series was just on, and now if the 720s does feature on there, it wont be for another 6 months, or a year? Bit late.

Maybe Top Gears not as important as it once was though and the Youtubers are where its at for brands like McLaren.

Deisel Weisel

2,519 posts

183 months

Sunday 7th May 2017
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SkrrSkrr said:
To think that some people don’t get the genius that is MoVlogs. But unfortunately that genius doesn't extend to tempting Lana into a bikini. I just knew it wasn’t going to happen yesterday, but like a mug I watched the entire video, just to see this: https://youtu.be/03de309BfJo?t=574 What the actual censored ?!?!

If Lana ever makes it into a bikini, in a vlog, she’s going to break the internet.

Konan

1,817 posts

145 months

Monday 8th May 2017
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InitialDave said:
Interesting side note: I was at the filming for the last episode of Top Gear this series, and they had a 720 (with McLaren bods in attendance) in the studio. Filmed a bit with Jay Kay checking it out with Chris Harris, but didn't make the cut.
Maybe the McLaren bods asked for it to be dropped to spare us any additional tt-in-the-hat airtime.

spadgm

140 posts

204 months

Monday 8th May 2017
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Deisel Weisel said:
SkrrSkrr said:
To think that some people don’t get the genius that is MoVlogs. But unfortunately that genius doesn't extend to tempting Lana into a bikini. I just knew it wasn’t going to happen yesterday, but like a mug I watched the entire video, just to see this: https://youtu.be/03de309BfJo?t=574 What the actual censored ?!?!

If Lana ever makes it into a bikini, in a vlog, she’s going to break the internet.
I'd better get shares in Kleenex now just in case lol!

Petrolhead95

7,043 posts

153 months

Monday 8th May 2017
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TheAngryDog said:
Are you not the guy who posted many threads of the same content because you couldn't decide between something like a Clio and a Fiesta?
Nope, that wasn't me.

Beefmeister

16,482 posts

229 months

Monday 8th May 2017
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Meridius said:
I was wondering why the 720s hadnt been on Top Gear this season while watching all the new reviews on Youtube. All the Youtube car channels dropped their 720s videos on the same day, which seems to happen quite often now, presumably after a big press day where they are all invited. You'd think McLaren could have given an exclusive to Top Gear seeing as the series was just on, and now if the 720s does feature on there, it wont be for another 6 months, or a year? Bit late.

Maybe Top Gears not as important as it once was though and the Youtubers are where its at for brands like McLaren.
There was an embargo after the press drives. No driving impressions to be posted until the 3rd.

TheAngryDog

12,394 posts

208 months

Monday 8th May 2017
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Petrolhead95 said:
TheAngryDog said:
Are you not the guy who posted many threads of the same content because you couldn't decide between something like a Clio and a Fiesta?
Nope, that wasn't me.
Fair enough. You just have a similar name to someone who did.

Any examples of your work anywhere?

Truckosaurus

11,183 posts

283 months

Monday 8th May 2017
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Meridius said:
...You'd think McLaren could have given an exclusive to Top Gear seeing as the series was just on, and now if the 720s does feature on there, it wont be for another 6 months, or a year? Bit late....
This is the advantage that Youtube has over traditional tv and print media, the one-man-band channels can get their review online the same day as they do the drive.

I assume the recent McLaren 720 test drives were done such that the print journos went first so had time to prepare there content to be release on or around the 3rd with the vloggers bringing up the rear as they only need a day or two to edit and upload.

It seems that Maccas made the effort to get a car to the Top Gear studio in order to get coverage on the latest series, but I suspect TG don't care about being first to show any cars as the majority of their audience won't read any other magazines or watch any online videos.

will_

6,027 posts

202 months

Monday 8th May 2017
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TopGear7 said:
I think McLaren and their marketing team are smarter than this thread is giving them credit for. They know that using young Youtubers with followings of teenagers who don't have the money to buy their cars will not increase sales. However I don't think at this stage that's their primary aim.

You speak to any 5-10 year old and ask what's your dream car they will say Ferrari or Lambo.

You speak to a pensioner and ask them to name a fast car and it will be Ferrari or Lambo.

You speak to anyone with no interest in cars and ask them to name an expensive or flash car. It will be Ferrari or Lambo.

McLaren want to be a household name. They want to be the same aspirational brand as their competitors are. Outside of Petrolhead circles no one really knows about McLaren making road cars or would be able to point one out on the road. They're nowhere near that stage yet.

They don't need to really appeal to the people who can afford to buy their cars. You don't decide to part with 300k because you saw a fancy ad or they invite you to a special event. These people will buy whichever car they want regardless.

Edited by TopGear7 on Sunday 7th May 14:50
Agreed.

Also, as alluded to by (I think) Donkey Apple earlier in this thread (or another one), I very much doubt that McLaren see Youtube as increasing sales directly to Youtube viewers. However, what that exposure does provide is attention - and many buyers of such cars (whether they admit it or not) like the ownership experience because they want the attention that such cars draw. You can see from the enormous number of attendees at the most recent HR Owen event or Goodwood Supercar Sunday, there has been an explosion of "car spotters" that use the medium of Youtube etc, but in effect simply give these cars (and their owners) the attention that they want.

Petrolhead95

7,043 posts

153 months

Monday 8th May 2017
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TheAngryDog said:
Fair enough. You just have a similar name to someone who did.

Any examples of your work anywhere?
Not anymore. I stupidly didn't back up my work from the previous place I worked at before it all went down. I've just started working for DRIVETRIBE but I haven't been trusted with anything serious yet.

TheAngryDog

12,394 posts

208 months

Monday 8th May 2017
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Petrolhead95 said:
TheAngryDog said:
Fair enough. You just have a similar name to someone who did.

Any examples of your work anywhere?
Not anymore. I stupidly didn't back up my work from the previous place I worked at before it all went down. I've just started working for DRIVETRIBE but I haven't been trusted with anything serious yet.
Bummer!

How did you start working with DriveTribe? Is being a journalist your full time occupation? (genuinely interested)

Shmee

7,565 posts

212 months

Monday 8th May 2017
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From my experience, I have a very real number of customers of cars of this value asking my experiences of them and providing me feedback on their purchases in connection to my videos. Out of 10 million views a month obviously there is only a tiny percentage that do, but I very rarely meet a McLaren owner for example who has never seen one of my videos about them. The same goes for Bugatti, Koenigsegg, Pagani and so forth; it is how quite often my opportunities with cars of that caliber come via private owners who are regular viewers.

I don't mean to say that any individual video is part of the reason somebody chooses to buy a new car, but I do believe that the vast majority nowadays will look for content about the car they are looking at to get a better feel of it. However, my YouTube audience demographic differs quite substantially from some other channels that are being discussed.

When the invitations for the 720S launch were sent out, it was immediately of concern to me how much social content was going to be created with a flurry of videos releasing on embargo day - and I did mention that with McLaren themselves to explain it from my perspective. The significant problem for me is that I try to create content that is more unique and not overloaded with just sharing the same things as everyone else, when you have 10 videos on your YouTube feed of the same thing, nobody is going to watch them all and the cumulative total viewership can often actually take a hit. Obviously it is not up to me who is chosen to attend and I would have been disappointed if I was not able to, but it's why I targeted my content piece very specifically at quite a hardcore level of detail to differentiate from other channels - even though it took an awful lot of fact learning. I've been saddened to see some of the content that has surfaced though, and generally the 'low' standards even compared to my content, for example seeing speeds in excess of 170km/h in a 50 zone on another video with comments praising that kind of driving.

One thing behind-the-scenes that directed how many 'influencers' actually attended was one single day in the middle of the press launch block where the Vallelunga circuit was in use for a motorcycle race. That meant it was in effect a dead day amongst their rotations with no track access and as such it was chosen to fill it with influencers using only the road elements.
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