Are these Vloggers just a scam? SOL or Shmee etc???????
Discussion
AyBee said:
I just wish my full time job, in the city, in London allowed me to work the hours you do 
In all seriousness, does your public profile affect your day job in terms of colleagues/management commenting on your social media profile/ other commitments?
The impression is I'm sure that I'm constantly off work, but the reality is 25-30 days off a year. I will make several videos a weekend in some cases. Ie Barcelona trip I came from work on Friday evening, missed the JWW Q&A. (and my flight actually).In all seriousness, does your public profile affect your day job in terms of colleagues/management commenting on your social media profile/ other commitments?
'public' profile sometimes gets me spotted around the office and building, but otherwise all ok as long as producing at work.
Shmee said:
benjijames28 said:
The bottom has well and truly fallen out of the YouTube car game. They have run out of ideas, YouTube has taken away the bulk of the as revenue, no doubt the manufacturers are realising that these channels don't sell cars considering most of audience are twelve year old boys.
It's finished. Done. Over.
For what it's worth, my revenue is the highest it's ever been, so I'm not entirely sure about that! It's finished. Done. Over.
We all know the advertising you're winning isn't new money, but being diverted from other advertisers. This means every time one of you guys wins someone like Shell, Michelin etc, it's money being diverted away from more traditional sources which don't offer as strong a return on investment.
I think we've all concluded to ignore benjijames28, but it's certainly not the youtubers that have to worry at the moment, it's all the magazines, then the big car sites like GT Spirit, then the big online content creators like Carthrottle. I mean, why spend 50k on a big multiplatform campaign when you can throw 5k a pop on a few vloggers to push it out to similar raw numbers.
Last rumour I heard was that it's basically game over for EVO.
camshafted said:
TGETV said:
Thanks mate! Mine's struggling to nudge 20k which is unusual even for my small channel.
Didn't help that I got the video out at 4pm, hours after 5/6 other bigger channels had put theirs out.
Ho hum.
I guess that there in lies the problem. Historically, in the non-digital age, you would have a choice to read the review of a new car in two weekly mags and three-to-four monthly mags. Autocar, Auto Express, Car, Evo, Top Gear plus a another. Didn't help that I got the video out at 4pm, hours after 5/6 other bigger channels had put theirs out.
Ho hum.
With the 570S Spider review embargoed for yesterday, there was content going live at the same time for: Autocar, Auto Express, Evo, Top Gear, Pistonheads, Motoring Research, Motor 1, Carfection, plus other UK online/print publications, plus the foreign offerings which can now be viewed online, and now the vloggers as well.
So much content available. This is good for the manufacturers and their PR/marketing teams as they are going to get a shedload of exposure. There is loads for the consumer to read, but it's possibly not great for the content creator because there are so many of them fighting over a diminishing amount of advertising revenue. Video teams will spend ages editing a video only to get a small number of views compared to an exclusive they might have had.
Q: how many reviews / pieces on the 570S has the average PHer read since the embargo was lifted yesterday?
The most obvious was the quoted 0 - 62 times which seemed to vary from 3.2 seconds to 3.8 seconds and Seb stating the car car now had electric pwer steering. How can they all seem to get these things wrong. The same situation occured on previous launches when a bunch of videos were all dropped on the same day.
This plays to my earlier comments about the need for these guys to find a different way to present the subject otherwise they are just going to drag each other down as we can see in this case with views on each channel being very low
TGETV said:
Yikes, this got unpleasant.
Anyway, who liked my last video? Prob the best production I've done but the views tanked, perhaps not many wanted to watch a 5th video on the 570s Spider. LOL
Pretty good actually, I enjoyed the Q&A at the end.. especially Paul looking uncomfortable whilst hanging on for dear life at points.. More of that! Anyway, who liked my last video? Prob the best production I've done but the views tanked, perhaps not many wanted to watch a 5th video on the 570s Spider. LOL
Jez m said:
Pretty good actually, I enjoyed the Q&A at the end.. especially Paul looking uncomfortable whilst hanging on for dear life at points.. More of that!
Hahaha he's definitely not looking forward to a ride in my 720 after that. He was genuinely terrified. Rightly so.Appreciate the audio and image quality wasn't amazing at the Q&A sector - camera was stuck to the windscreen while smashing it through some fairly rough mountain roads.
Hats off to that car though - a fantastic package; spider is definitely the way to go with it.
johnwilliams77 said:
Who can barely afford the payments?
https://www.youtube.com/watch?v=Kb5VVASemng not sure if the back story is really covered but its discussed in the Porsche sectionjjr1 said:
Wrong about STG. He definitely does have to worry about finance payments as his last video shows. The rest are minted and I agree finance payments are not a problem.
You're confusing worrying about finance payments with being sensible - where's the logic in paying ££££ per month in finance payments when you're not physically able to use the car when you can pocket the money instead. All very sensible if you ask me. STG's positioned himself well, just look at the cars he's had relatively long-term loan of recently, Jag SVR and new NSX. Why would you pay ££££s to have your own supercar when you can just borrow one to do the trips you have planned and create the same content?jon- said:
I mean, why spend 50k on a big multiplatform campaign when you can throw 5k a pop on a few vloggers to push it out to similar raw numbers
Raw numbers are raw numbers - if i'm a business wanting to sell cars, getting half a million teenagers watching a video of a random YouTuber on a jolly isn't going to get the cash flow pumping.NomduJour said:
Raw numbers are raw numbers - if i'm a business wanting to sell cars, getting half a million teenagers watching a video of a random YouTuber on a jolly isn't going to get the cash flow pumping.
I speak for myself but I'm more than certain this applies to the other channels regularly discussed here; there are a huge number of active purchasers in the supercar market that watch my videos, and follow me on social media. I have seen numerous instances of first hand evidence supporting this. Stats also show that my channel is mostly watched in the 25-35 category by quite some way, then 35+ & 20-25. The teenage category is really pretty low.And the teenagers that are there, all have parents... In fact, I've sold one 6 figure vehicle, via Instagram DM, liaising with a 13 year old on behalf of their dad. Don't be under any illusions!
Edited by TGETV on Wednesday 26th July 12:18
lemmingjames said:
https://www.youtube.com/watch?v=Kb5VVASemng not sure if the back story is really covered but its discussed in the Porsche section
Says the finance was expensive, does not say the owner 'struggled to make payments'. I have seen that video before, really puts me off owning a Porsche full stop.I would think the launch of something like the McLaren 570 spider presents a bit of a dilemma for the Vloggers.
On the one hand, it looks fun, who wouldn't want a weekend in Barcelona being allowed to galavant around in a supercar (even a McLaren, and I think they're ugly, but that's for another thread!).
But on the other hand, everyone is going to drop their videos at the same time and there's saturation. Unless I was actively looking to buy a 570S I don't think I would sit through more than 1 or...actually I didn't even finish 1. So commercially it would make more sense to have something completely different up there at release point, you could capture the audience looking to watch something in the evening but not interested in another 570s video.
Maybe a delayed release of the video is the answer, but to be honest I can't see why coming out a week later with a similar review to all the others is really going to get eyeball-time. Maybe the trick is to ask/plead with McLaren to borrow one of the media cars a week later, but in a different location; hey it's a Spider, go drive it in Monaco. Or get one up in Scotland on the NC500? Get a slightly different angle on it, make a video a bit like Jeremy Clarkson's infamous V12 Vantage video...
On the one hand, it looks fun, who wouldn't want a weekend in Barcelona being allowed to galavant around in a supercar (even a McLaren, and I think they're ugly, but that's for another thread!).
But on the other hand, everyone is going to drop their videos at the same time and there's saturation. Unless I was actively looking to buy a 570S I don't think I would sit through more than 1 or...actually I didn't even finish 1. So commercially it would make more sense to have something completely different up there at release point, you could capture the audience looking to watch something in the evening but not interested in another 570s video.
Maybe a delayed release of the video is the answer, but to be honest I can't see why coming out a week later with a similar review to all the others is really going to get eyeball-time. Maybe the trick is to ask/plead with McLaren to borrow one of the media cars a week later, but in a different location; hey it's a Spider, go drive it in Monaco. Or get one up in Scotland on the NC500? Get a slightly different angle on it, make a video a bit like Jeremy Clarkson's infamous V12 Vantage video...
RobDown said:
I would think the launch of something like the McLaren 570 spider presents a bit of a dilemma for the Vloggers.
On the one hand, it looks fun, who wouldn't want a weekend in Barcelona being allowed to galavant around in a supercar (even a McLaren, and I think they're ugly, but that's for another thread!).
But on the other hand, everyone is going to drop their videos at the same time and there's saturation. Unless I was actively looking to buy a 570S I don't think I would sit through more than 1 or...actually I didn't even finish 1. So commercially it would make more sense to have something completely different up there at release point, you could capture the audience looking to watch something in the evening but not interested in another 570s video.
Maybe a delayed release of the video is the answer, but to be honest I can't see why coming out a week later with a similar review to all the others is really going to get eyeball-time. Maybe the trick is to ask/plead with McLaren to borrow one of the media cars a week later, but in a different location; hey it's a Spider, go drive it in Monaco. Or get one up in Scotland on the NC500? Get a slightly different angle on it, make a video a bit like Jeremy Clarkson's infamous V12 Vantage video...
I put on JWW's version as he is watchable but he had Seb with him so I put it off straight away.On the one hand, it looks fun, who wouldn't want a weekend in Barcelona being allowed to galavant around in a supercar (even a McLaren, and I think they're ugly, but that's for another thread!).
But on the other hand, everyone is going to drop their videos at the same time and there's saturation. Unless I was actively looking to buy a 570S I don't think I would sit through more than 1 or...actually I didn't even finish 1. So commercially it would make more sense to have something completely different up there at release point, you could capture the audience looking to watch something in the evening but not interested in another 570s video.
Maybe a delayed release of the video is the answer, but to be honest I can't see why coming out a week later with a similar review to all the others is really going to get eyeball-time. Maybe the trick is to ask/plead with McLaren to borrow one of the media cars a week later, but in a different location; hey it's a Spider, go drive it in Monaco. Or get one up in Scotland on the NC500? Get a slightly different angle on it, make a video a bit like Jeremy Clarkson's infamous V12 Vantage video...
RobDown said:
I would think the launch of something like the McLaren 570 spider presents a bit of a dilemma for the Vloggers.
On the one hand, it looks fun, who wouldn't want a weekend in Barcelona being allowed to galavant around in a supercar (even a McLaren, and I think they're ugly, but that's for another thread!).
But on the other hand, everyone is going to drop their videos at the same time and there's saturation. Unless I was actively looking to buy a 570S I don't think I would sit through more than 1 or...actually I didn't even finish 1. So commercially it would make more sense to have something completely different up there at release point, you could capture the audience looking to watch something in the evening but not interested in another 570s video.
Maybe a delayed release of the video is the answer, but to be honest I can't see why coming out a week later with a similar review to all the others is really going to get eyeball-time. Maybe the trick is to ask/plead with McLaren to borrow one of the media cars a week later, but in a different location; hey it's a Spider, go drive it in Monaco. Or get one up in Scotland on the NC500? Get a slightly different angle on it, make a video a bit like Jeremy Clarkson's infamous V12 Vantage video...
I wonder what McLaren will be thinking of the coverage they are getting so far, video-wise. Flights, posh hotel, use of an expensive car, car maintenance, insurance etc per person must have cost them a fortune. As has been said earlier, video views so far seem to be low, so I wonder if they are getting ROI they were expecting. On the one hand, it looks fun, who wouldn't want a weekend in Barcelona being allowed to galavant around in a supercar (even a McLaren, and I think they're ugly, but that's for another thread!).
But on the other hand, everyone is going to drop their videos at the same time and there's saturation. Unless I was actively looking to buy a 570S I don't think I would sit through more than 1 or...actually I didn't even finish 1. So commercially it would make more sense to have something completely different up there at release point, you could capture the audience looking to watch something in the evening but not interested in another 570s video.
Maybe a delayed release of the video is the answer, but to be honest I can't see why coming out a week later with a similar review to all the others is really going to get eyeball-time. Maybe the trick is to ask/plead with McLaren to borrow one of the media cars a week later, but in a different location; hey it's a Spider, go drive it in Monaco. Or get one up in Scotland on the NC500? Get a slightly different angle on it, make a video a bit like Jeremy Clarkson's infamous V12 Vantage video...
TGETV said:
I speak for myself but I'm more than certain this applies to the other channels regularly discussed here; there are a huge number of active purchasers in the supercar market that watch my videos, and follow me on social media. I have seen numerous instances of first hand evidence supporting this. Stats also show that my channel is mostly watched in the 25-35 category by quite some way, then 35+ & 20-25. The teenage category is really pretty low.
And the teenagers that are there, all have parents... In fact, I've sold one 6 figure vehicle, via Instagram DM, liaising with a 13 year old on behalf of their dad. Don't be under any illusions!
I mean more in terms of making the actual purchasing decision - for me at least, I'd rather base it on an assessment of reviews by the established magazine etc. testers, who've got objective experience of driving them all for that purpose (and then I'll buy something different and useless instead). Just think the usual-suspect YouTube content tells you very little about the actual car - I suppose the posing-down-Sloane-Street-to-get-on-Instagram crowd doesn't much care.And the teenagers that are there, all have parents... In fact, I've sold one 6 figure vehicle, via Instagram DM, liaising with a 13 year old on behalf of their dad. Don't be under any illusions!
Anyway, not taking anything away from your stuff - will give you a wave next time I go past you in town!
NomduJour said:
... if i'm a business wanting to sell cars, getting half a million teenagers watching a video of a random YouTuber on a jolly isn't going to get the cash flow pumping...
I would expect the car manufacturers marketing departments are already asking their current and potential customers the question "which YouTube channels do you watch, which Instagram pages do you follow..." in addition to the traditional 'which newspapers/magazines do you read?'.If Google aren't already including a list of 'influencers' who can make content in exchange for samples into their sales pitches for YouTube ad sales then they are missing a trick.
jon- said:
Last rumour I heard was that it's basically game over for EVO.
I hope not, otherwise it's quantity not quality. I watched a few of the 570s spider videos yesterday to see what all the fuss was about. I enjoyed Mr Catchpole's video but the rest....No thanks. Utter drivel. Luckily you can skip through most of the "banter".ONtheROCS said:
jon- said:
Last rumour I heard was that it's basically game over for EVO.
I hope not, otherwise it's quantity not quality. I watched a few of the 570s spider videos yesterday to see what all the fuss was about. I enjoyed Mr Catchpole's video but the rest....No thanks. Utter drivel. Luckily you can skip through most of the "banter".The whole "influencers" thing just seems to be an attempt to get on the new media bandwagon - the journalists of the last generation will have to be the presenters of the next etc. Problem is that's boring, and when personality is involved it tends to be more ephemeral, superficial (Woollard v Clarkson etc.).
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