Is Shmee150 going to be the new Chris Harris?

Is Shmee150 going to be the new Chris Harris?

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SidewaysSi

10,742 posts

233 months

Tuesday 26th September 2017
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yonex said:
No. You need something other than a large bank account really. I find the interest in this Shmee character quite fascinating. Not a journalist, hasn't really got any great credentials but all these followers on youtube? To me, at best, it's just amateurish nonsense.
Indeed. For me, he is pretty talentless and probably has little appeal to anyone who knows even the slightest bit about cars or driving.

But unfortunately that is not the bulk of society. It's all about kids dreaming some impossible dream. It's a sad old society and he is just milking it.

I won't be posting any more on this thread though as I don't want to be pushing his name higher up the forum.

jwo

984 posts

248 months

Tuesday 26th September 2017
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Well to be honest I'm not really understanding all the hate for Shmee et al.... Watching his video with Paul from SoL seemed a genuine chat with two car enthusiasts who have manage to work this into a business and down well from it.

I don't imagine it can be easy doing all the videos etc, but fair play, they do it and it works.

I should add in no way affiliated or know either of them!

Chris Harris (followed home for years and years) is just a great old fashioned journo (I've he can write!) and has adapted as media evolves..

CoolHands

18,496 posts

194 months

Tuesday 26th September 2017
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culpz said:
AshBurrows said:
Beefmeister said:
Quaking in my boots. Anyway, as with most threads on PH I really can't be bothered with it. Done.
It's not supposed to be scary it's supposed to illustrate that people are happy to say they don't like *thing* in real life hahaha.
How he didn't even spot the joke there, i don't know laugh

Patch234

99 posts

119 months

Tuesday 26th September 2017
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Since Shmee popped on board and posted in here, this thread has become boring now..... Same affect, different platform smile

cayman-black

12,624 posts

215 months

Tuesday 26th September 2017
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TameRacingDriver said:
hondansx said:
Really boils my p*ss to see this guy get even more attention with a thread - and now I'm helping him!

It's even more irritating that people defend the guy, together with these 'upcoming' car vloggers on the basis of "don't like it, don't watch it."

I have no problem with Shmee as a person - it's not his fault for having a punchable face. I often look in the mirror and have the same reaction. It's also cool if he wants to wear cardigans - he's comfortable with who he is and I respect that. I also give him my full support to spunk family money on motors - I bloody would! Anyone else who says otherwise is just jealous.

But what's not right is the creation of the image from him - and others - that they are self made, and their lifestyle is attainable. They are selling an impossible dream to a legion of kids who are going to grow up to become disappointed, bitter adults.

Then there is the even more widespread issues of vloggers and others with big social media accounts - zero integrity. Shmee is the perfect illustration of this - hand me a set of keys and I will rave about your car with my random adjective maker. This is endemic throughout social media and basically means you can't trust anyone's opinion. I can only hope that will eventually self correct; there's only so many people who will try charcoal teeth whitener kits before the general consensus is that this is all BS.
lol made me laugh.

Welcome to 2017.

I don't like it any more than you do.

The wisest thing, I've found, is to simply pretend none of these talentless, vacuous spoilt brats don't exist, because it's not good for your well-being to let it get to you.

Life, as they say, is a bh!

Mungo Terry

905 posts

201 months

Tuesday 26th September 2017
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Those beamoning the low quality automotive output on youtube, the simple disconnect is that youtube ad revenue is basically worthless and thus high/broadcast quality is simply not financially viable on youtube. You couldn't fund a single series of something like Wheeler Dealers from a decades worth of youtube ad revenue from a popular vlogger.

The problems with this is that youtube DOES impact on our TV production budgets, meaning quality is down across the board, money is down across the board, and the only one making bank is youtube, paying f-all tax to anyone. I respect guys like MCM, but it's clear that the high quality feature length stuff they do is less popular than the click baity stuff, click bait is king.

The upshot is car content on youtube has largely become the domain of the sons of the already wealthy, grandsons of clothing retail magnates, and owners of high end cars dealership.

As for vloggers transferring to TV, the network commissioners don't seem to take youtubers seriously in that regard as far as i can tell, and there is already a large pool of proven talent always available in the motoring sphere, bringing youtubers up to speed and standard costs money that isn't there to burn in the first place.

Edited by Mungo Terry on Tuesday 26th September 19:44

anonymous-user

53 months

Tuesday 26th September 2017
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Mungo Terry said:
Those beamoning the low quality automotive output on youtube, the simple disconnect is that youtube ad revenue is basically worthless and thus high/broadcast quality is simply not financially viable on youtube. You couldn't fund a single series of something like Wheeler Dealers from a decades worth of youtube ad revenue from a popular vlogger.

The problems with this is that youtube DOES impact on our TV production budgets, meaning quality is down across the board, money is down across the board, and the only one making bank is youtube, paying f-all tax to anyone. I respect guys like MCM, but it's clear that the high quality feature length stuff they do is less popular than the click baity stuff, click bait is king.

The upshot is car content on youtube has largely become the domain of the sons of the already wealthy, grandsons of clothing retail magnates, and owners of high end cars dealership.

As for vloggers transferring to TV, the network commissioners don't seem to take youtubers seriously in that regard as far as i can tell, and there is already a large pool of proven talent always available in the motoring sphere, bringing youtubers up to speed and standard costs money that isn't there to burn in the first place.

Edited by anonymous-user on Tuesday 26th September 19:44
yes

But what I cannot deal with is obviously wealthy blokes, for want of a better phrase, tossing it off on the internet with this veneer of credibility? I enjoy some blogger stuff but when it's so overblown and obviously media savvy towards some dealer or marque freebie, then there has to be some real substance, not just a few chrome effects and sunglasses! As I am on a roll, I would also like to state that I am posting, I am not making 'content' FFS. I didn't get the commentary about regular journalists, to be frank, who will read or care about some rich blogger in 12 months, 24 months...I am still reading old Car rags decades old to this day, there is no comparison. Generate as much traffic as you want but it IMO it's totally superficial and a little bit silly biggrin

TheJimi

24,860 posts

242 months

Tuesday 26th September 2017
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^^ What he said.

I've also said this time and again; I cannot for the life of me see where the value is of shmee as a brand. I understand the mechanics of how it works but I can't see the value at all.

The whole vlog thing is just narcissism, imo.




Edited by TheJimi on Tuesday 26th September 21:14

ORD

18,086 posts

126 months

Thursday 19th October 2017
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Schmee appears to be a pleasant kid, but his channel is pretty much the end of civilisation. Vapid rubbish.

Shmee

7,565 posts

212 months

Thursday 19th October 2017
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ORD said:
Schmee appears to be a pleasant kid, but his channel is pretty much the end of civilisation. Vapid rubbish.
I do often wonder at what age one stops being a 'kid'?

red_slr

17,122 posts

188 months

Thursday 19th October 2017
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Shmee said:
ORD said:
Schmee appears to be a pleasant kid, but his channel is pretty much the end of civilisation. Vapid rubbish.
I do often wonder at what age one stops being a 'kid'?
Heh. I get "young man" all the time. I will turn 40 soon.... pisses me right off.


jon-

16,496 posts

215 months

Thursday 19th October 2017
quotequote all
Shmee said:
ORD said:
Schmee appears to be a pleasant kid, but his channel is pretty much the end of civilisation. Vapid rubbish.
I do often wonder at what age one stops being a 'kid'?

Todd Bonzalez

2,552 posts

161 months

Thursday 19th October 2017
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Tim please paypal me £500/mo and I'll bump all these awful threads every week. Thanks.

Driver101

14,376 posts

120 months

Thursday 19th October 2017
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Shmee said:
ORD said:
Schmee appears to be a pleasant kid, but his channel is pretty much the end of civilisation. Vapid rubbish.
I do often wonder at what age one stops being a 'kid'?
When you get on your goat.

Jonno02

2,246 posts

108 months

Thursday 19th October 2017
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Watched quite a few of Shmee's videos and whilst at the time, they’re somewhat enjoyable, it’s a part of YouTube that’s totally forgettable. There’s so many YouTube car vlogs, it’s saturated. Some of the more interesting ones look at stupidly tuned cars but most seem to focus on supercars. I really don’t like supercars, so that’s where it’s a bit meh for me.

Plus, there’s only so many times you can watch a YouTuber change the exhaust on their flavour of the month new car and sit and rev it whilst excitedly shouting into the camera “OH MY GODDDDDDDD.” I’m sure it’s a great buzz for them, but it doesn’t translate to camera well.

That said, Shmee seems like a genuine guy and I’m happy for him that he’s doing so well out of it. We’d all be lying if we said we wouldn’t love to buy performance cars and make money off YouTube driving them about, so kudos.


anonymous-user

53 months

Thursday 19th October 2017
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Jonno02 said:
We’d all be lying if we said we wouldn’t love to buy performance cars and make money off YouTube driving them about, so kudos.
Doesn’t appeal to me at all.

Monetisation of YouTube videos is all about getting likes and views. You’re opening yourself and your loved ones up to a whole level of public feedback that I wouldn’t want,

Some people like the attention but with the positive there will be plenty of negative, it’s certainly not for everyone.

anonymous-user

53 months

Thursday 19th October 2017
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El stovey said:
Doesn’t appeal to me at all.

Monetisation of YouTube videos is all about getting likes and views. You’re opening yourself and your loved ones up to a whole level of public feedback that I wouldn’t want,

Some people like the attention but with the positive there will be plenty of negative, it’s certainly not for everyone.
For me it's a bit like buying a pub because you like boozing with people. It's not the same when you do something professionally that you'd enjoy more socially.

I'd hate having to bugger about on camera to be able to afford a decent car to have to bugger about on camera to justify buying another decent car, and so on.

Shmee might be getting to the point where his business allows him the have the decent car without personally having to bugger about on camera so much to afford, meaning his enjoyment of the decent cars will probably increase.

jon-

16,496 posts

215 months

Thursday 19th October 2017
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janesmith1950 said:
El stovey said:
Doesn’t appeal to me at all.

Monetisation of YouTube videos is all about getting likes and views. You’re opening yourself and your loved ones up to a whole level of public feedback that I wouldn’t want,

Some people like the attention but with the positive there will be plenty of negative, it’s certainly not for everyone.
For me it's a bit like buying a pub because you like boozing with people. It's not the same when you do something professionally that you'd enjoy more socially.

I'd hate having to bugger about on camera to be able to afford a decent car to have to bugger about on camera to justify buying another decent car, and so on.

Shmee might be getting to the point where his business allows him the have the decent car without personally having to bugger about on camera so much to afford, meaning his enjoyment of the decent cars will probably increase.
I guess it depends on your personality. I hate being on camera, and I'd be a rubbish vlogger, but the days / weeks I'm making videos for tyre reviews on youtube are honestly some of the best of my life.

When you can create a story for others to enjoy out of part of your job, it's really rewarding to get positive feedback. Plus, you're immortalising the trip.

I certainly didn't think I'd enjoy the challenge, it felt like something I had to do for the business, but if you gave me the option of a tyre test just testing tyres, or doing the same test while trying to video it, I'd always choose the latter, even with all the extra stress it brings.

anonymous-user

53 months

Thursday 19th October 2017
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janesmith1950 said:
El stovey said:
Doesn’t appeal to me at all.

Monetisation of YouTube videos is all about getting likes and views. You’re opening yourself and your loved ones up to a whole level of public feedback that I wouldn’t want,

Some people like the attention but with the positive there will be plenty of negative, it’s certainly not for everyone.
For me it's a bit like buying a pub because you like boozing with people. It's not the same when you do something professionally that you'd enjoy more socially.

I'd hate having to bugger about on camera to be able to afford a decent car to have to bugger about on camera to justify buying another decent car, and so on.

Shmee might be getting to the point where his business allows him the have the decent car without personally having to bugger about on camera so much to afford, meaning his enjoyment of the decent cars will probably increase.
I expect though that being a vlogger usually involves an aspect of enjoying being on camera. I can’t imagine it being a job that attracts many people that don’t enjoy being in public.

Interesting though that people are probably rude and in praise of both scheme and Chris Harris (on here) in equal measure but shmee appears to take it much much better,

Chris is a journalist who ended up on the telly, whilst perhaps schmee started out on the telly. Thus he has a much more healthy take on the way it all works regarding balancing positive and negative feedback.

On his thread he appears and politely explains his videos aren’t really geared towards hardcore car fans looking for facts and data, they’re more about entertainment, he correctly points out he has lots of followers so what he’s doing is working in his market.

Seems like a decent bloke. How many other posters would read this criticism and respond so evenly? I expect many would reply by saying “I’ve got millions of followers so go fk yourself”

limpsfield

5,871 posts

252 months

Thursday 19th October 2017
quotequote all
El stovey said:
I expect though that being a vlogger usually involves an aspect of enjoying being on camera. I can’t imagine it being a job that attracts many people that don’t enjoy being in public.

Interesting though that people are probably rude and in praise of both scheme and Chris Harris (on here) in equal measure but shmee appears to take it much much better,

Chris is a journalist who ended up on the telly, whilst perhaps schmee started out on the telly. Thus he has a much more healthy take on the way it all works regarding balancing positive and negative feedback.

On his thread he appears and politely explains his videos aren’t really geared towards hardcore car fans looking for facts and data, they’re more about entertainment, he correctly points out he has lots of followers so what he’s doing is working in his market.

Seems like a decent bloke. How many other posters would read this criticism and respond so evenly? I expect many would reply by saying “I’ve got millions of followers so go fk yourself”
Agree with all this. There have been some classic tantrums on here over the years from those who had less flack than Shmee. At the risk of joining the e-rimming fraternity, I think he has done his reputation and profile a lot of good in the way he handles stuff on PH.