RE: Range Rover Velar: Review
Discussion
If I saw this, or any other Range Rover for the first time I'd be really impressed.
But, when you live in a city where it seems every third driver either has this or a German equivalent, all with heavy tints and a personalised plate, none of which have ever left tarmac, they, and the people who drive them, just seem more and more ridiculous.
But, when you live in a city where it seems every third driver either has this or a German equivalent, all with heavy tints and a personalised plate, none of which have ever left tarmac, they, and the people who drive them, just seem more and more ridiculous.
JLR said some time ago that the Velar was designed for those who thought the Evoque was too small and the Range Rover Sport was too big. That is the gap they seek to fill with this product. I think they will succeed.
For those that have not noticed, JLR's aim is to meet the needs of as many diverse markets as possible with a portfolio of shared technologies and components. Body, engine and suspension technologies are the most obvious examples with appropriate design and tuning differentiation. So far they have come up with vehicles that many find nice to drive, offer good packaging and are versatile in use. Most of these products are unlikely to appeal to visitors to Pistonheads who, probably, represent a very small segment of the global new car market at which the Velar and other JLR products are aimed.
For those that have not noticed, JLR's aim is to meet the needs of as many diverse markets as possible with a portfolio of shared technologies and components. Body, engine and suspension technologies are the most obvious examples with appropriate design and tuning differentiation. So far they have come up with vehicles that many find nice to drive, offer good packaging and are versatile in use. Most of these products are unlikely to appeal to visitors to Pistonheads who, probably, represent a very small segment of the global new car market at which the Velar and other JLR products are aimed.
Max_Torque said:
So, this is a new Range Rover, that is not actually called a Range Rover, for people who don't want to buy a Range Rover that is called a Range Rover, nor a Range Rover that is called a Range Rover but actually isn't a Range Rover because it's a Freelander in a pretty dress, nor another Range Rover that actually is a Range Rover but isn't called a Range Rover on the bonnet, nor yet another Range Rover that is a more sporty Range Rover but again, isn't called a Range Rover because it's too busy Discovering itself?
Glad we've cleared that up.........
I get the irony (sort of -ish)- but it IS badged Range Rover and it is NOT a Freelander. Anyway , lets wait for the Evoque Sport and Velar Sport.....Glad we've cleared that up.........
JLR is Britain's biggest carmaker and its global sales are currently at their highest in the company's entire 95-year history.
JLR Velar is simply practising micro-segmentation in a crowded, mature car industry, where you can only make money by exploiting tiny gaps in the market. All other major brands, like BMW or Porsche, do exactly the same thing and have been for years.
JLR is a (very) rare British manufacturing success story. And they make stuff in or near Birmingham, one of the poorest places in the developed world. JLR is providing (very) valuable jobs and high-value exports to the UK. Good luck to JLR and Tata. Brexit needs more companies like this.
JLR Velar is simply practising micro-segmentation in a crowded, mature car industry, where you can only make money by exploiting tiny gaps in the market. All other major brands, like BMW or Porsche, do exactly the same thing and have been for years.
JLR is a (very) rare British manufacturing success story. And they make stuff in or near Birmingham, one of the poorest places in the developed world. JLR is providing (very) valuable jobs and high-value exports to the UK. Good luck to JLR and Tata. Brexit needs more companies like this.
Having had many LR products from new over the years I have to say my experience has without exception been bad in terms of reliability and quality of the dealership experience; the latter was (and probably still is) dire.
This is the first LR product that looks an appealing proposition for some time but the brand is tainted in my eyes. You only have to sit in and drive a German SUV equivalent daily to appreciate the quality difference and without doubt, the dealership experience.
This is the first LR product that looks an appealing proposition for some time but the brand is tainted in my eyes. You only have to sit in and drive a German SUV equivalent daily to appreciate the quality difference and without doubt, the dealership experience.
Yipper said:
JLR is Britain's biggest carmaker and its global sales are currently at their highest in the company's entire 95-year history.
JLR Velar is simply practising micro-segmentation in a crowded, mature car industry, where you can only make money by exploiting tiny gaps in the market. All other major brands, like BMW or Porsche, do exactly the same thing and have been for years.
JLR is a (very) rare British manufacturing success story. And they make stuff in or near Birmingham, one of the poorest places in the developed world. JLR is providing (very) valuable jobs and high-value exports to the UK. Good luck to JLR and Tata. Brexit needs more companies like this.
They don't need luck, they need to listen to customers. JLR Velar is simply practising micro-segmentation in a crowded, mature car industry, where you can only make money by exploiting tiny gaps in the market. All other major brands, like BMW or Porsche, do exactly the same thing and have been for years.
JLR is a (very) rare British manufacturing success story. And they make stuff in or near Birmingham, one of the poorest places in the developed world. JLR is providing (very) valuable jobs and high-value exports to the UK. Good luck to JLR and Tata. Brexit needs more companies like this.
Good product brings people through the door.
Great service keeps them coming back.
Plug Life said:
So this Velar thing is like a fatter Victoria Beckham?
Its a sexed up Freelander, the Freelander sold well and people loved them but they are a bit hair shirt these days, I am not into that type of car and the Freelander does utterly nothing for me, though I am sure it is decent enough, but this looks really good, it is a good looking vehicle by any measure, striking, rakish, well proportioned etc, to my eyes anyway, credit where it is due, JLR have pulled another blinder, the Evoque is everywhere, the FFRR is an impressive thing, not sure where the DIsco Sport sits and the Discovery is a less successful look but it seems to be selling well, despite the last thread, the Evoque convertible is doing well, my sons mate came round in a normal Evoque, his mum gave it him when her convertible arrived, she had to wait quite a while apparently.Like it or not, this is where cars are going, trad saloons and estates are out of favour and the crossover/SUV is the new normal, the owners seem to manage, despite the odds to get about, carry people and stuff. It isnt new really, the Discovery came out in what 89 ? Freelander wasnt far behind.
Have said before, we are the oddballs really, a normal estate isnt any better is it really ? and by and large most of us only buy old ones that normals have finished with, anyone really, actually going to buy a big, petrol engined 5 series estate new or similar ? am sure some on here do, someone will be along with their 550i Touring invoice but by and large, we just moan about what other people buy/lease.
BarcelonaLewis said:
If I saw this, or any other Range Rover for the first time I'd be really impressed.
But, when you live in a city where it seems every third driver either has this or a German equivalent, all with heavy tints and a personalised plate, none of which have ever left tarmac, they, and the people who drive them, just seem more and more ridiculous.
Do you think the same of Sports Cars that have never been on track?But, when you live in a city where it seems every third driver either has this or a German equivalent, all with heavy tints and a personalised plate, none of which have ever left tarmac, they, and the people who drive them, just seem more and more ridiculous.
The Spruce goose said:
Ares said:
Indeed.
Dear JLR. Please go back to being s
t again so a handful of internet warriors might like you again (but still won't buy your cars)
Did you make the same comment about the Evoque convertible or is your tongue so far up LR's tail pipe you missed that?Dear JLR. Please go back to being s
t again so a handful of internet warriors might like you again (but still won't buy your cars)The Evoque convertible is beyond defence!!
hashtag said:
Pintofbest said:
SFO said:
very expensive even with not too many options
cheapest I could spec a D240 was £60k!
The cheapest D240 is the S trim which is £54k? cheapest I could spec a D240 was £60k!
richthebike said:
Yipper said:
JLR is Britain's biggest carmaker and its global sales are currently at their highest in the company's entire 95-year history.
JLR Velar is simply practising micro-segmentation in a crowded, mature car industry, where you can only make money by exploiting tiny gaps in the market. All other major brands, like BMW or Porsche, do exactly the same thing and have been for years.
JLR is a (very) rare British manufacturing success story. And they make stuff in or near Birmingham, one of the poorest places in the developed world. JLR is providing (very) valuable jobs and high-value exports to the UK. Good luck to JLR and Tata. Brexit needs more companies like this.
They don't need luck, they need to listen to customers. JLR Velar is simply practising micro-segmentation in a crowded, mature car industry, where you can only make money by exploiting tiny gaps in the market. All other major brands, like BMW or Porsche, do exactly the same thing and have been for years.
JLR is a (very) rare British manufacturing success story. And they make stuff in or near Birmingham, one of the poorest places in the developed world. JLR is providing (very) valuable jobs and high-value exports to the UK. Good luck to JLR and Tata. Brexit needs more companies like this.
Good product brings people through the door.
Great service keeps them coming back.
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