ASA bans Coulthard/Aviva TV ad?

[Agent XXX]

The ad is pretty s**t but to ban it? From 58 complaints and deem it as 'encouraged dangerous and irresponsible driving' ?

Seriously?

http://www.bbc.co.uk/news/uk-scotland-south-scotla...

[Mafffew]

The sad curtain twitching types are at it again.

[Gad-Westy]

Has this ad not been around for months and months? Seems rather late in the day. And faintly ridiculous

[FIREBIRDC9]

Who actually complains about adverts?

Don't they have lives to be getting on with?

[GT119]

The dodgiest thing on that ad is his facial hair

[cuprabob]

It wouldn't surprise me if most of those 58 complaints came from Coulthard friends and family

[InitialDave]

"Here is our driver tracking/monitoring software, so people who drive like this won't be covered by us for the same price as you, a careful, safe driver. Doesnt that sound nice?"

"You're encouraging unsafe driving!"

I have no idea how people come to these conclusions. I'm not a fan of these black box policies and so on, but really, this is just silly.

[DanielSan]

The only thing I'd ban is the fact they claim the passengers are real and not actors, as they get into a taxi in a closed road surrounded by cameras.

[Never you mind]

Well I've just watched it and now I feel the need to do stunts in a merc.

[DoubleD]

I now feel the need to grow a beard

[Gad-Westy]

[TwigtheWonderkid]

FIREBIRDC9 said:

Who actually complains about adverts?

Don't they have lives to be getting on with?

I complained about an advert once. It was for the Church of Scientology and finished with the line "because if you believe something is true, then it is."

The ASA said it didn't breach their guidelines.

[768]

Anyone got a link for it, I'm not normally interested in adverts, but now I know it's banned!

[loskie]

The ASA are a funny lot. I complained a couple of years back that the Volvo V40 as was misleading (radio, TV and papers) they were using the strapline built in Sweden made for Britain or something similar.

The car is built in BELGIUM NOT SWEDEN so I complained it was misleading.
They did not agree with my thoughts saying people would know!

Edited by loskie on Wednesday 20th September 18:37

[pomodori]

Does DC actually do that stunt driving ?

[Loyly]

FIREBIRDC9 said:

Who actually complains about adverts?

Don't they have lives to be getting on with?

Presumably Aviva shortly before they were due to pull the advert to give it one last blast of national attention.

[treetops]

Whoever signed off on that was simply blown away by the chance the ad agency offered the marketing dept a chance to see DC. He'd have been at least £150k for that little earner!!!

Guess what it didn't move ROI, brand recall or anything else. No extra customers were gained by this folly.

[RedAlfa]

Whilst I hate motor insurance companies with a passion, I don't see how this ad encourages bad driving. It appears this generation is quick to be offended

[Brigand]

I'm just amazed that in a country of several million people, a miniscule 58 manage to have the power to compel an advert to be removed from telly.

[Who me ?]

PH folk should be out celebrating, not complaining, before nanny state ( and insurance companies) decide that the Be All and end all of safe driving is driving at any speed not over the limit , irrespective of conditions etc. You've got to brake hard , because some idiot changes lanes without warning /some bus pulls out with out warning/ taxi does a U turn, and immediately the Black box in the car decides you are not a safe driver. GET REAL .