Ask a car salesman anything...anything at all.

Ask a car salesman anything...anything at all.

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Wooda80

1,743 posts

39 months

Saturday 9th May 2020
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Deep Thought said:
I sometimes struggle to get my head around peoples reasoning for getting a stupidly large discount "because coronavirus". There seems to be people who think that "because coronavirus" cars are automatically worth 25% less.

If a dealer has to take less then it is their prerogative to do so, not just because someone says well its worth less because of coronavirus mate.
Immediately after the start of the lockdown every phone call seemed to be from a self appointed 'saviour' who was going to do us a favour and take a car off us at around 25% less than the advertised price.

Most of our stock is in the £20-40k range but we have a handful of cars in £50-100k and it was this jam that seemed to attract the wasps. Some were comically insistent / persistent calling back days later to see if 'I'd had chance to consider their offer'. If I'd take 60k for an 80k car then I'd drop the advertised price to 62k wouldn't I.

It's also surprised me that we've had more genuine interest in ( and sales of ) the more expensive stuff than we had in the months prior to lockdown whereas the less expensive stuff is just gathering dust for the moment.

jamoor

14,506 posts

179 months

Saturday 9th May 2020
quotequote all
Wooda80 said:
Deep Thought said:
I sometimes struggle to get my head around peoples reasoning for getting a stupidly large discount "because coronavirus". There seems to be people who think that "because coronavirus" cars are automatically worth 25% less.

If a dealer has to take less then it is their prerogative to do so, not just because someone says well its worth less because of coronavirus mate.
Immediately after the start of the lockdown every phone call seemed to be from a self appointed 'saviour' who was going to do us a favour and take a car off us at around 25% less than the advertised price.

Most of our stock is in the £20-40k range but we have a handful of cars in £50-100k and it was this jam that seemed to attract the wasps. Some were comically insistent / persistent calling back days later to see if 'I'd had chance to consider their offer'. If I'd take 60k for an 80k car then I'd drop the advertised price to 62k wouldn't I.

It's also surprised me that we've had more genuine interest in ( and sales of ) the more expensive stuff than we had in the months prior to lockdown whereas the less expensive stuff is just gathering dust for the moment.
Maybe people are sitting around at home bored and looking for a new car and the only people that have the money would spend it on a more expensvie car?

Seem logical.

Wills2

17,860 posts

139 months

Saturday 9th May 2020
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jamoor said:
Ah okay so the public perception of car main dealers is positive then?
My main dealer is brilliant, the people are great, friendly, helpful, often do little things for free. I price match match for everything and they always match or better a like for like service or product.

I do put all my business through them (but I'm only average punter not a fleet buyer) I wouldn't go anywhere else, it's a smaller family owned main dealer so perhaps that helps as some of the big dealer groups can be a bit poor for service and impersonal I guess.









Terminator X

10,762 posts

168 months

Saturday 9th May 2020
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Apologies if asked before - if a new car how does the "sell" work e.g. do you buy the car from the manufacturer at X then sell it at Y? Or do you not pass money to the manufacturer until it sells? Or something else? What would X and Y be in the above example e.g. is there a set margin or does the dealer just do what they want?

TX.

Terminator X

10,762 posts

168 months

Saturday 9th May 2020
quotequote all
Deep Thought said:
Wooda80 said:
Am I just lucky or has anyone else noticed that since yesterday the phone has started ringing again, this time with people looking to do sensible deals and with sensible plans regarding viewing and collection?
I sometimes struggle to get my head around peoples reasoning for getting a stupidly large discount "because coronavirus". There seems to be people who think that "because coronavirus" cars are automatically worth 25% less.

If a dealer has to take less then it is their prerogative to do so, not just because someone says well its worth less because of coronavirus mate.
Do you also apply this thinking to PX so today's PX values are the same as before CV19?

TX.

JuniorD

8,143 posts

187 months

Saturday 9th May 2020
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The car sales industry would be well served to develop some kind of Intelligent ignore technology to filter out fkwits as they walk onto the premises. Then maybe they cold licence this to the dinguses who run PH, perhaps as an ignore button to filter out people like Jamoor

BrabusMog

17,530 posts

150 months

Saturday 9th May 2020
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JuniorD said:
The car sales industry would be well served to develop some kind of Intelligent ignore technology to filter out fkwits as they walk onto the premises. Then maybe they cold licence this to the dinguses who run PH, perhaps as an ignore button to filter out people like Jamoor
laugh

HTP99

18,086 posts

104 months

Saturday 9th May 2020
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JuniorD said:
The car sales industry would be well served to develop some kind of Intelligent ignore technology to filter out fkwits as they walk onto the premises. Then maybe they cold licence this to the dinguses who run PH, perhaps as an ignore button to filter out people like Jamoor
The guys who have been doing the job long enough don't need it, it is surprisingly easy to "detect" them, once you've a few years under your belt!

Deep Thought

28,742 posts

161 months

Saturday 9th May 2020
quotequote all
Terminator X said:
Deep Thought said:
Wooda80 said:
Am I just lucky or has anyone else noticed that since yesterday the phone has started ringing again, this time with people looking to do sensible deals and with sensible plans regarding viewing and collection?
I sometimes struggle to get my head around peoples reasoning for getting a stupidly large discount "because coronavirus". There seems to be people who think that "because coronavirus" cars are automatically worth 25% less.

If a dealer has to take less then it is their prerogative to do so, not just because someone says well its worth less because of coronavirus mate.
Do you also apply this thinking to PX so today's PX values are the same as before CV19?

TX.
I think that will be a problem for many to get their head around once we're out of lockdown - they'll be wanting cars @ 25% off, but will still expect pre COVID-19 prices for their trade ins.

jakesmith

9,032 posts

135 months

Saturday 9th May 2020
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HTP99 said:
JuniorD said:
The car sales industry would be well served to develop some kind of Intelligent ignore technology to filter out fkwits as they walk onto the premises. Then maybe they cold licence this to the dinguses who run PH, perhaps as an ignore button to filter out people like Jamoor
The guys who have been doing the job long enough don't need it, it is surprisingly easy to "detect" them, once you've a few years under your belt!
And once in a blue moon when they get it wrong the subject of the incorrect profiling starts a thread on here saying that they were ready to buy a new Range Rover but weren’t taken seriously enough at the dealership so took their custom elsewhere, before test driving a new Cayenne at the Porsche Centre but then buying it for £21 a month less from an online broker.

Jimmy Recard

17,360 posts

143 months

Saturday 9th May 2020
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Once I was driving past a Hyundai dealership near home and there was an i30N. I pulled up to have a look as I was curious and hadn’t seen one before. A friendly salesman walked over and offered me a test drive after a quick chat.

I said, “honestly, I’d love to, but I’m not in the market. Really cool car but I won’t be buying one, at least not for a few years and I don’t want to waste your time.”
He replied, “maybe, but if you like it, you might come back to our dealership when you do want one. Plus it’s the only interesting thing we sell and it gives me an excuse to go out in it!”

It was fun, loved the car, I might buy one in a few years. If I were a salesman, I certainly wouldn’t waste my time on someone who said what I said though! Just an anecdote without any real point.

ETA: it probably made a difference that we had a very petrolhead chat before he offered me the test drive and I was in a 2.0 turbo Astra SRi and an i30N would be a logical replacement

Edited by Jimmy Recard on Saturday 9th May 15:37

itcaptainslow

2,901 posts

100 months

Saturday 9th May 2020
quotequote all
HTP99 said:
JuniorD said:
The car sales industry would be well served to develop some kind of Intelligent ignore technology to filter out fkwits as they walk onto the premises. Then maybe they cold licence this to the dinguses who run PH, perhaps as an ignore button to filter out people like Jamoor
The guys who have been doing the job long enough don't need it, it is surprisingly easy to "detect" them, once you've a few years under your belt!
Unfortunately their talent for being a pain in the arse intensifies when it’s time to visit the service department laugh

Scrump

13,149 posts

122 months

Saturday 9th May 2020
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