RE: PH Footnote: Loco for the logo
Discussion
simonrockman said:
Then there is the typeface (note, typeface, not font)
What's going on with those "a"s? and the strange kerning where the C in Circuit runs into the U making it top-heavy. It all feels a bit Eurostyle. There is no way it can be used as a body font.
The others are interesting
F1 Turbo
F1 Torque
The only one I like, as a headline typeface is Torque, and even that looks as though it's being read by the bingo caller who did the announcements at the US GP.
Simon
What's going on with those "a"s? and the strange kerning where the C in Circuit runs into the U making it top-heavy. It all feels a bit Eurostyle. There is no way it can be used as a body font.
The others are interesting
F1 Turbo
F1 Torque
The only one I like, as a headline typeface is Torque, and even that looks as though it's being read by the bingo caller who did the announcements at the US GP.
Simon
DevonPaul said:
So the witespace between the F and the Strakes is the "1" in the old logo.
Never noticed that before - I just thought the red stripey thing was a crap "1".
Still, given how exciting the F1 racing has become then they need to generate some interest somehow.
I'd never noticed that either and just thought it was a stripy 1 representing a kerb.Never noticed that before - I just thought the red stripey thing was a crap "1".
Still, given how exciting the F1 racing has become then they need to generate some interest somehow.
simonrockman said:
Then there is the typeface (note, typeface, not font)
F1 Torque
The only one I like, as a headline typeface is Torque, and even that looks as though it's being read by the bingo caller who did the announcements at the US GP.
Simon
for some reason that "torque" one makes me think of original '70s star wars..F1 Torque
The only one I like, as a headline typeface is Torque, and even that looks as though it's being read by the bingo caller who did the announcements at the US GP.
Simon
RacerMike said:
Not strictly accurate. The leaper is still a core feature of the brand identity, and is used practically everywhere. The badge, by contrast is only used on the grilled of cars.
A physical leaper hasn’t been used on any jag for over a decade due to pedestrian safety regulations. Bizarrely the US still got it in the early 2000’s as it was still ‘ok’ under federal law.
The rebranding was largely a switch to a 3D colour profiled leaper (from the outline below) and a change in font for the ‘Jaguar’ text to a more modern typeface.
I absolutely hate the cheap looking 3D text Jaguar use now, it looks like something you'd find on a christmas shower bag set from Wilko. It is quite unbelievably awful from such a large organisation. Every time I see it I think of this meme:A physical leaper hasn’t been used on any jag for over a decade due to pedestrian safety regulations. Bizarrely the US still got it in the early 2000’s as it was still ‘ok’ under federal law.
The rebranding was largely a switch to a 3D colour profiled leaper (from the outline below) and a change in font for the ‘Jaguar’ text to a more modern typeface.
dme123 said:
I absolutely hate the cheap looking 3D text Jaguar use now, it looks like something you'd find on a christmas shower bag set from Wilko. It is quite unbelievably awful from such a large organisation. Every time I see it I think of this meme:
I'm going to go and have a look at the Jag logo now, to see whether your ire is justified... Yertis said:
dme123 said:
I'm going to go and have a look at the Jag logo now, to see whether your ire is justified... I don't think the typeface is too bad. But I too dislike the 'chrome' look when used in print or online. Fine when it's actually on a car.
The thing that bugs me about the Jaguar logo is the leaping cat. It would be fine if (for example) it was on the sides of the car, handed so the head was always at the front. But when it's in the middle of the boot lid (or 'trunk',in the idiom of this thread) it looks lop-sided. IMO.
The thing that bugs me about the Jaguar logo is the leaping cat. It would be fine if (for example) it was on the sides of the car, handed so the head was always at the front. But when it's in the middle of the boot lid (or 'trunk',in the idiom of this thread) it looks lop-sided. IMO.
Yertis said:
I don't think the typeface is too bad. But I too dislike the 'chrome' look when used in print or online. Fine when it's actually on a car.
The thing that bugs me about the Jaguar logo is the leaping cat. It would be fine if (for example) it was on the sides of the car, handed so the head was always at the front. But when it's in the middle of the boot lid (or 'trunk',in the idiom of this thread) it looks lop-sided. IMO.
Total agreement, it was the print or online version of the text that I think is dreadful. I also don't like the "leaper" on the back or front, but it does look good on the side of the car going forward.The thing that bugs me about the Jaguar logo is the leaping cat. It would be fine if (for example) it was on the sides of the car, handed so the head was always at the front. But when it's in the middle of the boot lid (or 'trunk',in the idiom of this thread) it looks lop-sided. IMO.
Waking up this thread, I went to a meeting of type geeks on Thursday - called Type Thursday, and the feeling was that the logo was fine but Wieden and Kennedy are an advertising agency so the typefaces are designed with a campaign mindset. Brands have to last years, campaigns months.
Liberty should have gone to a branding agency.
My thought on the logo is that the line misses the apex by a mile.
Simon
Liberty should have gone to a branding agency.
My thought on the logo is that the line misses the apex by a mile.
Simon
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