RE: PH Footnote: Loco for the logo

RE: PH Footnote: Loco for the logo

Author
Discussion

DevonPaul

1,170 posts

136 months

Tuesday 28th November 2017
quotequote all
So the witespace between the F and the Strakes is the "1" in the old logo.

Never noticed that before - I just thought the red stripey thing was a crap "1".

Still, given how exciting the F1 racing has become then they need to generate some interest somehow.

crofty1984

15,830 posts

203 months

Tuesday 28th November 2017
quotequote all
simonrockman said:
Then there is the typeface (note, typeface, not font)



What's going on with those "a"s? and the strange kerning where the C in Circuit runs into the U making it top-heavy. It all feels a bit Eurostyle. There is no way it can be used as a body font.

The others are interesting

F1 Turbo




F1 Torque



The only one I like, as a headline typeface is Torque, and even that looks as though it's being read by the bingo caller who did the announcements at the US GP.

Simon

Toltec

7,159 posts

222 months

Tuesday 28th November 2017
quotequote all
DevonPaul said:
So the witespace between the F and the Strakes is the "1" in the old logo.

Never noticed that before - I just thought the red stripey thing was a crap "1".

Still, given how exciting the F1 racing has become then they need to generate some interest somehow.
I'd never noticed that either and just thought it was a stripy 1 representing a kerb.



another 3 points

936 posts

196 months

Tuesday 28th November 2017
quotequote all
Does this mean a re design of the re design?

rob.e

2,861 posts

277 months

Wednesday 29th November 2017
quotequote all
simonrockman said:
Then there is the typeface (note, typeface, not font)


F1 Torque



The only one I like, as a headline typeface is Torque, and even that looks as though it's being read by the bingo caller who did the announcements at the US GP.

Simon
for some reason that "torque" one makes me think of original '70s star wars..

B10

1,226 posts

266 months

Wednesday 29th November 2017
quotequote all
....."leaper" hood ornament
The word is bonnet not effing hood! UK marque, UK website. Journalists pretending to be from the US.

simonrockman

6,843 posts

254 months

Thursday 30th November 2017
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The umlaut really doesn't work.

B'stard Child

28,324 posts

245 months

Thursday 30th November 2017
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I'm not keen on the old F1 logo and the new Le Mans 24 Hrs logo because I my eyes fixate on the missing "1" and "4" respectively

It's like the Arrow in FedEx once you see the damn thing it's all you see (Between the E and the x)


anonymous-user

53 months

Thursday 30th November 2017
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RacerMike said:
Not strictly accurate. The leaper is still a core feature of the brand identity, and is used practically everywhere. The badge, by contrast is only used on the grilled of cars.

A physical leaper hasn’t been used on any jag for over a decade due to pedestrian safety regulations. Bizarrely the US still got it in the early 2000’s as it was still ‘ok’ under federal law.

The rebranding was largely a switch to a 3D colour profiled leaper (from the outline below) and a change in font for the ‘Jaguar’ text to a more modern typeface.

I absolutely hate the cheap looking 3D text Jaguar use now, it looks like something you'd find on a christmas shower bag set from Wilko. It is quite unbelievably awful from such a large organisation. Every time I see it I think of this meme:


Yertis

18,016 posts

265 months

Thursday 30th November 2017
quotequote all
dme123 said:
I absolutely hate the cheap looking 3D text Jaguar use now, it looks like something you'd find on a christmas shower bag set from Wilko. It is quite unbelievably awful from such a large organisation. Every time I see it I think of this meme:

I'm going to go and have a look at the Jag logo now, to see whether your ire is justified... biggrin

PhantomPH

Original Poster:

4,043 posts

224 months

Thursday 30th November 2017
quotequote all
Yertis said:
dme123 said:
I absolutely hate the cheap looking 3D text Jaguar use now, it looks like something you'd find on a christmas shower bag set from Wilko. It is quite unbelievably awful from such a large organisation. Every time I see it I think of this meme:

I'm going to go and have a look at the Jag logo now, to see whether your ire is justified... biggrin
Personally, I don't think Jag's logo/typeface is that bad at all:


SpeckledJim

31,608 posts

252 months

Thursday 30th November 2017
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Anyone else think the leaper is going the wrong way, and should be jumping towards the right?

Yertis

18,016 posts

265 months

Thursday 30th November 2017
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I don't think the typeface is too bad. But I too dislike the 'chrome' look when used in print or online. Fine when it's actually on a car.


The thing that bugs me about the Jaguar logo is the leaping cat. It would be fine if (for example) it was on the sides of the car, handed so the head was always at the front. But when it's in the middle of the boot lid (or 'trunk',in the idiom of this thread) it looks lop-sided. IMO.

anonymous-user

53 months

Thursday 30th November 2017
quotequote all
Yertis said:
I don't think the typeface is too bad. But I too dislike the 'chrome' look when used in print or online. Fine when it's actually on a car.


The thing that bugs me about the Jaguar logo is the leaping cat. It would be fine if (for example) it was on the sides of the car, handed so the head was always at the front. But when it's in the middle of the boot lid (or 'trunk',in the idiom of this thread) it looks lop-sided. IMO.
Total agreement, it was the print or online version of the text that I think is dreadful. I also don't like the "leaper" on the back or front, but it does look good on the side of the car going forward.

CDP

7,454 posts

253 months

Thursday 30th November 2017
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JZZ30 said:
Vocht said:
How about this one?

laugh
That one gets my vote.

WillBrumBrum

607 posts

197 months

Sunday 3rd December 2017
quotequote all





Here's my version of the new logo, a slight update from the last.

Pan de Monium

15 posts

78 months

Friday 8th December 2017
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Article said:
Formula One has changed its logo, and not for the better. Cue pandemonium…
Someone called?

I agree, it's definitely not a change for the better.

simonrockman

6,843 posts

254 months

Monday 11th December 2017
quotequote all
Waking up this thread, I went to a meeting of type geeks on Thursday - called Type Thursday, and the feeling was that the logo was fine but Wieden and Kennedy are an advertising agency so the typefaces are designed with a campaign mindset. Brands have to last years, campaigns months.

Liberty should have gone to a branding agency.

My thought on the logo is that the line misses the apex by a mile.

Simon