Shell V-Power unleaded price premium over standard
Discussion
124.9 for me at Tesco Seacroft a few days ago. Works out to be around £7 cheaper per tank compared to V Power from my preferred Shell garage. At a tank a week it adds up.
Tesco clubcard points seem a lot worse compared to Shell drivers club though but that doesn’t matter since it costs less per tank.
Tesco clubcard points seem a lot worse compared to Shell drivers club though but that doesn’t matter since it costs less per tank.
Mr Tidy said:
Wow - I filled up on Thursday and my local Tesco and Sainsburys were both charging 127.9p per litre for 95 RON.
I bought Tesco Momentum for 132.9p per litre!
Still it could have been worse - I didn't bother going to Shell!
Im paying about the same for momentum at farnborough & byfleet. i remember when v power was cheaper! I bought Tesco Momentum for 132.9p per litre!
Still it could have been worse - I didn't bother going to Shell!
Actively avoided shell stations and going out of my way to find a tescos with the pricing now. Nuts.
Edited by anonymous-user on Monday 18th June 00:50
I’ve been using V Power almost exclusively for around 5 years now, across a variety of cars.
Fill up at least once a week. Always grab a Costa whilst I’m there too. I’m their perfect customer.
However, the recent crazy pricing increases (V Power is now 147.9 at my local garage) has finally caused me to move over to Tesco Momentum.
They’ve lost me as a customer - and it sounds like I’m far from alone...
There might come a point when they realise that their new pricing strategy has been counter productive to overall revenues, we shall see!
Fill up at least once a week. Always grab a Costa whilst I’m there too. I’m their perfect customer.
However, the recent crazy pricing increases (V Power is now 147.9 at my local garage) has finally caused me to move over to Tesco Momentum.
They’ve lost me as a customer - and it sounds like I’m far from alone...
There might come a point when they realise that their new pricing strategy has been counter productive to overall revenues, we shall see!
The Voice said:
They’ve lost me as a customer - and it sounds like I’m far from alone...
There might come a point when they realise that their new pricing strategy has been counter productive to overall revenues, we shall see!
I've been doing a very rough monitoring of this. If you look under the price/litre screen display on the pumps at most fuel stations there is a small black analogue number display, this shows the cumulative litres dispensed from the pump since reset for monitoring purposes. There might come a point when they realise that their new pricing strategy has been counter productive to overall revenues, we shall see!
Over the last 2 years my local fuel station was always runnning at about a 1:0.35 ratio of dispensation for fuel save/v power petrol and just under 0.28 for diesel.
Since the revamp, its dropped to 1:0.25 ish for petrol and under 0.2 for diesel (ie the fuel save petrol number is 4x bigger than the v power analogue counter number, the diesel number is 5x bigger).
So by my back of fag box workings are that they are selling circa 25% less Vpower at this station. This obviously needs to be offset against the extra 6 (or more at the non Shell owned) or so p/l they are getting for the Vpower sold.
Roughly running the numbers on the above produces a near flat revenue projection and one assume is moving people from a higher to a lower margin product.
This was however very rough and in reality mere basis points will translate into millions of turnover/profit so it would need more data and to be refined (I thank you, here all week etc) ) somewhat to produce something meaningful in the way of analysis in terms of how this affects profitability
I also wonder if these ratios vary geograpchicaly. If people care to have a look at the analogue counters the next time they fill up and share them we could obviously build this picture across the country.....
I've switched from V-Power to Momentum. The local Tesco only charges a 5p / litre premium over 95 RON for Momentum (125.9 and 130.9 respectively), whereas the premium Shell is charging for V-Power has been steadily increasing for months now, and is now at an unjustifiable (to me) 18p / litre. Local Shell garage now asking 126.9 for 95, and an eye watering 144.9 for V-Power. Even the loyalty points don't offset that.
Limpet said:
I've switched from V-Power to Momentum. The local Tesco only charges a 5p / litre premium over 95 RON for Momentum (125.9 and 130.9 respectively), whereas the premium Shell is charging for V-Power has been steadily increasing for months now, and is now at an unjustifiable (to me) 18p / litre. Local Shell garage now asking 126.9 for 95, and an eye watering 144.9 for V-Power. Even the loyalty points don't offset that.
Latecomer to the discussion but as a 'loyal' V-power user I too stopped using it about a month ago when it went to 14-15ppl over base. My Focus ST goes really well on it and noticeably improves the throttle response and general perkiness but that price is just too much for me when there are alternatives.First I switched to Sainsburys super unleaded but it felt just as flat as normal Shell unleaded and the car didn't like it either as the revs were up and down the dial like a yoyo when starting from cold, also a lumpy idle sat in traffic which it's never done before. I ran 2 full tanks of Sainsburys just to be sure then when I was down to fumes I put in a tank of Momentum for the first time. Idling issues disappeared straight away and it's as perky and responsive as it ran on V-power but at a fraction of the cost so in my unscientific opinion I'm calling that a win (and a big middle finger to you, Shell!). The only problem is that my local Tesco station doesn't do Momentum (despite the CS agent telling me on the phone when I rang them that "all our petrol sites do Momentum") so I have a 10 mile round trip to the next town if I'm going just for fuel.
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