Seat removes optional extras from it's entire range
Discussion
As per title, Seat are calling this Easy Move and are offering 3 trim levels starting at SE, then Excellence, then FR.
They are claiming this makes the buying experience easier and less confusing but a cynic might think it's to lessen the cost of the new WLTP requirements.
Will other manufacturers follow ?
Discuss.
They are claiming this makes the buying experience easier and less confusing but a cynic might think it's to lessen the cost of the new WLTP requirements.
Will other manufacturers follow ?
Discuss.
If this is correct...........
It would indicate that the vast majority of Seat buyers are canny and don't waste money on options. They are already smart enough to figure out they are buying a car mechanically almost exactly the same as a more expensive Volkswagen. If you are doing that to save money and aren't worried by badge snobbery, why would you blow the saved money on options?
Will other manufacturers follow? If they make most of their profit from options (Mini and certain expensive brands) then definitely not!
It would indicate that the vast majority of Seat buyers are canny and don't waste money on options. They are already smart enough to figure out they are buying a car mechanically almost exactly the same as a more expensive Volkswagen. If you are doing that to save money and aren't worried by badge snobbery, why would you blow the saved money on options?
Will other manufacturers follow? If they make most of their profit from options (Mini and certain expensive brands) then definitely not!
thatjagbloke said:
Sorry, don't know how to do links but it's on Honest John's website
No worries chap 
Linked so everyone else can have a read:
https://www.honestjohn.co.uk/news/new-cars/2018-08...
Hope they keep the cupra trim and cupra r trim!
kambites said:
Assuming the manufacturer maintains the same overall profit margins, surely it means everyone either ends up paying for options they don't want or forgoing options they do want because they're coupled with things they don't.
This.There's loads of niche options which a small percentage of buyers will actually want and pay for. Either they are withdrawn altogether or are bundled into the spec and therefore costs will soar.
I think the OP’s probably nailed it with the WLTP. Think about the implications on emissions of adding each option to every trim level, and engine, especially when you then add various wheel sizes into the mix.
Whether this is beneficial to the car buyer is another question though. Perhaps all I want is basic motoring with fabric seats and keep fit rear windows, but really want cruise control fitted because of the long motorway miles. Under this new way i’d be forced into buying the SE Lux-or-whatever.
For the used market though this could be useful. The playing field will be much more level.
Whether this is beneficial to the car buyer is another question though. Perhaps all I want is basic motoring with fabric seats and keep fit rear windows, but really want cruise control fitted because of the long motorway miles. Under this new way i’d be forced into buying the SE Lux-or-whatever.
For the used market though this could be useful. The playing field will be much more level.
Along the lines of what SEAT quote though, lots of stuff has got more complicated and all the manufacturer-specific names for things has made it trickier.
Back in the days of options being a CD player, or electric windows, or a sunroof, things were pretty easy to understand.
I've owned a few recent Golfs but I couldn't tell you without looking it up what all the Car-Net services do or which one it is that gives you Apple Carplay. At the time I had a 1-series I didn't realise I needed "extended storage" to get nets on the back of the seat or a cubby by my right knee, or "enhanced bluetooth" to be able to stream music from my phone.
I wonder too if with times from factory order to delivery getting longer and longer, it's easier on dealers to have a flow of speculative orders if there's fewer trim levels to cater for.
Back in the days of options being a CD player, or electric windows, or a sunroof, things were pretty easy to understand.
I've owned a few recent Golfs but I couldn't tell you without looking it up what all the Car-Net services do or which one it is that gives you Apple Carplay. At the time I had a 1-series I didn't realise I needed "extended storage" to get nets on the back of the seat or a cubby by my right knee, or "enhanced bluetooth" to be able to stream music from my phone.
I wonder too if with times from factory order to delivery getting longer and longer, it's easier on dealers to have a flow of speculative orders if there's fewer trim levels to cater for.
rockandrollmark said:
I think the OP’s probably nailed it with the WLTP. Think about the implications on emissions of adding each option to every trim level, and engine, especially when you then add various wheel sizes into the mix.
^This.The WLTP test stupidity is creating this.
Bad news for those of us that want some things but not others, as you are forced to buy packs or spec to get maybe just one thing, but have to put up with crap you simply don't want....as these packs will be based on what some trendy oik in marketing 'thinks' people want...or the manufacturers want to 'force' on you........like autonomous crap for people that can't drive.
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