Haymarket agrees sale of PistonHeads to CarGurus

Haymarket agrees sale of PistonHeads to CarGurus

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K50 DEL

8,012 posts

173 months

Thursday 6th December 2018
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Tankrizzo said:
Dr Interceptor said:
Whenever a car site that I've been on has been taken over, it tends to mark the beginning of the end.
Usually I would agree but PH is a crap site apart from the community. Articles are mostly rehashed press releases, the classifieds are ste and it's built on dinosaur technology, and the forums are antiquated, cluttered and aimless, so this can only be a good thing. I can't really see how it could be made worse.
Given I've been a PH member for almost 15 years (I think lol) and have never used anything other than the forums they can do what they like to the rest of it but I hope, I really hope, that they change nothing about these forums at all.

I don't want like buttons, embedded video, post signatures or anything else... what makes PH so good to use is its simplicity. Keep that and they'll do just fine.

If they must introduce new tech then an image uploader that auto-resizes images might be useful.... apart from that I can think of nothing that needs changing.

pingu393

3,413 posts

150 months

Thursday 6th December 2018
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Is there an alternative to PH out there? The closest that I can think of is DigitalSpy (and that's not very close).

I don't see PH as a motoring forum. I see it as a life forum. I came here as I have an interest in cars, but I very rarely ask a question about my cars - there are model-specific fora for that.

PH's usp is that it is NOT an echo-chamber.

williamp

16,577 posts

218 months

Thursday 6th December 2018
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Also worth noting the lovely, clean look of the forums. So many are incomprehensible with marque specific idenitiers under their name, daft avatars etc etc.

Keep it simple y'all

soad

30,316 posts

121 months

Thursday 6th December 2018
quotequote all
pingu393 said:
Is there an alternative to PH out there? The closest that I can think of is DigitalSpy (and that's not very close).

I don't see PH as a motoring forum. I see it as a life forum. I came here as I have an interest in cars, but I very rarely ask a question about my cars - there are model-specific fora for that.

PH's usp is that it is NOT an echo-chamber.
CTF? idea

Aaggraa1

16 posts

11 months

Thursday 6th December 2018
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I have been a member for years on this site, the first forum i was a member of was seloc, around the time I sold my Elise(05) i joined here, forgotten my password many times, and had to rejoin with new name etc,and for around a year I couldnt log in due to it not liking my search engine/browser?. I am just a little over 50 years old and I do like to read to gain a bit of knowledge.
As a child i loved comics ,lots of pics and not many words, nowadays I spend my down time reading the old classics ,the only pictures being on the cover!
I joined facebook when it began , but its not for me , signed up for twitter ,,again not for me even if i like the idea of getting your message across in a txt like format.
Not done snapchat,reddit or any other social media .
I like the look of PH
Always use an adblocker so have no complaints about pop-ups ads,
i have never bought a car from the classifieds as I can never get more than 2 pics to load , i get pissed of and browse Autotrader /Ebay or foreign sites like Mobile De/Au etc.
For me I like the forums when you get see something special..ie Popbangabang? and his 911,
There is so much i still havent read , I only started to read Flemke last month!
Went to every Sunday service for a year ,enjoyed the locations and especially the early morning drive across country to get there ,didnt like the boy racer mentality on arrival though and would slip away before the exit displays ....i detest the sound of screeching tyres and audi farts!
So if there is a way of preserving the forum layout for semi-oldies like me and having a comic style forum running parallel for the teenagers, i will still visit ,if not and the site goes all trendy i am out.






Talksteer

3,377 posts

178 months

Thursday 6th December 2018
quotequote all
Tankrizzo said:
Dr Interceptor said:
Whenever a car site that I've been on has been taken over, it tends to mark the beginning of the end.
Usually I would agree but PH is a crap site apart from the community. Articles are mostly rehashed press releases, the classifieds are ste and it's built on dinosaur technology, and the forums are antiquated, cluttered and aimless, so this can only be a good thing. I can't really see how it could be made worse.
Obviously not been on long enough to remember PetrolTed selling the site to Haymarket.

At the time I suspect the principle draw was that its used car sales was actually a hell of a lot better than Autotrader for performance cars, not least because you could look for an E90 BMW or similar which you have only just recently been able to do on Autotrader.

xjay1337

12,627 posts

63 months

Thursday 6th December 2018
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I'm sure the thread will run into the usual 100 page guessing game etc.
I don't think anything negative will change from our end.

I actually am positive. Just hope it doesn't end up like Reddit.

pingu393

3,413 posts

150 months

Thursday 6th December 2018
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soad said:
pingu393 said:
Is there an alternative to PH out there? The closest that I can think of is DigitalSpy (and that's not very close).

I don't see PH as a motoring forum. I see it as a life forum. I came here as I have an interest in cars, but I very rarely ask a question about my cars - there are model-specific fora for that.

PH's usp is that it is NOT an echo-chamber.
CTF? idea
WTF is CTF? I've googled, but found nothing relevant.

Monkeylegend

16,350 posts

176 months

Thursday 6th December 2018
quotequote all
pingu393 said:
WTF is CTF? I've googled, but found nothing relevant.
Chew the fat.

Blib

35,203 posts

142 months

Thursday 6th December 2018
quotequote all
pingu393 said:
soad said:
pingu393 said:
Is there an alternative to PH out there? The closest that I can think of is DigitalSpy (and that's not very close).

I don't see PH as a motoring forum. I see it as a life forum. I came here as I have an interest in cars, but I very rarely ask a question about my cars - there are model-specific fora for that.

PH's usp is that it is NOT an echo-chamber.
CTF? idea
WTF is CTF? I've googled, but found nothing relevant.
Chew the Fat. Populated, amongst many others, by banned or disaffected ex-PHers, it actually started as a forum for players of a relatively unknown online game.

escargot

17,046 posts

162 months

Thursday 6th December 2018
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Inselkampf

Equus

6,657 posts

46 months

Thursday 6th December 2018
quotequote all
Blib said:
Chew the Fat. Populated . amongst many others, by a handful of banned or disaffected ex-PHers, it actually started as a forum for players of a relatively unknown online game.
EFA

I reckon you could literally count the number of regulars over there on the fingers of your hands, these days. And those are mainly people who think that use and occurrence of the C-word is the most sophisticated humour known to man.

It's dead in the water.

TheJimi

15,037 posts

188 months

Thursday 6th December 2018
quotequote all
Monkeylegend said:
pingu393 said:
WTF is CTF? I've googled, but found nothing relevant.
Chew the fat.
CTF is awful, imo.

The moderation / rules are far more LAX and I got the impression that folk were rude & cheeky just because they could.

Haven't been on for years, but that's the impression I got.

pingu393

3,413 posts

150 months

Thursday 6th December 2018
quotequote all
TheJimi said:
Monkeylegend said:
pingu393 said:
WTF is CTF? I've googled, but found nothing relevant.
Chew the fat.
CTF is awful, imo.

The moderation / rules are far more LAX and I got the impression that folk were rude & cheeky just because they could.

Haven't been on for years, but that's the impression I got.
I think that I'll give it a miss.

thegreenhell

6,108 posts

164 months

Thursday 6th December 2018
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Equus said:
It's dead in the water.
Certainly not many signs of life..



Talksteer

3,377 posts

178 months

Thursday 6th December 2018
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Tj13e11 said:
funkyrobot said:
AC123 said:
How much £ did they pay?
A quid is the going rate for these sort of things, isn't it?
Aye, and the GBP isn't doing too well cause brexit so it was prime time for them to get here
Well a cursory search would indicate that Autotrader got 12 million unique views per month and Pistonheads gets around 5 million.

When Petrol Ted sold the site it had 900,000 and he allegedly sold for 7 figures.

Interestingly enough around 45% of people find Pistonheads from a search engine which probably means that around half the views are related to the used car sales.

For reference Autotrader Group has a market cap of £3.9 billion!

So let's say for instance Pistonheads has 1/5th the amount of classifieds traffic and is only 1/10th as successful at rinsing buyers as Autotrader, that would equate to a £78 million value.

If Pistonheads classifieds had the same P/E ratio that would mean that they were turning over around £8 million per year.

I suspect that Pistonheads is less successful at getting money out of sellers because Haymarkets total turnover was only £136 million.

In short Pistonheads probably has the potential to be worth hundreds of millions and possibly billions as a genuine rival to Autotrader, I suspect that Carguru did not pay anywhere near that much but I suspect that they will have paid in the tens of millions.


phoenixz

429 posts

111 months

Friday 7th December 2018
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AndrewGP said:
Whilst I'm open to the majority of the stuff you've said, my impression is that most (but not all, I admit) 'younger audience' and '20-30 somethings' in this country neither have any interest in cars (bar whether they can connect their phone to it) or the disposable cash to spunk on one even if they did? Am I wrong? It's a genuine question by the way, not a criticism smile
These things come in peaks and troughs, but there is definitely still a younger audience interest in cars. The type of interest may have shifted and people like Schmee (~shudder~) may have claimed a large swath of the audience, but you only need to do a quick search of instagram to see that there is still a vast younger following.

I can't think of any generation where the young had disposable cash of any kind let alone to afford a car. The main reason you cater to that is to both stay relevant and future proof your brand.
By the time people reach their late 20s, early 30s, they are generally on their career path and starting to see some money come. Without going too far into minutiae of where they will spend that money, they tend to be your best market (that and the mid-life crisis age).

I will concede, however, that the interest in cars is not what it used to be. Peaks and troughs

bongtom

602 posts

28 months

Friday 7th December 2018
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I met some bore at a car show once a few years back (which is why I joined this site) and he droned on about this site and how it used to be so good and everyone would meet up for drinks and meets etc but it was sold to someone (Haymarket i think) and then he did not like it, or more accurately the people in the office were beastly.

Anyway, can't remember his name but I think his username was carlick garick or carclick or something?

I have learnt stuff. Like mince pies do not contain meat and behemoth is actually crypto shill or/and a robot.


MikeGoodwin

1,498 posts

62 months

Friday 7th December 2018
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phoenixz said:
Now that the "will the forum die" discussion has been cleared up, could i suggest a change in style similar to reddit for the forums.

I can hear the blood vessels of more senior members popping as i type this, but there is a reason that reddit is so highly regarded on the internet. I don't think it would take much for most members to transition. In fact, i imagine that most are already on it.

With people raging at their screens i might as well put out the rest of my suggestions (in for a penny...
- Your social media manager needs a lot of help and money (perhaps hiring someone that was born in the 21st century might help)
- Instagram is where the kids are at, but there is still a massive facebook user base to exploit
- Maybe a pistonheads app where people can post car meets in local areas
- More and more short videos until it hurts (Petrolicious is the Halo site for me on this)
- Bring back Dan Trent
- A section off the first page with small and fast articles may prove popular. People will look for the information that interests them and they prefer to look in one place. So doing something similar to Car Throttle won't hurt as long as you keep it separate from the main page with the more fleshed out content.
- To the best of my knowledge there has never been a Sunday Service in Scotland


i assume that the classifieds will be linked to CGs uk classifieds, but will there be a merger of styles?

I guess the challenge will be that you have years of technology catch up and investment required to get back to where you were and regain the lost readers. The best place to start with that will always be with the younger audience.
However the 20-30 somethings (most of whom are on facebook) are most likely to have the disposable cash and probably your target. (there is a reason why all the 90s films are getting remade or sequels)
They haven't even implemented phpbb let alone a reddit style forum. Pistonheads had no choice but to keep the older style forum in place so the luddites that frequent here can still use it.

smartypants

41,169 posts

114 months

Friday 7th December 2018
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The forum in it's current state, general functionality wise is absolutely fine. It makes for easy chronological contextual reading, which is very important for a forum that is a knowledgebase. It's why lots didn't get on with Blatters - that Twitter/FB style is only useful for shouty people who want to shout about things for five minutes and then forgotten about.

It's just they fked about with parts of the design that didn't need fking with (quotes for example), but essentially it shouldn't change. It's not about being a luddite, it's about having the right tool for the job.



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