RE: Urus boosts Lamborghini sales by 46 per cent
Discussion
NDNDNDND said:
The depressing thing about the Urus is that it does reflect what people want: and people will walk past a better car to buy the biggest, brashest, most over-bearing thing they can find.
I doubt there'd be any detractors if Lamborghini had put the Estoque into production. That was a genuinely beautiful looking car, and would have been much more of a lamborghini with a V10 engine and styling much closer to the rest of the range. Compared to the Urus, the Estoque would have been faster and probably more efficient, as well as handling better, looking better, and probably would have been more spacious too.
However, the Estoque would have required more money to develop as it would have needed a bespoke platform. Why bother doing that when you can cheaply plonk a few angular body panels on an Audi Q8 and people will walk past the better car to sit in something that's bigger and brasher?
And it wouldn't have sold as well (because Lambo have done their research on customer demands) so why would they bother making the Estoque, even if it had been the same cost to develop.I doubt there'd be any detractors if Lamborghini had put the Estoque into production. That was a genuinely beautiful looking car, and would have been much more of a lamborghini with a V10 engine and styling much closer to the rest of the range. Compared to the Urus, the Estoque would have been faster and probably more efficient, as well as handling better, looking better, and probably would have been more spacious too.
However, the Estoque would have required more money to develop as it would have needed a bespoke platform. Why bother doing that when you can cheaply plonk a few angular body panels on an Audi Q8 and people will walk past the better car to sit in something that's bigger and brasher?
E65Ross said:
NDNDNDND said:
The depressing thing about the Urus is that it does reflect what people want: and people will walk past a better car to buy the biggest, brashest, most over-bearing thing they can find.
I doubt there'd be any detractors if Lamborghini had put the Estoque into production. That was a genuinely beautiful looking car, and would have been much more of a lamborghini with a V10 engine and styling much closer to the rest of the range. Compared to the Urus, the Estoque would have been faster and probably more efficient, as well as handling better, looking better, and probably would have been more spacious too.
However, the Estoque would have required more money to develop as it would have needed a bespoke platform. Why bother doing that when you can cheaply plonk a few angular body panels on an Audi Q8 and people will walk past the better car to sit in something that's bigger and brasher?
And it wouldn't have sold as well (because Lambo have done their research on customer demands) so why would they bother making the Estoque, even if it had been the same cost to develop.I doubt there'd be any detractors if Lamborghini had put the Estoque into production. That was a genuinely beautiful looking car, and would have been much more of a lamborghini with a V10 engine and styling much closer to the rest of the range. Compared to the Urus, the Estoque would have been faster and probably more efficient, as well as handling better, looking better, and probably would have been more spacious too.
However, the Estoque would have required more money to develop as it would have needed a bespoke platform. Why bother doing that when you can cheaply plonk a few angular body panels on an Audi Q8 and people will walk past the better car to sit in something that's bigger and brasher?
The depressing thing is that a manufacturer has shelved what could have been a very good car, because people actively prefer something worse.
NDNDNDND said:
people will walk past a better car to buy the biggest, brashest, most over-bearing thing they can find.
Huh? How does one define 'better'?? Your version of better isn't going to be someone else's. If one has a family and has to carry lots of things that wouldn't fit in a saloon boot regularly (like, I don't know, bikes for example), how would an Estoque make for a 'better' car??? If, as in my case, one has elderly relatives to transport regularly, a higher seating position means an Urus is again, better suited for entry and egress for them than an Estoque would have been too.
If we can agree that Lamborghini's by nature are supposed to be exactly as you say, big, brash and over-bearing, then it's fair to say the Urus has filled the ethos of the brand perfectly. Not only that but the customers have voted with their wallets and as stated by E65Ross, Lamborghini made this car specifically after getting customer feedback - their client base wants SUVs and not saloons.
What is so hard to understand about this? Were you their target market? Did you offer your opinion on what would be "better" when Lamborghini asked you? If you don't like the Urus, you can always go and buy another car!
Edited by sidesauce on Friday 11th January 14:53
NDNDNDND said:
E65Ross said:
NDNDNDND said:
The depressing thing about the Urus is that it does reflect what people want: and people will walk past a better car to buy the biggest, brashest, most over-bearing thing they can find.
I doubt there'd be any detractors if Lamborghini had put the Estoque into production. That was a genuinely beautiful looking car, and would have been much more of a lamborghini with a V10 engine and styling much closer to the rest of the range. Compared to the Urus, the Estoque would have been faster and probably more efficient, as well as handling better, looking better, and probably would have been more spacious too.
However, the Estoque would have required more money to develop as it would have needed a bespoke platform. Why bother doing that when you can cheaply plonk a few angular body panels on an Audi Q8 and people will walk past the better car to sit in something that's bigger and brasher?
And it wouldn't have sold as well (because Lambo have done their research on customer demands) so why would they bother making the Estoque, even if it had been the same cost to develop.I doubt there'd be any detractors if Lamborghini had put the Estoque into production. That was a genuinely beautiful looking car, and would have been much more of a lamborghini with a V10 engine and styling much closer to the rest of the range. Compared to the Urus, the Estoque would have been faster and probably more efficient, as well as handling better, looking better, and probably would have been more spacious too.
However, the Estoque would have required more money to develop as it would have needed a bespoke platform. Why bother doing that when you can cheaply plonk a few angular body panels on an Audi Q8 and people will walk past the better car to sit in something that's bigger and brasher?
The depressing thing is that a manufacturer has shelved what could have been a very good car, because people actively prefer something worse.
As for the Urus being just a Q8 with a few angular panels planked on it, i don’t believe you are really that unaware/uninformed to believe that.
And you know if the Estoque has been produce it wouldn’t have got its own “more bespoke” platform. That’s not how VAG or any other manufacturer does things now. It would’ve likely been based on the Panamera platform and guess what, you’d be b
hing about that too.The Q8 platform is a starting point and then modified for Lamborghinis needs.
RobDickinson said:
I'm just gutted to see such a band end up in this position. Was always Lambo posters on my bedroom wall growing up. Miura would be my dream classic. Even a fair few modern lambos are stunners but this just destroys the brand for a cash grab.
Its a VAG chassis with a VAG engine and a labmo badge glued to it. I keenly await the diesel version.
The more SUVs they sell the more money they’ll be able to invest in their sport models. Everyone wins.Its a VAG chassis with a VAG engine and a labmo badge glued to it. I keenly await the diesel version.
Interesting point about the whole VAG thing - I wonder how it will compare to the RS version of the Audi Q8 when it arrives.
smilo996 said:
Excellent, so they are now like Porschar, reskinning large Audi’s.
That is to be celebrated?
If by reskinning an Audi you mean changing the interior, body, wheels, suspension, engine, gearbox, brakes etc then yes.That is to be celebrated?
Your ignorance is, frankly, absurd. From what you're saying, the Urus drives EXACTLY the same as an Audi?
RobDickinson said:
Its a VAG chassis with a VAG engine and a labmo badge glued to it. I keenly await the diesel version.
Given the post-VAG dieselgate era, I doubt we'll see a diesel version.Even Porsche have now made the decision to drop diesel across their range, despite the number of diesel Macan, Cayenne and Panamera that they sold per year.
aeropilot said:
RobDickinson said:
Its a VAG chassis with a VAG engine and a labmo badge glued to it. I keenly await the diesel version.
Given the post-VAG dieselgate era, I doubt we'll see a diesel version.Even Porsche have now made the decision to drop diesel across their range, despite the number of diesel Macan, Cayenne and Panamera that they sold per year.
Please can you let me know Rob?
RobDickinson said:
dazwalsh said:
Haha jealous much?
I'm just gutted to see such a band end up in this position. Was always Lambo posters on my bedroom wall growing up. Miura would be my dream classic. Even a fair few modern lambos are stunners but this just destroys the brand for a cash grab. Its a VAG chassis with a VAG engine and a labmo badge glued to it. I keenly await the diesel version.
You can't blame Lamborghine (Or VAGorghini) for making the cars that people are willing to buy. Why wouldn't they?
But I do see the other side of the coin. Ignoring the balance sheets, it's sad that the market is currently for giant dynamically challenged SU 'tractors' and that so many are closely related to eachother. (That is coming from someone who drives a fairly big SU 'tractor' with an American body and a German engine) It does stifle variance and creativity.
But I do see the other side of the coin. Ignoring the balance sheets, it's sad that the market is currently for giant dynamically challenged SU 'tractors' and that so many are closely related to eachother. (That is coming from someone who drives a fairly big SU 'tractor' with an American body and a German engine) It does stifle variance and creativity.
Edited by Fire99 on Friday 11th January 17:37
Fire99 said:
it's sad that the market is currently for giant dynamically challenged SU 'tractors' and that so many are closely related to each other... It does stifle variance and creativity.
How? This isn't a 'zero sum' game. Just because the Urus exists doesn't suddenly invalidate the Hurucan and Aventador.Lamborghini currently make three road cars with V8, V10 and V12 engines. If you're specifically after an SUV there are many other brands other than VAG making alternative choices to the Urus (mostly sporting V8 engines); BMW with their X5M/X6M (and, more likely, forthcoming X7), Jeep Grand Cherokee SRT Trackhawk, Mercedes GLE, GLS and G-Wagen AMG models, Range Rover SVA... In fact, I don't even know how you can say variance is stifled - we're never had more choices available to us as consumers!
Don't agree? Please tell me a time when there was more choices available than now. I'll wait.
Saw my first one the other day in dark blue, looked quite nice. Then yesterday the same guy had a white one outside his office.
Didn't the Porsche Cayenne get canned for diluting the brand the same as everyone is saying about the Urus yet became the best selling vehicle pretty much every year since it's launch
Didn't the Porsche Cayenne get canned for diluting the brand the same as everyone is saying about the Urus yet became the best selling vehicle pretty much every year since it's launch
Nickyboy said:
Saw my first one the other day in dark blue, looked quite nice. Then yesterday the same guy had a white one outside his office.
Didn't the Porsche Cayenne get canned for diluting the brand the same as everyone is saying about the Urus yet became the best selling vehicle pretty much every year since it's launch
Yep Didn't the Porsche Cayenne get canned for diluting the brand the same as everyone is saying about the Urus yet became the best selling vehicle pretty much every year since it's launch
But let's not forget the people of PH know better than the entirety of VAG.
I love cars and am pleased that they exist in all forms and shapes and to suit all budgets. I think that Lambo have done an outstanding job with the car which has in no way diluted the brand, a brand which has already produced an SUV in the past as well as tractors but remains no less desirable today.
Maybe it shares a few bits from the VW parts bin but it looks and drives like none of them and nobody is ever going to get behind the wheel or lift the bonnet and mistake it for a Tiguan. People, myself included, want fast desireable and interesting SUV’s, they are no more offensive or inappropriate than the supercars Lambo produce and nobody here is complaining about them.
Let’s celebrate choice ... whilst we can!
Maybe it shares a few bits from the VW parts bin but it looks and drives like none of them and nobody is ever going to get behind the wheel or lift the bonnet and mistake it for a Tiguan. People, myself included, want fast desireable and interesting SUV’s, they are no more offensive or inappropriate than the supercars Lambo produce and nobody here is complaining about them.
Let’s celebrate choice ... whilst we can!
Gorbyrev said:
I have a theory that SUVs are the new GTs. Performance figures that would be dragster worthy can now pedal two tonners with ease and modern tyre and suspension technology keep it all out of the hedgerows. Add some practicality and continent crushing comfort and you have a GT on stilts. Saw an Urus pull away from Graypaul Edinburgh with intent. Made a great noise and shifted appropriately. Not for me but it is for someone. Every SUV I have driven feels like the chassis is 10 inches further away than items should be ( because it is).
I agree.As people are getting fatter and carrying more kids junk around, SUV's fit the bill.
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