RE: £240k Range Rover SV Coupe canned

[Talksteer]

Thankyou4calling said:

Talksteer said:

Sorry for not using the correct accountant speak.....

For reference (not proper) Rolls-Royce expect to sell 2500-3000 Cullinans at an average sale price of £320,000. That comes out as an annual revenue of £800-1000 million.

The Bentley Monstrosity has about double the sales volume and just over half the price.

Both those brands have the benefit that they don't have a comparable mass market car to anchor the price point at a lower value.

The interesting one is that as the Land Rover Defender started to move out of production various special editions sold out at £150k price points. The base price of the G Wagon is £94k and £163k for the AMG plus ridiculous options.

Where is that sales figure from?

2500-3000 Cullinans a year! That sounds a lot to me.

Figure is from various journalistic outputs when the Cullinan was released so I presume that they are derived from a press briefing. They did state that it was expected to add 50% to RR sales which are a bit over 4000.

Given that the first units were only delivered this year it probably won't ramp to those rates for another 6 months or so.

[Ares]

Superjuiced said:

LR have alienated the majority of their customers by loosing complete touch with their core, destroying their brand design through the tasteless and bizarre, supported by a dealer network bordering on arrogant, and fundamentally poor quality product. Had the world at their feet with the evoque and RR, great example of groupthink

What's their core then?

[DonkeyApple]

Doofus said:

Re something you asked earlier, if you look at picture 17 you might notice something familiar to this thread.

http://www.kingsleycars.co.uk/custom-works/custom-...

[Doofus]

DonkeyApple said:

Re something you asked earlier, if you look at picture 17 you might notice something familiar to this thread.

http://www.kingsleycars.co.uk/custom-works/custom-...

[cptsideways]

Thankyou4calling said:

Talksteer said:

Sorry for not using the correct accountant speak.....

For reference (not proper) Rolls-Royce expect to sell 2500-3000 Cullinans at an average sale price of £320,000. That comes out as an annual revenue of £800-1000 million.

The Bentley Monstrosity has about double the sales volume and just over half the price.

Both those brands have the benefit that they don't have a comparable mass market car to anchor the price point at a lower value.

The interesting one is that as the Land Rover Defender started to move out of production various special editions sold out at £150k price points. The base price of the G Wagon is £94k and £163k for the AMG plus ridiculous options.

Where is that sales figure from?

2500-3000 Cullinans a year! That sounds a lot to me.

Its the most popular model to date by a long way

[cptsideways]

AFAIK all the 3 doors were all allocated, there was no shortage of buyers, bear in mind every Rolls Royce owner has a Range Rover or two in their fleet.

The demise will be a technical issue that has lead to a cost rise or redesign pushing the costs over budget

[David87]

Not sure if it’s already been mentioned on here, but Auto Express are reporting they’d only filled around 100 of the 999 slots for this car.

[Cold]

cptsideways said:

AFAIK all the 3 doors were all allocated, there was no shortage of buyers, bear in mind every Rolls Royce owner has a Range Rover or two in their fleet.

The demise will be a technical issue that has lead to a cost rise or redesign pushing the costs over budget

or

David87 said:

Not sure if it’s already been mentioned on here, but Auto Express are reporting they’d only filled around 100 of the 999 slots for this car.

Ying and yang.

[rayyan171]

Just looking at the pictures, its nothing radical. Would rather have a nice SVAutobiography over this, don't understand what makes this £100k more.

[Doofus]

Cold said:

Ying and yang.

Yin