RE: Next Porsche Macan to be electric only
Discussion
DonkeyApple said:
The original shape golf cabriolet ran alongside the mk II golf for a few years I think.
And Porsche themselves have good form on this - new generation 911s are produced in parallel until the new generation are fully rolled out.This strategy makes more sense, a pity the PH story didn’t mention that. Or possibly looking to be sensationalist.....well it worked!
Most new models or at least the chassis are launched globally within a few months of each other in the major markets as they shut down the old production lines and refit and re tool for the new car, this is a departure from that norm, Porsche are clearly hedging their bets, EVs aren't exactly setting the sales charts on fire with Tesla's sales basically flat lining between 2017/18 in Europe causing them to slash the pricing last week and close the retail outlets, plus the infrastructure isn't there to support mass adoption.
Porsche according to the Autocar article have set no time limit on the two models running side by side, as they will want to wait and see what the EV sales are like.
Porsche according to the Autocar article have set no time limit on the two models running side by side, as they will want to wait and see what the EV sales are like.
DonkeyApple said:
There’s no doubt it is a risk but something to consider is that Porsche know the usage data of every single Macan ever built. They know where every owner lives, they know where they work, how much they earn, they know how much they drive. What VW knows is exactly how many current Macan owners could switch to a pure EV Macan. They also know that Porsche are desirable status symbols and that currently so are EVs.
VW will have done the all the maths before making an extremely calculated decision. My guess is that they have a piece of paper that shows that there is more profit from doing this than not.
How would Porsche know what an owner earns? Of course they wouldn’t, unless declare on finance? VW will have done the all the maths before making an extremely calculated decision. My guess is that they have a piece of paper that shows that there is more profit from doing this than not.
yonex said:
How would Porsche know what an owner earns? Of course they wouldn’t, unless declare on finance?
When you drive a new car out of a showroom the typical consumer has bought two items. They’ve bought a car that records every bit of its usage and is tied in to regular servicing/data collection events for 3-5 years or more. That gives the manufacturer information on how the car is used, journeys, consumption etc. Car manufacturers are very heavily involved in ‘big data’. The second thing that that the typical consumer drives away with is a finance agreement. As part of that agreement the lender (owned by the manufacturer or tied to it with data sharing agreements) credit checks the customer who freely gives their income band along with a huge amount of other valuable data.
Now, what is the real value of the deal signed between VW and Tesco’s last year? VW EV owners get somewhere where they can charge their car while shopping. Tesco’s gets affluent consumers trapped in their stores for long durations. Both superficial wins for the companies. However, underneath that is the real value and again it’s a ‘big data’ win. Tesco’s collects and stores monumental amounts of data on their consumers via their club card system, that’s what it is used for. At the same time a VW owner wishing to use a charger at Tesco’s will sign up to an agreement to permit this and part of that agreement will be data sharing. Even if a consumer doesn’t apply their club card details in the registration their basic details will be sufficient to marry the two data sets together relatively efficiently.
DonkeyApple said:
When you drive a new car out of a showroom the typical consumer has bought two items. They’ve bought a car that records every bit of its usage and is tied in to regular servicing/data collection events for 3-5 years or more. That gives the manufacturer information on how the car is used, journeys, consumption etc. Car manufacturers are very heavily involved in ‘big data’.
The second thing that that the typical consumer drives away with is a finance agreement. As part of that agreement the lender (owned by the manufacturer or tied to it with data sharing agreements) credit checks the customer who freely gives their income band along with a huge amount of other valuable data.
Now, what is the real value of the deal signed between VW and Tesco’s last year? VW EV owners get somewhere where they can charge their car while shopping. Tesco’s gets affluent consumers trapped in their stores for long durations. Both superficial wins for the companies. However, underneath that is the real value and again it’s a ‘big data’ win. Tesco’s collects and stores monumental amounts of data on their consumers via their club card system, that’s what it is used for. At the same time a VW owner wishing to use a charger at Tesco’s will sign up to an agreement to permit this and part of that agreement will be data sharing. Even if a consumer doesn’t apply their club card details in the registration their basic details will be sufficient to marry the two data sets together relatively efficiently.
Hence why I don’t sign up for finance from car companies, a bank is generally a better bet anyway, and wouldn’t subscribe to things that data mine. It would also be illegal for any company to share information without written consent. The second thing that that the typical consumer drives away with is a finance agreement. As part of that agreement the lender (owned by the manufacturer or tied to it with data sharing agreements) credit checks the customer who freely gives their income band along with a huge amount of other valuable data.
Now, what is the real value of the deal signed between VW and Tesco’s last year? VW EV owners get somewhere where they can charge their car while shopping. Tesco’s gets affluent consumers trapped in their stores for long durations. Both superficial wins for the companies. However, underneath that is the real value and again it’s a ‘big data’ win. Tesco’s collects and stores monumental amounts of data on their consumers via their club card system, that’s what it is used for. At the same time a VW owner wishing to use a charger at Tesco’s will sign up to an agreement to permit this and part of that agreement will be data sharing. Even if a consumer doesn’t apply their club card details in the registration their basic details will be sufficient to marry the two data sets together relatively efficiently.
But then we are dealing with those that share everything with social media so why would they care
yonex said:
It would also be illegal for any company to share information without written consent.
Anonymised data and aggregated data can be shared, however. Large amounts of anonymised individual level data on auto finance contracts is available to investors in the bonds securitised on them, for example.
otolith said:
The (anonymised) data I have access to suggests it forms part of the underwriting criteria in about 25% of cases.
Indeed. Income band data is just in the client credit data which the client releases to the lender as a function of applying for a loan. Hence no reason for the salesman to ask for it. 
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