RE: Ford Mustang Mach-E officially unveiled
Discussion
Miserablegit said:
I take comfort in the fact my son is still interested in old tech. Whilst waiting to be collected after school two of his friends were arguing about whether one's tesla model x was better than the other's model s. I arrived and my son said "that's my father's. And that's a V8"
...I know....I know. Cool story bro...
Good for you. Know that your son is an exception, not the rule....I know....I know. Cool story bro...
RacerMike said:
stabilio said:
RobDickinson said:
Burning stuff is old and bad, if anything kids will start seeing ICE cars in a poorer light over time.
My kids and their friends (all aged 12) who were here last weekend went crazy with excitement when i mentioned in passing we might be getting a Tesla.My current Audi RS and previous M3 to them are just noisy things they didn't really like so definately a new generation coming through and Tesla is a cool brand to the younger folks it seems.
Edited by stabilio on Tuesday 19th November 10:19
I own a V8 Mustang and will consider buying one of these, but for my wife (and keep the V8). We already have a big SUV type car for family duties, and when it is time to chop that in this will be a credible replacement. It's one of the better looking e-SUVs, it should be reasonably fun to drive, and relativley affordable too.
BUT I do think calling it a Mustang is odd. In the same way that Porsche calling the Taycan a 'Turbo' is downright daft.
It doesn't really have anything in common with the original Mustang, other than some rather vague styling cues. I think just calling it a Ford Mach-E would make far more sense.
It's a subtle nod to Ford's heritage of making fast affordable cars, which 'those on the know' would get, but it wouldn't offend anyone. And as a stand alone name 'Mach-E' sounds really cool and gets accross the idea that this is a 'sportier' SUV.
I just really hope this doesn't turn into Ford's next Edsel, as on paper it ticks a lot of boxes, but they've totally cocked up the name.
TL;DR - sounds like they've made a good car, but given it a silly name
BUT I do think calling it a Mustang is odd. In the same way that Porsche calling the Taycan a 'Turbo' is downright daft.
It doesn't really have anything in common with the original Mustang, other than some rather vague styling cues. I think just calling it a Ford Mach-E would make far more sense.
It's a subtle nod to Ford's heritage of making fast affordable cars, which 'those on the know' would get, but it wouldn't offend anyone. And as a stand alone name 'Mach-E' sounds really cool and gets accross the idea that this is a 'sportier' SUV.
I just really hope this doesn't turn into Ford's next Edsel, as on paper it ticks a lot of boxes, but they've totally cocked up the name.
TL;DR - sounds like they've made a good car, but given it a silly name
bloomen said:
FA57REN said:
Why is the cabin set so far back behind the front axle? Even Chrysler realised that wasn't necessary for an EV, over a decade ago...
Indeed. Weird how the packaging possibilities of electrification haven't been explored very much at all when it massively frees up design. Perhaps it's because of pedestrian legislation. That Ipad thing gawping at me would drive me nuts.
PhantomPH said:
unsprung said:
The nameplate, Mustang, is in every sense apart from the legal one, "owned" by consumers. And not by Ford.
This is the very reason that a galloping horse -- an illuminated galloping horse! -- can be affixed to the body of this SUV.
It is consumers who have decided that Mustang has a certain sporty cachet. Consumers have long accepted that Mustang is a credible umbrella for a range of sports cars and grand tourers -- some of which are about performance and others which are more about the notion of sporty style.
This umbrella now extends to a thrilling new category of powertrain (BEV) in the most popular segment of motoring today (SUV). 100 percent torque at 0 RPM and all that.
Yes, the domestic market definition of Mustang is more broad and more diverse than that in the UK. But there are historical and commercial reasons for that. And we are not really surprised.
Nothing is being "cashed in." Nothing about Mustang is ending. On the contrary: Mustang is more relevant to more people than ever before. As a popular or mass market brand, that is its job, if you will. Note: this does not mean being all things to all people. Strategy is more discerning than that.
Perfect post. :thumbsup:This is the very reason that a galloping horse -- an illuminated galloping horse! -- can be affixed to the body of this SUV.
It is consumers who have decided that Mustang has a certain sporty cachet. Consumers have long accepted that Mustang is a credible umbrella for a range of sports cars and grand tourers -- some of which are about performance and others which are more about the notion of sporty style.
This umbrella now extends to a thrilling new category of powertrain (BEV) in the most popular segment of motoring today (SUV). 100 percent torque at 0 RPM and all that.
Yes, the domestic market definition of Mustang is more broad and more diverse than that in the UK. But there are historical and commercial reasons for that. And we are not really surprised.
Nothing is being "cashed in." Nothing about Mustang is ending. On the contrary: Mustang is more relevant to more people than ever before. As a popular or mass market brand, that is its job, if you will. Note: this does not mean being all things to all people. Strategy is more discerning than that.
RacerMike said:
AndySheff said:
Yep, it could've been called a Vignal-E.
Calling it a Mustang is stupid.
Otherwise as many have said. As an EV it looks OK with promising price and stats. And a gash looking screen in the cabin.
In your opinion it might seem stupid, but they run customer clinics to decide these things. Clearly the Mustang brand appeals to people on a brand level, and hence, it's use for a new EV sub brand seems entirely justified. Calling it a Mustang is stupid.
Otherwise as many have said. As an EV it looks OK with promising price and stats. And a gash looking screen in the cabin.
The only people that really care or believe this dilutes the big RWD V8 Mustang are people on PH and guys who like to debate which type of light bulb means their 1969 classic Mustang is truly authentic.
Calling this a Mustang is a shrewd move IMO. It'll sell very well, but the same people who found their Waitrose mixed roast vegetables were branded with Aldi logos and felt so dis-custard that they wrote to the Daily Fail about it, will undoubtedly be throwing up in their mouths at the plebs driving round devaluing their precious lifestyle choices.
This may not light my fire, but it’s a master stroke by Ford.
They’ve been lost in recent years churning out crap which is dated at launch.
The market has changed and this puts Ford in the game again - they tried and failed to fend off the Germans and their diesel ‘sport luxury saloons’ as people went from family saloons like Vectra and Mondeo to 3 series and A4s.
Everything points to SUV electric vehicles being the sector for growth. It’s what the market wants and very few volume manufacturers are servicing demand - look at sales figures for new cars!
I personally think we’ll look back and see this as the car that saved Ford, especially in Europe. Anyone thinking a Mondeo will pull sales from German brands is deluded so we/they need something like this to disrupt and encourage buyers back.
I for one would gladly exit my (crap) A6 diesel for one of these - similar price and spec but the Ford is so much better as a daily.
Well done Ford. Let’s see some more innovation like this and less crap. Smaller, shorter range but quick electric hot hatch would be good too. So many gaps in the electric market...
They’ve been lost in recent years churning out crap which is dated at launch.
The market has changed and this puts Ford in the game again - they tried and failed to fend off the Germans and their diesel ‘sport luxury saloons’ as people went from family saloons like Vectra and Mondeo to 3 series and A4s.
Everything points to SUV electric vehicles being the sector for growth. It’s what the market wants and very few volume manufacturers are servicing demand - look at sales figures for new cars!
I personally think we’ll look back and see this as the car that saved Ford, especially in Europe. Anyone thinking a Mondeo will pull sales from German brands is deluded so we/they need something like this to disrupt and encourage buyers back.
I for one would gladly exit my (crap) A6 diesel for one of these - similar price and spec but the Ford is so much better as a daily.
Well done Ford. Let’s see some more innovation like this and less crap. Smaller, shorter range but quick electric hot hatch would be good too. So many gaps in the electric market...
I actually think it's clever marketing using the Mustang name. Imagine Ford's embarrassment when their top spec Shelby Mustang GT500 Super Snake is outdragged by their own electric SUV. By including it in the Mustang family this makes it seem less ridiculous, and probably encourage some owners to upgrade to their electric Shelby mustang fastback when that comes out in a few years.
In 5 years time, there won't be a solely ICE performance car on the planet that will compete with the electric ones. They will be bought by purists and probably not even driven that much, as it becomes more and more socially unacceptable to drive around creating local pollution just for pleasure.
Another 10 years after that and you won't be able to drive them in built up areas or even self drive them at all.
The internal combustion engine will be given up and left behind just as leaf springs, unassisted steering, unassisted brakes and rack and pinion steering have been. It's actually incredible that it's lasted as long as it has - 135 years (and counting). The electric car was invented 5 years before incidentally. Look at what else has come and gone in that time, we went from the first powered aircraft flight to walking on the moon in just 66 years. It's been 50 years since that happened, and we're still propelling cars with a combustible liquid powered engine that hasn't changed in its fundamental design since Queen Victoria was in her sixties, and reading about Jack the Ripper in the papers.
I hate SUVs though. I still feel like a tit when I have to drive the wife's.
In 5 years time, there won't be a solely ICE performance car on the planet that will compete with the electric ones. They will be bought by purists and probably not even driven that much, as it becomes more and more socially unacceptable to drive around creating local pollution just for pleasure.
Another 10 years after that and you won't be able to drive them in built up areas or even self drive them at all.
The internal combustion engine will be given up and left behind just as leaf springs, unassisted steering, unassisted brakes and rack and pinion steering have been. It's actually incredible that it's lasted as long as it has - 135 years (and counting). The electric car was invented 5 years before incidentally. Look at what else has come and gone in that time, we went from the first powered aircraft flight to walking on the moon in just 66 years. It's been 50 years since that happened, and we're still propelling cars with a combustible liquid powered engine that hasn't changed in its fundamental design since Queen Victoria was in her sixties, and reading about Jack the Ripper in the papers.
I hate SUVs though. I still feel like a tit when I have to drive the wife's.
RacerMike said:
In your opinion it might seem stupid, but they run customer clinics to decide these things. Clearly the Mustang brand appeals to people on a brand level, and hence, it's use for a new EV sub brand seems entirely justified.
The only people that really care or believe this dilutes the big RWD V8 Mustang are people on PH and guys who like to debate which type of light bulb means their 1969 classic Mustang is truly authentic.
Calling this a Mustang is a shrewd move IMO. It'll sell very well, but the same people who found their Waitrose mixed roast vegetables were branded with Aldi logos and felt so dis-custard that they wrote to the Daily Fail about it, will undoubtedly be throwing up in their mouths at the plebs driving round devaluing their precious lifestyle choices.
You're quite right that this is very much about branding over product. The thing is, the product has to come before the branding. The Mustang name has been built up over decades from the romance and freedom of the post-war boom in the sixties to Shelby making them into race cars and Steve McQueen tearing up San Francisco. I can understand Ford using it, as it's clearly the most powerful name available to them. However, I think they're selling the name cheap by sticking it on this thing.The only people that really care or believe this dilutes the big RWD V8 Mustang are people on PH and guys who like to debate which type of light bulb means their 1969 classic Mustang is truly authentic.
Calling this a Mustang is a shrewd move IMO. It'll sell very well, but the same people who found their Waitrose mixed roast vegetables were branded with Aldi logos and felt so dis-custard that they wrote to the Daily Fail about it, will undoubtedly be throwing up in their mouths at the plebs driving round devaluing their precious lifestyle choices.
'Mustang' currently means 'glamorous and powerful muscle car'. What're they going to call it in ten years time when 'Mustang' stands for 'dreary family crossover'?
NDNDNDND said:
'Mustang' currently means 'glamorous and powerful muscle car'. What're they going to call it in ten years time when 'Mustang' stands for 'dreary family crossover'?
Its a throw the dice moment for ford. ill attract more attention with this name, but could hurt the brand long term, though as stated Ford have already done their best to ruin the mustang name with many years of tepid vehicles.This is a pivot for Ford. And it is fully justified by the ability to develop, produce, and sell BEVs at scale in the hottest segment of the motoring market.
Who says that the Mach-E isn't part of the Mustang experience? 100 percent torque at 0 RPM as well as 0 to 60 times that will embarrass many other cars.
Nothing is left behind -- as for years to come the Mustang coupe will fortify the brand core values.
Countless millions of ordinary folks have told Ford that sub-brands like Mustang and Bronco carry a Hell of a lot of character and inspiration -- and probably lots more than the corporate parent brand.
Ford is taking responsibility for acting on that insight:
https://www.motortrend.com/news/ford-creating-fami...
unsprung said:
Countless millions of ordinary folks have told Ford that sub-brands like Mustang and Bronco carry a Hell of a lot of character and inspiration -- and probably lots more than the corporate parent brand.
So Ford say 'we can't be having that!' and set out to dilute and weaken the Mustang sub-brand by attaching it to an uninspired generic blob with no character?Gassing Station | General Gassing | Top of Page | What's New | My Stuff