Are these Vloggers just a scam? SOL or Shmee etc? (Vol. 3)
Discussion
Hames Junt said:
Shmug's been churning the same grinfest-Olly-Higuys-lookatme-myfrienddidthis-myfriendboughthat-s
te for years. I swear his viewer demographic must be 11-13yr olds. The sooner his views and subs drop off the cliff like a bunch of lemmings, the better. Integrity, knowledge and credibility count for everything on YT and there are fewer channels that keep true petrolheads smiling nowadays.
He’s just doing a job and earning a very decent living at it. He knows what works for his audience. The Instagram generation. But I agree, there is zero credibility or integrity to it. It’s throwaway spoonfed Stock Aitken and Waterman. In years to come people will revisit Metcalfe and Harris videos to be informed and entertained. Just like I revisit L. J. K. Setright articles. Nobody looks back on Rick Astley with fondness. It is what it is, throwaway ‘content’ for the sake of content.te for years. I swear his viewer demographic must be 11-13yr olds. The sooner his views and subs drop off the cliff like a bunch of lemmings, the better. Integrity, knowledge and credibility count for everything on YT and there are fewer channels that keep true petrolheads smiling nowadays.This has of course been discussed at length here and elsewhere, however it can't get more simple than this analogy.
If you have a high street shop selling two different types of products; item A that you personally like and item B that you don't care for. Your customers are flocking to buy item B and they are selling like hotcakes, yet nobody really wants to buy item A despite your efforts other than a few really vocal tyre-kicking customers.
Do you: 1) Stick to your guns and only excessively stock up on item A because it's what you believe they should be buying even though they aren't. Or do you 2) Put as much of item B on the shelves because you can make huge sales and your business will make much larger profits. Or 3) Listen to forum users of Pistonheads because how could data and analytics possible be correct
It's easy to forget that Shmee is the character that I, Tim, choose to present for the optimisation of the business that I am running. Of course that is never going to be to everybody's tastes, but nor is it supposed to be, and the general demographic of Pistonheads is far and wide from what I am going for. The content is carefully calculated, planned, scripted and published to find the balance that my team and I choose as the route to go down which is more one of informed entertainment and not one of being a technical car journalist. The stats don't lie, we have a very good idea of who is following and watching on a global scale. The world does not revolve around purely the users of PH, or even just the UK, it is a much, much bigger place and fortunately it's proving to be very successful the way it is.
If you have a high street shop selling two different types of products; item A that you personally like and item B that you don't care for. Your customers are flocking to buy item B and they are selling like hotcakes, yet nobody really wants to buy item A despite your efforts other than a few really vocal tyre-kicking customers.
Do you: 1) Stick to your guns and only excessively stock up on item A because it's what you believe they should be buying even though they aren't. Or do you 2) Put as much of item B on the shelves because you can make huge sales and your business will make much larger profits. Or 3) Listen to forum users of Pistonheads because how could data and analytics possible be correct
It's easy to forget that Shmee is the character that I, Tim, choose to present for the optimisation of the business that I am running. Of course that is never going to be to everybody's tastes, but nor is it supposed to be, and the general demographic of Pistonheads is far and wide from what I am going for. The content is carefully calculated, planned, scripted and published to find the balance that my team and I choose as the route to go down which is more one of informed entertainment and not one of being a technical car journalist. The stats don't lie, we have a very good idea of who is following and watching on a global scale. The world does not revolve around purely the users of PH, or even just the UK, it is a much, much bigger place and fortunately it's proving to be very successful the way it is.
I wouldn't worry about it Tim. It's great that you post on here says a lot that you are not aloof but why bother defending yourself? It's England so people hate to see success. Just crack on and carry on doing what you are doing. It's obviously working and ultimately having a garage full of supercars is a comfort when facing criticism 
I think I hope and Tim hopes that his post might help the hard the people who fail to understand why he doing what he’s doing. Otherwise, crack on. If I don’t want to watch two people attention seeking and making a big scene by revving i switch it off quickly. It’s amusing it annoys some here so much.
I don't particularly enjoy the Shmee experience so guess what - I don't watch it. However, if for example he glosses over the 'worlds oldest Ferrari' then anyone who is interested in it can use YT to find other videos that feature it in more detail, but he has put them into the fact it exists so it's all good. Pretty simple really.
fridaypassion said:
I wouldn't worry about it Tim. It's great that you post on here says a lot that you are not aloof but why bother defending yourself? It's England so people hate to see success. Just crack on and carry on doing what you are doing. It's obviously working and ultimately having a garage full of supercars is a comfort when facing criticism
Everyone loves a good crab bucket, don't they? I don't watch Tim's stuff either, but I appreciate his input here on the underlying mechanics of the YouTube machine.
InitialDave said:
fridaypassion said:
I wouldn't worry about it Tim. It's great that you post on here says a lot that you are not aloof but why bother defending yourself? It's England so people hate to see success. Just crack on and carry on doing what you are doing. It's obviously working and ultimately having a garage full of supercars is a comfort when facing criticism
Everyone loves a good crab bucket, don't they? I don't watch Tim's stuff either, but I appreciate his input here on the underlying mechanics of the YouTube machine.
Gary29 said:
I watched Cleetus jetwashing aluminium (ALOOMINUM) spectator benches at his track yesterday.....for 19 minutes.....enjoyed every second. You can really feel his enthusiasm for the place.
The Cleetus McFarland/Freedom Factory stuff is really piquing my interest, they are having a ball getting the speedway back into action. I've enjoyed his other stuff too but this is right up there.scottydoesntknow said:
Horsey McHorseface said:
Serious amount of precious metal on display in Sheep150’s latest: https://www.youtube.com/watch?v=f-HUcOKb_J4
Tim’s become a caricature of himself just lately IMHO. I can’t bare to watch it anymore. Smiling, pointing at cars and naming them. zzzhttps://youtu.be/0k1eicbZqfA
This is probably what he's going to end up like.
Shmee said:
This has of course been discussed at length here and elsewhere, however it can't get more simple than this analogy.
If you have a high street shop selling two different types of products; item A that you personally like and item B that you don't care for. Your customers are flocking to buy item B and they are selling like hotcakes, yet nobody really wants to buy item A despite your efforts other than a few really vocal tyre-kicking customers.
Do you: 1) Stick to your guns and only excessively stock up on item A because it's what you believe they should be buying even though they aren't. Or do you 2) Put as much of item B on the shelves because you can make huge sales and your business will make much larger profits. Or 3) Listen to forum users of Pistonheads because how could data and analytics possible be correct
It's easy to forget that Shmee is the character that I, Tim, choose to present for the optimisation of the business that I am running. Of course that is never going to be to everybody's tastes, but nor is it supposed to be, and the general demographic of Pistonheads is far and wide from what I am going for. The content is carefully calculated, planned, scripted and published to find the balance that my team and I choose as the route to go down which is more one of informed entertainment and not one of being a technical car journalist. The stats don't lie, we have a very good idea of who is following and watching on a global scale. The world does not revolve around purely the users of PH, or even just the UK, it is a much, much bigger place and fortunately it's proving to be very successful the way it is.
Fair play to you Ti, extremely well put and if i were fortunate to be in the same position, I would do exactly the same thing...If you have a high street shop selling two different types of products; item A that you personally like and item B that you don't care for. Your customers are flocking to buy item B and they are selling like hotcakes, yet nobody really wants to buy item A despite your efforts other than a few really vocal tyre-kicking customers.
Do you: 1) Stick to your guns and only excessively stock up on item A because it's what you believe they should be buying even though they aren't. Or do you 2) Put as much of item B on the shelves because you can make huge sales and your business will make much larger profits. Or 3) Listen to forum users of Pistonheads because how could data and analytics possible be correct
It's easy to forget that Shmee is the character that I, Tim, choose to present for the optimisation of the business that I am running. Of course that is never going to be to everybody's tastes, but nor is it supposed to be, and the general demographic of Pistonheads is far and wide from what I am going for. The content is carefully calculated, planned, scripted and published to find the balance that my team and I choose as the route to go down which is more one of informed entertainment and not one of being a technical car journalist. The stats don't lie, we have a very good idea of who is following and watching on a global scale. The world does not revolve around purely the users of PH, or even just the UK, it is a much, much bigger place and fortunately it's proving to be very successful the way it is.
InitialDave said:
selym said:
I don't get the England reference though - Shmee is a global brand so I can't see how the English are pissing on his parade any more than other nations.
It tends not to be the other nationalities being negative about others' success.If there's one thing I've learned from this thread it's that not all content is for everyone. It's certainly worth discussing what everyone likes, but when you get to the point of someone on here telling us why someone's content is rubbish, despite it getting big views, it normally means it's just not for that person. LLF is a great example. So is Ed Sheeran.
Shmee said:
This has of course been discussed at length here and elsewhere, however it can't get more simple than this analogy.
If you have a high street shop selling two different types of products; item A that you personally like and item B that you don't care for. Your customers are flocking to buy item B and they are selling like hotcakes, yet nobody really wants to buy item A despite your efforts other than a few really vocal tyre-kicking customers.
Do you: 1) Stick to your guns and only excessively stock up on item A because it's what you believe they should be buying even though they aren't. Or do you 2) Put as much of item B on the shelves because you can make huge sales and your business will make much larger profits. Or 3) Listen to forum users of Pistonheads because how could data and analytics possible be correct
It's easy to forget that Shmee is the character that I, Tim, choose to present for the optimisation of the business that I am running. Of course that is never going to be to everybody's tastes, but nor is it supposed to be, and the general demographic of Pistonheads is far and wide from what I am going for. The content is carefully calculated, planned, scripted and published to find the balance that my team and I choose as the route to go down which is more one of informed entertainment and not one of being a technical car journalist. The stats don't lie, we have a very good idea of who is following and watching on a global scale. The world does not revolve around purely the users of PH, or even just the UK, it is a much, much bigger place and fortunately it's proving to be very successful the way it is.
Well put. You know what you're doing and what works for you, and you work very hard at it. It's a shame that quantity is now more important than quality, but if that's what people want then so be it. PHers are a tiny subset of the world and what people on here might want to see won't necessarily pay the bills.If you have a high street shop selling two different types of products; item A that you personally like and item B that you don't care for. Your customers are flocking to buy item B and they are selling like hotcakes, yet nobody really wants to buy item A despite your efforts other than a few really vocal tyre-kicking customers.
Do you: 1) Stick to your guns and only excessively stock up on item A because it's what you believe they should be buying even though they aren't. Or do you 2) Put as much of item B on the shelves because you can make huge sales and your business will make much larger profits. Or 3) Listen to forum users of Pistonheads because how could data and analytics possible be correct
It's easy to forget that Shmee is the character that I, Tim, choose to present for the optimisation of the business that I am running. Of course that is never going to be to everybody's tastes, but nor is it supposed to be, and the general demographic of Pistonheads is far and wide from what I am going for. The content is carefully calculated, planned, scripted and published to find the balance that my team and I choose as the route to go down which is more one of informed entertainment and not one of being a technical car journalist. The stats don't lie, we have a very good idea of who is following and watching on a global scale. The world does not revolve around purely the users of PH, or even just the UK, it is a much, much bigger place and fortunately it's proving to be very successful the way it is.
I would be interested to know what cars you would buy if you had the same means but no need to use them to generate views; i.e. buying them just for you and not the clicks. Would it be the same garage that you currently have or very different?
Shmee said:
This has of course been discussed at length here and elsewhere, however it can't get more simple than this analogy.
If you have a high street shop selling two different types of products; item A that you personally like and item B that you don't care for. Your customers are flocking to buy item B and they are selling like hotcakes, yet nobody really wants to buy item A despite your efforts other than a few really vocal tyre-kicking customers.
Do you: 1) Stick to your guns and only excessively stock up on item A because it's what you believe they should be buying even though they aren't. Or do you 2) Put as much of item B on the shelves because you can make huge sales and your business will make much larger profits. Or 3) Listen to forum users of Pistonheads because how could data and analytics possible be correct
It's easy to forget that Shmee is the character that I, Tim, choose to present for the optimisation of the business that I am running. Of course that is never going to be to everybody's tastes, but nor is it supposed to be, and the general demographic of Pistonheads is far and wide from what I am going for. The content is carefully calculated, planned, scripted and published to find the balance that my team and I choose as the route to go down which is more one of informed entertainment and not one of being a technical car journalist. The stats don't lie, we have a very good idea of who is following and watching on a global scale. The world does not revolve around purely the users of PH, or even just the UK, it is a much, much bigger place and fortunately it's proving to be very successful the way it is.
Perfectly summarised to show why, above everything else, Tim is a superb businessman. If you have a high street shop selling two different types of products; item A that you personally like and item B that you don't care for. Your customers are flocking to buy item B and they are selling like hotcakes, yet nobody really wants to buy item A despite your efforts other than a few really vocal tyre-kicking customers.
Do you: 1) Stick to your guns and only excessively stock up on item A because it's what you believe they should be buying even though they aren't. Or do you 2) Put as much of item B on the shelves because you can make huge sales and your business will make much larger profits. Or 3) Listen to forum users of Pistonheads because how could data and analytics possible be correct
It's easy to forget that Shmee is the character that I, Tim, choose to present for the optimisation of the business that I am running. Of course that is never going to be to everybody's tastes, but nor is it supposed to be, and the general demographic of Pistonheads is far and wide from what I am going for. The content is carefully calculated, planned, scripted and published to find the balance that my team and I choose as the route to go down which is more one of informed entertainment and not one of being a technical car journalist. The stats don't lie, we have a very good idea of who is following and watching on a global scale. The world does not revolve around purely the users of PH, or even just the UK, it is a much, much bigger place and fortunately it's proving to be very successful the way it is.
phil4 said:
They might be desperate but that's a pretty big ask.
JayEmm's got a bike license, but hasn't ever done a review that I've seen. Probably because it's a different audience, mostly those that want a motorbike are already interested, and those that don't won't want to watch.
If you're interested in bikes you watch a different channel, Spicy110, Beans On Toast, RoyalJordainian etc.
I guess though they're both petrol powered, there's less crossover than perhaps the PR people think/want?
All just unsubstantiated opinion on my part above.
In my mind, everyone with a bike is likely to have a car already, but bikes are one of those things that either stay with you for a lifetime from a very young age, or have little interest in at all. JayEmm's got a bike license, but hasn't ever done a review that I've seen. Probably because it's a different audience, mostly those that want a motorbike are already interested, and those that don't won't want to watch.
If you're interested in bikes you watch a different channel, Spicy110, Beans On Toast, RoyalJordainian etc.
I guess though they're both petrol powered, there's less crossover than perhaps the PR people think/want?
All just unsubstantiated opinion on my part above.
I'm definitely in the latter category - even as a mid-life crisis purchase, I do not see the appeal or attraction in bikes at all.
I can appreciate them from an engineering, competition or artistic perspective, but as a lifestyle addition for me - no desire in the slightest, and I do not know what would possibly change that opinion. If somebody could crack the formula as to how to get somebody into bikes at middle age, rather than from a young age, they probably would do very well from it.
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