Are these Vloggers just a scam? SOL or Shmee etc? (Vol. 3)
Discussion
Shmee said:
This has of course been discussed at length here and elsewhere, however it can't get more simple than this analogy.
If you have a high street shop selling two different types of products; item A that you personally like and item B that you don't care for. Your customers are flocking to buy item B and they are selling like hotcakes, yet nobody really wants to buy item A despite your efforts other than a few really vocal tyre-kicking customers.
Do you: 1) Stick to your guns and only excessively stock up on item A because it's what you believe they should be buying even though they aren't. Or do you 2) Put as much of item B on the shelves because you can make huge sales and your business will make much larger profits. Or 3) Listen to forum users of Pistonheads because how could data and analytics possible be correct
It's easy to forget that Shmee is the character that I, Tim, choose to present for the optimisation of the business that I am running. Of course that is never going to be to everybody's tastes, but nor is it supposed to be, and the general demographic of Pistonheads is far and wide from what I am going for. The content is carefully calculated, planned, scripted and published to find the balance that my team and I choose as the route to go down which is more one of informed entertainment and not one of being a technical car journalist. The stats don't lie, we have a very good idea of who is following and watching on a global scale. The world does not revolve around purely the users of PH, or even just the UK, it is a much, much bigger place and fortunately it's proving to be very successful the way it is.
"The customer is always right" as they say.If you have a high street shop selling two different types of products; item A that you personally like and item B that you don't care for. Your customers are flocking to buy item B and they are selling like hotcakes, yet nobody really wants to buy item A despite your efforts other than a few really vocal tyre-kicking customers.
Do you: 1) Stick to your guns and only excessively stock up on item A because it's what you believe they should be buying even though they aren't. Or do you 2) Put as much of item B on the shelves because you can make huge sales and your business will make much larger profits. Or 3) Listen to forum users of Pistonheads because how could data and analytics possible be correct
It's easy to forget that Shmee is the character that I, Tim, choose to present for the optimisation of the business that I am running. Of course that is never going to be to everybody's tastes, but nor is it supposed to be, and the general demographic of Pistonheads is far and wide from what I am going for. The content is carefully calculated, planned, scripted and published to find the balance that my team and I choose as the route to go down which is more one of informed entertainment and not one of being a technical car journalist. The stats don't lie, we have a very good idea of who is following and watching on a global scale. The world does not revolve around purely the users of PH, or even just the UK, it is a much, much bigger place and fortunately it's proving to be very successful the way it is.
I'm not one for watching many Shmee videos, but I do like the insight he offers on here and I simply accept that they're not aimed at me. Not sure why so many on here seem to be so angered by him.
selym said:
I don't get the England reference though - Shmee is a global brand so I can't see how the English are pissing on his parade any more than other nations.
Well this is a predominantly English or UK site that was the reference. It seems to be ingrained in our culture to dislike other people's success. A lot of focus on this thread is is relating to nepotism that enables half the channels or that was the tone in the earlier posts. I'm not a Tim subscriber but I do admire what he has done with his channel/business and I think he's a very good ambassador for the UK in what he does. He has't resorted to clickbait/diss videos to get views he's just cracked on and has the work rate and attitude to make it a success.
Gary29 said:
I watched Cleetus jetwashing aluminium (ALOOMINUM) spectator benches at his track yesterday.....for 19 minutes.....enjoyed every second. You can really feel his enthusiasm for the place.
I watched it too - and enjoyed it! Nearly a million views in one day.He's averaging one to one and a half million views from two million subs which seems pretty good going to me, his freedom factory content is clearly working well for him.
_dobbo_ said:
Gary29 said:
I watched Cleetus jetwashing aluminium (ALOOMINUM) spectator benches at his track yesterday.....for 19 minutes.....enjoyed every second. You can really feel his enthusiasm for the place.
I watched it too - and enjoyed it! Nearly a million views in one day.He's averaging one to one and a half million views from two million subs which seems pretty good going to me, his freedom factory content is clearly working well for him.
It was a big risk, but I'm glad to see it paying off so far.
W00DY said:
It's fantastic content unlike anything else out there. I think a lot of us have dreamt of doing something similar.
It was a big risk, but I'm glad to see it paying off so far.
Agreed, big fan of this latest series of content from him - watched a few of his older videos in the past but they didn’t draw me in like this has. Winning formula for sure. It was a big risk, but I'm glad to see it paying off so far.
I imagine reviving a decrepit race track is going to eat more money than anyone could imagine though!
Toaster Pilot said:
Agreed, big fan of this latest series of content from him - watched a few of his older videos in the past but they didn’t draw me in like this has. Winning formula for sure.
I imagine reviving a decrepit race track is going to eat more money than anyone could imagine though!
Guessing he's got a reasonable amount of funding for it, yeah, but the place was up for over $2m, so it's certainly not a budget endeavor!I imagine reviving a decrepit race track is going to eat more money than anyone could imagine though!
InitialDave said:
Toaster Pilot said:
Agreed, big fan of this latest series of content from him - watched a few of his older videos in the past but they didn’t draw me in like this has. Winning formula for sure.
I imagine reviving a decrepit race track is going to eat more money than anyone could imagine though!
Guessing he's got a reasonable amount of funding for it, yeah, but the place was up for over $2m, so it's certainly not a budget endeavor!I imagine reviving a decrepit race track is going to eat more money than anyone could imagine though!
Let’s kick off the typical PH “do you really own your race track if it’s on finance” discussions now then?
No, really, let’s not.
S11Steve said:
If somebody could crack the formula as to how to get somebody into bikes at middle age, rather than from a young age, they probably would do very well from it.
Havent they done that already ??? Getting your bike licence is one of the typical "Mid Life Crisis" events, along with having an affair or bying a kit car !!New bike sales must be dominated by those in thri mid thirties and upwards... There's not many people younger than that who have enough disposable cash to rinse £20k on the latest sportsbike...
Ceeejay said:
S11Steve said:
If somebody could crack the formula as to how to get somebody into bikes at middle age, rather than from a young age, they probably would do very well from it.
Havent they done that already ??? Getting your bike licence is one of the typical "Mid Life Crisis" events, along with having an affair or bying a kit car !!New bike sales must be dominated by those in thri mid thirties and upwards... There's not many people younger than that who have enough disposable cash to rinse £20k on the latest sportsbike...
Ceeejay said:
Havent they done that already ??? Getting your bike licence is one of the typical "Mid Life Crisis" events, along with having an affair or bying a kit car !!
New bike sales must be dominated by those in thri mid thirties and upwards... There's not many people younger than that who have enough disposable cash to rinse £20k on the latest sportsbike...
I get that some people do the MLC bike purchase, but is it that big a thing, or just a bit of a cliche? New bike sales must be dominated by those in thri mid thirties and upwards... There's not many people younger than that who have enough disposable cash to rinse £20k on the latest sportsbike...
The only people I know with bikes have been bikers since they were a kid, but I've yet to meet anyone who got into them at 35+ years old, and I've spent most of my life working in the motor industry - which I would have thought should be fertile ground for later bike-converts.
I'm genuinely curious to know if there are any stats around the age that people first earn their bike licence.
Ceeejay said:
S11Steve said:
If somebody could crack the formula as to how to get somebody into bikes at middle age, rather than from a young age, they probably would do very well from it.
Havent they done that already ??? Getting your bike licence is one of the typical "Mid Life Crisis" events, along with having an affair or bying a kit car !!New bike sales must be dominated by those in thri mid thirties and upwards... There's not many people younger than that who have enough disposable cash to rinse £20k on the latest sportsbike...
Surely growing a beard and spending hours tinkering away in a garage with like-minded bearded nerds is hardly the aspiration of those hitting mid age ?
fridaypassion said:
selym said:
I don't get the England reference though - Shmee is a global brand so I can't see how the English are pissing on his parade any more than other nations.
Well this is a predominantly English or UK site that was the reference. It seems to be ingrained in our culture to dislike other people's success. A lot of focus on this thread is is relating to nepotism that enables half the channels or that was the tone in the earlier posts. I'm not a Tim subscriber but I do admire what he has done with his channel/business and I think he's a very good ambassador for the UK in what he does. He has't resorted to clickbait/diss videos to get views he's just cracked on and has the work rate and attitude to make it a success.
I did my direct access a week before my 34th birthday and next week I pick up first bike.
Can’t wait.
The only people I know with bikes have been bikers since they were a kid, but I've yet to meet anyone who got into them at 35+ years old, and I've spent most of my life working in the motor industry - which I would have thought should be fertile ground for later bike-converts.
I'm genuinely curious to know if there are any stats around the age that people first earn their bike licence.
Can’t wait.
S11Steve said:
Ceeejay said:
Havent they done that already ??? Getting your bike licence is one of the typical "Mid Life Crisis" events, along with having an affair or bying a kit car !!
New bike sales must be dominated by those in thri mid thirties and upwards... There's not many people younger than that who have enough disposable cash to rinse £20k on the latest sportsbike...
I get that some people do the MLC bike purchase, but is it that big a thing, or just a bit of a cliche? New bike sales must be dominated by those in thri mid thirties and upwards... There's not many people younger than that who have enough disposable cash to rinse £20k on the latest sportsbike...
The only people I know with bikes have been bikers since they were a kid, but I've yet to meet anyone who got into them at 35+ years old, and I've spent most of my life working in the motor industry - which I would have thought should be fertile ground for later bike-converts.
I'm genuinely curious to know if there are any stats around the age that people first earn their bike licence.
Gary29 said:
I watched Cleetus jetwashing aluminium (ALOOMINUM) spectator benches at his track yesterday.....for 19 minutes.....enjoyed every second. You can really feel his enthusiasm for the place.
How did it even get like that? He kept saying mildew didn’t he? Open air setting, lots of sunlight and growing abundantly on aluminium.I can only assume it started from the butt crack sweat of hundreds of yanks farting waves of moist bacteria starting it off.
Maybe like the way you can abandon a car and it goes through a crazy mould growth all over the touched areas.
selym said:
I don't particularly enjoy the Shmee experience so guess what - I don't watch it. However, if for example he glosses over the 'worlds oldest Ferrari' then anyone who is interested in it can use YT to find other videos that feature it in more detail, but he has put them into the fact it exists so it's all good. Pretty simple really.
Not so simple. The part of that collection the Ferrari was in, The Vault, had not been photographed/filmed by a third party, before. Shmee was the first. I think if you’ve been granted that sort of privilege, all due reverence should be shown to cars costing 10’s of millions. 15 seconds wasn’t enough. Needed Harry. Horsey McHorseface said:
selym said:
I don't particularly enjoy the Shmee experience so guess what - I don't watch it. However, if for example he glosses over the 'worlds oldest Ferrari' then anyone who is interested in it can use YT to find other videos that feature it in more detail, but he has put them into the fact it exists so it's all good. Pretty simple really.
Not so simple. The part of that collection the Ferrari was in, The Vault, had not been photographed/filmed by a third party, before. Shmee was the first. I think if you’ve been granted that sort of privilege, all due reverence should be shown to cars costing 10’s of millions. 15 seconds wasn’t enough. Needed Harry. 
Tims audience doesn't care about a $10m Ferrari whether we like it or not.
ReaperCushions said:
So when Harry makes it over there and makes a video, no doubt it will do a 10th of Tim's in views, but we'll all be happy
Why a 10th? Harry gets as many views per video as Shmee.ReaperCushions said:
Tims audience doesn't care about a $10m Ferrari whether we like it or not.
Which begs the question, why did The Vault grant Shmee the unique privilege of filming?Shmee said:
This has of course been discussed at length here and elsewhere, however it can't get more simple than this analogy.
If you have a high street shop selling two different types of products; item A that you personally like and item B that you don't care for. Your customers are flocking to buy item B and they are selling like hotcakes, yet nobody really wants to buy item A despite your efforts other than a few really vocal tyre-kicking customers.
Do you: 1) Stick to your guns and only excessively stock up on item A because it's what you believe they should be buying even though they aren't. Or do you 2) Put as much of item B on the shelves because you can make huge sales and your business will make much larger profits. Or 3) Listen to forum users of Pistonheads because how could data and analytics possible be correct
It's easy to forget that Shmee is the character that I, Tim, choose to present for the optimisation of the business that I am running. Of course that is never going to be to everybody's tastes, but nor is it supposed to be, and the general demographic of Pistonheads is far and wide from what I am going for. The content is carefully calculated, planned, scripted and published to find the balance that my team and I choose as the route to go down which is more one of informed entertainment and not one of being a technical car journalist. The stats don't lie, we have a very good idea of who is following and watching on a global scale. The world does not revolve around purely the users of PH, or even just the UK, it is a much, much bigger place and fortunately it's proving to be very successful the way it is.
I am interested to know if you are proud of the work you do and whether you see this as something you can do for life? Does it not get tiring having to keep up the fake persona? If Youtube was to disappear do you think you would still have a career?If you have a high street shop selling two different types of products; item A that you personally like and item B that you don't care for. Your customers are flocking to buy item B and they are selling like hotcakes, yet nobody really wants to buy item A despite your efforts other than a few really vocal tyre-kicking customers.
Do you: 1) Stick to your guns and only excessively stock up on item A because it's what you believe they should be buying even though they aren't. Or do you 2) Put as much of item B on the shelves because you can make huge sales and your business will make much larger profits. Or 3) Listen to forum users of Pistonheads because how could data and analytics possible be correct
It's easy to forget that Shmee is the character that I, Tim, choose to present for the optimisation of the business that I am running. Of course that is never going to be to everybody's tastes, but nor is it supposed to be, and the general demographic of Pistonheads is far and wide from what I am going for. The content is carefully calculated, planned, scripted and published to find the balance that my team and I choose as the route to go down which is more one of informed entertainment and not one of being a technical car journalist. The stats don't lie, we have a very good idea of who is following and watching on a global scale. The world does not revolve around purely the users of PH, or even just the UK, it is a much, much bigger place and fortunately it's proving to be very successful the way it is.
I think I would struggle with the instability and unknowns of being a Youtuber
Edited by Munka01 on Friday 21st February 03:00
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