Maserati rolls out range-wide Royale treatment

[virgilio]

ntiz said:

I really do t get why Fiat wont let Maserati be the luxury/GT equivalent of Ferrari.

Because they are not part of the same group anymore: Marchionne spun Ferrari off FCA and listed it separately, so Ferrari and Maserati are now like Jaguar and Aston Martin: distant cousins with no current actual links.

Edited by virgilio on Tuesday 14th January 19:49

[ntiz]

virgilio said:

ntiz said:

I really do t get why Fiat wont let Maserati be the luxury/GT equivalent of Ferrari.

Because they are not part of the same group anymore: Marchionne spun Ferrari off FCA and listed it separately, so Ferrari and Maserati are now like Jaguar and Aston Martin: distant cousins with no current actual links.

Edited by virgilio on Tuesday 14th January 19:49

I thought they were both still owned by the same investment fund that owns Fiat group, Juventus etc. Separate companies but same owner?

Even more reason to get on with building Maserati into the brand it should be.

[pycraft]

100 said:

I agree, a small sportscar like something to rival the F Type would be wonderful.

On the other hand, I'm waiting for Jag to make something to rival the GranTurismo - a GT with back seats for actual humans...

[virgilio]

ntiz said:

I thought they were both still owned by the same investment fund that owns Fiat group, Juventus etc. Separate companies but same owner?

Even more reason to get on with building Maserati into the brand it should be.

Not really: the fund (exor ifirc) owns a share of psa/fca and a share of ferrari, but in both cases they are minority and different shares, so they cannot really manage them as two group companies like, say, bentley and lamborghini.

On the other hand, I agree that psa/fca should push maserati as their premium offer, but their track record in managing “premium” is abysmal and I won’t expect anything better next time round. Alfa, Lancia, Maserati are all dead men walking...

Edited by virgilio on Wednesday 15th January 12:20