B a d g e S p a c i n g

[Riley Blue]

It's a bit late to hope it doesn't catch on, it's been happening since at least the 1950s. Have a look at a Studebaker, Pontiac and Packard from that decade or Hillman or Sunbeam bonnet from the '60s

[giantdefy]

Triumph Man said:

Also annoys me that the brakelights for the Clubman are in the lower light clusters!

Requirement in the US that the brake lights cannot be on a movable structure such as the back doors.
https://youtu.be/O1lZ9n2bxWA?t=676

[LuS1fer]

Court_S said:

Agree that it largely looks bobbins - I'd be whipping the badges off all of those pictured!

Certainly in the 60s and 70s, the badges were on pins so removal left holes.

[TarquinMX5]

joe1145 said:

Everyone is doing this, its the latest car trend by the seems of it. All Skodas now have S K O D A on the back, also new Astons, A S T O N M A R T I N. P O R S C H
E too,

Cripes, that's really awful if Porsche now can't fit all their letters on the same level/line. It looks naff.


I'm not surprised SKODA put S K O D A on the back of their cars as it would be very confusing if they put S E A T, for example, although it would obviously be cheaper as they would use fewer letters. Imagine the cost saving over the production cycle. I'm surprised we don't have more car brands with short names such as A or B etc., imagine the savings as well as reduced use of scarce global resources, reduced manufacturing emissions, less global warming etc. etc..


I've heard from a good source that they do it to make the cars look lower and wider, because new cars are getting taller and also to help visually disadvantaged following drivers (possibly older) identify what brand they're following.

Edited by TarquinMX5 on Wednesday 26th February 17:47

[Europa1]

OP, I have a feeling Lotus did it on the original Elan, so it's hardly new for them.

[bristolracer]

Makes my teeth itch when they use different fonts on different sides of the boot/tailgate or the supplying garage puts some really ste quality extra badge on the car.

[Matt Cup]

This one isn’t centrally spaced but I always thought there was something amiss with it.

[LuS1fer]

Matt Cup said:

This one isn’t centrally spaced but I always thought there was something amiss with it.

I bet they wished they had the MX5 badge in their armoury. Given many choose the no badge option, excess badging seems somewhat crass....but maybe that's where we are these days.

Personally, I prefer as little badging as possible.

Edited by LuS1fer on Wednesday 26th February 18:23

[Leins]

Firstly, kudos to the OP for the thread title!

Secondly, I miss obscure badging that denotes a technical feature of a car:

[hxc_]

Leins said:

Firstly, kudos to the OP for the thread title!

Secondly, I miss obscure badging that denotes a technical feature of a car:

The MX-5 SEs I had, both had their original 'ABS' badges on the back. I was quite a fan

[Cold]

Fishlegs said:

L O T U S

Sir Rog knew there's nothing new any more.

[Flumpo]

Isn’t this something the Chinese apparently like?

I seem to remember that’s the justification jaguar gave when it appeared on the back of their cars.

[Mineral1]

[SmoothCriminal]

Seat vw and skoda have all got that crappy lettering for the models now well the new ones have, first thing to do is debadge.

On the clubman name what else could mini do for the lettering the word hasn't got equal number of letters so one side is always going to be odd

[miniman]

Leins said:

Firstly, kudos to the OP for the thread title!

Secondly, I miss obscure badging that denotes a technical feature of a car:

[anonymous-user]

p4cks said:

Rover also tried this to revamp their dull range, looked absolutely awful

Well, they only had about £5.99 left in the kitty at the time.

Seems like the best thing to do was buy a few letter badges from Halfords.

[Timberwolf]

Matt Cup said:

This one isn’t centrally spaced but I always thought there was something amiss with it.

Agree - I'm not sure whether it's the awkward typography, the way it's too many random letters and bits crammed over to the edge of the car, or just the fact that the first time you accidentally see it as "M SOD" you can never unsee it.

[talksthetorque]

Is this the reason Lamborghinis are designed so wide?
Just in case?

[10126 Torino]

Leins said:

Firstly, kudos to the OP for the thread title!

Secondly, I miss obscure badging that denotes a technical feature of a car:

Turbo models from 1983 on had "APC system" badge ,then the 16valve badge arrived.

[whp1983]

https://www.autocar.co.uk/sites/autocar.co.uk/file...

Going to be seeing more of these! I’d de-badge