RE: M4 Competition 'x KITH' limited edition launched

RE: M4 Competition 'x KITH' limited edition launched

Friday 23rd October 2020

M4 Competition 'x KITH' limited edition launched

Not sold on the G82 M4 just yet? Try one inspired by the "youthful and influential fashion scene"...



It would be fair to say that the new BMW M3 and M4 haven't had the easiest of time of it since their official unveil a few weeks ago. And not just because of you know what. There's the concern around an M3/M4 with an automatic (instead of a dual-clutch) and four-wheel drive, not to mention the slightly dubious add-ons found in the M Performance catalogue. Reception from enthusiasts thus far hasn't been effusive; BMW needs an image booster, something to show the potential that's surely there in the latest M car. The M4 Competition x KITH could be that car (although probably not).

For those that don't know (and we were certainly among them), Kith is a New York lifestyle brand; its Fall 2020 lifestyle collection "focuses on timeless design through Kith's signature palette and custom-milled fabrics", just so you know. It's for very, very cool people, basically, which is why PH had no clue. But it's founder is a guy called Ronnie Fieg who, along with a very good beard, also owns an E30 M3. It's there on video as soon as you get to the Kith homepage, in fact, he's that proud of it. That's in addition to a childhood spent in his grandad's E21 320i. He gets BMW, it would seem, and is therefore exactly the person to design an M4 special edition. Because BMW want equally trendy people to buy it...

Outside at least, the overhaul is pretty subtle. The M4 Competition x KITH comes only in matt colour (black, silver or white, because they were the most popular E30 M3 colours), the BMW logos are replaced with Kith ones and the forged wheels are black for maximum stealth. Well, stealthy to all but the tallest that it is, because this particular M4 Comp has an enormous 'KITH' logo on the roof along. Along with the M tricolour, of course. Apparently it's an optional extra. But it's certainly a talking point...


The inside is even bolder. As well as seats in the M colours, there's 'Kith' embossed into the parts that remain black (just like Fieg's M3, actually), even more logos on the dash and the armrest as well as the illuminated BMW M badges in the seat replaced with the emblem of - you've guessed it - the New York lifestyle brand. No forgetting what you're in, at least.

Fieg said of his creation: "Some of my favourite memories from growing up are going to visit my grandfather and riding around in his BMWs in the 1980s...These moments in my life really shaped my passion for BMW, so working on this project with them has brought everything full circle." M CEO Markus Flasch echoed the enthusiasm, speaking of the great opportunity to "bridge the gap between the original BMW M3 and our new BMW M4 Competition Coupe"; perhaps more relevantly, he mentioned an ability to "spread the word to an exciting new target group." Because if you have the disposable income for a pair of £625 Moncler high-tops from Kith, you might also have the money for a new M4. And BMW wants you to have one.

In fact, 150 people will have the opportunity to acquire an M4 Competition x KITH, though there's no confirmation of UK availability. It's available to pre-order now, though, and the Kith BMW collection - yes, really - is going live this afternoon. So, if you're stuck for a Christmas idea for the BMW lover in your life, you know where to look...






 

Author
Discussion

Ares

Original Poster:

11,000 posts

119 months

Friday 23rd October 2020
quotequote all
Kith name touches aside, Matt Black suits the car well.

SpeckledJim

31,608 posts

252 months

Friday 23rd October 2020
quotequote all
I can't believe they've allowed the ///M logo to get messed with.

Rapidcrumpets

124 posts

53 months

Friday 23rd October 2020
quotequote all
Was going to say, I think we've found the least egregious colour for the new M3/M4 - it looks good!

SloWill

3 posts

81 months

Friday 23rd October 2020
quotequote all
Now kith?

Kipsrs

422 posts

48 months

Friday 23rd October 2020
quotequote all
I can’t help but chuckle, all I could think of when I saw . . x KITH, was someone with a lisp saying kiss. .
No offence meant to those with lisps.
Still don’t like the car.

Sensei Rob

311 posts

78 months

Friday 23rd October 2020
quotequote all

Leon R

3,179 posts

95 months

Friday 23rd October 2020
quotequote all
Well there is the first colour this looks ok in that I have seen.

toasty

7,441 posts

219 months

Friday 23rd October 2020
quotequote all
Kith me quick!

Thorry I couldn't rethitht! getmecoat

kett

128 posts

194 months

Friday 23rd October 2020
quotequote all
Black paint hides the ‘you know what’ quite well.

T1berious

2,242 posts

154 months

Friday 23rd October 2020
quotequote all
Least offensive I've seen the G82 M4 look.

Of course it's marketing BS, but compare to the Green / Yellow press cars doing the rounds its a lot less "painful".

(However, painful should be used to describe a meeting with a Financial Advisor or a trip to the Dentist, not the front end of an iconic car)


Augustus Windsock

3,340 posts

154 months

Friday 23rd October 2020
quotequote all
Kipsrs said:
I can’t help but chuckle, all I could think of when I saw . . x KITH, was someone with a lisp saying kiss. .
No offence meant to those with lisps.
Still don’t like the car.
Always thought it was a cruel word, after all, people who have a lisp can’t actually say the word...

Kipsrs

422 posts

48 months

Friday 23rd October 2020
quotequote all
Sensei Rob - you are a genius. . .

Maxus

951 posts

180 months

Friday 23rd October 2020
quotequote all
I was waiting for the day I saw a new M4 in a colour/spec that makes it look quite good. This could be it. For me, the normal M4 grille badge position seems to accentuate the vertical grille dimensions. Moving the badge down a bit looks better (to me anyway smile)


Syndrome280

272 posts

110 months

Friday 23rd October 2020
quotequote all
First production car I’ve actually seen that looks at it’s best in “drug dealer spec”.
Not exactly deafening praise for the new M4, but that’s the best I can muster.

Reciprocating mass

6,028 posts

240 months

Friday 23rd October 2020
quotequote all
Not for me thanks
That interior is like something from a court jesters wardrobe frown

Wills2

22,658 posts

174 months

Friday 23rd October 2020
quotequote all
Sensei Rob said:
That is excellent, very good.



LaurasOtherHalf

21,429 posts

195 months

Friday 23rd October 2020
quotequote all
Sensei Rob said:
rofl


HazzaT

449 posts

44 months

Friday 23rd October 2020
quotequote all
Absolute state of Broken Motor (never) Works these days that they announce a 'special edition' lifestyle brand collaboration before there's even been a driving video of the fking thing, let alone a CS or anything like that.

Rapidcrumpets said:
Was going to say, I think we've found the least egregious colour for the new M3/M4 - it looks good!
Because you can't actually see it?

helix402

7,832 posts

181 months

Friday 23rd October 2020
quotequote all
They’re taking the kith.

AmyRichardson

1,005 posts

41 months

Friday 23rd October 2020
quotequote all
Reciprocating mass said:
Not for me thanks
That interior is like something from a court jesters wardrobe frown
Go and check out the Kith website then; you could easily work-up a look which is both court jester *and* M-car-meet anorak - whilst also being £800.00 poorer!