RE: Genesis to launch in UK with G80 saloon

RE: Genesis to launch in UK with G80 saloon

Author
Discussion

spreadsheet monkey

4,544 posts

226 months

Thursday 6th May 2021
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Chestrockwell said:
No mention of their success in the states and Far East Asia, they’re very popular all over the world but Europe and I imagine it’s a testament to the cars however us European’s lift our noses up to these kind of cars and I imagine the lack of information of their sales is to prompt a Hyundai bashing thread.
Genesis is doing OK in the USA, and the reviews are good, but they're not setting the luxury car market on fire like Lexus did when it first launched the LS400.

Markintokyo said:
Nowhere does this article mention the price, or contextualise against likely competitors. Did a bot write this?
Parkers website says £37-52k (https://www.parkers.co.uk/genesis/g80/review/). Its up against the 5-series, Merc E class and Lexus ES.

anonymous-user

53 months

Thursday 6th May 2021
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spreadsheet monkey said:
Chestrockwell said:
No mention of their success in the states and Far East Asia, they’re very popular all over the world but Europe and I imagine it’s a testament to the cars however us European’s lift our noses up to these kind of cars and I imagine the lack of information of their sales is to prompt a Hyundai bashing thread.
Genesis is doing OK in the USA, and the reviews are good, but they're not setting the luxury car market on fire like Lexus did when it first launched the LS400.

Markintokyo said:
Nowhere does this article mention the price, or contextualise against likely competitors. Did a bot write this?
Parkers website says £37-52k (https://www.parkers.co.uk/genesis/g80/review/). Its up against the 5-series, Merc E class and Lexus ES.
The states and the far east are very different places to Europe. High end European cars a very expensive in America. Plus you have to remember car requirements, roads, and fuel prices and taxes are very different.

Genesis sales figures are tiny compared to rivals like Lexus, Infiniti and Acura, not to mention Cadillac and Lincoln. Even much more expensive German Rivals massively outsell them over there.

A big petrol engined saloon from an unknown brand that isn't actually much cheaper to buy or lease stand absolutely no chance of European success.

People happy to buy Hyundai's and Kia's but this is a step to far

ptopman

161 posts

209 months

Thursday 6th May 2021
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MonkeyMatt said:
The states and the far east are very different places to Europe. High end European cars a very expensive in America.
Hardly; they are cheaper in the US than in Europe. Difficult to compare like for like without going through the configurators for various countries, but a quick look show the E63 starting at $108,550 in the US and €126,800 in Germany. Panorama roof was the first option I noticed, $1,000 and €2,106.30.

Servicing cost may be an issue, but prices for the cars are definitely not.

anonymous-user

53 months

Thursday 6th May 2021
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ptopman said:
MonkeyMatt said:
The states and the far east are very different places to Europe. High end European cars a very expensive in America.
Hardly; they are cheaper in the US than in Europe. Difficult to compare like for like without going through the configurators for various countries, but a quick look show the E63 starting at $108,550 in the US and €126,800 in Germany. Panorama roof was the first option I noticed, $1,000 and €2,106.30.

Servicing cost may be an issue, but prices for the cars are definitely not.
yes but compare them to homegrown rivals and they start to look expensive, in comparison, that’s why I mentioned taxes. Genesis are definitely the lowest selling car in that segment too. Either way this car will be a massive flop in the uk

dapprman

2,309 posts

266 months

Thursday 6th May 2021
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jinba-ittai said:
Lexus - only do nasty CVT gearboxes ruling them out unfortunately
Which works extremely well and smoothly unless you drive the car flat out like a race driver or a car reviewer wink
(on their non-hybrid V8s it's a traditional auto gearbox btw)

Fetchez la vache

5,568 posts

213 months

Wednesday 12th May 2021
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I have some doubts the same as others, but if they're going to give it a go, they might as well do it with something like this..



genesis g70 shooting brake for European market

sly fox

2,220 posts

218 months

Wednesday 12th May 2021
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Fetchez la vache said:
I have some doubts the same as others, but if they're going to give it a go, they might as well do it with something like this..



genesis g70 shooting brake for European market
That looks epic. Shove the Stinger V6 in there and i'd have it.

PhantomPH

4,043 posts

224 months

Wednesday 12th May 2021
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Fetchez la vache said:
I have some doubts the same as others, but if they're going to give it a go, they might as well do it with something like this..



genesis g70 shooting brake for European market
That really does look a LOT nicer than the cars in the main article. clap

anonymous-user

53 months

Wednesday 12th May 2021
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Fetchez la vache said:
I have some doubts the same as others, but if they're going to give it a go, they might as well do it with something like this..



genesis g70 shooting brake for European market
I’ll take one.

ZX10R NIN

27,490 posts

124 months

Tuesday 18th May 2021
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Maldini35

2,913 posts

187 months

Wednesday 19th May 2021
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Ilovejapcrap said:
Maldini35 said:
Why would you choose this over an equivalent BMW, Audi or Mercedes?
Reliability
Perhaps but in that case why aren't Honda, Lexus, Hyundai outselling all the premium German brands in Europe?

Most people buy on emotion not rational reasons.



ZX10R NIN

27,490 posts

124 months

Wednesday 19th May 2021
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Maldini35 said:
Perhaps but in that case why aren't Honda, Lexus, Hyundai outselling all the premium German brands in Europe?

Most people buy on emotion not rational reasons.
Have a look at the review above.

dunc69

687 posts

246 months

Wednesday 19th May 2021
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romac said:
Maybe in a few years they'll be announcing the "Exodus".
Yep, very good!!

anonymous-user

53 months

Wednesday 19th May 2021
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Said it earlier in the thread but will say it again. I am extremely excited to see both the g80 and gv80 in the UK. The US reviews are excellent, the configurator is excellent and there are some beautiful interior colourways. I'd love to see the g90, too.

There is a gap in the market for quality without the "image". As Jag dont do a full size or 6cyl saloon, lexus are one step behind everyone else, and merc have become race to the bottom, there are limited options.

I will be first in the queue, using my elbows, to see what these are actually like.

anonymous-user

53 months

Wednesday 19th May 2021
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ZX10R NIN said:
Love "Throttle Hoose"; excellent content. For those who haven't seen, this "extra" channel is their low production value stuff, but still great insight. Their main channel is phenomenal and the best duo on YouTube (ignoring Savage Geese, which is a unstoppable juggernaut hehe).

ETA: of course Doug takes the overall crown. But I digress.

Edited by anonymous-user on Wednesday 19th May 22:02

Maldini35

2,913 posts

187 months

Thursday 20th May 2021
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ZX10R NIN said:
Maldini35 said:
Perhaps but in that case why aren't Honda, Lexus, Hyundai outselling all the premium German brands in Europe?

Most people buy on emotion not rational reasons.
Have a look at the review above.
I have thanks.

Just to be clear - I'm not saying they are bad cars, I'm saying they will be a tough sell in Europe.

Do you not agree?

PhantomPH

4,043 posts

224 months

Thursday 20th May 2021
quotequote all
Maldini35 said:
ZX10R NIN said:
Maldini35 said:
Perhaps but in that case why aren't Honda, Lexus, Hyundai outselling all the premium German brands in Europe?

Most people buy on emotion not rational reasons.
Have a look at the review above.
I have thanks.

Just to be clear - I'm not saying they are bad cars, I'm saying they will be a tough sell in Europe.

Do you not agree?
I think you are right, but nothing to do with reliability.

As has been covered a number of times, brand loyalty is definitely a 'thing' and it's still (as far as a regular Joe goes) a totally unheard of brand going against the household names of BMW/Audi/Ford/Mazda/Kia...etc.

People moan about German cars and reliability etc. I've had LOTS of German cars and had hardly any issues at all - and when I have had an issue, they've been brilliant at sorting it for me. I've also had a brand new Mazda RX-8 st the bed with 600 miles on the clock. I wouldn't say Mazda's are junk based on my one experience - my folks have had a few (as have I) and apart from the first RX-8 they're all been great (must say that my German cars do good 'touch points' inside. They feel like more premium plastics, ha ha)

Point being - if you have always had BMW or Audi and some unheard of manufacturer comes along and tries to win your business, it's going to be a tough sell. In the same way that I couldn't drag my parents away from Mazda no matter how hard I tried to get them to broaden their gaze, a huge proportion of the car buying public will not stop buying from whatever their manufacturer of choice is right now. And Genesis is to all intents and purposes a new manufacturer to most people.

ZX10R NIN

27,490 posts

124 months

Thursday 20th May 2021
quotequote all
Maldini35 said:
ZX10R NIN said:
Maldini35 said:
Perhaps but in that case why aren't Honda, Lexus, Hyundai outselling all the premium German brands in Europe?

Most people buy on emotion not rational reasons.
Have a look at the review above.
I have thanks.

Just to be clear - I'm not saying they are bad cars, I'm saying they will be a tough sell in Europe.

Do you not agree?
If you read back through this thread I've never said they'll sell in great numbers Hyundai already has an idea of this just by looking at current Genesis sales.

Also they're chasing the Australian market more & as a sidebar it means they can sell in the UK too.

They'll be a tough sell in the UK the rest of Europe will be an easier/harder sell dependent on the country.

Maldini35

2,913 posts

187 months

Thursday 20th May 2021
quotequote all
ZX10R NIN said:
Maldini35 said:
ZX10R NIN said:
Maldini35 said:
Perhaps but in that case why aren't Honda, Lexus, Hyundai outselling all the premium German brands in Europe?

Most people buy on emotion not rational reasons.
Have a look at the review above.
I have thanks.

Just to be clear - I'm not saying they are bad cars, I'm saying they will be a tough sell in Europe.

Do you not agree?
If you read back through this thread I've never said they'll sell in great numbers Hyundai already has an idea of this just by looking at current Genesis sales.

Also they're chasing the Australian market more & as a sidebar it means they can sell in the UK too.

They'll be a tough sell in the UK the rest of Europe will be an easier/harder sell dependent on the country.
Australia and sidebar UK?

As in "Go on then, we might as well punt it in the UK too"?

So, just set up a whole new brand in the UK that nobody has heard of, taking on the established premium players, homologate the cars for all the legislative requirements, set up a full sales and after sales network complete with training and invest millions in marketing to make the brand mean something.
All this targeting a minuscule market share and making a 6% margin.

That's quite a sidebar.

But really, they shouldn't bother.

Ok, so maybe it's a loss-leader to establish a foothold in the UK for future EV sales... then surely they should introduce the brand as an EV?

The whole thing smells like a vanity call from an over-confident management desperate to stick it to the 'arrogant' European brands and show their Korean technical superiority - no doubt being encouraged by their spineless middle managers (who are too scared to think about contradicting their bosses) and disingenuous marketing people happy to cynically make a few quid producing a load of old tosh for our TV and computer screens.

I look forward to the wave of 'brand manifesto' TV commercials complete with overwritten, nonsensical corporate voiceover and bursting with automotive industry cliche.

Looks like a great way to burn through their capital.








Edited by Maldini35 on Thursday 20th May 23:27