RE: 'No frills' Prodrive P25 already sold out

RE: 'No frills' Prodrive P25 already sold out

Author
Discussion

LotusOmega375D

7,614 posts

153 months

Saturday 25th June 2022
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I’d rather have my original 22B back and keep the remaining £400,000 for a couple of tanks of petrol!

poo at Paul's

14,147 posts

175 months

Saturday 25th June 2022
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GreatScott2016 said:
I made a serious enquiry to Prodrive after they first announced the P25 but not had any response back. Anyone got any insight into how the allocation process worked?
I think you need to send them 450k then wait a few years and send them the rest! laughlaugh

Wab1974uk

995 posts

27 months

Saturday 25th June 2022
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hu8742 said:
Seriously, half a million quid?? I get that Subaru & Prodrive have a decent following and there's a lot of history/nostalgia there, but what intrinsically makes it that expensive? Is the engine block made of solid gold?

There's clearly 25+ people who know more than I do. Personally I'd rather have that Singer from a previous article. I can see why that's probably 500k.
I'm guessing it you can happily spunk £500k+ on an Impreza, you probably already have some seriously expensive cars sat in your collection already.

I watched Carfection last night, and I have now warmed to this car. So it's not a reimagined 22B, it a halfway house between a 22B and a full on WRC car. Everything is customisable to the customers requirements.

I'd personally go fully seated road version. Get rid of all the Alcantara dashboard, and get the wheels painted Gold. And if it was possible, get them to install a manual gearbox.

Saying all that, I think I'd still prefer an original 22B though.

620S

368 posts

198 months

Saturday 25th June 2022
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At a snip someone can have mine at half price £250k lol!



walnut3

222 posts

132 months

Saturday 25th June 2022
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The price is quite something but as an object of desire for the person with money, I can see how they managed to sell 25 - whether I agree or disagree that the price matches the brief.

What I find pointless is the talk of this car ever seeing a track and even building a track day spec version. For something bespoke, low volume and clearly very expensive, do they actually think they will be used the same way a regular Impreza was back in the day?

A restomod for grand touring and high days imo has a much higher chance of being driven than a restomod made with the intention of being driven hard.

coolchris

925 posts

202 months

Saturday 25th June 2022
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500k I do wonder where these fantasy figures come from .I know a company is in it to make money but I wonder what one of these would cost to build from top to bottom.I know your buying exclusivity but I'd rather a gtr for 40k that would keep this honest then some.I know people will say that's not the point

NDNDNDND

2,018 posts

183 months

Saturday 25th June 2022
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EyeHeartSpellin said:
I love it but I’m always fascinated by just how much money you need to have to buy a car like this. If you had £2 million in the bank you would be richer than 99% of Earths population but this would still be over 25% of your wealth to own. At what insane level does a pure toy like this become actually realistic to buy?!
It just makes me think of the growing wealth inequality in the UK.

amare32

2,417 posts

223 months

Saturday 25th June 2022
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This makes the GT4 RS + premium look positively bargain in comparison!

£500k+ Impreza laugh

rotaryjam

615 posts

101 months

Saturday 25th June 2022
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Fair play to pro drive, it's an easy to make a he'll of a lot of money. Everybody wins.

If you have enough money for it why not. Its obviously not for the minions.

Personally there is huge list of cars I'd rather have for £500k before this

Penguinracer

1,593 posts

206 months

Saturday 25th June 2022
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Even if you narrow its competition down to other specialist restro mods i.e Singer, Gunther Werks, Mechatronik Mercedes, AlfaholicsGTA-R, Callum Aston Vanquish, Everything M3, Eagle E-Type & Ruf conversions - in 15 years time will this car be able to hold it's head up high in company with those bespoke Porsches, Jaguars, Mercedes, M3's, Alfas & Astons?

MDMA .

8,895 posts

101 months

Saturday 25th June 2022
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NDNDNDND said:
It just makes me think of the growing wealth inequality in the UK.
Welcome to capitalism.

Penguinracer

1,593 posts

206 months

Saturday 25th June 2022
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You could add the Redux M3 & the Totem Automobili Alfa to that list of competitors.

SidewaysSi

10,742 posts

234 months

Saturday 25th June 2022
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MDMA . said:
NDNDNDND said:
It just makes me think of the growing wealth inequality in the UK.
Welcome to capitalism.
Indeed. It's not that expensive for some people - children of the 80s/90s who have built a successful career.

coyft

5,368 posts

211 months

Saturday 25th June 2022
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All sold out is a common sales tactic at this end of the market. I’d be surprised if 25 people have deposited and signed a contract…

Jon_S_Rally

3,406 posts

88 months

Saturday 25th June 2022
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The video on Carfection was quite interesting. It sounds like they are still finalising some of the details, and that there will be plenty of options available, so each car will be pretty bespoke.

Obviously some people will never get over the price, but the fact they're all sold makes the argument rather irrelevant. The car was made for a certain audience, and that audience has spoken.

Silvanus

5,215 posts

23 months

Saturday 25th June 2022
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In the light of day that looks a bit naff, I really can't understand why you'd blow silly money on one

Scoobysaurus

172 posts

97 months

Saturday 25th June 2022
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If I had that sort of money I’d be wanting something with real provenance such as this as an example:

https://collectingcars.com/for-sale/subaru-impreza...

In the meantime I look forward to the general uplift in Impreza values from stuff like this happening, well done Prodrive for doing it

Edited by Scoobysaurus on Saturday 25th June 14:08


Edited by Scoobysaurus on Saturday 25th June 14:09

MountainsofSussex

283 posts

186 months

Saturday 25th June 2022
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I can't afford this or a Singer, so my opinion doesn't matter to Prodrive. But I can SEE why a Singer is so expensive - it looks different and special inside and out. As does an Alfaholics. To the vast majority of petrolheads, this will just look like a blue Impreza on too-big wheels, with a clean but standard (for a cheap car) interior. To me, it might have carefully curated oily bits, but it's just not special enough IMO given the enormous price

ARobinson

168 posts

149 months

Saturday 25th June 2022
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hu8742 said:
Seriously, half a million quid?? I get that Subaru & Prodrive have a decent following and there's a lot of history/nostalgia there, but what intrinsically makes it that expensive? Is the engine block made of solid gold?

There's clearly 25+ people who know more than I do. Personally I'd rather have that Singer from a previous article. I can see why that's probably 500k.
Shells will be hand made custom - not an off the shelf product. Given the Subaru production line for the original shell likely shut down 20 years ago. Just because it looks like an Impreza doesn’t mean they picked up a bunch of 25 somehow unused and perfectly stored original shells to start work on…

Top quality parts, there will have been testing of various specs and combinations to come to the final decision and spec for things like gearbox, diffs, suspension, wheels, brakes, tyres etc

Small production numbers mean that development cost is high. You’re talking some of the best bods for the job, on the job. Again the whole thing will be hand built.

A design can be up to half of the cost on some of the things that I work on. And I wouldn’t be at all surprised if the parts came to half of the price of this(before a little profit margin)

MDMA .

8,895 posts

101 months

Saturday 25th June 2022
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ARobinson said:
hu8742 said:
Seriously, half a million quid?? I get that Subaru & Prodrive have a decent following and there's a lot of history/nostalgia there, but what intrinsically makes it that expensive? Is the engine block made of solid gold?

There's clearly 25+ people who know more than I do. Personally I'd rather have that Singer from a previous article. I can see why that's probably 500k.
Shells will be hand made custom - not an off the shelf product. Given the Subaru production line for the original shell likely shut down 20 years ago. Just because it looks like an Impreza doesn’t mean they picked up a bunch of 25 somehow unused and perfectly stored original shells to start work on…

Top quality parts, there will have been testing of various specs and combinations to come to the final decision and spec for things like gearbox, diffs, suspension, wheels, brakes, tyres etc

Small production numbers mean that development cost is high. You’re talking some of the best bods for the job, on the job. Again the whole thing will be hand built.

A design can be up to half of the cost on some of the things that I work on. And I wouldn’t be at all surprised if the parts came to half of the price of this(before a little profit margin)
See my post in the other Prodrive thread. They’ve been buying up V3 Type R WRX cars in Japan as the base model (so I believe). They aren’t starting from scratch with rolled steel.