RE: Jaguar unveils 'fearless' Type 00 in Miami

[Jaggybrian]

The overall shape can be seen as typical Jaguar and there is nothing wrong in that but the slab sided front and rear ends resembling Venetian blinds are simply awful. I sincerely hope that this is just a concept car and something with more style and panache reaches the market. It certainly isn’t a thing of beauty typified by their previous sports cars.

[Mike1990]

Doesn’t look that bad at all, rather quite like it.

[username_checksout]

Whatever123 said:

username_checksout said:

Whatever123 said:

People who get upset by a font!? get a grip...

People who get upset at people who get upset over a font...

Everything is designed; absolutely everything.

A reaction to the shape of a car is equally valid as a reaction to a typeface. A design at any scale can resonate positively or negatively; it's subjective.

Is upset laughing now then guess I’m upset then

Fair play, I misread your post. But the point still stands; typefaces do reflect the intentions and tone of a brand. When misjudged it jars with the perception that the company is trying to portray or the values it once had. In this instance, I would posit that the lower/uppercase treatment is 'trying too hard'.

[barrya56]

My Year 7 students (11 year olds) produce CAD designs that look like this when they start designing. It has no educated artistic or functional merit. The logos look like they're laser cut from MDF. It doesn't challenge like good art, it's banal.
Cars are not art, they are functional machines that become art as a result of performing their functions exceptionally well, and having aesthetically pleasing lines as a result.
I was considering a Jag estate as a new car. Not any more. I'm clearly not part of their target market.

[Crudeoink]

What are they trying to achieve with this 'concept car'? As far as we know they have a prototype on the road doing testing? The real car will have mirrors, indicators, holes for cooling, brake lights, hopefully a dashboard with an instrument cluster? The concept looks clean and sleek because its missing all the stuff you have to have on a car. Surely we're all going to be disappointed when the real thing comes out with all the regulatory stuff on board and ruins the look of the thing?

[boyse7en]

barrya56 said:

I was considering a Jag estate as a new car. Not any more. I'm clearly not part of their target market.

What new estate car do Jaguar make?

[160 Sport]

I think the Type 00 is a nod to how many they are expecting to sell to the typical Jaguar punter

[Tindersticks]

People moan that too many modern cars look the same. Jaguar try something different. People still moan.

[Ray_Aber]

It's from the brutalist school of design.

Likes:

Clean lines and surfacing
Side profile
No reference to classic Jaguar styling cues

Dislikes:

Scale
Slab front
No reference to classic Jaguar styling cues

My concern for the real thing is that it just a bit of a brute, as if Lego - no, Duplo - built a Rover P5. If that's what the market wants (China?), then fine, but it's not what I want.

[Gericho]

I like it. But if Jaguar weren't selling enough cars, then now they'll sell a lot less and only to niche customers. So how is that better?

[Glosphil]

Just a concept to gain attention. Pointless for me to express an opinion (I'm not the target market anyway). Waiting to see the actual car they try to sell.

[86wasagoodyear]

"Copy nothing" ?

Concept car = derivative
Marketing = clichéd

jaGUar leadership seems to have changed from stuffy ruddy-faced old boys to primary school children with egos.

[smilo996]

Well, that is going to have luddites clutching their pearls, reaching for their handbags & wetting themselves.
Brilliant and like any concept...it's a concept.
Jags last break with the past brought on the C-X75, XE, XF F-Type and i-Pace.

Big, bold and interesting. Well done Jag.

We could of course go back to these, ot if you follow tts like Farige, the 60's.

Looking forward to seeing the first actual car which sill not be like this.

[Fetchez la vache]

Tindersticks said:

People moan that too many modern cars look the same. Jaguar try something different. People still moan.

Absolutely. Their finances / future has been discussed for years. If they're going to go, I'd rather it was through trying something bold and daring like this rather than a whimper with a new silver wk panzer, or just phased out like Saab.

Personally I think it looks fantastic (in Harry's vid) though I'd skip the pink, personally. Fingers crossed they can make a go of it. Be interesting to see how it fares in a wind tunnel.

[smilo996]

Well, that is going to have luddites clutching their pearls, reaching for their handbags & wetting themselves.
Brilliant and like any concept...it's a concept.
Jags last break with the past brought on the C-X75, XE, XF F-Type and i-Pace.

Big, bold and interesting. Well done Jag.

We could of course go back to these, ot if you follow tts like Farige, the 60's.

Love the idea that people are calling it too big in a world of SUV's, six wheeled G-Wagons and Rolls Royce

Looking forward to seeing the first actual car which sill not be like this.

[Ste-EVo]

Thats a great looking thing, not so much in Pink, but better than the dull 50 shades of greys, blacks and whites out there. I love it.

I really hope the actual car looks as close to this as possible, its modern, its fresh and its different. Yes, the rebrand has been a little 'strange' but it's caught our attention which I'm sure was their intention as it's got people talking.

I love an EV, that's no secret and I hope for Jaguar, the motor industry and motoring fans that this is a success, good on them and good luck I say. If this is the future - bring it on!!

[Deranged Rover]

I've read the description of the "design language" three times now and I don't understand a bloody word of it.

Can someone translate it into English for me, please?

[British Beef]

Ray_Aber said:

It's from the brutalist school of design.

Likes:

Clean lines and surfacing
Side profile
No reference to classic Jaguar styling cues

Dislikes:

Scale
Slab front
No reference to classic Jaguar styling cues

My concern for the real thing is that it just a bit of a brute, as if Lego - no, Duplo - built a Rover P5. If that's what the market wants (China?), then fine, but it's not what I want.

Agree with all of that. Biggest (technical) problem as I see it, EV cars rely heavily on low Drag Coefficent and ideally low frontal area to enable good range, certainly 400 miles+ stated.

As far as I can see, this design fails miserably on both elements.

Therefore 2 options exist:
1. The final product will look absolutely nothing like this model, once the aero has been modelled and tested
OR
2. The final car will have an enormous 150kwh+ battery, weigh 3 tonnes and be stratispherically expensive, think Rolls Royce Spectre (which has a very similar profile to this) and is £300k+

I hate the direction jaGuar are going in, furthermore I predict that by 2027 jaguar will be bankrupt and I suspect the brand will be bought by a Chinese car manufacturer. Ironically they seem to place greater value on brand values and historic achievements.

[Muzzer79]

S366 said:

ElsieDriver said:

Looks a bit basic, like ‘my first art deco coupe’, but if it becomes a cut-price Rolls Spectre then cool.

It’ll be priced at the same price point as a Rolls Royce AFAIK.

According to Harry Metcalfe, it'll be either £120k or $120k (he couldn't remember which)

A Spectre is £350-£400k


My thoughts:

1. From some angles, it looks really good - purposeful, modern. It's not 'beautiful' but see point 4

2. Pink is.....not really flattering but it fits with the notion of doing something new, different. BRG would not fit with this, for example

3. The long bonnet is confusing - what is under there? Why is it necessary?

4. It's very clearly a concept car. Whilst the production car may carry over the same basic architecture, I wouldn't expect something so bold in production.

5. I applaud them for doing something different. When they rolled out the XE, for example, I was one who was highly disappointed that they'd chosen this identikit saloon that had pretty much no redeeming features.

They needed to make a statement, to look absolutely forward, to get people talking about Jaguar. They've certainly achieved that.

I await seeing the production version with intrigue.

[Nicolas Lazar]

Total c r a p. Like out of a K-pop video. Jaguar is dead.