RE: All-new Morgan Supersport revealed
RE: All-new Morgan Supersport revealed
Author
Discussion

leglessAlex

6,993 posts

166 months

Thursday 13th March 2025
quotequote all
Julian Scott said:
leglessAlex said:
Sway said:
They only need 200 a year - I think they'll get that.

How much did you have to 'push' the confugurator to get to that figure?


My fairly modest/realistic spec is significantly less, although I accept that when I started talking to them about what would or wouldn't be possible with custom options, maybe add another ~£10k to that.
....which would be 911 GTS (or 911 T with £20k of extras) money.
You're perfectly correct, but just like your Longbow suggestion above, is anyone actually cross shopping like that?

I bought an Evora GT410 that listed around £100k in 2019 instead of a cheaper (and probably better) 911T. I had my reasons, and I'm happy with the car I got.

Morgan are aiming for customers like me, and as Sway pointed out, they only have to find a couple of hundred of them a year. They don't seem to want to sell more than they can produce, and they seem perfectly happy as a company to be the size they are. The cars just have to be in the ballpark (and they are) and they'll pick up the customers that are looking for something different.

Quickmoose

5,216 posts

148 months

Thursday 13th March 2025
quotequote all
Thing is with £120-130k burning a hole in your pocket, for a sports car, the options are obvious.
What isn't obvious are the preferences and requirements of each and every buyer.
Finding 200 souls who adore the ageing aesthetic, the rawer-closer-to-nature experience, without ADAS, with no need for the latest OS... but appreciate the on par handling and performance.... these 200 people who perhaps have a bit more imagination and individuality might have always wanted one, but haven't gone there because of the old format's limitations.... Now they can and will.
Those that want a 911GTS will still get one, and won't consider this.

Julian Scott

4,308 posts

49 months

Thursday 13th March 2025
quotequote all
leglessAlex said:
Julian Scott said:
leglessAlex said:
Sway said:
They only need 200 a year - I think they'll get that.

How much did you have to 'push' the confugurator to get to that figure?


My fairly modest/realistic spec is significantly less, although I accept that when I started talking to them about what would or wouldn't be possible with custom options, maybe add another ~£10k to that.
....which would be 911 GTS (or 911 T with £20k of extras) money.
You're perfectly correct, but just like your Longbow suggestion above, is anyone actually cross shopping like that?

I bought an Evora GT410 that listed around £100k in 2019 instead of a cheaper (and probably better) 911T. I had my reasons, and I'm happy with the car I got.

Morgan are aiming for customers like me, and as Sway pointed out, they only have to find a couple of hundred of them a year. They don't seem to want to sell more than they can produce, and they seem perfectly happy as a company to be the size they are. The cars just have to be in the ballpark (and they are) and they'll pick up the customers that are looking for something different.
Indeed.....but it's all representative of value/cost.

biggbn

30,859 posts

245 months

Thursday 13th March 2025
quotequote all
Julian Scott said:
leglessAlex said:
Julian Scott said:
leglessAlex said:
Sway said:
They only need 200 a year - I think they'll get that.

How much did you have to 'push' the confugurator to get to that figure?


My fairly modest/realistic spec is significantly less, although I accept that when I started talking to them about what would or wouldn't be possible with custom options, maybe add another ~£10k to that.
....which would be 911 GTS (or 911 T with £20k of extras) money.
You're perfectly correct, but just like your Longbow suggestion above, is anyone actually cross shopping like that?

I bought an Evora GT410 that listed around £100k in 2019 instead of a cheaper (and probably better) 911T. I had my reasons, and I'm happy with the car I got.

Morgan are aiming for customers like me, and as Sway pointed out, they only have to find a couple of hundred of them a year. They don't seem to want to sell more than they can produce, and they seem perfectly happy as a company to be the size they are. The cars just have to be in the ballpark (and they are) and they'll pick up the customers that are looking for something different.
Indeed.....but it's all representative of value/cost.
One could argue that it's unique look and feel makes it good value for those not interested in more ubiquitous and obvious choices. I've always felt that if you want a Morgan, nothing else will do, so they have a captive market.

Julian Scott

4,308 posts

49 months

Thursday 13th March 2025
quotequote all
biggbn said:
One could argue that it's unique look and feel makes it good value for those not interested in more ubiquitous and obvious choices. I've always felt that if you want a Morgan, nothing else will do, so they have a captive market.
100% - as with just about everything one can spend a good deal of money. Value to oneself seldom makes sense to anyone else.

Xenoous

2,197 posts

83 months

Thursday 13th March 2025
quotequote all
I don't know if something is wrong with me but I much prefer the looks of the plus six. This looks dreadful in comparison. I wish Morgan all the success in the world though.

gareth h

4,218 posts

255 months

Thursday 13th March 2025
quotequote all
If it drives as well as Morgan claim it will be a huge success, when people will pay Singer £1m for a backdated 964 why not £100k for a retro looking but (hopefully ) modern handling Morgan?

Frankychops

1,914 posts

34 months

Thursday 13th March 2025
quotequote all
Julian Scott said:
leglessAlex said:
Sway said:
They only need 200 a year - I think they'll get that.

How much did you have to 'push' the confugurator to get to that figure?


My fairly modest/realistic spec is significantly less, although I accept that when I started talking to them about what would or wouldn't be possible with custom options, maybe add another ~£10k to that.
....which would be 911 GTS (or 911 T with £20k of extras) money.
yeah, but you'll just have a 911.

I specced one up, a little surprised to hit £130k. the wheels are bloody expensive though(the monoblock looking ones). I'd be game(I think) at closer to 100k.

Wacky Racer

40,862 posts

272 months

Thursday 13th March 2025
quotequote all
Xenoous said:
I don't know if something is wrong with me but I much prefer the looks of the plus six. This looks dreadful in comparison. I wish Morgan all the success in the world though.
Agree 100%

Plus 6 is much nicer and far cheaper.

LM240

5,489 posts

243 months

Thursday 13th March 2025
quotequote all

DoctorX

8,074 posts

192 months

Thursday 13th March 2025
quotequote all
The headlights really don’t photograph very well do they? Looks like someone’s robbed them.

craigjm

20,764 posts

225 months

Thursday 13th March 2025
quotequote all
Wacky Racer said:
Xenoous said:
I don't know if something is wrong with me but I much prefer the looks of the plus six. This looks dreadful in comparison. I wish Morgan all the success in the world though.
Agree 100%

Plus 6 is much nicer and far cheaper.
I thought the plus six is finished and it’s this or the plus four

Wacky Racer

40,862 posts

272 months

Thursday 13th March 2025
quotequote all
craigjm said:
Wacky Racer said:
Xenoous said:
I don't know if something is wrong with me but I much prefer the looks of the plus six. This looks dreadful in comparison. I wish Morgan all the success in the world though.
Agree 100%

Plus 6 is much nicer and far cheaper.
I thought the plus six is finished and it’s this or the plus four
Yes, Plus 6 finished now, unfortunately.

Harry's garage:-

https://www.youtube.com/watch?v=RhpjdjKvVbs

Davy Jones

78 posts

74 months

Friday 14th March 2025
quotequote all
At least not as ugly as their 3-wheeler.

Quickmoose

5,216 posts

148 months

Friday 14th March 2025
quotequote all
LM240 said:
I think that looks absolutely fantastic.
It is a giggle reading all the contributors "hmm yeah at £130k you'll just get a 911...."

WPA

14,074 posts

139 months

Friday 14th March 2025
quotequote all
Quickmoose said:
LM240 said:
I think that looks absolutely fantastic.
It is a giggle reading all the contributors "hmm yeah at £130k you'll just get a 911...."
Sorry but whilst I accept the Morgan die hard fans will have no issues with spending that much money I cannot see them attracting many new or first time buyers to the fold, looks are challenging to say the least.

And for all this talk of how modern and all new it is, it still has a wood body frame not exactly state of art is it.

Quickmoose

5,216 posts

148 months

Friday 14th March 2025
quotequote all
It has wooden bits sitting on top of an entirely bonded Aluminium tub...

I think in reference to the recent Chris Harris podcast, this is a marmite car...

This is now getting up to or on par with Weismann imo

Super Sonic

12,904 posts

79 months

Friday 14th March 2025
quotequote all
I quite like the wheels, very 1980s.

thewarlock

3,285 posts

70 months

Friday 14th March 2025
quotequote all
Hot damn that's sexy.

I have that engine and gearbox inbound in another car, I wonder how well it suits this sort of car. I'm usually a die hard manual fan, especially in a 'fun' car, but for long weekend roadtrips, given you can still paddle it manually, I think I might quite enjoy this!

jhoneyball

1,794 posts

301 months

Friday 14th March 2025
quotequote all
Julian Scott said:
You'd have to really want the Morgan heritage (and an ICE) to walk past this at £35k cheaper:






https://www.pistonheads.com/news/electric-vehicles...
Let me know when they have shipped 30 cars to paying customers.