RE: All-new Morgan Supersport revealed
Discussion
Julian Scott said:
leglessAlex said:
Sway said:
They only need 200 a year - I think they'll get that.
How much did you have to 'push' the confugurator to get to that figure?
How much did you have to 'push' the confugurator to get to that figure?
My fairly modest/realistic spec is significantly less, although I accept that when I started talking to them about what would or wouldn't be possible with custom options, maybe add another ~£10k to that.
I bought an Evora GT410 that listed around £100k in 2019 instead of a cheaper (and probably better) 911T. I had my reasons, and I'm happy with the car I got.
Morgan are aiming for customers like me, and as Sway pointed out, they only have to find a couple of hundred of them a year. They don't seem to want to sell more than they can produce, and they seem perfectly happy as a company to be the size they are. The cars just have to be in the ballpark (and they are) and they'll pick up the customers that are looking for something different.
Thing is with £120-130k burning a hole in your pocket, for a sports car, the options are obvious.
What isn't obvious are the preferences and requirements of each and every buyer.
Finding 200 souls who adore the ageing aesthetic, the rawer-closer-to-nature experience, without ADAS, with no need for the latest OS... but appreciate the on par handling and performance.... these 200 people who perhaps have a bit more imagination and individuality might have always wanted one, but haven't gone there because of the old format's limitations.... Now they can and will.
Those that want a 911GTS will still get one, and won't consider this.
What isn't obvious are the preferences and requirements of each and every buyer.
Finding 200 souls who adore the ageing aesthetic, the rawer-closer-to-nature experience, without ADAS, with no need for the latest OS... but appreciate the on par handling and performance.... these 200 people who perhaps have a bit more imagination and individuality might have always wanted one, but haven't gone there because of the old format's limitations.... Now they can and will.
Those that want a 911GTS will still get one, and won't consider this.
leglessAlex said:
Julian Scott said:
leglessAlex said:
Sway said:
They only need 200 a year - I think they'll get that.
How much did you have to 'push' the confugurator to get to that figure?
How much did you have to 'push' the confugurator to get to that figure?
My fairly modest/realistic spec is significantly less, although I accept that when I started talking to them about what would or wouldn't be possible with custom options, maybe add another ~£10k to that.
I bought an Evora GT410 that listed around £100k in 2019 instead of a cheaper (and probably better) 911T. I had my reasons, and I'm happy with the car I got.
Morgan are aiming for customers like me, and as Sway pointed out, they only have to find a couple of hundred of them a year. They don't seem to want to sell more than they can produce, and they seem perfectly happy as a company to be the size they are. The cars just have to be in the ballpark (and they are) and they'll pick up the customers that are looking for something different.
Julian Scott said:
leglessAlex said:
Julian Scott said:
leglessAlex said:
Sway said:
They only need 200 a year - I think they'll get that.
How much did you have to 'push' the confugurator to get to that figure?
How much did you have to 'push' the confugurator to get to that figure?
My fairly modest/realistic spec is significantly less, although I accept that when I started talking to them about what would or wouldn't be possible with custom options, maybe add another ~£10k to that.
I bought an Evora GT410 that listed around £100k in 2019 instead of a cheaper (and probably better) 911T. I had my reasons, and I'm happy with the car I got.
Morgan are aiming for customers like me, and as Sway pointed out, they only have to find a couple of hundred of them a year. They don't seem to want to sell more than they can produce, and they seem perfectly happy as a company to be the size they are. The cars just have to be in the ballpark (and they are) and they'll pick up the customers that are looking for something different.
biggbn said:
One could argue that it's unique look and feel makes it good value for those not interested in more ubiquitous and obvious choices. I've always felt that if you want a Morgan, nothing else will do, so they have a captive market.
100% - as with just about everything one can spend a good deal of money. Value to oneself seldom makes sense to anyone else.Julian Scott said:
leglessAlex said:
Sway said:
They only need 200 a year - I think they'll get that.
How much did you have to 'push' the confugurator to get to that figure?
How much did you have to 'push' the confugurator to get to that figure?
My fairly modest/realistic spec is significantly less, although I accept that when I started talking to them about what would or wouldn't be possible with custom options, maybe add another ~£10k to that.
I specced one up, a little surprised to hit £130k. the wheels are bloody expensive though(the monoblock looking ones). I'd be game(I think) at closer to 100k.
Wacky Racer said:
Xenoous said:
I don't know if something is wrong with me but I much prefer the looks of the plus six. This looks dreadful in comparison. I wish Morgan all the success in the world though.
Agree 100%Plus 6 is much nicer and far cheaper.
craigjm said:
Wacky Racer said:
Xenoous said:
I don't know if something is wrong with me but I much prefer the looks of the plus six. This looks dreadful in comparison. I wish Morgan all the success in the world though.
Agree 100%Plus 6 is much nicer and far cheaper.
Harry's garage:-
https://www.youtube.com/watch?v=RhpjdjKvVbs
Quickmoose said:
LM240 said:
I think that looks absolutely fantastic.It is a giggle reading all the contributors "hmm yeah at £130k you'll just get a 911...."
And for all this talk of how modern and all new it is, it still has a wood body frame not exactly state of art is it.
Hot damn that's sexy.
I have that engine and gearbox inbound in another car, I wonder how well it suits this sort of car. I'm usually a die hard manual fan, especially in a 'fun' car, but for long weekend roadtrips, given you can still paddle it manually, I think I might quite enjoy this!
I have that engine and gearbox inbound in another car, I wonder how well it suits this sort of car. I'm usually a die hard manual fan, especially in a 'fun' car, but for long weekend roadtrips, given you can still paddle it manually, I think I might quite enjoy this!
Julian Scott said:
You'd have to really want the Morgan heritage (and an ICE) to walk past this at £35k cheaper:


https://www.pistonheads.com/news/electric-vehicles...
Let me know when they have shipped 30 cars to paying customers. https://www.pistonheads.com/news/electric-vehicles...
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