RE: Ferrari Announces Free Seven-Year Service Dealer

RE: Ferrari Announces Free Seven-Year Service Dealer

Author
Discussion

Dagnut

3,515 posts

193 months

Wednesday 27th April 2011
quotequote all
How many potential customers are turned away by servicing costs? Why not sell me a thoroughbred race horse and offer to feed him an apple once a year? pointless

E21_Ross

35,051 posts

212 months

Wednesday 27th April 2011
quotequote all
Prince Jefri said:
Am I missing something here?

Oil, plugs, filters......what else is included in what is effectively a basic service?

Cost to Ferrari <£1000.

A good start but i'd prefer Ferrari to engineer their cars to last....!!
it's not just about cost to ferrari, it's about how much money they would have made. a mate of mine had a DB9 and said a yearly service was circa 2500-3000 pounds. i can i

imagine it being even more on a ferrari. so it's not really cost to ferrari <1000 it's more like >2500

good move by them, however, basic servicing isn't half the picture is it, it's when bits need replacing/changing when it gets expensive!

zakelwe

4,449 posts

198 months

Wednesday 27th April 2011
quotequote all
toppstuff said:
Excellent.

At last, Ferrari have recognised the importance of competing with Kia.

All they need to do now is throw in a 7 year warranty to go with the free 7 year service plan.

Kia owners will flock to Ferrari showrooms. Mark my words, Ferrari dealers across the country will be selling plenty of traded in Kia Sedona mini vans.

So that's why Ferrari made the FF look that way!

biggrin

Andy

Motorrad

6,811 posts

187 months

Wednesday 27th April 2011
quotequote all
Just had to check I hadn't wandered into April 1st or the twilight zone.............

New target on the horizon-5yrs from now I get a Ferrari with 2 yrs free servicing left on it...........

Oddball RS

1,757 posts

218 months

Wednesday 27th April 2011
quotequote all
I think ALL warranties / service deals will grow, not shrink back to 12 months as someone suggested earlier, however i do suspect the loop holes will grow to more than make up for it.

They aren't know for their charity.


arrhhhh, clause 3,paragraph 6, line 2, 'Excluding all items made from any metal, plastic or other inorganic material'

adycav

7,615 posts

217 months

Wednesday 27th April 2011
quotequote all
They'll just slap the cost on to the price of a new car, or reduce the margin for discount when you buy new.

johnpeat

5,326 posts

265 months

Wednesday 27th April 2011
quotequote all
I think you have to assume this comes about because people AREN'T using Ferrari dealers as much as they expect to be used.

I also assume Ferrari dealers will be paid by Ferrari at a much discounted rate - meaning the real cost is relatively minimal.

Must admit, I'd noticed more and more cars being offered with 'specialist' service histories, but I assumed that was just the sort of cars I tend to look at - maybe it is a wider trend tho??

If so, it's mostly a good thing - people need to realise the ONLY reasons to use a main dealer are recalls, where the warranty came from the dealer (so you're tied-into their maintenance schedule) or on certain cars where the value plummets without a dealer history (FBSH, FASH, FMBSH!!).

E21_Ross

35,051 posts

212 months

Wednesday 27th April 2011
quotequote all
yup, in many cases, independant specialists are often better than the bloody dealers!!

chuno

1,129 posts

235 months

Wednesday 27th April 2011
quotequote all
Really don't get this.
If i was able to afford a 200k supercar would this be the deal maker/breaker? Probably not....

What you would save would probably be peanuts to the depreciation that you would suffer on a new FF anyway.

I also imagine that they would limit it to the first owner of the vehicle only as well...

Neil1300R

5,487 posts

178 months

Wednesday 27th April 2011
quotequote all
E21_Ross said:
it's not just about cost to ferrari, it's about how much money they would have made. a mate of mine had a DB9 and said a yearly service was circa 2500-3000 pounds.
Probably not a good idea to tell your mate then that he was paying at least double what the average cost is to service a DB9 then at a main dealer!

stuckmojo

2,971 posts

188 months

Wednesday 27th April 2011
quotequote all
toppstuff said:
I must admit to being a little cynical here. I can easily imagine an owner having his 458 serviced, only to receive a call that the car needs new brake discs, a replacement left hand flange grommet and a new flux capacitor, all needed because the car has a higher than normal mileage / is not used enough ( whichever is most appropriate). The parts cost £77,458. Plus VAT.

"And if you don't fit them it will invalidate the warranty - if you drop the car off next week you can have a Fiat Punto courtesy car for the next 10 days while our staff take your car home and drive it around over the weekend".

Too cynical? wink
Sounds about right to me. It's a good marketing move, considering the prices of their new cars, and the fact customers won't be able to use indies .

burwoodman

18,709 posts

246 months

Wednesday 27th April 2011
quotequote all
Is this a 7 year warranty or simply a service agreement?

alexpa

644 posts

172 months

Wednesday 27th April 2011
quotequote all
Not handy for DKeng etc.

Agreed a lot don't bother with dealer service and go for specialist, not for seven years now though!

But if you do need any non regular... Hi DK

MIP1983

210 posts

205 months

Wednesday 27th April 2011
quotequote all
I wonder how much a 'the arse end has just caught fire' service is?

okgo

38,001 posts

198 months

Wednesday 27th April 2011
quotequote all
Why are people comparing this to KIA?

KIA offered a 7 year warranty, not a service plan...

Prince Jefri

1,971 posts

169 months

Wednesday 27th April 2011
quotequote all
E21_Ross said:
Prince Jefri said:
Am I missing something here?

Oil, plugs, filters......what else is included in what is effectively a basic service?

Cost to Ferrari <£1000.

A good start but i'd prefer Ferrari to engineer their cars to last....!!
it's not just about cost to ferrari, it's about how much money they would have made. a mate of mine had a DB9 and said a yearly service was circa 2500-3000 pounds. i can i

imagine it being even more on a ferrari. so it's not really cost to ferrari <1000 it's more like >2500

good move by them, however, basic servicing isn't half the picture is it, it's when bits need replacing/changing when it gets expensive!
£2500 for a service? I'm pretty sure the service will be oil, filters etc, etc.....They like all dealers make money by getting you to part for as much non-standard service parts as possible.

Standard servicing on a Ferrari is not the money maker; stick an odd clutch in and hey presto!

It's a deal on a £10k car, but a gesture on a £200k car and will keep them in the official dealer chain too and so long term i'm sure they'll benefit. Anyone who thinks that Ferrari hasn't done their maths, thought this through and come up with "it's a money maker" is bonking mad.

See fixed service costs at reputable independants:

http://www.verdi-ferrari.com/ferrari_servicing.php



Edited by Prince Jefri on Wednesday 27th April 14:51

Prince Jefri

1,971 posts

169 months

Wednesday 27th April 2011
quotequote all
burwoodman said:
Is this a 7 year warranty or simply a service agreement?
Bog standard basic service agreement. Oil, Plugs, Filters etc, etc.......no big wow really on a £200k motor (not bad if it were a £10k one though...)

r1ch

2,871 posts

196 months

Wednesday 27th April 2011
quotequote all
I'd be interested to read the small print, but it does sound good, doesn't it.

M666 EVO

1,124 posts

162 months

Wednesday 27th April 2011
quotequote all
toppstuff said:
Excellent.

At last, Ferrari have recognised the importance of competing with Kia.

All they need to do now is throw in a 7 year warranty to go with the free 7 year service plan.

Kia owners will flock to Ferrari showrooms. Mark my words, Ferrari dealers across the country will be selling plenty of traded in Kia Sedona mini vans.

Really? So if someone can afford a Ferrari, why buy a Kia?

Or was that your point?? If so, I'll getmecoat




okgo

38,001 posts

198 months

Wednesday 27th April 2011
quotequote all
Prince Jefri said:
Bog standard basic service agreement. Oil, Plugs, Filters etc, etc.......no big wow really on a £200k motor (not bad if it were a £10k one though...)
So its like the TLC pack you get on MINI's. Although you do have to pay for that.