RE: Ferrari Announces Free Seven-Year Service Dealer

RE: Ferrari Announces Free Seven-Year Service Dealer

Author
Discussion

Johnboy Mac

2,666 posts

178 months

Wednesday 27th April 2011
quotequote all
I reckon there's a great bit of marketing going on here with this free servicing. A good move by Ferrari, it will no doubt keep more non standard service items like brakes, clutches etc plus general repairs within the Ferrari network - there's no doubt too all the specialists have been taking huge amount of business away from the dealer network.

It would be nice to know what exactly is ment by ''The deal covers all standard maintenance items, as outlined in the service schedule'' (as of 15/3/2011)



Edited by Johnboy Mac on Wednesday 27th April 15:12

Prince Jefri

1,971 posts

169 months

Wednesday 27th April 2011
quotequote all
okgo said:
Prince Jefri said:
Bog standard basic service agreement. Oil, Plugs, Filters etc, etc.......no big wow really on a £200k motor (not bad if it were a £10k one though...)
So its like the TLC pack you get on MINI's. Although you do have to pay for that.
Ferrari is a business; nothing is free.

HOW MANY TIMES HAVE WE DISCUSSED THE PRICE OF THE ENTRY LEVEL FERRARI'S IN THE LAST 12 MONTHS? THE 7 YEARS WAS FACTORED INTO THE COST LONG, LONG AGO. HENCE THE GENERAL FERRARI PRICE INCREASES!! (general shout; not at you okgo!)

Entry level Ferrari is 30-40k more now......der!! Now you get 20k's (V-Max) worth of "FREE" servicing though!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

edited to add, do they really think we're all that fking stupid!!


Edited by Prince Jefri on Wednesday 27th April 16:10

Sgt^Roc

512 posts

249 months

Wednesday 27th April 2011
quotequote all
toppstuff said:
Excellent.

At last, Ferrari have recognised the importance of competing with Kia.

All they need to do now is throw in a 7 year warranty to go with the free 7 year service plan.

Kia owners will flock to Ferrari showrooms. Mark my words, Ferrari dealers across the country will be selling plenty of traded in Kia Sedona mini vans.

A friend the other mention he moaned about some wing fitting issues on a Ferrari once and was told,"when you buy a ferrari you pay only for the engine the rest is free" so what they saying now "when you buy a Ferrari it is still ours?"

okgo

38,030 posts

198 months

Wednesday 27th April 2011
quotequote all
Prince Jefri said:
Ferrari is a business; nothing is free.

HOW MANY TIMES HAVE WE DISCUSSED THE PRICE OF THE ENTRY LEVEL FERRARI'S IN THE LAST 12 MONTHS? THE 7 YEARS WAS FACTORED INTO THE COST LONG, LONG AGO. HENCE THE GENERAL FERRARI PRICE INCREASES!! (general shout; not at you okgo!)

Entry level Ferrari is 30-40k more now......der!! Now you get 20k's worth of "FREE" servicing though!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

edited to add, do they really think we're all that fking stupid!!

Edited by Prince Jefri on Wednesday 27th April 15:13
Some people obviously are, look at the first few posts in this thread.

John Boy 616

199 posts

165 months

Wednesday 27th April 2011
quotequote all
toppstuff said:
I must admit to being a little cynical here. I can easily imagine an owner having his 458 serviced, only to receive a call that the car needs new brake discs, a replacement left hand flange grommet and a new flux capacitor, all needed because the car has a higher than normal mileage / is not used enough ( whichever is most appropriate). The parts cost £77,458. Plus VAT.

"And if you don't fit them it will invalidate the warranty - if you drop the car off next week you can have a Fiat Punto courtesy car for the next 10 days while our staff take your car home and drive it around over the weekend".

Too cynical? wink
Not cynical enough imo smile

steve singh

3,995 posts

173 months

Wednesday 27th April 2011
quotequote all
Free service for 7 years.

Dealer flags up additional work that needs doing across that 7 years.

Customer pays to get work done at dealer as the car is already there.

Cost to dealer is not as high as thought, in fact may be value generative.

Car subsquently sold and the second hand buyers who typically use indy's take the car to Ferrari as it's "free" to service and the cycle continues.

okgo

38,030 posts

198 months

Wednesday 27th April 2011
quotequote all
Keeps more cars in the network, its a smart move from Ferrari, as I said BMW have been doing it for years with MINI's and it works very well as its seen as to good not to take it back to main dealers for servicing!

k-ink

9,070 posts

179 months

Wednesday 27th April 2011
quotequote all
Superb move Ferrari. Now I feel like buying one. Oh, hang on... checks pocket. Meh.

Hopefully the lowly cheap brands will follow suit. Wake up Porka! Wake up BMW! Let's see it trickle down to the mortals please...

Deanf

127 posts

170 months

Wednesday 27th April 2011
quotequote all
Good move.

Surely what they're looking at is:

More people enticed to do more miles in the Ferrari and not have to worry about the service costs, but sub-conciously putting more miles and wear on other parts such as brakes, clutches etc. Which is no doubt more of a revenue to Ferrari than a basic service.

Sorry if this has been posted before, quickly glanced through.

lauda

3,475 posts

207 months

Wednesday 27th April 2011
quotequote all
Prince Jefri said:
Ferrari is a business; nothing is free.

HOW MANY TIMES HAVE WE DISCUSSED THE PRICE OF THE ENTRY LEVEL FERRARI'S IN THE LAST 12 MONTHS? THE 7 YEARS WAS FACTORED INTO THE COST LONG, LONG AGO. HENCE THE GENERAL FERRARI PRICE INCREASES!! (general shout; not at you okgo!)

Entry level Ferrari is 30-40k more now......der!! Now you get 20k's (V-Max) worth of "FREE" servicing though!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

edited to add, do they really think we're all that fking stupid!!


Edited by Prince Jefri on Wednesday 27th April 16:10
Have you seen what the pound has done against the euro in the last few years? Ferrari probably makes no more money on new cars in the UK now than it did before the big price hikes.

S3000

511 posts

159 months

Wednesday 27th April 2011
quotequote all
toppstuff said:
Excellent.

At last, Ferrari have recognised the importance of competing with Kia.

All they need to do now is throw in a 7 year warranty to go with the free 7 year service plan.

Kia owners will flock to Ferrari showrooms. Mark my words, Ferrari dealers across the country will be selling plenty of traded in Kia Sedona mini vans.

this is what i thought.. Ferrari copies KIA oh dear !

Jimmyarm

1,962 posts

178 months

Wednesday 27th April 2011
quotequote all

It's just a ruse (sp?) to keep cars going back to main agents outside of the warranty period.

I wouldn't expect Ferrari service parts to cost them a huge amount more than any other mainstream manufacturer so the actual cost to them of the services is minimal but they get any extra work which requires doing.

As an example, it costs the garage I work at on average about £11 in parts to do a £100 service. Obviously other items to take into account like wages, tax, heating/lighting, wages etc etc but the profit margins on servicing are pretty good.

Most people that have the money to fork out for a new 458 didn't get rich by always using the most expensive supplier every time they need something doing smile

Prince Jefri

1,971 posts

169 months

Wednesday 27th April 2011
quotequote all
lauda said:
Have you seen what the pound has done against the euro in the last few years? Ferrari probably makes no more money on new cars in the UK now than it did before the big price hikes.
Ferrari use currency specialists to hedge all bets. The company who has their account is in Milan and London. This is not the reason for the hikes, it is to cover costs of this incredible "free 7 year service period".

Wake up at the back.

JuniorJet

417 posts

160 months

Wednesday 27th April 2011
quotequote all
JumpingJoeFrost said:
Wow. Taking a leaf out of Kia's book huh? Who'd a thunk it? hehe
+l

Prince Jefri

1,971 posts

169 months

Wednesday 27th April 2011
quotequote all
JuniorJet said:
JumpingJoeFrost said:
Wow. Taking a leaf out of Kia's book huh? Who'd a thunk it? hehe
+l
Kia give a 7 year warranty!

PunterCam

1,069 posts

195 months

Wednesday 27th April 2011
quotequote all
I think this would make a huge difference to a potential ferrari customer. At the end of the day, most people are buying on finance deals - my brother put maybe 15k down on a 105k audi R8, safe in the knowledge that the Audi servicing wouldn't be crazy, and, save for the tyres, expenses should be minimal. A Ferrari has always been a real gamble - being able to pick up a 2 year old 458 and know that you shouldn't be forking out 2k a year for a service will make a difference.

Not everyone who buys a supercar can afford it - most of them can't, they just struggle with payments as long as they can.

Prince Jefri

1,971 posts

169 months

Wednesday 27th April 2011
quotequote all
PunterCam said:
I think this would make a huge difference to a potential ferrari customer. At the end of the day, most people are buying on finance deals - my brother put maybe 15k down on a 105k audi R8, safe in the knowledge that the Audi servicing wouldn't be crazy, and, save for the tyres, expenses should be minimal. A Ferrari has always been a real gamble - being able to pick up a 2 year old 458 and know that you shouldn't be forking out 2k a year for a service will make a difference.

Not everyone who buys a supercar can afford it - most of them can't, they just struggle with payments as long as they can.
Most of ferrari's servicing is fixed prices.....how many times!!

When we eventually see the small print, this incredible deal won't be. It will be oil, filters and other bits and pieces that are cheap. They certainly aren't 2k a go, unless you need lots of other bits and pieces......guess what, you'll pay for those!

Escort Si-130

3,272 posts

180 months

Wednesday 27th April 2011
quotequote all
I guess they would bump up the price of other essential items not covered by a service tohelp cover this. i.e coilpacks, clutches etc

lauda

3,475 posts

207 months

Wednesday 27th April 2011
quotequote all
Prince Jefri said:
Ferrari use currency specialists to hedge all bets. The company who has their account is in Milan and London. This is not the reason for the hikes, it is to cover costs of this incredible "free 7 year service period".

Wake up at the back.
Wow, I knew Ferrari were pretty powerful but I didn't know they had the ability to counteract the forces of the currency markets. So these guys in Milan and London can still trade £ and € at 1:1.50 can they? Perhaps you could give me their number as I'd like a piece of that?

Or perhaps you just don't really understand how currency hedging works.

CanadianScot

1,916 posts

166 months

Wednesday 27th April 2011
quotequote all
chuno said:
Really don't get this.
If i was able to afford a 200k supercar would this be the deal maker/breaker? Probably not....

What you would save would probably be peanuts to the depreciation that you would suffer on a new FF anyway.

I also imagine that they would limit it to the first owner of the vehicle only as well...
Well since it's not limited to the first owner, it sticks to the car, I think it'll make even more sense a few years down the line when a lot of the depreciations been done.