MP4 12C Deprecation and Brand Value
Discussion
nah mate, you are wrong car for car, a 458 will out sell its equivalent 12C by around 30k advantage, forget what you see them advertised for it what they actually sell for that counts......this does not imply that the 458 is a better car, in particular a drivers car, its all down to IMHO the brand advantage......
Random info on UK Sales:
Ferrari 458 - 772 cars (551 coupe - 221 spiders)
Porsche Turbo S - 358 cars
MP4 12C - 249 cars
As per the post above regarding volume, I would speculate that McClaren assumed they would sell more cars than they have and are discounting new cars to plug the gap until their new cars come on stream.
McLaren havent helped matters at all...
Ferrari attempt to keep new cars within there network for as long as possible, often paying 'fair' money to sellers just to keep prices propped up & demand for new cars reasonable...
Apolo couldn't even get an offer from a dealer!! That's a joke IMO...
Ferrari attempt to keep new cars within there network for as long as possible, often paying 'fair' money to sellers just to keep prices propped up & demand for new cars reasonable...
Apolo couldn't even get an offer from a dealer!! That's a joke IMO...
its worse than that, they did not even want to talk about it, got cut off in mid conversation.
My SP was list at 260k 600 miles, it made more than 205, but not 210, my coupe a May 12, with 8.4k miles list was or is now, price adjusted. 217k, I paid 205k at the time, new tyres and brakes for sale, fully paint shield from new. Only one offer in 6 months, 135.5k. I sold my friends equivalent 458, ok 7.9k miles and in white April 12. Sold after 3 phone calls on same day for 167k......I rest my case
My SP was list at 260k 600 miles, it made more than 205, but not 210, my coupe a May 12, with 8.4k miles list was or is now, price adjusted. 217k, I paid 205k at the time, new tyres and brakes for sale, fully paint shield from new. Only one offer in 6 months, 135.5k. I sold my friends equivalent 458, ok 7.9k miles and in white April 12. Sold after 3 phone calls on same day for 167k......I rest my case
I assume that they have a big margin in the 12C, and they need the £ from these sales in order to fund other projects. no problem in that, but they should not assume that they can sit up at the dinner table with Ferrari, very arrogant to assume this
I can say with some comfort that IMHO a 20-25k price drop across the range would result in a big increase in sales not just here around the world. I have never ever seen so much appraise world wide on any car , to that of the 12C, Sp.
reminds me of when we were selling a medical product into Asia a few years back, we tried to price our self's in line with our competitors, we knew and more important the market knew as is with the 12c, that we had the best product, but we could not compete against established brands, so we dropped our price 15% sales increased 3 then 4 then 5 fold, ....they should do the same with 12c, it is by far the best drivers car out there, right now
off now till end Oct, good luck and good health
I can say with some comfort that IMHO a 20-25k price drop across the range would result in a big increase in sales not just here around the world. I have never ever seen so much appraise world wide on any car , to that of the 12C, Sp.
reminds me of when we were selling a medical product into Asia a few years back, we tried to price our self's in line with our competitors, we knew and more important the market knew as is with the 12c, that we had the best product, but we could not compete against established brands, so we dropped our price 15% sales increased 3 then 4 then 5 fold, ....they should do the same with 12c, it is by far the best drivers car out there, right now
off now till end Oct, good luck and good health
APOLO1 said:
I can say with some comfort that IMHO a 20-25k price drop across the range would result in a big increase in sales not just here around the world. I have never ever seen so much appraise world wide on any car , to that of the 12C, Sp.
reminds me of when we were selling a medical product into Asia a few years back, we tried to price our self's in line with our competitors, we knew and more important the market knew as is with the 12c, that we had the best product, but we could not compete against established brands, so we dropped our price 15% sales increased 3 then 4 then 5 fold, ....they should do the same with 12c, it is by far the best drivers car out there, right now
You're crying about residuals and then suggesting they slash the prices by £25k. What do you think that price cut is going to do to the 2nd hand value of the car you bought at full price?reminds me of when we were selling a medical product into Asia a few years back, we tried to price our self's in line with our competitors, we knew and more important the market knew as is with the 12c, that we had the best product, but we could not compete against established brands, so we dropped our price 15% sales increased 3 then 4 then 5 fold, ....they should do the same with 12c, it is by far the best drivers car out there, right now
If I bought a new car then had an extra £25k+ hacked off the resale value via a manufacturer price cut, I'd never buy a new car from that brand again.
APOLO1 said:
its worse than that, they did not even want to talk about it, got cut off in mid conversation.
My SP was list at 260k 600 miles, it made more than 205, but not 210, my coupe a May 12, with 8.4k miles list was or is now, price adjusted. 217k, I paid 205k at the time, new tyres and brakes for sale, fully paint shield from new. Only one offer in 6 months, 135.5k. I sold my friends equivalent 458, ok 7.9k miles and in white April 12. Sold after 3 phone calls on same day for 167k......I rest my case
The market has changed, a friend of mine rang every Ferrari dealer in the country asking for a buy bid on his well specced 458 Spider less than 1K miles, not one dealer was interested in buying it for stockMy SP was list at 260k 600 miles, it made more than 205, but not 210, my coupe a May 12, with 8.4k miles list was or is now, price adjusted. 217k, I paid 205k at the time, new tyres and brakes for sale, fully paint shield from new. Only one offer in 6 months, 135.5k. I sold my friends equivalent 458, ok 7.9k miles and in white April 12. Sold after 3 phone calls on same day for 167k......I rest my case
Chrism355 said:
APOLO1 said:
its worse than that, they did not even want to talk about it, got cut off in mid conversation.
My SP was list at 260k 600 miles, it made more than 205, but not 210, my coupe a May 12, with 8.4k miles list was or is now, price adjusted. 217k, I paid 205k at the time, new tyres and brakes for sale, fully paint shield from new. Only one offer in 6 months, 135.5k. I sold my friends equivalent 458, ok 7.9k miles and in white April 12. Sold after 3 phone calls on same day for 167k......I rest my case
The market has changed, a friend of mine rang every Ferrari dealer in the country asking for a buy bid on his well specced 458 Spider less than 1K miles, not one dealer was interested in buying it for stockMy SP was list at 260k 600 miles, it made more than 205, but not 210, my coupe a May 12, with 8.4k miles list was or is now, price adjusted. 217k, I paid 205k at the time, new tyres and brakes for sale, fully paint shield from new. Only one offer in 6 months, 135.5k. I sold my friends equivalent 458, ok 7.9k miles and in white April 12. Sold after 3 phone calls on same day for 167k......I rest my case
sone said:
I find that hard to believe, was it not a case of he didn't like what he was being bid?. Dealers will always want a cheap car its just the sellers don't!.
No they would have it on SOR but not an out right purchase for stock, most said too many on the market so could have to hold for to long and they would not speculate with their cash where the market was going to be in the near futureChrism355 said:
No they would have it on SOR but not an out right purchase for stock, most said too many on the market so could have to hold for to long and they would not speculate with their cash where the market was going to be in the near future
Chris what was the sort of money he was being bid if they were to take it? PM if you don't want to put up publicallyAn update to the thread for those interested, please note not intending on starting a buying/selling price debate or anything
My good friend's neighbour brought a new 12C in March this year with a reasonable discount given to him by the dealer as he is a long standing customer,and recently gave the car back to them for the same as what he brought it for. Has done a few thousand miles of joyful driving, depreciation free.
He needs a car with rear seats so is after a California next.
My good friend's neighbour brought a new 12C in March this year with a reasonable discount given to him by the dealer as he is a long standing customer,and recently gave the car back to them for the same as what he brought it for. Has done a few thousand miles of joyful driving, depreciation free.
He needs a car with rear seats so is after a California next.
JapFreak786 said:
An update to the thread for those interested, please note not intending on starting a buying/selling price debate or anything
My good friend's neighbour brought a new 12C in March this year with a reasonable discount given to him by the dealer as he is a long standing customer,and recently gave the car back to them for the same as what he brought it for. Has done a few thousand miles of joyful driving, depreciation free.
He needs a car with rear seats so is after a California next.
assuming that there is no man math ex post, how is the dealer going to make money out of that business ???My good friend's neighbour brought a new 12C in March this year with a reasonable discount given to him by the dealer as he is a long standing customer,and recently gave the car back to them for the same as what he brought it for. Has done a few thousand miles of joyful driving, depreciation free.
He needs a car with rear seats so is after a California next.
Beats me to be honest, could be a possibilty he told the dealer if anyone wanted my car then I might consider selling it back, and the dealer than makes their mark up then? It's got a few options ticked including the sports exhaust,alcantara sterring wheel etc
I'll be seeing him soon so will ask
I'll be seeing him soon so will ask
Not sure if he is buying back from them since they're a McLaren/Rolls Royce dealer and I think he buys new car's and not pre-owned examples.
I expect it was the case were the dealer had an enquiry of a car that met his spec myself.
Would it be an issue naming the dealership? I haven't on purpose yet. He lives within the West Midlands btw..
I expect it was the case were the dealer had an enquiry of a car that met his spec myself.
Would it be an issue naming the dealership? I haven't on purpose yet. He lives within the West Midlands btw..
Another possibility is that there was an overhang of unregistered non-spiders which has now gone - also we have seen how used values have hardened a little and that might be because most production is spider so a very late lightly used hard-top could be a good thing to have in stock especially as the price leap to a used (or new) spider is quite large
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