Are dealer prices set in stone ?
Discussion
Thinking of dipping my toe into the world of McLaren with a 540c...........spotted one that interests me and its current unregistered dealer stock....to make the numbers work would need a discount of around 5%.......am i going to be laughed out of the showroom ?
any advice would be greatly received
thanks stv
any advice would be greatly received
thanks stv
Speak to them and make the effort to go and see the car before seeing if there is any movement on the price. From my experience it does vary dealer to dealer but it's unlikely they'll knock lumps off the price based on a random email. Also, If you have a part-ex, you have more room on the 'price to change' for your negotiations. 5% should be achievable unless it's something very special, but I always see the haggle as being part of the fun.
I'm sure there is a deal to be done there.
Cash buyer on a stock unit - the dealer can easily lose a bit of their margin and accommodate 5% for an extra sale towards their target especially if the car has been in stock for a while.
With any negotiation though you may need to start with a bigger number to arrive at your sweet spot unless you prefer to be upfront and say that's the magic number or I will walk. Personally I prefer the former as you never know if you could of got more off and you still have option to walk.
It also depends on the dealer and their pricing policy as well but more so on used than new where the margin is fixed
Cash buyer on a stock unit - the dealer can easily lose a bit of their margin and accommodate 5% for an extra sale towards their target especially if the car has been in stock for a while.
With any negotiation though you may need to start with a bigger number to arrive at your sweet spot unless you prefer to be upfront and say that's the magic number or I will walk. Personally I prefer the former as you never know if you could of got more off and you still have option to walk.
It also depends on the dealer and their pricing policy as well but more so on used than new where the margin is fixed
I heard someone say dealer's had target ratio's of Sports Series (570/540) to Super Series (720) cars that they had to achieve.
If that's the case, and with 720 orders being placed thick & fast, dealers might well be VERY keen to do a deal. They're obviously not going to calve their price without a bit of bullish posturing & tough negotiation but what have you got to lose?
I'd personally go in their saying i've got '£X' to spend (ONLY '£X' to spend) and it'll buy me a Porka this, Audi That, Merc whatsamathingy but what I'd really like is a McLaren xyz but they're clearly £££'s more and sadly out of my budget. Before I go and spend my money on the Porka/Audi/Merc etc that I CAN afford I thought I'd just have a chat with you to see if there might be anything you can do.....?
Dealer will give you all the well rehearsed 'not in a million years' and you can say 'no problem I knew that would be the situation but I just wanted to check first'. You can then mention that as you've already sorted the £X you'll be off to agree the spec of the Porka/Audi/Merc later today/tomorrow.
Once you've left see how long it is before he calls you back.....
I'd initially try and get it £5/10k cheaper than you're happy to spend, that way you can let him get an extra few grand out of you and he'll feel like he's the best salesman in the world.
The secret of a good negotiation is that both sides come away feeling like they're the winner. Trust me, no matter what the salesperson says they WON'T be losing on the deal (making less than they'd prefer to make - Yes, Losing - No Way!)
Best of Luck!
ps Just read your initial post again. ONLY 5% off..... i'd be asking for 20% and settling for 10% at the very least (but I am a tight wad!)
If that's the case, and with 720 orders being placed thick & fast, dealers might well be VERY keen to do a deal. They're obviously not going to calve their price without a bit of bullish posturing & tough negotiation but what have you got to lose?
I'd personally go in their saying i've got '£X' to spend (ONLY '£X' to spend) and it'll buy me a Porka this, Audi That, Merc whatsamathingy but what I'd really like is a McLaren xyz but they're clearly £££'s more and sadly out of my budget. Before I go and spend my money on the Porka/Audi/Merc etc that I CAN afford I thought I'd just have a chat with you to see if there might be anything you can do.....?
Dealer will give you all the well rehearsed 'not in a million years' and you can say 'no problem I knew that would be the situation but I just wanted to check first'. You can then mention that as you've already sorted the £X you'll be off to agree the spec of the Porka/Audi/Merc later today/tomorrow.
Once you've left see how long it is before he calls you back.....
I'd initially try and get it £5/10k cheaper than you're happy to spend, that way you can let him get an extra few grand out of you and he'll feel like he's the best salesman in the world.
The secret of a good negotiation is that both sides come away feeling like they're the winner. Trust me, no matter what the salesperson says they WON'T be losing on the deal (making less than they'd prefer to make - Yes, Losing - No Way!)
Best of Luck!
ps Just read your initial post again. ONLY 5% off..... i'd be asking for 20% and settling for 10% at the very least (but I am a tight wad!)
Edited by 100 IAN on Monday 26th June 22:59
Had a quick chat with the dealer today and was surprised to learn if i went down the pcp route that the GFV figure for a totally base car with no options was exactly the same as a car fitted with £15k worth of options over the same time and mileage period.
He was stressing that the nose lift was a must have but i live in a rural area were speed bumps just don't exist.
I understand that you will probably get a better price come sale time for a car with more options but on the same hand if you haven't paid for them in the first place you would understandably expect less for your low optioned car.
stv
He was stressing that the nose lift was a must have but i live in a rural area were speed bumps just don't exist.
I understand that you will probably get a better price come sale time for a car with more options but on the same hand if you haven't paid for them in the first place you would understandably expect less for your low optioned car.
stv
The dealer needs to know you're ready to write the cheque/pay the deposit there and then...that's what gets them excited i.e. They don't want to show you a good price to hear the "I'll think about it" line. They'll want to hear your number first as that's what they've been told to do!
comrie said:
I understand that you will probably get a better price come sale time for a car with more options but on the same hand if you haven't paid for them in the first place you would understandably expect less for your low optioned car.
stv
Whilst that is of course true..............the problem with selling a low optioned car.....is selling it at all...at any price.......you may pay more for a car with more options but you are likely to move it on quicker when it comes to sale time........stv
Options are massive profit contributors to manufacturer's bottom line.
They therefore incentivise dealers to sell options, who therefore give bonuses to their sales people.
What may be happening is that the salesperson is 'behind the scenes' giving you a better deal on a better spec'd car as that'll earn him/her a bonus in his/her month/quarter end pay packet.
They therefore incentivise dealers to sell options, who therefore give bonuses to their sales people.
What may be happening is that the salesperson is 'behind the scenes' giving you a better deal on a better spec'd car as that'll earn him/her a bonus in his/her month/quarter end pay packet.
Sarnie said
Whilst that is of course true..............the problem with selling a low optioned car.....is selling it at all...at any price.......you may pay more for a car with more options but you are likely to move it on quicker when it comes to sale time........
[/quote]
I agree with what you are saying but there also must be someone out there looking for a car that isnt heavily optioned and the price you advertise for would reflect this and interest this sort of buyer.......its not as if a base car doesnt have all the options you really need
stv
Whilst that is of course true..............the problem with selling a low optioned car.....is selling it at all...at any price.......you may pay more for a car with more options but you are likely to move it on quicker when it comes to sale time........
[/quote]
I agree with what you are saying but there also must be someone out there looking for a car that isnt heavily optioned and the price you advertise for would reflect this and interest this sort of buyer.......its not as if a base car doesnt have all the options you really need
stv
comrie said:
Sarnie said
Whilst that is of course true..............the problem with selling a low optioned car.....is selling it at all...at any price.......you may pay more for a car with more options but you are likely to move it on quicker when it comes to sale time........
I agree with what you are saying but there also must be someone out there looking for a car that isnt heavily optioned and the price you advertise for would reflect this and interest this sort of buyer.......its not as if a base car doesnt have all the options you really needWhilst that is of course true..............the problem with selling a low optioned car.....is selling it at all...at any price.......you may pay more for a car with more options but you are likely to move it on quicker when it comes to sale time........
stv
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