How can Rich Energy sponsor a team in BTCC?

[Tazar]

As per the heading.
It must cost a bit of money so where does it come from and how much do they spend ?
Obviously the embarrassment of their F1 fiasco hasn’t held them back. Does the boss turn up at BTCC meetings?

[EDLT]

I haven't seen beardy at races, I'm not even sure if he owns the brand any more everything they do is shady. Rich Energy is also a major sponsor of a superbike team so their money must be real, professional teams probably have plenty of experience with filtering out chancers.

[Sandpit Steve]

Presumably any outfit wanting to do business with Rich Energy, will be asking for the contract to be paid up front and in full?

Has anyone actually seen a can of their stuff for sale in a shop or bar?

[Speed Badger]

I'm at Brands Hatch right now and there is not a can of it in sight. I imagined promo stalls and pr people handing out the suff. Nothing. No stall, no free samples.

[slopes]

Isn't this one of those subscription type deals? You sign up and pay your money, then every month they ship the drinks to you as far as i can remember, might explain why you can't find it in shops and the likes. It is probably horribly sweet and tastes like crap anyway.

[Dan BSCS]

EDLT said:

I haven't seen beardy at races.

I saw him round the back of the pits at Brands for the final round last year.

[JoelH]

They sponsor in other sports as well but people only ever remember F1. Not saying RE will ever be that size but I remember very clearly all the drama when Red Bull joined F1. It was hard to find as well and was very much a club drink as RE is now.

How about giving the teams and individuals that sign with RE a bit of credit that they know what they're doing?

[Sebring440]

JoelH said:

How about giving the teams and individuals that sign with RE a bit of credit that they know what they're doing?

Oi! Don't you come on here with all that sensible stuff! You know that the powerfully-built PH critics know far more about running a BTCC team than the actual teams do!

[Speed Badger]

Don't you think it's a bit strange that at an event where one of the main teams title sponsor is an energy drink, that there isn't a whiff of it to be had? When Crabbies sponsored Jack Clarke there was a Crabbies bus and promo girls handing out samples and stuff. Same with Ingram and Ginsters, loads of free samples and a Ginsters stall etc. Even with Plato in the MG with KX energy drink there were loads of stalls and pr people. Rich Energy, nothing. Just the BTC hospitality area set back on its own with nothing round it. I still remember snaffling loads of Kaliber beer when they sponsored the Lagunas back in the day.

[covboy]

Are they stll using the Logo all the hastle ws about ?

[Save Ferris]

Dan BSCS said:

EDLT said:

I haven't seen beardy at races.

I saw him round the back of the pits at Brands for the final round last year.

He was at Brands yesterday, saw him 3/4 times during the day.

[anonymous-user]

Isn’t David Sullivan the largest shareholder of Rich Energy? I think the beardy guy is just the recognisable front man now, his investment will have long gone.

[LukeBrown66]

If a sound businessman had any sense they would have snapped it up a few years ago, they had huge publicity and a well known brand, it matter snot for the wrong reasons, it was well know, every forum had endless threads about it, you people do know how marketing works yes?

They seem legit, sponsor a lot of stuff now in all sorts of lower level motorsport, I think the bearded guy is maybe not as involved as he once was, but who cares if teams can run, get money from them and they seem to it must work,

[anonymous-user]

Except you try to find a can of the stuff….. if the revenue isnt coming from sales of sugary carbonated drink, where is it coming from?

[rallycross]

It’s all a big con and teams desperate for money are not doing due dilligence on these crooks - as fake as an £11 note.

Give it time you will see the bike team and the BTCC team get rid of them.

[rallycross]

pablo said:

Except you try to find a can of the stuff….. if the revenue isnt coming from sales of sugary carbonated drink, where is it coming from?

It’s rubber cheques and fake / false funding does not exist.

[JoelH]

pablo said:

Except you try to find a can of the stuff….. if the revenue isnt coming from sales of sugary carbonated drink, where is it coming from?

Easy peasy. This is 2022 not 1992, you can buy it from their website as I have done several times as I prefer their sugar free version to red bulls one. You can also buy it on Amazon with next day delivery.

[anonymous-user]

JoelH said:

pablo said:

Except you try to find a can of the stuff….. if the revenue isnt coming from sales of sugary carbonated drink, where is it coming from?

Easy peasy. This is 2022 not 1992, you can buy it from their website as I have done several times as I prefer their sugar free version to red bulls one. You can also buy it on Amazon with next day delivery.

Don’t be soft, the sales simply don’t match the expenditure on F1 and other sponsorship. It costs more money to sponsor a BTCC team than they make selling drinks online. Look at Red Bull, it’s EVERYWHERE, that’s how they make money, not by pretending it’s a premium product and restricting where it’s sold to just two online outlets.

During the court case with Whyte bikes, they admitted they had sold just 3 million cans worldwide in 2018…. In 2021, Red Bull sold 9.8 BILLION cans.

Edited by anonymous-user on Tuesday 17th May 11:50

[DanMalkin]

Pablo - are you a powerfully built director? Just checking?
Getting back to the point of sponsorship however, Haven't RE been sponsoring OMG racing for a couple of years? If they were issuing rubber cheques or defaulting surely that would have been noted by now?

There's too much sponsorship across a number of championships over more than the last 6 months for default on sponsorship payments to presently be an issue - no matter what the sales/ profits of the actual drink produce.

It's a very strange set up I agree - however race teams aren't idiots - particularly in National Level Motorsport where pay to drive/ ride coupled with sponsorship revenue is the only revenue a race team has.

[anonymous-user]

I dominate stairs.

The issue is where the money comes from, not whether the cheques bounce. The money clearly doesn’t come from drink sales and if I were a team manager I’d like to know a bit more about the funding source. It appears some teams aren’t that interested *cough* Vic Lee