Discounts on new (2024) Taycans
Discounts on new (2024) Taycans
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Discussion

GT4RS

4,995 posts

217 months

Saturday 7th December 2024
quotequote all
JurassicGTS said:
Nuttcase said:
That's a heck of a deal thumbup
Goes to show how overpriced they are at retail.


ChrisW.

7,859 posts

275 months

Saturday 7th December 2024
quotequote all
Or that these are distressed sales ...

If the current selling prices were the target retail prices at the commencement of the design stage ... would these models exist ??

AMVSVNick

7,171 posts

182 months

Saturday 7th December 2024
quotequote all
ChrisW. said:
would these models exist ??
I for one am glad they do, epic car.

GT4RS

4,995 posts

217 months

Saturday 7th December 2024
quotequote all
ChrisW. said:
Or that these are distressed sales ...

If the current selling prices were the target retail prices at the commencement of the design stage ... would these models exist ??
Could be a sign of which way the current new porsche marking is heading. Thats one hell if a discount on a brand new car. The profit margins these porsche dealers must operate at when selling cars at full retail must be huge.


Augustash

284 posts

82 months

Saturday 7th December 2024
quotequote all
GT4RS said:
ChrisW. said:
Or that these are distressed sales ...

If the current selling prices were the target retail prices at the commencement of the design stage ... would these models exist ??
Could be a sign of which way the current new porsche marking is heading. Thats one hell if a discount on a brand new car. The profit margins these porsche dealers must operate at when selling cars at full retail must be huge.

1 year depreciation will be bigger than the new car discount imo
Quickest way as a private car buyer to lose money is to buy an EV


HoHoHo

15,356 posts

270 months

Saturday 7th December 2024
quotequote all
GT4RS said:
ChrisW. said:
Or that these are distressed sales ...

If the current selling prices were the target retail prices at the commencement of the design stage ... would these models exist ??
Could be a sign of which way the current new porsche marking is heading. Thats one hell if a discount on a brand new car. The profit margins these porsche dealers must operate at when selling cars at full retail must be huge.
I think it’s more about performance bonuses rather than margin.

Dealers will shift cars at a loss to achieve quarterly sales figures.

ChrisW.

7,859 posts

275 months

Saturday 7th December 2024
quotequote all
Or to release cash ... I tend to agree.

Porsche would not allow OPC's to make 40% or 30% or probably even 20% on base spec cars ... maybe they make this on the accessories ??

HoHoHo

15,356 posts

270 months

Saturday 7th December 2024
quotequote all
ChrisW. said:
Or to release cash ... I tend to agree.

Porsche would not allow OPC's to make 40% or 30% or probably even 20% on base spec cars ... maybe they make this on the accessories ??
I honestly don’t know what margin the dealers work to per car, but I’m guessing it’s low.

Servicing, bonuses and used car sales probably make up 90% of their GP I would suggest.

kmpowell

3,389 posts

248 months

Monday 9th December 2024
quotequote all
DeuceDeuce said:
https://finder.porsche.com/gb/en-GB/details/porsch...

This one? Says list is £120k and is up for £108k.

That’s the sort of discount levels I’m seeing online. I spoke to my pic today and mentioned I would be needing c25% off and wasn’t met with much enthusiasm.
A nicely specced 4S CT:

https://finder.porsche.com/gb/en-GB/details/porsch...

Price (inc OTR costs): £89,954
List (exc OTR costs): £125,985

So a circa 28% saving.

Discombobulate

5,775 posts

206 months

Monday 9th December 2024
quotequote all
kmpowell said:
A nicely specced 4S CT:

https://finder.porsche.com/gb/en-GB/details/porsch...

Price (inc OTR costs): £89,954
List (exc OTR costs): £125,985

So a circa 28% saving.
They have a frozen blue one with similar reduction too.

JurassicGTS

1,992 posts

215 months

Monday 9th December 2024
quotequote all
kmpowell said:
A nicely specced 4S CT:

https://finder.porsche.com/gb/en-GB/details/porsch...

Price (inc OTR costs): £89,954
List (exc OTR costs): £125,985

So a circa 28% saving.
Ooh that's nice, if only it would fit in my garage the Macan could be on it's way curse

Cheib

24,814 posts

195 months

Monday 9th December 2024
quotequote all
HoHoHo said:
ChrisW. said:
Or to release cash ... I tend to agree.

Porsche would not allow OPC's to make 40% or 30% or probably even 20% on base spec cars ... maybe they make this on the accessories ??
I honestly don’t know what margin the dealers work to per car, but I’m guessing it’s low.

Servicing, bonuses and used car sales probably make up 90% of their GP I would suggest.

OPC’s probably have targets for % of cars they need to sell that are EV’s by the end of the year as Porsche GB does.

We all know there were hundreds of new Taycan’s listed online a few months ago that disappeared overnight. We also know that Porsche sales are still about 20% behind last year…with Taycan sales globally about 50% down.

So there are probably still a lot of Taycan’s in a field somewhere that need to find a home.

balham123

104 posts

19 months

Monday 9th December 2024
quotequote all
Mark Mcann has video on YouTube trying to get on the list for a GT3 RS, one dealer offers to sell him one if he buys 3 Taycan fisrt. He gets a quote from (Tom Hartley?) to sell them straight on - would result in a 70k loss per car.

Murph7355

40,734 posts

276 months

Monday 9th December 2024
quotequote all
balham123 said:
Mark Mcann has video on YouTube trying to get on the list for a GT3 RS, one dealer offers to sell him one if he buys 3 Taycan fisrt. He gets a quote from (Tom Hartley?) to sell them straight on - would result in a 70k loss per car.
Wasn't that posted quite some time ago?

balham123

104 posts

19 months

Tuesday 10th December 2024
quotequote all
Murph7355 said:
Wasn't that posted quite some time ago?
AHH - he posted a video about it a few days ago, but looks like you are right, it's a rehash of old content



Cheib

24,814 posts

195 months

Tuesday 10th December 2024
quotequote all
Murph7355 said:
balham123 said:
Mark Mcann has video on YouTube trying to get on the list for a GT3 RS, one dealer offers to sell him one if he buys 3 Taycan fisrt. He gets a quote from (Tom Hartley?) to sell them straight on - would result in a 70k loss per car.
Wasn't that posted quite some time ago?
I think you can probably get a GT3 RS for near to list without buying any Taycan’s now….

LennyM1984

960 posts

88 months

Tuesday 10th December 2024
quotequote all
Cheib said:
So there are probably still a lot of Taycan’s in a field somewhere that need to find a home.
When I raced at Silverstone international in August, there was a field on the perimeter road that must have had several hundred Taycans in it. It was near to their PEC but there were far too many to have been experience cars.

DeuceDeuce

509 posts

112 months

Tuesday 10th December 2024
quotequote all
Have been trying to contact a few OPCs today and my God it’s hard work.

Even though I’ve emailed a very direct request (basically I’m after x at y price and if you can do that please get in touch) I still get calls from sales people that say that haven’t seen my message and have just been given my name and number by their manager. So brings the rapport building, then the finance chat then I give up and complain about it on Pistonheads.

I hate sales processes.

Discombobulate

5,775 posts

206 months

Tuesday 10th December 2024
quotequote all
DeuceDeuce said:
Have been trying to contact a few OPCs today and my God it’s hard work.

Even though I’ve emailed a very direct request (basically I’m after x at y price and if you can do that please get in touch) I still get calls from sales people that say that haven’t seen my message and have just been given my name and number by their manager. So brings the rapport building, then the finance chat then I give up and complain about it on Pistonheads.

I hate sales processes.
Well, don't bother contacting Porsche Norwich. Both cars have gone up £10k today.

They obviously don't want to sell them wink

Augustash

284 posts

82 months

Tuesday 10th December 2024
quotequote all
[quote=Discombobulate]

Well, don't bother contacting Porsche Norwich. Both cars have gone up £10k today.

They obviously don't want to sell them wink
Let’s see what this is worth in 2 years time