Discounts at Porsche dealers - myth or reality?
Discussion
It is like they are selling Fiat's in 1990! Pre-registered cars are abound and discounts on pre reg easily obtained. This includes recently launched cars such as Macan Turbo and 911. There is even marketing activity advertising "pre registration" event with great savings!
For the best deals it is advisable to avoid the used cars that may have been bought at a high cost and the dealers may be reluctant to take the hit. The fresher used car stock will have been bought 'aggressively' leaving more room for the dealer to deal. But the really big discounts are on the new and Pre Reg stock and there is a LOT of product available to chose from.
I finding it incredible that Porsche have got themselves into this position. Dropping their high selling diesels will have had an impact, and over producing cars such as the prime profit generator 911 is shocking. The market 'adjusted' in 2009 and Porsche managed to maintain their premium stance in the market..... they lowered production numbers, and maintained the long term value in the brand and product.
The lesson is clear from BMW & Mercedes who adopted deep discounts and distress selling years ago - it builds sales volumes. Is this the driving strategy of Porsche?
For the best deals it is advisable to avoid the used cars that may have been bought at a high cost and the dealers may be reluctant to take the hit. The fresher used car stock will have been bought 'aggressively' leaving more room for the dealer to deal. But the really big discounts are on the new and Pre Reg stock and there is a LOT of product available to chose from.
I finding it incredible that Porsche have got themselves into this position. Dropping their high selling diesels will have had an impact, and over producing cars such as the prime profit generator 911 is shocking. The market 'adjusted' in 2009 and Porsche managed to maintain their premium stance in the market..... they lowered production numbers, and maintained the long term value in the brand and product.
The lesson is clear from BMW & Mercedes who adopted deep discounts and distress selling years ago - it builds sales volumes. Is this the driving strategy of Porsche?
Edited by IMac on Monday 13th January 12:09
IMac said:
It is like they are selling Fiat's in 1990! Pre-registered cars are abound and discounts on pre reg easily obtained. This includes recently launched cars such as Macan Turbo and 911. There is even marketing activity advertising "pre registration" event with great savings!
For the best deals it is advisable to avoid the used cars that may have been bought at a high cost and the dealers may be reluctant to take the hit. The fresher used car stock will have been bought 'aggressively' leaving more room for the dealer to deal. But the really big discounts are on the new and Pre Reg stock and there is a LOT of product available to chose from.
I finding it incredible that Porsche have got themselves into this position. Dropping their high selling diesels will have had an impact, and over producing cars such as the prime profit generator 911 is shocking. The market 'adjusted' in 2009 and Porsche managed to maintain their premium stance in the market..... they lowered production numbers, and maintained the long term value in the brand and product.
The lesson is clear from BMW & Mercedes who adopted deep discounts and distress selling years ago - it builds sales volumes. Is this the driving strategy of Porsche?
You only have to look at discounts on M5 ,X3/4Ms ,M3/4s to see what happens when you start discounting it then just becomes the norm and nobody will buy at list!For the best deals it is advisable to avoid the used cars that may have been bought at a high cost and the dealers may be reluctant to take the hit. The fresher used car stock will have been bought 'aggressively' leaving more room for the dealer to deal. But the really big discounts are on the new and Pre Reg stock and there is a LOT of product available to chose from.
I finding it incredible that Porsche have got themselves into this position. Dropping their high selling diesels will have had an impact, and over producing cars such as the prime profit generator 911 is shocking. The market 'adjusted' in 2009 and Porsche managed to maintain their premium stance in the market..... they lowered production numbers, and maintained the long term value in the brand and product.
The lesson is clear from BMW & Mercedes who adopted deep discounts and distress selling years ago - it builds sales volumes. Is this the driving strategy of Porsche?
Edited by IMac on Monday 13th January 12:09
R.Sole said:
You only have to look at discounts on M5 ,X3/4Ms ,M3/4s to see what happens when you start discounting it then just becomes the norm and nobody will buy at list!
Exactly right. Then huge 'deposit contributions and nobody has any idea what the actual value of the cars is. Confidence disappears... as do sales. IMac said:
R.Sole said:
You only have to look at discounts on M5 ,X3/4Ms ,M3/4s to see what happens when you start discounting it then just becomes the norm and nobody will buy at list!
Exactly right. Then huge 'deposit contributions and nobody has any idea what the actual value of the cars is. Confidence disappears... as do sales. IMac said:
It is like they are selling Fiat's in 1990! Pre-registered cars are abound and discounts on pre reg easily obtained. This includes recently launched cars such as Macan Turbo and 911. There is even marketing activity advertising "pre registration" event with great savings!
For the best deals it is advisable to avoid the used cars that may have been bought at a high cost and the dealers may be reluctant to take the hit. The fresher used car stock will have been bought 'aggressively' leaving more room for the dealer to deal. But the really big discounts are on the new and Pre Reg stock and there is a LOT of product available to chose from.
I finding it incredible that Porsche have got themselves into this position. Dropping their high selling diesels will have had an impact, and over producing cars such as the prime profit generator 911 is shocking. The market 'adjusted' in 2009 and Porsche managed to maintain their premium stance in the market..... they lowered production numbers, and maintained the long term value in the brand and product.
The lesson is clear from BMW & Mercedes who adopted deep discounts and distress selling years ago - it builds sales volumes. Is this the driving strategy of Porsche?
I think it’s a bit of a confluence of factors. For the best deals it is advisable to avoid the used cars that may have been bought at a high cost and the dealers may be reluctant to take the hit. The fresher used car stock will have been bought 'aggressively' leaving more room for the dealer to deal. But the really big discounts are on the new and Pre Reg stock and there is a LOT of product available to chose from.
I finding it incredible that Porsche have got themselves into this position. Dropping their high selling diesels will have had an impact, and over producing cars such as the prime profit generator 911 is shocking. The market 'adjusted' in 2009 and Porsche managed to maintain their premium stance in the market..... they lowered production numbers, and maintained the long term value in the brand and product.
The lesson is clear from BMW & Mercedes who adopted deep discounts and distress selling years ago - it builds sales volumes. Is this the driving strategy of Porsche?
Edited by IMac on Monday 13th January 12:09
The diesel SUV’s were by far the biggest selling models, probably 50% of buyers want diesel so it’s a massive problem for them. That and a specced Cayenne S is not £90k which is a sneaky £10k more than the old car.
992 - Probably at every OPC the first three months of sales were to long standing clients who have probably had an early example of the new 911....either just because or to keep them up the GT list. Those cars were all run for six months and then went back to the OPC”s to find another home so loads of AUC cars around. That and the marmite nature of 992....some people love it buy plenty don’t and I really think the GPF exhaust is a massive thing. Nobody needs a new 911....they have to want it. I heard my OPC’s two demo’s before their launch event idling in the storage car park....and was decidedly unimpressed. Noise is a big part of the want! If it sounded fantastic and was a bit more involving I’d have one on the drive....but I don’t.
Macan - too similar to the old one....a few styling tweaks but not enough to make you do the deal.
718 - Marmite engine.
Build quality...the current cars are not as good as the previous ones in my opinion. VW accountants definitely been at work.
They have gone from having an outstanding range of cars say four years ago before the 718 was launched to a range of cars that don’t really seem better than the cars they replaced in enough ways to make people want to buy one. My Cayenne S Diesel is three years old with 50k miles on it...great car I don’t want a petrol so I will keep running it. If they did Diesel I’d have one!
Nuttcase said:
Surely if you can buy a car for less money that's a good thing.
annoying thing is that 992s were certainly shifting for £12k below but these are pre-regs, so not customised exactly to my ideal.Why can't they give the same dealer contribution for the pre-ordered??
Obviously from above, there must still be a greater profit margin despite whatever contribution offered.
5-10% is absolutely possible. It all depends on what they need to shift to hit their finance / model targets quarterly and annually. Same applies to stock that is sticking - new or used.
There are several dealers looking to shift additional Macans and I know PC Cambridge are doing looking to do deals, because they've just sent me an e-mail saying so. Speak to Scott Riley. I bought my 991.1S from him and my neighbour has just had a 992S off him - so I know he's a top bloke and will be honest about what he can and can't do. Obviously you have to play the game and if you go in stupidly low, they won't take you seriously, but put a spec together as others have done on here and ask what can be done if you were to place an order and 10% deposit on that day. If you don't get enough movement then go and try another dealer as they make need the sale more badly, but I've had some great success by being nice, asking tough questions with a smile and following it up with a handshake. These days, the huge commissions on finance make it even easier to get deals and contributions, but there is nothing as satisfying as just sticking it on your debit card ....
There are several dealers looking to shift additional Macans and I know PC Cambridge are doing looking to do deals, because they've just sent me an e-mail saying so. Speak to Scott Riley. I bought my 991.1S from him and my neighbour has just had a 992S off him - so I know he's a top bloke and will be honest about what he can and can't do. Obviously you have to play the game and if you go in stupidly low, they won't take you seriously, but put a spec together as others have done on here and ask what can be done if you were to place an order and 10% deposit on that day. If you don't get enough movement then go and try another dealer as they make need the sale more badly, but I've had some great success by being nice, asking tough questions with a smile and following it up with a handshake. These days, the huge commissions on finance make it even easier to get deals and contributions, but there is nothing as satisfying as just sticking it on your debit card ....
MadMark911 said:
5-10% is absolutely possible. It all depends on what they need to shift to hit their finance / model targets quarterly and annually. Same applies to stock that is sticking - new or used.
There are several dealers looking to shift additional Macans and I know PC Cambridge are doing looking to do deals, because they've just sent me an e-mail saying so. Speak to Scott Riley. I bought my 991.1S from him and my neighbour has just had a 992S off him - so I know he's a top bloke and will be honest about what he can and can't do. Obviously you have to play the game and if you go in stupidly low, they won't take you seriously, but put a spec together as others have done on here and ask what can be done if you were to place an order and 10% deposit on that day. If you don't get enough movement then go and try another dealer as they make need the sale more badly, but I've had some great success by being nice, asking tough questions with a smile and following it up with a handshake. These days, the huge commissions on finance make it even easier to get deals and contributions, but there is nothing as satisfying as just sticking it on your debit card ....
i've definitely seen 10%off in run up to Xmas at east london OPC, for 992s but these are stock which i presume they were desperate to shift to meet end yr targets. Slightly less than that on my cayenne, but freebies thrown in to seal the deal. The showrm was buzzing in there, loads of folks from canary wharf up the road with end yr bonuses. 16shifted on day i took delivery.There are several dealers looking to shift additional Macans and I know PC Cambridge are doing looking to do deals, because they've just sent me an e-mail saying so. Speak to Scott Riley. I bought my 991.1S from him and my neighbour has just had a 992S off him - so I know he's a top bloke and will be honest about what he can and can't do. Obviously you have to play the game and if you go in stupidly low, they won't take you seriously, but put a spec together as others have done on here and ask what can be done if you were to place an order and 10% deposit on that day. If you don't get enough movement then go and try another dealer as they make need the sale more badly, but I've had some great success by being nice, asking tough questions with a smile and following it up with a handshake. These days, the huge commissions on finance make it even easier to get deals and contributions, but there is nothing as satisfying as just sticking it on your debit card ....
PrancingHorses said:
Anyone managed a discount on the Taycan?
They don't seem to be selling too well and the dealers I made early enquiries with are calling me up saying they still have allocations!
not sure about the Taycan, they are certainly still talking it up at this point.They don't seem to be selling too well and the dealers I made early enquiries with are calling me up saying they still have allocations!
we visited OPCs at hatfield, cambridge, east london. Macan 3 years ago & now cayenne and there's always the initial snub to discounts. For all three, as always, keep cordial, polite & mention the discount that the other sites have offered you & walk away.
I've always had call backs from the above & eventually reach 5-8% by playing one off vs another. Times are hard, there's certainly distress selling.
PrancingHorses said:
Anyone managed a discount on the Taycan?
They don't seem to be selling too well and the dealers I made early enquiries with are calling me up saying they still have allocations!
I think they’ve had some drop outs....I was called last week to be told my OPC has two Turbo S slots for April....and 4S around the age time. previous info was Turbo S was sold out into next year.They don’t need discounts though...the tax incentives if you can use them a Taycan a cheap car.They don't seem to be selling too well and the dealers I made early enquiries with are calling me up saying they still have allocations!
Porsche supply has been all over the place for the last two years. After a year of next to nothing. UK dealers suddenly get a unexpected allocation of Macan Turbos, Boxster/Cayman, Cayenne, and Panamera. Nearly all of weighted down with a heavy options list. In our group averaged out about 4 cars per centre.
Porsche UK then incentivise dealers to pre-register a certain amount and if they do they get a higher Taycan allocation. Taycan is what dealers want, so they happily obliged.
So yes, if it’s any of the above and you don’t mind what options you have there are deals out there. However, there won’t be any left by the end of next month and unless it’s something like a Panamera or high spec Cayenne you won’t be getting much of a deal once they’re gone.
Our Taycan order book is filled for almost a year and will likely increase once people see it in the metal next month.
Porsche UK then incentivise dealers to pre-register a certain amount and if they do they get a higher Taycan allocation. Taycan is what dealers want, so they happily obliged.
So yes, if it’s any of the above and you don’t mind what options you have there are deals out there. However, there won’t be any left by the end of next month and unless it’s something like a Panamera or high spec Cayenne you won’t be getting much of a deal once they’re gone.
Our Taycan order book is filled for almost a year and will likely increase once people see it in the metal next month.
Edited by NelsonM3 on Friday 24th January 07:32
I've had a £5k deposit on a Taycan Turbo since launch day last year.A couple of weeks ago my OPC phoned me to say that they'd just been informed by Porsche AG to expect a 12 week delay on deliveries..They don't expect Taycan Turbos until 4th Qr 2020 and 4Ss 3rd Qr..I've switched to the 4S with the bigger Performance plus battery which is more than fast enough..
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