Why does Tom Hartley photograph his cars in a puddle?

Why does Tom Hartley photograph his cars in a puddle?

Author
Discussion

AtlantisWeb

Original Poster:

358 posts

169 months

Thursday 9th February 2017
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Is it just me, or am I missing something here. Is it meant to be arty or something? To me, it just looks like the cars have conked out in a bloody great puddle!


Adz The Rat

13,945 posts

208 months

Thursday 9th February 2017
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Talking point.

Its obviously working....

camshafted

938 posts

164 months

Thursday 9th February 2017
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It's a really decent marketing ploy IMO. The photos are shared on forums and social media and it creates a talking point.

Probably costs a few quid to install in the giant pond (definitely not a lake as they call it), but I think it will probably pay off in terms of the exposure they get.

They need to sort out the Tom Hartley sign at the back though. It's small and it looks a bit wonky.

Ferruccio

1,832 posts

118 months

Thursday 9th February 2017
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Obviously works for them.

sone

4,585 posts

237 months

Thursday 9th February 2017
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To make the Tyres look low profile and reduce the apparent ride height Shirley!

namnol

38 posts

209 months

Thursday 9th February 2017
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The sign looks like it belongs in a hurse.

Davey S2

13,075 posts

253 months

Thursday 9th February 2017
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camshafted said:
They need to sort out the Tom Hartley sign at the back though. It's small and it looks a bit wonky.
They can put it in the hearse when Tom popps his clogs. Will save a few ££ at the florists hehe

Edit: hadn't seen the comment above when I posted this!

mon the fish

1,412 posts

147 months

Friday 10th February 2017
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The thing I always wonder is, where's the driver? Is he hunkering down in the seat, or did he put his wellies on when he got out and walked away biggrin

PurpleAki

1,601 posts

86 months

Friday 10th February 2017
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Apropos of nothing, the wheels on that Aventador look awful.

TIGA84

5,204 posts

230 months

Friday 10th February 2017
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mon the fish said:
The thing I always wonder is, where's the driver? Is he hunkering down in the seat, or did he put his wellies on when he got out and walked away biggrin
I think it raises and lowers a few inches, like the drawbridge on the Crystal Maze.

AyBee

10,522 posts

201 months

Friday 10th February 2017
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The most famous car stage in the world? tongue out I quite like it, but the sign in the back needs sorting as others have said. It's wonky and when they take photos at night, which they regularly do, it reflects horrendously making the photo look awful!

traxx

3,143 posts

221 months

Friday 10th February 2017
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I'm always amazed that they do it with 918 and LaFerraris given the how close the high voltage cables are to the floor

MrSparks

648 posts

119 months

Friday 10th February 2017
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Makes them stand out from the crowd. Competition is fierce these days in everything. Just need to give people a reason to give you their attention by whatever means necessary. Sometimes parking a car in a puddle is what you need to do!

belleair302

6,835 posts

206 months

Saturday 11th February 2017
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Copied the idea from the McLaren lake in Woking. The idea is about making the car appear to be floating and the reflection is supposed to re inforce the shape and style. Only works when there is no wind and with a very good photographer and lighting.

4321go

638 posts

186 months

Saturday 11th February 2017
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traxx said:
I'm always amazed that they do it with 918 and LaFerraris given the how close the high voltage cables are to the floor
If that were an issue, then there would be something seriously amiss in the engineering departments in Maranello and Zuffenhausen.......

Yipper

5,964 posts

89 months

Saturday 11th February 2017
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belleair302 said:
Copied the idea from the McLaren lake in Woking. The idea is about making the car appear to be floating and the reflection is supposed to re inforce the shape and style. Only works when there is no wind and with a very good photographer and lighting.
Yes, mirroring by water is intended to evoke pleasant memories of lazy Summer days spent picnicking beside picturesque lakes or ponds. Good emotions = more likely to be "moved" to buy something. But, in reality, the photo looks like the car is parked in a Tesco carpark puddle with a funeral wreath lobbed carelessly on the grass.

Beefmeister

16,482 posts

229 months

Saturday 11th February 2017
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traxx said:
I'm always amazed that they do it with 918 and LaFerraris given the how close the high voltage cables are to the floor
Because god forbid anyone drives one in the rain?

I'm not mad, I'm just disappointed...

rubystone

11,252 posts

258 months

Saturday 11th February 2017
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namnol said:
The sign looks like it belongs in a hurse.
hehe

Wacky Racer

38,099 posts

246 months

DannyScene

6,596 posts

154 months

Sunday 12th February 2017
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belleair302 said:
Copied the idea from the McLaren lake in Woking.
Who perhaps copied the idea from Aston Martin in Gaydon?