Luce. Ferrari, you cannot be serious!
Discussion
DeejRC said:
Er how does it look different ? It looks 70-80% the same to me.
That's my point really.That 30% difference was what I was referring to when I said it looks different; I just mean they are not identical (Maybe I should have said "a bit different"). However they all definitely follow the conventional layout for a modern EV. Any car interior will have a wheel, two seats, a screen, some instruments, etc, so a high degree of similarity is inevitable by necessity, but I certainly feel this is just following the crowd with some nice individual elements added.
Zorbathegreek said:
Good graphic. It does kinda peeve me that the Luce has the prancing horse on the bonnet whereas the beautiful little Dino doesn't, but in the grand scheme of things I think some perspective is required.
The Luce does not stop any of us from enjoying the existing back catalogue and current hybrid / ICE range of Ferraris. Does the current product mix of Lambo where c.60% of their units sold are now Urus mean that enthusiasts enjoy their Huracans less? Or 911 owners feeling that they drive an SUV / EV brand because 85% of their product mix is either Cayenne, Macan or Taycan? Ferrari aim to keep EVs under 20% of unit production for the foreseeable future so they are not abandoning the core demographic that has been so successful and profitable for them.
Let's hope that his EV does not distract them from their core competency too much. I hope that Ferrari will be shrewd enough to massively skew Luce supply into markets like China and California where demand for this kind of EV will be higher and not jam UK dealers with too many. If dealers lean on customers to buy a Luce in order to get access to something else then it is up to you whether you will be willing to play that game. But that is the kind of practice that could end up damaging the brand.
XMA Simon said:
Zorbathegreek said:
Good graphic. It does kinda peeve me that the Luce has the prancing horse on the bonnet whereas the beautiful little Dino doesn't, but in the grand scheme of things I think some perspective is required.
The Luce does not stop any of us from enjoying the existing back catalogue and current hybrid / ICE range of Ferraris. Does the current product mix of Lambo where c.60% of their units sold are now Urus mean that enthusiasts enjoy their Huracans less? Or 911 owners feeling that they drive an SUV / EV brand because 85% of their product mix is either Cayenne, Macan or Taycan? Ferrari aim to keep EVs under 20% of unit production for the foreseeable future so they are not abandoning the core demographic that has been so successful and profitable for them.
Let's hope that his EV does not distract them from their core competency too much. I hope that Ferrari will be shrewd enough to massively skew Luce supply into markets like China and California where demand for this kind of EV will be higher and not jam UK dealers with too many. If dealers lean on customers to buy a Luce in order to get access to something else then it is up to you whether you will be willing to play that game. But that is the kind of practice that could end up damaging the brand.
Just to pi§§ him off more
The @Schmee150 video is excellent, quite educational and rather candid given that Ferrari faithfuls are understandably worried that they are not really at liberty to give their actual thoughts. Worth a watch. Tim says that ICE Ferrari owners are being told they don't "need" to buy these and the implication is that these are for Silicon Valley tech bros who would find burning petrol gauche. Given that with Ferrari you are supposed to "buy the engine and the car comes free" - it does seem approximately $640K overpriced however...
Having seen a few preview videos of the interior - I don't think that's the worst bit (even if the bar is low). Ive has recognised that trying to blindly stab at touch screens during hard cornering etc. is not the future while also accepting that we can't continue to blow all the world's resources on column stalks etc.
The exterior does look like a disaster though. No question it shouldn't have Ferrari badges: it's very much like the Dino in a "where did this come from?" way. But even the Dino was objectively pretty in its own way at the time (wasn't it? - it certainly is now). This just looks like a sporty Honda E.
I almost wonder if this will end up being an expensive styling exercise - that shipping will be delayed (there's no longer political pressure for that) and there will be significant changes before this actually comes to market....(can but hope)
Having seen a few preview videos of the interior - I don't think that's the worst bit (even if the bar is low). Ive has recognised that trying to blindly stab at touch screens during hard cornering etc. is not the future while also accepting that we can't continue to blow all the world's resources on column stalks etc.
The exterior does look like a disaster though. No question it shouldn't have Ferrari badges: it's very much like the Dino in a "where did this come from?" way. But even the Dino was objectively pretty in its own way at the time (wasn't it? - it certainly is now). This just looks like a sporty Honda E.
I almost wonder if this will end up being an expensive styling exercise - that shipping will be delayed (there's no longer political pressure for that) and there will be significant changes before this actually comes to market....(can but hope)
ajm_ph said:
DeejRC said:
Er how does it look different ? It looks 70-80% the same to me.
That's my point really.That 30% difference was what I was referring to when I said it looks different; I just mean they are not identical (Maybe I should have said "a bit different"). However they all definitely follow the conventional layout for a modern EV. Any car interior will have a wheel, two seats, a screen, some instruments, etc, so a high degree of similarity is inevitable by necessity, but I certainly feel this is just following the crowd with some nice individual elements added.
Jones the cat said:
ajm_ph said:
DeejRC said:
Er how does it look different ? It looks 70-80% the same to me.
That's my point really.That 30% difference was what I was referring to when I said it looks different; I just mean they are not identical (Maybe I should have said "a bit different"). However they all definitely follow the conventional layout for a modern EV. Any car interior will have a wheel, two seats, a screen, some instruments, etc, so a high degree of similarity is inevitable by necessity, but I certainly feel this is just following the crowd with some nice individual elements added.
If someone wants a new Ferrari with an interior that kinda looks like a Polestar or a top-spec BYD but with great switchgear and a really well executed interface UI then this will tick the box. To be fair there are probably enough people out there like that to fill the order books. So job done I guess.
Edited by ajm_ph on Sunday 31st May 17:01
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