AML - NEW UK SALES
Discussion
Jon39 said:
I am sure the figures will improve when DB11 deliveries commence, but to the end of July, there were 512 new UK registrations, down 9% (2015 = 565).
During the month of July, 45 (2015 = 69).
The 2015 figure were possibly boosted by the considerable number of DB11 prototype cars.
Adding to your previous table...(I plugged in 2014 from statista).During the month of July, 45 (2015 = 69).
The 2015 figure were possibly boosted by the considerable number of DB11 prototype cars.
| Year | New Registrations |
|---|---|
| 2004 | 636 |
| 2005 | 1796 |
| 2006 | 2292 |
| 2007 | 2190 |
| 2008 | 1565 |
| 2009 | 1183 |
| 2010 | 1080 |
| 2011 | 1024 |
| 2012 | 932 |
| 2014 | 864 |
| 2015 | 565 |
| 2016 | 512 |
Not a pretty picture on the face of it, though it depends how many they sold outside the UK, and would also be interesting to see how their profits are doing.
Murph7355 said:
... and would also be interesting to see how their profits are doing.
(Your table Andy, shows full year, but only part year for 2015, and obviously this year.) Profits?
I nearly choked on my canapés.
How much money must be being spent now, developing so many new models?
Edited by Jon39 on Wednesday 10th August 18:29
The sales split last year was 60% non-EU and just under half Europe-ex UK
So lets call it 20% UK, which would suggest they're on target to do another 4000 or so sales this year (which I think was AML's projection). Margins could be up though due to the "specials"
But I think the reality is that this year isn't make or break for the company. It's the success of DB11, new Vantage and DBX that will determine whether the company stays solvent
So lets call it 20% UK, which would suggest they're on target to do another 4000 or so sales this year (which I think was AML's projection). Margins could be up though due to the "specials"
But I think the reality is that this year isn't make or break for the company. It's the success of DB11, new Vantage and DBX that will determine whether the company stays solvent
Edited by RobDown on Wednesday 10th August 22:50
arp489j said:
Profit?
Maybe I am mistaken but, when has Aston Martin ever made a profit? Surely that would be missing the point entirely....
RB
Maybe I am mistaken but, when has Aston Martin ever made a profit? Surely that would be missing the point entirely....
RB
As you infer, AML must surely hold the business world record for this.
To answer your question, and taking the financial period 1913 to 2014;
Pre-tax profits in:- 2005, 2006, 2007, 2008, and 2010.
Rather than making profits, I think the amazing longevity has been achieved through creating that very rare combination of dream products, fantastic history, motor racing glory, big screen presence, and passionate followers who have included some deep pocketed 'investors', most of whom enjoyed themselves but never saw their money again.
( Hope that I have not missed out any profitable years. )
Murph7355 said:
Adding to your previous table...(I plugged in 2014 from statista).
Not a pretty picture on the face of it, though it depends how many they sold outside the UK, and would also be interesting to see how their profits are doing.
Would someone please add the Centenary years figures. | Year | New Registrations |
|---|---|
| 2004 | 636 |
| 2005 | 1796 |
| 2006 | 2292 |
| 2007 | 2190 |
| 2008 | 1565 |
| 2009 | 1183 |
| 2010 | 1080 |
| 2011 | 1024 |
| 2012 | 932 |
| 2014 | 864 |
| 2015 | 565 |
| 2016 | 512 |
Not a pretty picture on the face of it, though it depends how many they sold outside the UK, and would also be interesting to see how their profits are doing.
Y100 said:
Murph7355 said:
Adding to your previous table...(I plugged in 2014 from statista).
|| 2016 || 512 || To 31st July 2016
Not a pretty picture on the face of it, though it depends how many they sold outside the UK, and would also be interesting to see how their profits are doing.
Would someone please add the Centenary years figures. | Year | New Registrations |
|---|---|
| 2003 | 483 |
| 2004 | 636 |
| 2005 | 1796 |
| 2006 | 2292 |
| 2007 | 2190 |
| 2008 | 1565 |
| 2009 | 1183 |
| 2010 | 1080 |
| 2011 | 1024 |
| 2012 | 932 |
| 2013 | 926 |
| 2014 | 864 |
| 2015 | 949 |
|| 2016 || 512 || To 31st July 2016
Not a pretty picture on the face of it, though it depends how many they sold outside the UK, and would also be interesting to see how their profits are doing.
As requested, Bob.
Table above.
2003 added.
2013 added.
2015 corrected.
Edited by Jon39 on Thursday 11th August 18:59
klmc said:
Is there a breakdown by model somewhere, as well as global sales figures?
Here is a chart of the overall figures, including the expectations for 2016 and 2017.
This is a topic that I posted recently, showing the most recent UK figures.
http://www.pistonheads.com/gassing/topic.asp?h=0&a...
Ref. model breakdown.
A contributor did very good work on this a while ago, using the DVLA (UK) registration figures.
Unfortunately I have lost the link. Hopefully that gentleman will see your question.
I have never come across a model breakdown for the total production.
I think the Aston Martin Trust are hoping to receive more information, about historical production figures.
The chart clearly illustrates the initial enthusiasm for the DB9 and Vantage.
As most of us know, the Vantage concept was unveiled two years before production began, but I think there must have been a large number of advance orders.
A very dramatic change in fortune hit late in 2008, when the debt boom ended.
PS. By complete chance, I have just seen the model breakdown topic.
PhilipO did the work.
http://www.pistonheads.com/gassing/topic.asp?h=0&a...
Edited by Jon39 on Tuesday 15th November 11:15
Jon39 said:
klmc said:
Is there a breakdown by model somewhere, as well as global sales figures?
Here is a chart of the overall figures, including the expectations for 2016 and 2017.
This is a topic that I posted recently, showing the most recent UK figures.
http://www.pistonheads.com/gassing/topic.asp?h=0&a...
Ref. model breakdown.
A contributor did very good work on this a while ago, using the DVLA (UK) registration figures.
Unfortunately I have lost the link. Hopefully that gentleman will see your question.
I have never come across a model breakdown for the total production.
I think the Aston Martin Trust are hoping to receive more information, about historical production figures.
The chart clearly illustrates the initial enthusiasm for the DB9 and Vantage.
As most of us know, the Vantage concept was unveiled two years before production began, but I think there must have been a large number of advance orders.
A very dramatic change in fortune hit late in 2008, when the debt boom ended.
PS. By complete chance, I have just seen the model breakdown topic.
PhilipO did the work.
http://www.pistonheads.com/gassing/topic.asp?h=0&a...
Edited by Jon39 on Tuesday 15th November 11:15
And for 2017, they are only hoping to get back to the fairly static levels of 2010-2014 when they were selling c. 3,000 units per annum
Having said that, 2014/15 onwards includes the low run high price specials such as GT8, GT12, several zagatos, taraf, vulcan, etc which are a significantly higher price per unit and presumably, offer significantly more profit both in £s per unit and %age margin than the regular production models
In fact, they possibly only need to sell 250 specials to make the same profit as selling 1,000 of a regular production model - presumably something like vanquish zagato must have a bare minimum profit margin equivalent to the entire retail price of a new vantage and vulcan a profit margin more than the full retail price of several DB11s combined
jonby said:
Having said that, 2014/15 onwards includes the low run high price specials such as GT8, GT12, several zagatos, taraf, vulcan, etc which are a significantly higher price per unit and presumably, offer significantly more profit both in £s per unit and %age margin than the regular production models
Yes, there must be a much higher margin on the specials, especially with all those high price options. I am not sure, but was the Vulcan based on the One-77? If not, a new ground up design must have been very costly to develop, and there were only 24 cars to spread those costs. Hopefully it was not only the last few cars that were profitable.
A huge sum was raised to pay for new model development, but it is steadily being spent.
Product development costs: £115 million in 2014; £161 million in 2015.
Pre-tax Losses: £71.8 million in 2014; £127.9 million in 2015.
left-lane site has Europe data (incl UK) showing a model split and also US (estimated total only) shows improvement in US from 800-850 level through 2010 to 2014 to 1,160 in 2015 before falling back to 1000 level in 2015.
Results releases by AM showed pretty good sales hold up from 2014 to 2015 of 3,500 total sales to 3,615(plus a price per unit uplift) which would show a UK share a bit above 20% level (further helped by increase in 2015 UK sales as RoW declined a bit). Agree Vantage sales decline causes recent total declines but new orders DB11 and other models to follow should push total towards targets.
Results releases by AM showed pretty good sales hold up from 2014 to 2015 of 3,500 total sales to 3,615(plus a price per unit uplift) which would show a UK share a bit above 20% level (further helped by increase in 2015 UK sales as RoW declined a bit). Agree Vantage sales decline causes recent total declines but new orders DB11 and other models to follow should push total towards targets.
Philip0 said:
UK registration data updated to full year 2015....
Your chart Philip, clearly shows the big problem that motor manufacturers must constantly face.
Many buyers seem to just want to buy the latest model. The DB9 soon had a reduction in sales after the initial buying excitement. Vantage sales kept higher for longer. Perhaps there were more initial orders to fulfil, and of course the purchase price was affordable to a greater number of buyers. The recession then spoilt the 'party'.
In 2015, the light grey bar increased. Which models are within that category in 2015?
Jon39 said:
In 2015, the light grey bar increased. Which models are within that category in 2015?
Edited by Philip0 on Wednesday 16th November 11:09
Philip0 said:
Jon39 said:
In 2015, the light grey bar increased. Which models are within that category in 2015?
Thank you Philip.
The new registration figures for December are now available.
A good result for December, with 107 new Aston Martins registered in the UK.
(December 2015 was 65)
That takes the annual 2016 total to 906.
(2015 was 949)
However, since 2005, the only lower annual figure was in 2014, at 864.
With, we are told, a full order book for the DB 11, hopefully 2017 will be a good year for UK sales.
The as yet unanswered question, will customers be driving the new Vantage this year? I think I read that the employees at Gaydon have recently been given a preview of that new model. Each one sworn to secrecy no doubt.
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