DBX Dealer Presentation
Discussion
JohnG1 said:
Does Charlotte have a family?
She has been very busy progressing her career and updating her LinkedIn profile.
Perhaps no time left for babies.
As for shopping at Burberry, her coat looks rather worn. Possibly waiting for the DBX, to take her to Burberry again.
From 2015;
The target customer is Charlotte, in her late 30s 'and she's dissatisfied with her SUV, according to Aston Martin's research department.
Aston Martin DBX crossover: target professional women.
This target customer - Charlotte - is the sort of person who shops at Burberry and Rolex outlets, according to Palmer, who said she's more likely to look at her LinkedIn profile than Facebook. This suggests Gaydon is gunning for professional power women more than yummy mummies.
And the DBX is being designed as 'a daily driver,' he said - a sleeker-looking crossover and definitely not a traditional, bulky SUV. 'Aston Martin makes beautiful cars and it's very difficult to make a beautiful SUV,' said Palmer.
I wonder how many Charlottes in their late thirties are going to blow £180k on a DBX, when they can get the same effect from an Evoque or a Velar for a fraction of the cost?
Similarly, I doubt anyone looking for a working SUV for the kids, dogs and trailers would buy a DBX.
Also, how many of us lot are going to switch from our fantastic GTs and sports cars into an SUV just because it has Aston Martin written on it?
Not many I’d guess. If you want one of those, chances are it will be made by JLR.
The DBX will be too expensive to take Porsche Cayenne etc market share, which really just leaves the Bentley/RR/ Lambo SUV market. How many units of those have actually sold in the last few years?
Unfortunately I can’t see how the DBX will be AML’s SUV in shining armour. Or Lime Essence.
Similarly, I doubt anyone looking for a working SUV for the kids, dogs and trailers would buy a DBX.
Also, how many of us lot are going to switch from our fantastic GTs and sports cars into an SUV just because it has Aston Martin written on it?
Not many I’d guess. If you want one of those, chances are it will be made by JLR.
The DBX will be too expensive to take Porsche Cayenne etc market share, which really just leaves the Bentley/RR/ Lambo SUV market. How many units of those have actually sold in the last few years?
Unfortunately I can’t see how the DBX will be AML’s SUV in shining armour. Or Lime Essence.
I hate to say it but perhaps the contributors to this forum are not the people to whom the DBX is aimed. I wonder how many of them will be sold in the U.K. - 10% or 20% of annual production?? I think we all need to widen our minds to the global demand for these cars and the global wealth rather than traditional Aston buyers. If it is down to traditional UK buyers then the brand will fail. The views of this forum seem to support such a view with all the negativity that is aimed at the second century plan.
Why did Aston decide to go with “Aston Martin” on the back of their cars rather than the wings logo - to widen the knowledge of the brand. If 80% of production of the DBX does to China/USA/India/Russia then it gives a very different outlook for the future of the rand and the ability to continue to produce the cars we love.
Just my view of course.
Why did Aston decide to go with “Aston Martin” on the back of their cars rather than the wings logo - to widen the knowledge of the brand. If 80% of production of the DBX does to China/USA/India/Russia then it gives a very different outlook for the future of the rand and the ability to continue to produce the cars we love.
Just my view of course.
IanV12VSRs said:
I hate to say it but perhaps the contributors to this forum are not the people to whom the DBX is aimed. I wonder how many of them will be sold in the U.K. - 10% or 20% of annual production?? I think we all need to widen our minds to the global demand for these cars and the global wealth rather than traditional Aston buyers. If it is down to traditional UK buyers then the brand will fail. The views of this forum seem to support such a view with all the negativity that is aimed at the second century plan.
Why did Aston decide to go with “Aston Martin” on the back of their cars rather than the wings logo - to widen the knowledge of the brand. If 80% of production of the DBX does to China/USA/India/Russia then it gives a very different outlook for the future of the rand and the ability to continue to produce the cars we love.
Just my view of course.
I hate to say it but Aston needs to sell a sWhy did Aston decide to go with “Aston Martin” on the back of their cars rather than the wings logo - to widen the knowledge of the brand. If 80% of production of the DBX does to China/USA/India/Russia then it gives a very different outlook for the future of the rand and the ability to continue to produce the cars we love.
Just my view of course.
t load of DBX's to stay afloat, especially if there's any type of global downturn, the car cannot be for a small niche, it has to compete with the Porsche, Bentley, Land Rover and Lamborghini (and rumoured Ferrari) options, it can't be seen as deficient and more expensive.IanV12VSRs said:
I hate to say it but perhaps the contributors to this forum are not the people to whom the DBX is aimed. I wonder how many of them will be sold in the U.K. - 10% or 20% of annual production?? I think we all need to widen our minds to the global demand for these cars and the global wealth rather than traditional Aston buyers. If it is down to traditional UK buyers then the brand will fail. The views of this forum seem to support such a view with all the negativity that is aimed at the second century plan.
Why did Aston decide to go with “Aston Martin” on the back of their cars rather than the wings logo - to widen the knowledge of the brand. If 80% of production of the DBX does to China/USA/India/Russia then it gives a very different outlook for the future of the rand and the ability to continue to produce the cars we love.
Just my view of course.
You certainly make a fair point about the wider market, for which i personally cannot comment. Infact I truly hope you’re right and they take said wider market by storm with that car! As for Aston Martin across the back, I actually quite like it. Why did Aston decide to go with “Aston Martin” on the back of their cars rather than the wings logo - to widen the knowledge of the brand. If 80% of production of the DBX does to China/USA/India/Russia then it gives a very different outlook for the future of the rand and the ability to continue to produce the cars we love.
Just my view of course.
I truly want the company to succeed but my gut feeling is that DBX is not quite the car the customer wants, at not quite the right price point and arriving a tad too late.
However I accept that the SUV market especially expensive luxury SUVs is not something I understand at all. The Bentayga and Urus I get the impression are doing well, not heard anything about the Cullinan. Have Aston pitched the DBX right to capture this same zeitgeist? Only time will tell but my gut feelings are not great.
However I accept that the SUV market especially expensive luxury SUVs is not something I understand at all. The Bentayga and Urus I get the impression are doing well, not heard anything about the Cullinan. Have Aston pitched the DBX right to capture this same zeitgeist? Only time will tell but my gut feelings are not great.
On the road today I see more Range Rovers and Range Rover Sport and Mercedes G's than virtually any other SUV. Also starting to see a lot of Jaguar SUV's. And quite a few Porsche SUV. To a much lesser extent Bentley and Rollls Royce SUV. No doubt the Aston will do well in higher end neighborhoods. But even in those areas it's hard to beat proven units like RR's and Mercedes G's.
The Range Rover is a proven off roader it has a loyal following plus it has an elegance and perfection in style about it that's hard to beat.
The Range Rover is a proven off roader it has a loyal following plus it has an elegance and perfection in style about it that's hard to beat.
AstonV said:
On the road today I see more Range Rovers and Range Rover Sport and Mercedes G's than virtually any other SUV. Also starting to see a lot of Jaguar SUV's. And quite a few Porsche SUV. To a much lesser extent Bentley and Rollls Royce SUV. No doubt the Aston will do well in higher end neighborhoods. But even in those areas it's hard to beat proven units like RR's and Mercedes G's.
The Range Rover is a proven off roader it has a loyal following plus it has an elegance and perfection in style about it that's hard to beat.
And an unreliability that’s hard to beat too! The Range Rover is a proven off roader it has a loyal following plus it has an elegance and perfection in style about it that's hard to beat.
IanV12VSRs said:
Yes, two doors 
The original concept was a two door car but I am pretty sure the DBX will not be. How recent is your info that it is two doos?
It's based on virtually every picture iv seen of the dbx online. They would very much need to change the design quite a bit to make it a 4 door. But then again Aston seem to have deep pockets to keep making new designs. Maybe the 4 door will be a limited edition with 500 units selling for 2mil each 😀The original concept was a two door car but I am pretty sure the DBX will not be. How recent is your info that it is two doos?
ThelastNA said:
It's based on virtually every picture iv seen of the dbx online. They would very much need to change the design quite a bit to make it a 4 door. But then again Aston seem to have deep pockets to keep making new designs. Maybe the 4 door will be a limited edition with 500 units selling for 2mil each ??
I think you’ve been looking at that original concept car the whole time...? This is the production DBX (with some foam and camouflage taped to it still)
AstonV said:
On the road today I see more Range Rovers and Range Rover Sport and Mercedes G's than virtually any other SUV. Also starting to see a lot of Jaguar SUV's. And quite a few Porsche SUV. To a much lesser extent Bentley and Rollls Royce SUV. No doubt the Aston will do well in higher end neighborhoods. But even in those areas it's hard to beat proven units like RR's and Mercedes G's.
The Range Rover is a proven off roader it has a loyal following plus it has an elegance and perfection in style about it that's hard to beat.
It's not aimed at / competing with the RRS or similar. It will be in the Bentley / RR / Lambo hign end SUV sector. Sold in smaller numbers compared to RRS type products- from memory AM are aiming at 5-7000 units per annum. The Range Rover is a proven off roader it has a loyal following plus it has an elegance and perfection in style about it that's hard to beat.
But, high end means luxury, which would include Carplay / Auto integration etc. It also means you can't have a previous version of Merc dash / instruments either
This is such a classic PH thread (and I mean that in a fond way before anyone gets faux upset!)
OP “will it have Apple car play?”
By about post 5 or 6 “no apple car play, wtf are AML playing at, sack the management!”
Poster “but it looks ugly and has 2 doors” this before the camo has been removed.
For what it’s worth my understanding is that is does have Apple CarPlay. And does look somewhat different at the front to the camo-car.
But we shouldn’t have long to wait for confirmation. US private viewings are supposed to be taking place now at Pebble Beach and Gaydon starts in a couple of weeks time.
It’s a shame about the tow bar (if indeed that is the case, wait and see). But as AMLs biggest markets are China (well Asia) and the US maybe it’s not such a big deal to them?
I’m hoping they do well for all the obvious reasons, including that I might buy a used one in 2-3 years once the initial depreciation hit is through. URUS is selling like hot-cakes, no reason why DBX can’t do as well
OP “will it have Apple car play?”
By about post 5 or 6 “no apple car play, wtf are AML playing at, sack the management!”
Poster “but it looks ugly and has 2 doors” this before the camo has been removed.
For what it’s worth my understanding is that is does have Apple CarPlay. And does look somewhat different at the front to the camo-car.
But we shouldn’t have long to wait for confirmation. US private viewings are supposed to be taking place now at Pebble Beach and Gaydon starts in a couple of weeks time.
It’s a shame about the tow bar (if indeed that is the case, wait and see). But as AMLs biggest markets are China (well Asia) and the US maybe it’s not such a big deal to them?
I’m hoping they do well for all the obvious reasons, including that I might buy a used one in 2-3 years once the initial depreciation hit is through. URUS is selling like hot-cakes, no reason why DBX can’t do as well
Edited by RobDown on Monday 19th August 10:03
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