The new Vantage?
Discussion
VantageHead said:
I have a discussion with another UK dealer tomorrow to discuss a showroom model, and wondering if there will be any leeway……. I’m ndot holding my breath though.
You might have chosen a good month to enquire about purchasing.
It is possible that AML have set December sales targets for their dealers, with associatd financial incentives for meeting those targets.
Perhaps a suggestion that you are uncertain whether to sign an order confirnation in December or January, might get a reaction. Obviously a response to that might indicate you can push hard for December discount.
Wonder if playing Nottingham vs Your dealer might work?
An alternative plan might be, to wait for a depreciated six month old one next summer. That could be tempting.
Another alternative. Forget the price, choose your ideal specification and enjoy your brand new car.
Happy days.
Jon39 said:
You might have chosen a good month to enquire about purchasing.
It is possible that AML have set December sales targets for their dealers, with associatd financial incentives for meeting those targets.
Perhaps a suggestion that you are uncertain whether to sign an order confirnation in December or January, might get a reaction. Obviously a response to that might indicate you can push hard for December discount.
Wonder if playing Nottingham vs Your dealer might work?
An alternative plan might be, to wait for a depreciated six month old one next summer. That could be tempting.
Another alternative. Forget the price, choose your ideal specification and enjoy your brand new car.
Happy days.
Thanks Jon - I’ll let you know how discussion goes.It is possible that AML have set December sales targets for their dealers, with associatd financial incentives for meeting those targets.
Perhaps a suggestion that you are uncertain whether to sign an order confirnation in December or January, might get a reaction. Obviously a response to that might indicate you can push hard for December discount.
Wonder if playing Nottingham vs Your dealer might work?
An alternative plan might be, to wait for a depreciated six month old one next summer. That could be tempting.
Another alternative. Forget the price, choose your ideal specification and enjoy your brand new car.
Happy days.
My existing 2019 Vantage is great, however if there’s a good deal to be done (& colour/spec of showroom car isn’t too outrageous), then obviously something to consider….
VantageHead said:
Has anyone in the UK received a discount on new new Vantage?
I know that folks in Switzerland have received discounts on options, however with end of year sales targets to meet, and news of good deals on surplus DB12s, has anyone purchased (or been offered) a new new Vantage at a price below list?
I have a discussion with another UK dealer tomorrow to discuss a showroom model, and wondering if there will be any leeway……. I’m not holding my breath though.
I think some salesman in some dealers still struggle with the concept that they need to shift cars and being AM they don’t need to discount. I know that folks in Switzerland have received discounts on options, however with end of year sales targets to meet, and news of good deals on surplus DB12s, has anyone purchased (or been offered) a new new Vantage at a price below list?
I have a discussion with another UK dealer tomorrow to discuss a showroom model, and wondering if there will be any leeway……. I’m not holding my breath though.
Others appear more realistic but as with any negotiation you still need to be realistic !
Problem is compounded by the fact the Vantage is expensive and we all know the depreciation will be painful.
You need to have a figure in mind and be prepared to say yes at the time.
You need to say the number first - if you wait for the salesman the conversation probably won’t go the way you want.
When you have made your pitch don’t say another word until the salesman does.
You will obviously get more off a stock car but don’t be afraid to try and negotiate on a factory order too.
Good luck.
cb804 said:
Your car will be stunning. Here is a Malachite Green one in New York. It looks great!!!
https://www.longislandsportscars.com/vehicle/SCFSM...
Edited by cb804 on Thursday 5th December 14:03
andymadmak said:
why does that advert say the car has 503bhp? Do US spec new Vantages carry the older spec motor or is it a very silly error by the dealer?
Text in advert gives the correct number so clearly just silly error. Perhaps the potential customer can also suggest the price is an error too ?!
VantageHead said:
Jon39 said:
You might have chosen a good month to enquire about purchasing.
It is possible that AML have set December sales targets for their dealers, with associatd financial incentives for meeting those targets.
Perhaps a suggestion that you are uncertain whether to sign an order confirnation in December or January, might get a reaction. Obviously a response to that might indicate you can push hard for December discount.
Wonder if playing Nottingham vs Your dealer might work?
An alternative plan might be, to wait for a depreciated six month old one next summer. That could be tempting.
Another alternative. Forget the price, choose your ideal specification and enjoy your brand new car.
Happy days.
Thanks Jon - I’ll let you know how discussion goes.It is possible that AML have set December sales targets for their dealers, with associatd financial incentives for meeting those targets.
Perhaps a suggestion that you are uncertain whether to sign an order confirnation in December or January, might get a reaction. Obviously a response to that might indicate you can push hard for December discount.
Wonder if playing Nottingham vs Your dealer might work?
An alternative plan might be, to wait for a depreciated six month old one next summer. That could be tempting.
Another alternative. Forget the price, choose your ideal specification and enjoy your brand new car.
Happy days.
My existing 2019 Vantage is great, however if there’s a good deal to be done (& colour/spec of showroom car isn’t too outrageous), then obviously something to consider….
Thanks for the update VH. I’m slightly surprised they weren’t a little more generous ahead of year end. As alscar said further up the thread I do sometimes wonder whether some of the MDs actually get it…imho percentage discounts offered are only going to move one way. Noticed this morning that AM Bristol has a car up for sale now for a shade under £195,000 with 1,300 miles on the clock. I know AML never publish the UK numbers but it would be interesting to know how many stock unregistered cars are sitting in the UK MD network less than two weeks before Christmas. BRM.
VantageHead said:
Update - received offer of 3.6% off showroom model (provided registered before year end), however have declined offer (spec was too wide of what I wanted), so have declined. Sharing for info for others who may be interested in similar such deal.
Don’t think that will get many if any takers. Different times ( not necessarily easier for the buyer ) but on my 2019 “ new “ showroom Vantage I got £20k off , my 2015 factory order V12S 6% with another 1% in additional work.
Minglar said:
I know AML never publish the UK numbers but it would be interesting to know how many stock unregistered cars are sitting in the UK MD network less than two weeks before Christmas. BRM.
On a couple of occasions, when noticing more cars on display then usual, I have counted the new forecourt and showroom cars.
( I know, what a strange thing to do, but I gave up train spotting decades ago. ) -
How many more new cars were out of sight in their workshop, remained their secret.
The first time was before that Vantgage 1x£1,000 + 23x£1,000 bargain PCP offer.
An increase in the number of display cars, also became obvious last month.
As you know, AML publish UK sales numbers, so I suppose they could be compared to the UK new registrations figures for the same period.
Whether that would indicate much I don't know. Of course dealer demonstrators, AML staff cars and press cars all add to the new registrations, but have not been sold to retail customers.
Edited by Jon39 on Friday 13th December 19:55
Its a bit worrisome here in the US too. I really like the new Vantage but my biggest concern is the massive depreciation hit. I tried the DB12 too and it was really good too, although I prefer the Vantage.
But for the DB12, which has only been out about a year, and the Vantage which is only months, the number of them already available openly for sale is a big warning sign. I see about 80-90 Vantages available here in the US, obviously most of them new. I also see about 160 DB12s available, about 75% of them new. That feels really bad for brand new cars that seem pretty good and have gotten good reviews. If a car was popular, I would think most of the first year sales of a new model would be accounted for and not sitting at a dealer for sale to anyone. Which says to me that the massive depreciation hit is going to to happen with these cars too.
It seems like a lot of people won't buy them, like me, because of the potential for massive depreciation, which of course, hurts sales and causes the massive depreciation. Aston needs to break this cycle. The only thing I can think of is for them to offer leases with a high (or at least decent) residual value. That might get people to start buying up the new ones and break the cycle. Obviously, it could also cause depreciation when those cars come off lease, but if people start buying them and they become popular and tougher to get, it would mitigate that. I can't think of any other way to break this cycle.
But for the DB12, which has only been out about a year, and the Vantage which is only months, the number of them already available openly for sale is a big warning sign. I see about 80-90 Vantages available here in the US, obviously most of them new. I also see about 160 DB12s available, about 75% of them new. That feels really bad for brand new cars that seem pretty good and have gotten good reviews. If a car was popular, I would think most of the first year sales of a new model would be accounted for and not sitting at a dealer for sale to anyone. Which says to me that the massive depreciation hit is going to to happen with these cars too.
It seems like a lot of people won't buy them, like me, because of the potential for massive depreciation, which of course, hurts sales and causes the massive depreciation. Aston needs to break this cycle. The only thing I can think of is for them to offer leases with a high (or at least decent) residual value. That might get people to start buying up the new ones and break the cycle. Obviously, it could also cause depreciation when those cars come off lease, but if people start buying them and they become popular and tougher to get, it would mitigate that. I can't think of any other way to break this cycle.
New Astons in recent years have always suffered with depreciation issues even the limited edition models especially over the 3 -5 year period although whether this differs greatly to other “ similar “ marques may not be too dissimilar ?
We’ve all seen the flippers market behaviour ( usually on Porsche Halo cars ) which doesn’t seem to have particularly been the case on AM other than perhaps with the recent Vantage V12 where I think it’s fair to say the depreciation has gone to agony levels as opposed to merely painful.
As Jon and Dewi have always been clear about buying a used Aston makes far more sense financially although still needs those original buyers obviously for their cunning plan to work.
Whilst it is also difficult to put a price or value on speccing a brand new car from the factory clearly there is such a value.
In the past there have also been many buyers for whom money is merely a trifling matter and as we have seen with Dealers attitudes Aston appear to perhaps not quite get it that the market has changed whilst paradoxically trying to appeal to a different dare I say it perhaps younger audience.
I was sent this weeks “ offer “ from Works on a “ old new Vantage “which looking at the price and spec seems a good compromise example from buying new - assuming you actually like the spec obviously.
When I bought my GT8 I always said it would be one of my forever cars so depreciation wasn’t a concern.
What would I get for it today - probably around 75% ish of what I paid 7 years ago so in reality probably not that bad.
We’ve all seen the flippers market behaviour ( usually on Porsche Halo cars ) which doesn’t seem to have particularly been the case on AM other than perhaps with the recent Vantage V12 where I think it’s fair to say the depreciation has gone to agony levels as opposed to merely painful.
As Jon and Dewi have always been clear about buying a used Aston makes far more sense financially although still needs those original buyers obviously for their cunning plan to work.
Whilst it is also difficult to put a price or value on speccing a brand new car from the factory clearly there is such a value.
In the past there have also been many buyers for whom money is merely a trifling matter and as we have seen with Dealers attitudes Aston appear to perhaps not quite get it that the market has changed whilst paradoxically trying to appeal to a different dare I say it perhaps younger audience.
I was sent this weeks “ offer “ from Works on a “ old new Vantage “which looking at the price and spec seems a good compromise example from buying new - assuming you actually like the spec obviously.
When I bought my GT8 I always said it would be one of my forever cars so depreciation wasn’t a concern.
What would I get for it today - probably around 75% ish of what I paid 7 years ago so in reality probably not that bad.
alscar said:
VantageHead said:
Update - received offer of 3.6% off showroom model (provided registered before year end), however have declined offer (spec was too wide of what I wanted), so have declined. Sharing for info for others who may be interested in similar such deal.
Don’t think that will get many if any takers. Different times ( not necessarily easier for the buyer ) but on my 2019 “ new “ showroom Vantage I got £20k off , my 2015 factory order V12S 6% with another 1% in additional work.
Having turned down the 3.6 % discount on the showroom model Vatage, my dealer has said that they will contact me in January to discuss placing a new Factory order (with no discount). I’ve been thinking about why I’m unlikely to place a new order, and the following reasons probably best sum up why;
- Expected large depreciation in first year - discount would have helped to soften this, but understand why this isn’t available (Stroll)
- Inclusion of irritating EU mandated driver aids that have to be turned off each and every time car is started. Also undesirable (EU required) soft limiter and OPF muffled exhaust
- Labour’s doubled ‘showroom tax’ from April 2025 - currently £2,745, soaring to £5,490 in April 2025
- Tripled insurance cost for new car with Lockton’s (AMOC preferred insurance)
Interested if anyone has points that they would add to this?
VantageHead said:
I also received a similarly large discount on my 2019 Vantage (they had 10 in stock, one of which was near-on my ideal spec/colour), however that was in the Andy Palmer (& pre-IPO) era. We know that Stroll’s thesis is that depreciation will be tackled by not discounting the current range (even though this Forum has heard about discounts on Vantage (in Switzerland) and discounts on DB12 in UK (e.g. Sytner in Nottingham)), however having seen huge depreciation on DB12, V12 Vantage, DBX, DBS (made during Stroll’s new mandate), show that his thesis is likely flawed.
Having turned down the 3.6 % discount on the showroom model Vatage, my dealer has said that they will contact me in January to discuss placing a new Factory order (with no discount). I’ve been thinking about why I’m unlikely to place a new order, and the following reasons probably best sum up why;
Interested if anyone has points that they would add to this?
I think your reasoning for not buying new makes sense although not sure I see pre used examples later next year as being that much cheaper -I say that as of now obvs.Having turned down the 3.6 % discount on the showroom model Vatage, my dealer has said that they will contact me in January to discuss placing a new Factory order (with no discount). I’ve been thinking about why I’m unlikely to place a new order, and the following reasons probably best sum up why;
- Expected large depreciation in first year - discount would have helped to soften this, but understand why this isn’t available (Stroll)
- Inclusion of irritating EU mandated driver aids that have to be turned off each and every time car is started. Also undesirable (EU required) soft limiter and OPF muffled exhaust
- Labour’s doubled ‘showroom tax’ from April 2025 - currently £2,745, soaring to £5,490 in April 2025
- Tripled insurance cost for new car with Lockton’s (AMOC preferred insurance)
Interested if anyone has points that they would add to this?
The problem will remain in that their starting price ( assuming optioned up to an extent ) is just " too expensive " in the current environment.
I still think ( irrespective of what Strolls current mandate is ) that discounts on new will become available and to an extent already are - whether you can find them are something else and of course whether they are then to your liking ?
Paradoxically then turning to the used market opens up a very different buying potential for your money !
Given the flippers have lost out /screwed up on the limited "old new " V12 also introduces the thought that for the price of probably a slightly higher specced new new Vantage you might be able to get a very low miles V12 instead may also be a factor in the current market ?
VantageHead said:
I also received a similarly large discount on my 2019 Vantage (they had 10 in stock, one of which was near-on my ideal spec/colour), however that was in the Andy Palmer (& pre-IPO) era. We know that Stroll’s thesis is that depreciation will be tackled by not discounting the current range (even though this Forum has heard about discounts on Vantage (in Switzerland) and discounts on DB12 in UK (e.g. Sytner in Nottingham)), however having seen huge depreciation on DB12, V12 Vantage, DBX, DBS (made during Stroll’s new mandate), show that his thesis is likely flawed.
Having turned down the 3.6 % discount on the showroom model Vatage, my dealer has said that they will contact me in January to discuss placing a new Factory order (with no discount). I’ve been thinking about why I’m unlikely to place a new order, and the following reasons probably best sum up why;
Interested if anyone has points that they would add to this?
The first two items certainly apply here in the US and are a definite factor. Add to that who knows what's going to happen with tariffs and other stupidity, and its just tough to think about ordering one.Having turned down the 3.6 % discount on the showroom model Vatage, my dealer has said that they will contact me in January to discuss placing a new Factory order (with no discount). I’ve been thinking about why I’m unlikely to place a new order, and the following reasons probably best sum up why;
- Expected large depreciation in first year - discount would have helped to soften this, but understand why this isn’t available (Stroll)
- Inclusion of irritating EU mandated driver aids that have to be turned off each and every time car is started. Also undesirable (EU required) soft limiter and OPF muffled exhaust
- Labour’s doubled ‘showroom tax’ from April 2025 - currently £2,745, soaring to £5,490 in April 2025
- Tripled insurance cost for new car with Lockton’s (AMOC preferred insurance)
Interested if anyone has points that they would add to this?
Of course, if they don't sell new, there won't be any on the used market unless they just keep making them with no buyers, which seems like pretty bad idea if your objective is to make money.
VantageHead said:
I also received a similarly large discount on my 2019 Vantage (they had 10 in stock, one of which was near-on my ideal spec/colour), however that was in the Andy Palmer (& pre-IPO) era. We know that Stroll’s thesis is that depreciation will be tackled by not discounting the current range (even though this Forum has heard about discounts on Vantage (in Switzerland) and discounts on DB12 in UK (e.g. Sytner in Nottingham)), however having seen huge depreciation on DB12, V12 Vantage, DBX, DBS (made during Stroll’s new mandate), show that his thesis is likely flawed.
Having turned down the 3.6 % discount on the showroom model Vatage, my dealer has said that they will contact me in January to discuss placing a new Factory order (with no discount). I’ve been thinking about why I’m unlikely to place a new order, and the following reasons probably best sum up why;
Interested if anyone has points that they would add to this?
Try another dealer, apparently there’s loads sitting round the back out of view..Having turned down the 3.6 % discount on the showroom model Vatage, my dealer has said that they will contact me in January to discuss placing a new Factory order (with no discount). I’ve been thinking about why I’m unlikely to place a new order, and the following reasons probably best sum up why;
- Expected large depreciation in first year - discount would have helped to soften this, but understand why this isn’t available (Stroll)
- Inclusion of irritating EU mandated driver aids that have to be turned off each and every time car is started. Also undesirable (EU required) soft limiter and OPF muffled exhaust
- Labour’s doubled ‘showroom tax’ from April 2025 - currently £2,745, soaring to £5,490 in April 2025
- Tripled insurance cost for new car with Lockton’s (AMOC preferred insurance)
Interested if anyone has points that they would add to this?
s2000db said:
Try another dealer, apparently there’s loads sitting round the back out of view..
Thanks. I’ve tried two different dealers now, and to be frank, I’m fed up with playing this game of “If you give me the secret password, stand on one leg, raise your left trouser leg, and give me the secret handshake, we’ll “open the gates of Sesame” (aka ‘give you a discount’) and offer to sell you a car that doesn’t meet your spec and has only the tiniest of discounts available as long as you buy immediately!!! There needs to be greater transparency and knowledge of these deals made freely available. I think that Sytner Nottingham sending out e-mails to their customers about good deals on their 9 in-stock DB12s was perfect - other dealers take note! Of course I was informed by one southern UK AML MD that they are selling so many cars at full list price, they don’t have to discount anything!! A lovely position to be in, however you gotta love the arrogance!!
VantageHead said:
Of course I was informed by one southern UK AML MD that they are selling so many cars at full list price, they don’t have to discount anything!! A lovely position to be in, however you gotta love the arrogance!!
As you say arrogance but straight out of the dealers sales manual !alscar said:
VantageHead said:
Of course I was informed by one southern UK AML MD that they are selling so many cars at full list price, they don’t have to discount anything!! A lovely position to be in, however you gotta love the arrogance!!
As you say arrogance but straight out of the dealers sales manual !Not the same marque, but funny what we can spot sometimes in showrooms.
About five months ago, I saw a new model E class being displayed.
Last week I visited the dealer again and noticed the same car still being displayed, in precisely the same position.
This time the bonnet was raised and a battery conditioner connected.
A salesman spoke to me and mentioned, that even after charging the battery, they could not start the engine.
Wonder how long that will languish there?
I don't think Mercedes dealers carry the risk for new unsold cars anymore, because they operate on an 'Agency basis', fixed new car prices and stock owned by the importer.
Registered one week ago and now for sale outside of the AM MD network. At least they aren’t asking $6,000,000 for it though! 
BRM.
https://www.autotrader.co.uk/car-details/202412237...
BRM.
https://www.autotrader.co.uk/car-details/202412237...
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