A radical turnaround?
Discussion
http://www.theparliamentaryreview.co.uk/organisati...
Ouch! The grids in the UK certainly look much bigger... Oh hold on
Bert
Ouch! The grids in the UK certainly look much bigger... Oh hold on
Bert
Here's my very uninformed view...
Businesses find a formula which gives them growth. Some american tech dude called it 'product-market fit'. You can see in Radical's case how it all came about. A brilliant car which gave performance and a fantastic driving experience at a good price. It gets interest and grows, becomes more popular and grows and the fashion builds. An upward cycle. Also it was always pretty easy to do deals that got a new car (especially after turning ones car into a pile of bent bits, a Bert-ish speciality). But the growth has to continue often internationally which is really hard. Also you have to try and introduce new models, clubsport to prosport, to PR6 and SR3 and then the SR8 (not to mention the rather daft SL and SR5), then the RXC and the Spyder. The SR3 was and is the real sweet spot. The SR8 just about made it, but building your own V8 is always going to be hard. The SR8 was (is?) troublesome and expensive. The RXC and Spyder really never made it to critical mass.
So the peak happens. The cycle of 'cheap' upgrades to new cars isn't sustainable and the rot sets in. It's all very fashionable, but people easily begin to get disenfranchised and bored. Endless changes to motors for what looks like change's sake. A major update to the SR3 which is a good thing, but means people have to change cars to be competitive. Grids drop off, the knockoff from Caterham starter series looks good, but loses popularity. Part of the heart gets lost with the painful changing of founders.
TL;DR business does well, doesn't manage to find the next big thing and stalls.
Probably a load of Bertesque Sunday night b
ks.
Bert
Businesses find a formula which gives them growth. Some american tech dude called it 'product-market fit'. You can see in Radical's case how it all came about. A brilliant car which gave performance and a fantastic driving experience at a good price. It gets interest and grows, becomes more popular and grows and the fashion builds. An upward cycle. Also it was always pretty easy to do deals that got a new car (especially after turning ones car into a pile of bent bits, a Bert-ish speciality). But the growth has to continue often internationally which is really hard. Also you have to try and introduce new models, clubsport to prosport, to PR6 and SR3 and then the SR8 (not to mention the rather daft SL and SR5), then the RXC and the Spyder. The SR3 was and is the real sweet spot. The SR8 just about made it, but building your own V8 is always going to be hard. The SR8 was (is?) troublesome and expensive. The RXC and Spyder really never made it to critical mass.
So the peak happens. The cycle of 'cheap' upgrades to new cars isn't sustainable and the rot sets in. It's all very fashionable, but people easily begin to get disenfranchised and bored. Endless changes to motors for what looks like change's sake. A major update to the SR3 which is a good thing, but means people have to change cars to be competitive. Grids drop off, the knockoff from Caterham starter series looks good, but loses popularity. Part of the heart gets lost with the painful changing of founders.
TL;DR business does well, doesn't manage to find the next big thing and stalls.
Probably a load of Bertesque Sunday night b
ks.Bert
And to add on the following Monday afternoon, I absolutely loved my time in Radicals, awesome cars, great bunch of people, I wish them all the best in finding the next rich-seam of growth. If my racing budget ever returns to its previous epic heights, I would love another go.
Although there's always the new alternative...
Bert
Although there's always the new alternative...
Bert
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